• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.946-958
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• 2011

This study develops Korean Style Loungewear as a cultural fashion product. Through the use of surveys, Korean sentiments about Korean traditional clothing and Korean style fashion have been examined. The survey was conducted for 5,000 people in Korea; 3,500 responses of meaningful data were statistically analyzed. The data was processed by a SAS system; frequency and percentage were performed. It was found that Korean people have a high preference for Korean traditional clothing; however, they are not satisfied with its comfort, maintenance, or price. They answered that they would wear Korean style fashion if the design, comfort, and price were improved. They responded positively on the development of Korean Style Loungewear and its effectiveness as a cultural product. Based on the survey and basic geometric structures of Korean traditional costumes, silhouette designs of Loungewear have been developed. The designs are divided into one-piece styles and two-piece styles. The characteristic design details are git (Korean neckline) and goreum (Korean tie ribbon). The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.68-68
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• 2003

Recently, street fashion has been regularly introduced in many fashion media because both consumers and marketers began to recognize the importance of street fashion as a meaningful and objective fashion information source. As the globalization proceeds in fashion field,' the street fashion informations in major cities which has led world fashion trends become more influential on domestic fashion, but little concern has been paid on it. This study classified women's street fashion in 4 major world fashion cities such as Paris, London, New York, Tokyo and identified style characteristics of each group. For data collection, 795 front-view photos were selected from the two fashion trade publication 'STREET' and 'VIEW' which has introduced street fashion photos in those cities from 1996. Classification process went on three stages: sorting, naming and grouping. 49 undergraduate students were divided into 12 teams and about 80 photos were given to each team to sort into several sub-groups by overall images or common style characteristics. Then each sub-group was named according to common images or characteristics. Final groups came out after grouping each sub-group with a similar or same title together. For each group, common style characteristics were analyzed.

• Journal of Fashion Business
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• v.28 no.1
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• pp.51-67
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• 2024

Recently, as the "Kidult" culture has become the culture of life, the vintage fashion doll market is rapidly emerging. This change, coupled with a tendency to cherish childhood memories among adults, shows a phenomenon that vintage dolls are gaining popularity. This study explored the possibility of creative fashion doll clothing design, aiming to satisfy consumers' more diverse and unique emotional needs and provide new perspectives and inspiration to the doll fashion industry and the fashion doll industry. Therefore, this study attempted to propose a fashion doll costume design using the Y2K fashion style that is currently popular. Based on publications and prior research considerations, the Y2K fashion style could be categorized into four main styles: 'Future Technology', 'The Matrix', 'Millennium Spice Girl', and 'Harajuku'. Based on characteristics of these four styles, this study designed and produced eight stylish doll costumes incorporating the Y2K style under themes of 'Ex Machina', 'Digital Warrior', 'Rebelious Sugar', and 'Harajuku Dopamine'. This can inspire fashion doll costume design and production based on trendy styles. This study can be a useful foundation for presenting more diverse directions for fashion doll costume design.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.98-109
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• 2013

This study aims to discuss the image making of K-pop girl groups to provide an outlook on the necessary fashion components in order to express certain concepts by analyzing the fashion styles. The fashion styles of the representative girl groups from 2007 to 2011 were classified into five types: retro style, schoolgirl style, chic style, sporty style and marine style. The following are the features and elements of image making by style. The retro style pursued going back to the past. It used stripes, dots, leopard patterns, spangles and denim. It reproduced the style of the past to the trendy style using big sunglasses, retro makeup, girlish hair and gold wigs. The schoolgirl style created the sexy or cute image by using school uniforms as the motif including shirts, short pants and knee socks. It included having natural makeup and straight hair and differentiated colors, patterns and designs. The chic style was classified into rock chic look and sexy look. Both looks had common elements including smoky pop active makeup while the fashion concepts and hair styles were different. The sporty style took the concept of cheer girls. It used plaid shirts, baseball jackets, short pants, thigh high boots, vivid hair accessories, romantic makeup and straight, wave hair. The marine style took the naval uniform as the motif. It expressed the image using short pants, stripe patterns, wappens, naval caps and smoky sexy makeup, straight hair. K-pop girl group fashion is the driving force for the growth of Korean fashion industry as well as its cultural trends and hope that it have a growing influence on the global market and trend through continuing research and support.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.637-650
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• 1995

The purpose of the study was to develop a model to explain how a fashion style is determined within a society and how the style diffuses. The research was carried out in two stages, theoretical study followed by empirical study. In the theoretical study, explanatory model about decision of fashion style and diffusion was developed and then fashion diffusion theories and fashion phenomenon of postholder society were explained by the model developed. The theoretical framework of the explanatory model was constructed in that fashion changes by ambivalence of pursuit values within an individual as well as within a society. The empirical study was carried out to validate the model by looking into fashion phenomenon in the postmodern society A questionnaire was developed including style image, pursuit value, preference style and administered to 19 to 30 year-old women living in Seoul area. Frequency distribution, discriminant analysis, one-way ANOVA. were used for the statistical analysis. As pursuit values differed in each style preference stoup, and pursuit value coincided with image of preference style it was confirmed that clothing selection behavior was determined by pursuit value. In a postmodern society where variety of values are pursued, appearance of various products and preference of all styles altogether considered, it could assume that subcultural collective selection phenomenon appeared.

• Journal of the Korean Society of Costume
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• v.26
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• pp.233-250
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• 1995

The purpose of this research is to open new horizon in the plastic art centering the clothings, to examine the characteristics of the clothing style of Surrealism closely which is being lighted up again newly in the recent culture that is in a state of flux, and futher to contribute to the cre-ation of future clothes by analyzing Surrealism once again which is considered to have affected most in the aspects of idea and technique from the era of modernism to the era of post modern-ism, to understand and develop the relation of modern style of paintings and clothing which consist of many complicated and diverse elements. As for the method of research, after analyzing the formation and characteristics of painting style of Surrealism, painting style of Surrealism, painting style of Surrealism were classified largely into D paysement and Automatism, which were then reviewed. And the characteristics of fashion style of Surrealism were compared and analyzed with painting style of Surrealism, for this, fashion of Surrealism dur-ing recent five years from 1990 to 1994, among the fashion from Pr t- -Porter concentrated re-view was made for the ones made public at Paris-London Collections. By the result observed through this research, the trompe-l'oeil double image technique of many clothes created by E. Schiaparelli who was strongly influenced by Surrealism in 1930s were succeeded with its inspiration of Surrealism by the radical fashion designers recently and we were able to know that it is being created again by fresh senses. Followings are the discussions on homogenity of the characteristics of fashion style of Surreal-ism with the painting style of Surrealism Therefore if we analyze the characteristics of fashion style of Surrealism, Automatism ex-pression style which takes out only image borrowing the power of unconsciousness, instead of factual transposition, is forming the main cur-rent after 1990s. We can find the fashion style of this Surrealism appear persistently, entirely irrel-evant to the silhouettes of 20th century.

• Journal of Fashion Business
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• v.17 no.6
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• pp.158-175
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• 2013

The purpose of this study is to provide basic information to Korean fashion designers who wish to advance to the overseas collection. This is done through analyzing the design characteristics of Japanese young fashion designers, Tsumori Chisato, Commuun, and Limi Feu, who have successfully launched their designs into the Paris collection and became global fashion brands. Collections of each brand were analyzed by the overall fashion style and design elements. For the overall fashion style, Tsumori Chisato used a romantic style using details with various ornaments, whereas Commuun shows minimal style with a simple silhouette. Limi Feu expressed avant-garde style with experimental patterns. Moreover, these brands expressed different style to other brands by applying Japanese traditional clothes, patterns, and Japanese techniques in modern view point. In terms of design elements, these three brands used the H-line silhouette. Tsumori Chisato used loose fit; Commuun, slim line; and Limi Feu, boxy silhouette. In the case of colors, materials, patterns and details, Tsumori Chisato showed mix & match with various colors, materials, patterns and details. Commuun used mono tone with black & white using only one or two materials. Limi Feu usually used the color black with cotton. According to the style of the brand and region of the collection, the main characteristics of the design and the application of Japanese traditional elements can be different.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.3-18
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• 1996

The aim of this study is to clarify the style of fashion design which represented three types of erotic mood. And it will have its significance in finding out some standards which call be applied to practical designing. The positive analysis on this study is composed of two parts-the analysis of fashion journals and of questionaire. Analysis of fashion design is to seize and to compare frequence of 17 style of fashion design in the delivery of erotic mood in $\ulcorner$Mot$\lrcorner$ and $\ulcorner$Vogue$\lrcorner$. The questionaire is to investigate preference and inclination of perception in erotic mood of 17 style of fashion design by sex and age. The results were as follows: 1) In $\ulcorner$Vogue$\lrcorner$ than in $\ulcorner$Mot$\lrcorner$ erotic style ate actively made use of. 2) To suggest style of fashion design expressed 3 moods of erotic can be applied to practical designing is as follows. Expression of 'romantic & mysterious' mood is desirab]e exposed body line in motion style in male, twenties and thirties. Expression of 'seductive h stimulating' mood is desirable bosom exposure, leg exposure, adhere of bosom, adhere of waist, seen-through leg, slit, exposed body line in motion style in male and twenties and seen-through bosom, adhere of hip, slash style in male. This mood is desirable exposed body line motion style in thirties and forties. Expression of 'sensuous & attractive' mood is desirable bosom exposure, leg exposure, adhere of bosom, adhere of waist, seen-through leg, slit, exposed body line in motion style in male and twenties and adhere of hip, seen-through bosom, slash style ill male. And this mood is desirable adhere of waist, arm exposure style in female and adhere of waist, exposed body line in motif style in thirties and forties.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.109-127
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• 2002

As modern fashion trends show oriental motif since the transition of post-modernism, a number of great fashion designers such as Givenchy and Jean-Paul Gautier applied the concept of Orientalism to their fashion design. Total fashion is a trend in which make-up, hair-style, and accessories. together with clothing itself are considered a complete fashion as a whole, and sometimes appeals much to consumers. Given that the previous studies on Orientalism have focused only on clothing. this research aims at examining Orientalism with a total fashion approach to simultaneously study make-up, hair-style, accessories, and clothing, and showing that traditional oriental beauty is expressed by total fashion in which the past appeared again through the process of creative application. We analyzed the Orientalism total fashion from 1990 through 2001 and summarized the national differences among these countries in the following. First, China has a uniformed clothing. make-up, and hair-style as shown its traditional play, "KyungKeuk" and traditional costume, Chipao. Second, Japanese unique traditional costume has been passed on through its traditional costume, Kimono, and traditional play, "Kabuki" Finally, in Korea, make-up, hair-style and the design of the traditional costume. Hanbok, as appeared in "Myindo(means a picture of a beauty) Painted in the Chosun Era are applied and reappeared without much change. It is advised to note that the Orientalism fashion to be discussed in this study is limited to China, Japan, and Korea in Asia.Japan, and Korea in Asia.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.46-61
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• 2007

The analysis of exotic style in domestic fashion brand items aims to offer the ideas necessary for the style and item developments and to analyze exotic images and styles accepted in domestic fashion market. Therefore this study analyzed the domestic fashion brand items and categorized the main exotic factors and styles so that would catch on to its characters and appearance frequency. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The styles of exotic image in domestic fashion brand items are 'natural' style, 'primitive' style, 'ethnic' style, and 'maximalism' style. Also, the main exotic factors in each exotic style were composed of a few exotic images such as 'natural', 'primitive', 'ethnic', 'romantic', 'elegance', 'splendid', 'seductive', 'retro', 'traditional', 'classical', 'bohemian', 'vintage', 'kidult', 'artistic', 'extreme compromise', and 'modern'.