• Journal of Animal Science and Technology
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• 제44권5호
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• pp.523-530
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• 2002

본 연구는 1999년 8월부터 2000년 2월까지 공인 제2종돈능력검정소에서 검정 종료된 Duroc종, Landrace종 및 Yorkshire종에 대하여 체중, 등지방두께, 일당증체량 및 정육율을 측정하여, 동일 개체의 반복측정치 간의 반복력과, 상관 및 순위상관을 추정하였으며, 그 결과를 요약하면 다음과 같다. 1. 평균능력은 측정시 체중이 각각 91.0, 114.7, 123.2kg이였으며, 측정시 일령은 각각 142.1, 173.7, 182.5일이였으며, 정육율은 각각 57.9, 56.2, 55.2%였으며, 등지방두께는 각각 1.33, 1.61, 1.63cm였으며, 일당증체량은 각각 946.6, 879.2, 879.4g으로 나타났다. 2. 각 형질의 측정차수간 상관은 정육율의 경우, 1차와 2차, 1차와 3차, 2차와 3차간 각각 0.493, 0.471, 0.619로 나타났고, 등지방두께의 경우, 각각 0.424, 0.424, 0.700으로 나타났으며, 일당증체량의 경우, 각각 0.716, 0.601, 0.861로 모든 형질에서 1차와 2차간, 1차와 3차간 보다는 2차와 3차간에 높게 추정되었다. 3. 각 측정차수의 형질간 상관은 1차 측정의 경우, 정육율과 등지방두께, 정육율과 일당증체량, 등지방두께와 일당증체량이 각각 －0.597, －0.291, 0.303으로 나타났고, 2차 측정의 경우, 각각 －0.667, －0.292, 0.396으로 나타났으며, 3차 측정의 경우, 각각 －0.711, －0.369, 0.409로 정육율과 등지방두께 및 일당증체량은 부의 상관관계에 있으며, 등지방두께와 일당증체량은 정의 상관관계에 있고, 일령이 증가할수록 상관이 높게 추정되었다. 4. 각 형질의 반복력 추정치를 살펴보면, 등지방두께가 0.374, 정육율이 0.428, 일당증체량이 0.673으로 추정되었으며, 일당증체량의 반복력은 상당히 높게 추정되어, 110kg까지 검정의 필요성이 인정되지 않으나, 등지방두께와 정육율의 추정치는 낮게 추정되어 더욱 많은 연구가 필요할 것으로 사료된다.

• 한국식품저장유통학회지
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• 제19권1호
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• pp.95-103
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• 2012

본 연구는 원유의 실시간 휴대용품질측정 시스템 개발을 위한 기초 연구로서 원유 시료의 온도에 따른 가시광선-근적외선 스펙트럼을 측정하였으며, 다양한 수학적 전처리방법을 적용하여 유성분 예측모델을 개발하였다. 스펙트럼 측정은 원유 시료 180개에 대해 스펙트럼의 수학적 전처리 방법으로 평활화, 정규화, MSC, 1차 및 2차 미분을 사용하였고 예측모델은 부분최소자승법을 이용하였다. 유성분을 분석한 결과 함량 범위와 평균은 지방이 각각 2.44~6.42%, 4.05%, 단백질은 각각 2.44~4.28%, 3.35%, 무지고형분은 각각 7.85~9.57%, 8.76%로 나타났다. 또한 유당의 함량 범위와 평균은 각각 3.93~5.24%, 4.74%였으며 요소태질소의 경우에는 각각 4.6~15.1 mg/dl, 10.27 mg/dl로 대부분 권장 기준을 만족하였다. 원유 시료의 온도에 따른 스펙트럼은 1,400~2,500 nm에서 큰 차이를 보였으며 온도가 상승함에 따라 흡광도가 높아지는 것을 알 수 있었다. 원유 시료의 온도에 따른 유성분 예측모델을 400~2,500 nm의 영역에서 개발하였으며 예측성능은 지방과 무지고형분의 경우 온도변화와 무관하였다. 단백질과 유당, 요소태질소의 예측성능은 온도가 낮을수록 급격히 감소하여 스펙트럼 측정 시 원유 시료의 온도를 $40^{\circ}C$로 유지하는 것이 필요함을 알 수 있다. $40^{\circ}C$의 원유 스펙트럼에 대해 수학적 전처리를 수행한 결과 평활화를 수행하여 측정 장치 자체의 노이즈를 감소시킬 수 있었고 정규화를 수행하여 기준선을 일치시킬 수 있었다. 또한 MSC를 수행하여 빛의 산란에 의한 영향을 제거하여 스펙트럼간의 차이를 감소시킬 수 있었고 1차 및 2차 미분을 수행한 결과 기준선 일치와 기존 스펙트럼에서 나타나지 않았던 파장영역에 대한 분석이 가능함을 알수 있다. 다중회귀분석의 stepwise 방법을 이용하여 최적 파장영역을 선정하고 유성분 예측모델을 개발한 결과 요소태질소를 제외하고 대부분 근적외선 영역에서 우수한 상관관계를 보여주었다. 지방과 단백질은 원시 스펙트럼의 검증부 결정계수가 각각 0.93, 0.92에서 정규화를 수행한 결과 각각 0.98, 0.92로 원시 스펙트럼의 결과가 우수하여 큰 개선이 없었으나 RPD는 각각 4.10, 3.41에서 5.47, 3.73으로 높아져 정밀도가 향상됨을 알 수 있다. 무지고형분과 유당의 예측모델은 원시 스펙트럼의 경우 각각 0.82, 0.75로 예측모델로 사용하기에는 어려웠으나 각각 평활화와 MSC를 수행하였을 때 검증부 결정계수가 0.90, 0.80으로 크게 개선되어 유성분 예측모델의 신뢰성 향상에 기여할 수 있을 것으로 판단된다. 요소태질소의 경우 가시광선 영역에서 가장 우수한 상관관계를 보여주었으나 검증부 결정계수, 오차, RPD가 각각 0.61, 1.56%, 1.58로 다른 성분에 비해 매우 낮게 나타났다. 이를 개선하기 위해 수학적 전처리를 수행하였으나 크게 개선되지 않았으므로 요소태질소의 신뢰성 있는 모델을 개발하기 위해서는 부분최소자승법 외에 다양한 알고리즘의 적용이 필요할 것으로 판단된다.

• Asia pacific journal of information systems
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• 제18권2호
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• Clinical and Experimental Pediatrics
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• 제46권11호
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• pp.1118-1123
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• 2003

목 적 : 지난 30년간의 연구로 병인론에 관한 중요한 정보들이 축적되어왔다. 하지만 아직도 완전히 이해된 것은 아니며, 연령이나 성별, 임상증상의 발현율에 대한 다양한 연구 결과들이 발표되고 있다. 이에 본 연구에서는 저자들이 경험한 125명의 HS 자반증 환아들의 임상적 특징을 알아보고, 이전의 다른 논문의 연구결과들과 비교해 보고자 하였다. 방 법 : 환아는 1992년 3월부터 2000년 4월까지 충북대학교병원 소아과에 방문하여 특징적인 자반과 복통이나 관절염 등의 임상증상을 통하여 HS 자반증으로 진단된 환아를 대상으로 하였으며 입원하거나 외래에 내원한 경우 모두 포함하였다. 결 과 : HS 자반증으로 진단된 환아는 남자 87명 여자 38명으로 구성되었고, 연령은 1세에서 14세에 걸쳐 분포하고 있었다. 계절에 따른 변화로 3월부터 5월까지 모두 56명(44.8%), 10월에서 12월까지 51명(32.8%)으로 나타났다. 자반은 모든 환아에서 관찰되었다. 복통은 88명(70.4%)에서 관찰되었으며, 위장관 출혈은 18명(14.4%)에서 관찰되었고, 관절염은 67명(53.6%)에서 관찰되었다. 모두 125명의 환아 중 신장 침범이 있는 환아는 48명으로 HS 자반증 환아 중 38.4%였다. 부고환염은 남아 87명 중 15명(17.2%)에서 발생하였다. 자반이 발생한 후 나타난 동반 증상 중 2명(1.6%)의 환아에서 경련이 발생하였으나 항경련제 치료없이 호전되었고, 두통이 11명(8.8%)의 환아에서 발생하였다. 결 론 : 결론적으로, HS 자반증은 전신적인 혈관염이기 때문에 자반 이외의 증상들이 선행할 수 있으며, 소아에서 설명할 수 없는 복통이나 관절염, 음낭 증상 등이 발생할 경우, 자반이 출현하기 전이라도 임상 각과에서 HS 자반증에 대해 의심해보고, 소아 신장 전문의와의 협진이 필요할 것으로 사료된다.

• 자원환경지질
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• 제40권2호
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• pp.153-170
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• 2007

중력자료 및 자력자료를 이용하여 독도해산들의 지각평형 탄성판모델 및 VGP(Virtual Geomagnetic Pole)를 분석하여 해산들의 형성시기와 형성환경을 연구하였다. 후리에어중력이상은 독도와 이사부해산 최고치 사이에 약 50 mGal의 차이를 보이는데 이 두 화산체는 규모면에서 비슷하지만 후리에어중력이상에서 차이가 나는 것은 보상정도의 차이에 기인한다. 탄성판모델의 적용 결과는 해산 하부 지각의 강도(탄성두께)가 이사부해산에서 독도로 갈수록 강해짐(두꺼워짐)을 지시한다. 즉, 이사부해산이 생성될 당시의 해산 하부 지각의 연령이 가장 젊었고 독도가 생성될 때 하부 지각이 가장 오래 되었다는 것을 나타낸다. 자기이상은 독도해산들을 중심으로 복잡하게 나타난다. 고지자기 특성을 연구하기 위하여 자기 이상을 1500m 상향연속한 후 최소자승자화법 및 반놈자화법을 함께 이용하여 각 독도해산들의 VGP를 구하였다. 기존 독도암석의 연대측정, 탄성판 모델 및 VGP결과를 지자기 연대표와 비교하여 보면 울릉분지의 열개 종료 후에 이사부해산이 정자기극 시대에 가장 먼저 생성되었고 독도은 가장 후기에 생성되었으며 정자기극 시대에 첫 번째 대규모 분출이 있었고 그 후 역자기극 시대에 두 번째 대규모의 분출로 인하여 이루어졌을 것으로 생각된다. 심흥택 해산은 독도와 이사부해산의 생성시기 사이의 정자기극 시대에 형성되었을 것으로 사료된다. 이 해산들의 생성 시기는 동해 생성 후 압축응력이 작용하던 시기와 일치하며 이 압축력 시기의 화산활동에 의해 해산들이 생성되었을 가능성이 높은 것으로 판단된다.

• Asia pacific journal of information systems
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• 제22권4호
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• pp.7-29
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• 2012

Smartphone and its applications (i.e. apps) are increasingly penetrating consumer markets. According to a recent report from Korea Communications Commission, nearly 50% of mobile subscribers in South Korea are smartphone users that accounts for over 25 million people. In particular, the importance of smartphone has risen as a geospatially-aware device that provides various location-based services (LBS) equipped with GPS capability. The popular LBS include map and navigation, traffic and transportation updates, shopping and coupon services, and location-sensitive social network services. Overall, the emerging location-based smartphone apps (LBA) offer significant value by providing greater connectivity, personalization, and information and entertainment in a location-specific context. Conversely, the rapid growth of LBA and their benefits have been accompanied by concerns over the collection and dissemination of individual users' personal information through ongoing tracking of their location, identity, preferences, and social behaviors. The majority of LBA users tend to agree and consent to the LBA provider's terms and privacy policy on use of location data to get the immediate services. This tendency further increases the potential risks of unprotected exposure of personal information and serious invasion and breaches of individual privacy. To address the complex issues surrounding LBA particularly from the user's behavioral perspective, this study applied the privacy calculus model (PCM) to explore the factors that influence the adoption of LBA. According to PCM, consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. Consistent with the principal notion of PCM, we investigated how individual users make a risk-benefit assessment under which personalized service and locatability act as benefit-side factors and information privacy risks act as a risk-side factor accompanying LBA adoption. In addition, we consider the moderating role of trust on the service providers in the prohibiting effects of privacy risks on user intention to adopt LBA. Further we include perceived ease of use and usefulness as additional constructs to examine whether the technology acceptance model (TAM) can be applied in the context of LBA adoption. The research model with ten (10) hypotheses was tested using data gathered from 98 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a LBA allows the participant to purchase time-and-location sensitive discounted tickets for nearby stores. Structural equations modeling using partial least square validated the instrument and the proposed model. The results showed that six (6) out of ten (10) hypotheses were supported. On the subject of the core PCM, H2 (locatability ${\rightarrow}$ intention to use LBA) and H3 (privacy risks ${\rightarrow}$ intention to use LBA) were supported, while H1 (personalization ${\rightarrow}$ intention to use LBA) was not supported. Further, we could not any interaction effects (personalization X privacy risks, H4 & locatability X privacy risks, H5) on the intention to use LBA. In terms of privacy risks and trust, as mentioned above we found the significant negative influence from privacy risks on intention to use (H3), but positive influence from trust, which supported H6 (trust ${\rightarrow}$ intention to use LBA). The moderating effect of trust on the negative relationship between privacy risks and intention to use LBA was tested and confirmed by supporting H7 (privacy risks X trust ${\rightarrow}$ intention to use LBA). The two hypotheses regarding to the TAM, including H8 (perceived ease of use ${\rightarrow}$ perceived usefulness) and H9 (perceived ease of use ${\rightarrow}$ intention to use LBA) were supported; however, H10 (perceived effectiveness ${\rightarrow}$ intention to use LBA) was not supported. Results of this study offer the following key findings and implications. First the application of PCM was found to be a good analysis framework in the context of LBA adoption. Many of the hypotheses in the model were confirmed and the high value of $R^2$ (i.,e., 51%) indicated a good fit of the model. In particular, locatability and privacy risks are found to be the appropriate PCM-based antecedent variables. Second, the existence of moderating effect of trust on service provider suggests that the same marginal change in the level of privacy risks may differentially influence the intention to use LBA. That is, while the privacy risks increasingly become important social issues and will negatively influence the intention to use LBA, it is critical for LBA providers to build consumer trust and confidence to successfully mitigate this negative impact. Lastly, we could not find sufficient evidence that the intention to use LBA is influenced by perceived usefulness, which has been very well supported in most previous TAM research. This may suggest that more future research should examine the validity of applying TAM and further extend or modify it in the context of LBA or other similar smartphone apps.

• Asia pacific journal of information systems
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• 제23권3호
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• pp.1-23
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• 2013

Open Source Software Development (OSSD) differentiates itself from traditional closed software development in that it reveals its source codes online and allows anyone to participate in projects. Even though its success was in doubt, many of the open collaborative working models produced successful results. Academia started to get interested in how developers are willing to participate even when there are no extrinsic rewards for their efforts. Many studies tried to explain developers' motivations, and the pursuit of ideology, reputation, and altruism are found to be the answers. Those studies, however, focused mostly on how the first contribution is made out of a certain motivation. Nowadays, OSSD reaches at its maturity and 70% of professional developers have used or utilized open source software or code in their works. As the proportion of people experiencing OSS, the accounts from previous studies are expected to be weakened. Also, extant literature fails to explain how the motivation of participating in OSS evolves over time and experiences. Given that changing over time or over experiences is the natural in the perception of motivation, studies in an attempt to understand how the motivation changes or evolves are in need. In this study, we aimed to explain how the perception about OSS from past usage or related experiences leads to the intention to sustain OSS participations. By doing so, we try to bridge the gap between previous studies and the actual phenomenon. We argued that perceived instrumentality about OSS learned from past experiences will first affect the formation of organizational identity towards general OSS community. And once the organizational identity is formed, it will affect the one's following behaviors related to OSS development, most likely to sustain the favoring stance toward OSS community. Our research distinguishes itself from previous one in that it divides the paths from organizational identity formed to the intention to sustain the voluntary helping behaviors, by altruistic and conforming intentions. Drawing on this structural model, we could explain how organizational identity engages in forming the sustaining intention from past experiences, and that the intention to help at individual level and organizational level works at different level in OSS community. We grounded our arguments on Social identity theory and Organizational Citizenship theory. We examined our assumption by constructing a structural equation model (SEM) and had 88 developers to answer our online surveys. The result is analyzed by PLS (partial least square) method. Consequently, all paths but one in our model are supported, the one which assumed the association between perceived instrumentality and altruistic intention. Our results provide directions in designing online collaborative platforms where open access collaboration is meant to occur. Theoretically, our study suggests that organizational citizenship behavior can occur from organizational identity, even in bottom-up organizational settings. More specifically, we also argue to consider both organizational level and individual level of motivation in inducing sustained participations within the platforms. Our result can be interpreted to indicate the importance of forming organizational identity in sustaining the participatory behaviors. It is because there was no direct association between perceived instrumentality from past experiences and altruistic behavior, but the perception of organizational identity bridges the two constructs. This means that people with no organizational identity can sustain their participations through conforming intention from only the perception of instrumentality, but it needs little more than that for the people to feel the intention to directly help someone in the community-first to form the self-identity as a member of the given community.

• 한국의학물리학회지:의학물리
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• 제17권2호
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• pp.61-66
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• 2006

상자성 복합체의 분자량에 따른 물분자의 T1 및 T2 자기이완 특성을 조사해 보고자 하였다. DMF (15 ml)와 DTPA-bis-anhydride (0.71 g, 2 mmol) 용액에 4-aminomethylcyclohexane carboxyilc acid를 넣어 리간드를 합성한 후 $Gd_2O_3$ (0.18g, 0.5 mmol)을 넣어 최종적인 Gd 착화물을 합성하였다. 상자성 복합체의 자기이완율을 측정하기 위해 상자성 복합체를 3차 증류수를 사용하여 1 mM로 희석시켰으며 1.5T(64 MHz)에서 자기이완 시간을 측정하였다. T1 자기이완시간을 측정하기 위하여 반전 회복(Inversion-recovery) 펄스열을 사용하였다. 반전 회복 펄스열의 경우 반전시간(Inversion time, T1)은 50 msec에서부터 최대 1,750 msec까지 총 35개의 반전시간에서 영상을 획득하였다. T2 자기이완시간은 CPMG(Carr-Purcell-Meiboon-Gill) 펄스열을 사용하였다. 자기이완 시간을 구하기 위해 각각의 샘플에 관심영역(region of Interest)을 설정하여 영상의 신호강도를 측정한 후 비선형 곡선 맞춤을 실행하여 T1 및 T2값을 얻어낸 후, 이를 통해서 R1 및 R2를 계산하였다. 분자량이 587 달톤인 Omniscan의 1.5T에서의 T1, T2값이($205.1{\pm}2.57$) msec, ($209.4{\pm}4.28$) msec 임에 비해 새로이 합성된 상자성 Gd 화합물의 경우 모두 T1, T2값이 T1의 경우 분자량에 따라 $(96.35{\pm}2.04)-(79.38{\pm}1.55)$ msec, T2의 경우 $(91.02{\pm}2.08)-(76.66{\pm}1.84)$ msec로 감소한 결과를 얻었다. 새로이 합성된 Gd 화합물 간에도 분자량에 따라 R1 및 R2값이 증가하는 경향을 나타내었다. 상자성 복합체의 분자량이 증가함에 따라 T1 및 T2 자기이완 시간이 단축되고 결과적으로 자기이완율 R1, R2가 분자량에 비례하여 증가하였다.

• Journal of Preventive Medicine and Public Health
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• 제42권2호
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• pp.89-95
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• 2009

Objectives : To assess the protective effects of wearing protective devices among the residents and volunteers who participated in the cleanup of the Hebei Spirit oil spill. Methods : A total of 288 residents and 724 volunteers were surveyed about symptoms, whether they were wearing protective devices and potential confounding variables. The questionnaires were administered from the second to the sixth week following the accident. Spot urine samples were collected and analyzed for metabolites of 4 volatile organic compounds(VOCs), 2 polycyclic aromatic hydrocarbons(PAHs), and 6 heavy metals. The association between the wearing of protective devices and various symptoms was assessed using a multiple logistic regression adjusted for confounding variables. A multiple generalized linear regression model adjusted for the covariates was used to test for a difference in least-square mean concentration of urinary biomarkers between residents who wore protective devices and those who did not. Results : Thirty nine to 98% of the residents and 62-98% of volunteers wore protective devices. Levels of fatigue and fever were higher among residents not wearing masks than among those who did wear masks(odds ratio 4.5; 95% confidence interval 1.23-19.86). Urinary mercury levels were found to be significantly higher among residents not wearing work clothes or boots(p<0.05). Conclusions : Because the survey was not performed during the initial high-exposure period, no significant difference was found in metabolite levels between people who wore protective devices and those who did not, except for mercury, whose biological half-life is more than 6 weeks.

• Asia pacific journal of information systems
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• 제21권4호
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• pp.45-62
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• 2011

The notion of information systems (IS) continuance has recently emerged as one of the most important research issues in the field of IS. A great deal of research has been conducted thus far on the basis of theories adapted from various disciplines including consumer behaviors and social psychology, in addition to theories regarding information technology (IT) acceptance. This previous body of knowledge provides a robust research framework that can already account for the determination of IS continuance; however, this research points to other, thus-far-unelucidated determinant factors such as habit, which were not included in traditional IT acceptance frameworks, and also re-emphasizes the importance of emotion-related constructs such as satisfaction in addition to conscious intention with rational beliefs such as usefulness. Experiences should also be considered one of the most important factors determining the characteristics of information system (IS) continuance and the features distinct from those determining IS acceptance, because more experienced users may have more opportunities for IS use, which would allow them more frequent use than would be available to less experienced or non-experienced users. Interestingly, experience has dual features that may contradictorily influence IS use. On one hand, attitudes predicated on direct experience have been shown to predict behavior better than attitudes from indirect experience or without experience; as more information is available, direct experience may render IS use a more salient behavior, and may also make IS use more accessible via memory. Therefore, experience may serve to intensify the relationship between IS use and conscious intention with evaluations, On the other hand, experience may culminate in the formation of habits: greater experience may also imply more frequent performance of the behavior, which may lead to the formation of habits, Hence, like experience, users' activation of an IS may be more dependent on habit-that is, unconscious automatic use without deliberation regarding the IS-and less dependent on conscious intentions, Furthermore, experiences can provide basic information necessary for satisfaction with the use of a specific IS, thus spurring the formation of both conscious intentions and unconscious habits, Whereas IT adoption Is a one-time decision, IS continuance may be a series of users' decisions and evaluations based on satisfaction with IS use. Moreover. habits also cannot be formed without satisfaction, even when a behavior is carried out repeatedly. Thus, experiences also play a critical role in satisfaction, as satisfaction is the consequence of direct experiences of actual behaviors. In particular, emotional experiences such as enjoyment can become as influential on IS use as are utilitarian experiences such as usefulness; this is especially true in light of the modern increase in membership-based hedonic systems - including online games, web-based social network services (SNS), blogs, and portals-all of which attempt to provide users with self-fulfilling value. Therefore, in order to understand more clearly the role of experiences in IS continuance, analysis must be conducted under a research framework that includes intentions, habits, and satisfaction, as experience may not only have duration-based moderating effects on the relationship between both intention and habit and the activation of IS use, but may also have content-based positive effects on satisfaction. This is consistent with the basic assumptions regarding the determining factors in IS continuance as suggested by Oritz de Guinea and Markus: consciousness, emotion, and habit. The principal objective of this study was to explore and assess the effects of experiences in IS continuance, with special consideration given to conscious intentions and unconscious habits, as well as satisfaction. IN service of this goal, along with a review of the relevant literature regarding the effects of experiences and habit on continuous IS use, this study suggested a research model that represents the roles of experience: its moderating role in the relationships of IS continuance with both conscious intention and unconscious habit, and its antecedent role in the development of satisfaction. For the validation of this research model. Korean university student users of 'Cyworld', one of the most influential social network services in South Korea, were surveyed, and the data were analyzed via partial least square (PLS) analysis to assess the implications of this study. In result most hypotheses in our research model were statistically supported with the exception of one. Although one hypothesis was not supported, the study's findings provide us with some important implications. First the role of experience in IS continuance differs from its role in IS acceptance. Second, the use of IS was explained by the dynamic balance between habit and intention. Third, the importance of satisfaction was confirmed from the perspective of IS continuance with experience.