• Title/Summary/Keyword: Lack of communication

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A Study on Luxury Brand Communication Through the Application of Contemporary Art (현대미술 적용을 통한 럭셔리 브랜드 커뮤니케이션에 관한 연구)

  • Lee, You Jung;Chung, Jae Yoon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.1
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    • pp.1-14
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    • 2022
  • In the past 10 years, the luxury goods market growth has significantly outpaced other consumer goods categories. Its market value exceeded US $1.2 trillion globally in 2018. In response to this significant consumer demand, the product portfolio of luxury brands has been modified, as several products that previously were exclusive have now released lower-priced versions. This phenomenon is called new luxury. These new luxury products, however, have caused the democratization of the luxury that threatens the exclusivity of luxury brands. In this circumstance, luxury consumers are becoming disillusioned with the vulgarization of luxury goods and prefer exclusive luxury experiences. In order to keep pace with the changes in the luxury consumer needs and promote the brand image with a creative and luxurious connotation, luxury brands are increasingly associating with contemporary art through diverse channels. However, there is a lack of theoretical research investigating the main points to be considered when applying contemporary art to luxury brands and attempting effective brand communication. Therefore, this study aims to provide insights into the key issues for luxury brands when applying contemporary art for effective brand communication. An in-depth case study with the luxury fashion brand, Louis Vuitton, was carried out to better understand contemporary art applications and obtain analytical insights. Through the research, key insights were identified as follows: 1) setting a clear objective for art application based on an in-depth understanding for both the art and the luxury brand, 2) sending harmonized and coherent messages from all perspectives by using a variety of different communication channels, 3) providing a meaningful customer experience by considering the characteristics of contemporary art.

Secure Configuration Scheme for Internet of Things using NFC as OOB Channel (NFC를 OOB 채널로 활용한 사물인터넷 보안 설정 기술)

  • Kim, Jeongin;Kang, Namhi
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.13-19
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    • 2016
  • The PSK (Pre-shared Secret Key) based method is appropriate for the IoT environment consisting of lightweight devices since this method requires less computing time and energy than the method to configure the session key based on the public key algorithm. A fundamental prerequisite for the PSK based method is that PSK should have been configured between the communication entities safely in advance. However, in case of a small sensor or actuator, no input and output interface such as keyboard and monitor required for configuration exists, so it is more difficult to configure PSK for such lightweight devices safely in the IoT environment than the previous Internet devices. Especially, normal users lack expertise in security so they face difficulty in configuration. Therefore, the default value configured at the time of manufacturing at factories is used or the device installer configures PSK in most cases. In such case, it is a matter for consideration whether all installers and manufacturers can be trusted or not. In order to solve such problem, this paper proposes a secure bootstrapping scheme, which utilizes the NFC (Near Field Communication) as an OOB (Out-Of-Band) channel, for lightweight devices with limited resources.

A Secure Receipt Issuing Scheme for e-Voting with Improved Usability (향상된 사용자 편의성을 갖는 안전한 전자 투표 영수증 발급 방식)

  • Lee, Yun-Ho;Lee, Kwang-Woo;Park, Sang-Joon;Kim, Seung-Joo;Won, Dong-Ho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.17 no.4
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    • pp.75-88
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    • 2007
  • Current electronic voting systems are not sufficient to satisfy trustworthy elections as they do not provide any proof or confirming evidence of their honesty. This lack of trustworthiness is the main reason why e-voting is not widespread even though e-voting is expected to be more efficient than the current plain paper voting. Many experts believe that the only way to assure voters that their intended votes are casted is to use paper receipts. In this paper, we propose an efficient scheme for issuing receipts to voters in an e-voting environment using the well-known cut-and-choose method. Our scheme does not require any special printers or scanners, nor frequent observations of voting machines. In addition, our scheme is more secure than the previous schemes.

Intelligent Intrusion Detection and Prevention System using Smart Multi-instance Multi-label Learning Protocol for Tactical Mobile Adhoc Networks

  • Roopa, M.;Raja, S. Selvakumar
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.6
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    • pp.2895-2921
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    • 2018
  • Security has become one of the major concerns in mobile adhoc networks (MANETs). Data and voice communication amongst roaming battlefield entities (such as platoon of soldiers, inter-battlefield tanks and military aircrafts) served by MANETs throw several challenges. It requires complex securing strategy to address threats such as unauthorized network access, man in the middle attacks, denial of service etc., to provide highly reliable communication amongst the nodes. Intrusion Detection and Prevention System (IDPS) undoubtedly is a crucial ingredient to address these threats. IDPS in MANET is managed by Command Control Communication and Intelligence (C3I) system. It consists of networked computers in the tactical battle area that facilitates comprehensive situation awareness by the commanders for timely and optimum decision-making. Key issue in such IDPS mechanism is lack of Smart Learning Engine. We propose a novel behavioral based "Smart Multi-Instance Multi-Label Intrusion Detection and Prevention System (MIML-IDPS)" that follows a distributed and centralized architecture to support a Robust C3I System. This protocol is deployed in a virtually clustered non-uniform network topology with dynamic election of several virtual head nodes acting as a client Intrusion Detection agent connected to a centralized server IDPS located at Command and Control Center. Distributed virtual client nodes serve as the intelligent decision processing unit and centralized IDPS server act as a Smart MIML decision making unit. Simulation and experimental analysis shows the proposed protocol exhibits computational intelligence with counter attacks, efficient memory utilization, classification accuracy and decision convergence in securing C3I System in a Tactical Battlefield environment.

A Study of User Satisfaction with Ubiquitous Environmental Sculptures - Focusing on the Gangnam U-STREET Media Pole - (유비쿼터스 환경조형물에 대한 이용 만족도 평가 - 강남 U-STREET 미디어폴을 대상으로 -)

  • Kim, Dong-Chan;Cho, Hwee-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.4
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    • pp.45-53
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    • 2010
  • This paper has attempted to propose a more progressive direction for U-environmental sculptures in a ubiquitous urban space in terms of usability, service, function and formative characteristics that enhance user satisfaction with these sculptures. For this, Media Pole, a U-environmental sculpture on Gangnam U-Street, has been examined. The results of this study are as follows: First, a study of user satisfaction was planned after establishing levels of satisfaction in terms of service, function and formative characteristics. In terms of satisfaction by the section of Media Pole, the public transportation map was the most influential in service while street culture and beauty of shape were critical in function and formative characteristics, respectively. In the relationship between satisfaction by section and overall satisfaction, furthermore, functional satisfaction had the biggest influence. Therefore, the development of human-centered functional factors which have pleasant and touching stories to facilitate communication with citizens are important in order to develop various Media Pole contents to enhance user satisfaction with the U-environmental sculpture and allow it evolve into a Gangnam landmark Since we are in the initial stage of a U-city, there are many problems that need to be addressed such as a lack of natural beauty, poor material quality of environmental sculptures, absence of storytelling, poor technology, lack of content, poor profitability and lack of means of social communication. In the end, the development of a comfortable, people-friendly space and U-environmental sculptures are needed in consideration of economic, social and cultural aspects instead of focusing on advanced technology only.

The relationship between sport talent development environment and achievement goal in sport of college athletes (대학운동선수의 스포츠영재육성환경과 스포츠성취목표의 관계)

  • Lee, Mi-Sook;Kim, Ye-Sung;Choi, Young-Jun
    • Journal of the Korean Data and Information Science Society
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    • v.23 no.3
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    • pp.475-485
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    • 2012
  • The purpose of this study was to examine the impact of the Sport Talent Development Environment on the Achievement Goal in Sport of college athletes. The Sport Talent Development Environment (Martindale et al., 2010) had seven factors, but only four factors (long-term development, lack of quality preparation, communication, lack of understanding) were used after exploratory factor analysis. The Achievement Goals in Sport (Wang et al., 2007) was composed of four factors (mastery approach, mastery avoidance, performance mastery, performance avoidance). The results showed that 1)long-term development factor and communication factor of male athletes were significantly higher than female athletes while lack of understanding factor of female athletes were significantly higher than male athletes, 2)mastery avoidance factor of female athletes was significantly higher than male athletes, and 3)factors of development environment accounted for 27.8% to 34.5%-male athletes and for 13.2% to 22.7%-female athletes variance in the four achievement goals. Therefore, it is important for coaches and sport administrators to take these results into consideration when designing an effective talent development program.

Burnout Process Model of Social Workers: Analysis of the Paths from the Job-related Stressors, Job-stress and Professional Self-efficacy to Burnout (사회복지사의 소진과정(Burnout Process) 모델 - 직업관련 스트레스 요인, 직무스트레스와 전문직효능성에 의한 소진 경로분석 -)

  • Lee, Myung-Shin
    • Korean Journal of Social Welfare
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    • v.56 no.4
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    • pp.5-34
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    • 2004
  • This study aims to find out the determinants of burnout in order to better understand the burnout process among social workers. For this purpose, a hypothetical model which explains the relationships among 8 job-related stressors (role ambiguity, role overload, difficulties in solving problems of clients, conflict with the clients, lack of support from the supervisor, closed communication pattern, bureaucracy, and lack of accountability), 4 mediators (job-stress, professional role performance, abiding by the agency policy and partiality in service delivery), and 4 dimensions of burnout (physical exhaustion, psychological exhaustion, depersonalization and personal accomplishment) was developed. Using the data collected from 207 social workers, the hypothetical model was tested. For data analysis, a path analysis was used, and the best-fitting model was found(df=66, $x^2$=63.250, GFI=0.962, CFI=1.00). As a result of this study, the following results were found. Burnout among social workers was increased by the 6 job-related stressors(role ambiguity, role overload, difficulties in solving problems of clients, conflict with the clients, lack of support from the supervisor, closed communication pattern). Job-stress, the mediating variable of the emotional path to burnout, increased professional role performance and the abiding by agency policy, and finally increased burnout. On the other hand, professional self-efficacy (which consists of professional role performance, abiding by agency policy and partiality in service delivery), the mediationg variable of the cognitive path to burnout, reduced burnout when the professional role performance was high, and abiding by agency policy and partiality in service delivery were low.

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A Grounded Theory Approach to Person Centered Communication between People Living with Dementia and Their Caregivers (사람중심 치매커뮤니케이션에 대한 근거 이론적 연구)

  • Kim, Dong Seon;Shin, Soo Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.746-764
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    • 2022
  • Communication breakdown has been mentioned causing a heavy burden for dementia caregivers. This study aims to inspect and structure the process and results of communication between people with dementia and their caregivers. The impeding/facilitating elements of communication are also extracted. Interviews with 21 of dementia care experts about the direct and indirect experiences of communication with people with dementia were analyzed based on the grounded theory. Results show that combination of the cognitive and communication decline of the people with dementia, confusing environment and caregivers' inappropriate attitude and lack of communication skills leads to communication breakdown and relations severance. Minimal contacts and task-oriented conversation results in conflicts and people with dementia's increasing agitation, anxiety and violent behaviors while understanding of individuality and listening with heart lead to recovered lucidity in the state of serious dementia, recovered pleasure and voluntary participation in the daily activities for people with dementia. Core paradigm was defined as 'Person Centered Care through relation formation'. There are 4 types of communication with people with dementia : partnering, patronizing, conflicting, avoiding types. Researchers suggest that Person Centered based communication skills be educated and trained for dementia caregivers.

A Case Study on Family Therapy for Parents with a Daughter Suffering from Multiple Tic Disorder (복합틱장애 증상이 있는 딸을 둔 부부에 대한 가족치료 사례연구)

  • Park, Tai Young;Yu, Jin Hui
    • Journal of Families and Better Life
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    • v.31 no.5
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    • pp.47-63
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    • 2013
  • This study deals with a counseling case in which a mother requested counseling due to the problems of her daughter, who suffers from multiple tic disorder. The participants of this study included five family members (grandmother, father, mother and two female children) and a total of 23 sessions were held from September 2006 to December 2007. Additional counseling ($24^{th}$ counseling session) was conducted on April 1st, 2009. The data was based on recorded transcripts and notes from 24 family therapy sessions. The study used a constant comparative analysis, which uses matrix and network display as an analysis method suggested by Miles&Huberman(1994). The characteristics of the family of origin and the indifference of the husband had caused the wife stress. The couple had frequent conflicts due to dysfunctional communication methods, a clash of values, sexual dissatisfaction, and a lack of communication. This marital conflict became the primary factor of the daughter's multiple tic disorder. Intervention of the family therapist resulted in the setting of treatment goals based on MRI's communication theory and Bowen's family systems theory in order to solve the problem of the daughter's multiple tic disorder. Also, the therapist's intervention techniques included exploring experiences with the family of origin, shedding light on the multigenerational transmission process, exploring dysfunctional attempts at solutions, the therapist's self-disclosure, providing similar cases, dealing with resistance, and suggesting a new communication method. To solve the problem, the therapist helped the family separate the daughter spatially from her parents. Therefore, the therapist's intervention helped reduce the daughter's tics and improve relationships among the family.

Development of Lighting Control System Based on Location Positioning for Energy Saving (에너지 절약을 위한 위치측위 기반 조명 제어 시스템 개발)

  • Cho, Kyoung-Woo;Jeon, Min-Ho;Oh, Chang-Heon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.12
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    • pp.2968-2974
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    • 2014
  • When lighting has installed indoor, we control lighting using human-detecting sensors for people who pass at night and places that are lack of quantity of light. However, malfunction can be caused by positions of inappropriate sensors, and in the case of passages of big buildings, it is a problem that even after a person pass, light apparatuses are turned on for a long time. In this paper, we propose lighting control system based on location positioning for energy saving that control lighting in accordance with passers's position through indoor location positioning. This system use the fingerprinting technology that is one of the location positioning technologies and RSSI data that is collected by a smart device. Using those, it can turn on only lightings that are included in the positioned location and reduce unnecessary power consumption. As a result of experiment, on condition that four people were existing and illumination was 308 lux, we assured reduction effect of 49 Wh.