• The Research Journal of the Costume Culture
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• v.30 no.5
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• pp.689-702
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• 2022

Global fashion houses have recently incorporated traditional Korean motifs within their inspiration. This trend is an opportunity to showcase the colors of traditional Korean culture by investing in the new design content. Products specifically based on traditional Korean culture are lacking in brand awareness despite the success of Korean content. Accordingly, this study designs cultural products based on Korean folk painting that captures Korean people's satirical sense of humor. Korean folk painting theories are analyzed, from which different types of folk paintings are classified based on research of bibliographies and online documents. Following classification, the results are dataized as different types of folk paintings and their meanings. Furthermore, images of folk paintings are categorized and scanned digitally. The digitized images of the folk paintings are processed through Adobe Photoshop CS for overall layout and Adobe Illustrator CS for detailed designs. Traditional categories of Korean folk paintings are used, including flowers and birds, letters, and study stationery. Using the main elements of the flower and birds category, designs with cultural products such as images of flowers, birds, animals, and fish are produced. The final designs are used to create fashion items that can easily be used for embellishment or self-presentation: a scarf and a necktie. The scarf and the necktie are not only merchandise; they also symbolize the story, humor, and hope that Korean folk paintings once symbolized.

• Journal of the Korea Furniture Society
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• v.24 no.3
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• pp.286-292
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• 2013

Space given at home, furniture is an important condition to determine its size. As a method for satisfying outer and functional human needs, ever changing, shaped form has also been developed. Modern people tend to decorate the beautiful living space to the needs of the beauty and space of living. In order to satisfy these requirements, the development of furniture to suit the taste of modern people is required. In this study, we add together the design and contemporary design of traditional Korean and use of raw wood can feel the natural and applied to furniture retro design. It is possible to have a motif characteristic of Hanok traditional to suggest a design where you can feel the sensitivity with retro in the direction of the current design change is large and diverse, and in harmony with the living space of modern it is an object that you study the production lighting and storage furniture with the complexity of the traditional and modern.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.369-378
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• 2004

The objectives of this study were to measure the preference and purchase intention on Korean traditional motifs and to investigate the relationship among preference, purchase intention, and sensibility. The subjects consisted of 217 male and 351 female US undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire, composed of 7-point semantic differential scales of 17 bi-polar adjectives. The data were analyzed by ANOVA, Duncan's multiple range test, Regression, and t-test. The major findings were as follows; First, interpretation type and application object had significant effects on the preference, while category and interpretation type had significant effects on the purchase intension. The application of Korean traditional motifs for pattern design was preferred to their application for clothing design. Decorative type was found to be more related to the preference and purchase intention than the other interpretation types of realistic, stylized and abstract types. The purchase intention on crain motif was lower than the other categories of lotus and cloud motifs. Second, in overall, the preference on Korean traditional motifs was higher than purchase intention. Third, the preference and purchase intention were affected mainly by 'Quality' image, a component of sensibility, followed by 'Cheerfulness' image, but not affected by 'Simplicity' and 'Modernity' image.

• International Journal of Costume and Fashion
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• v.7 no.1
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• pp.32-48
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• 2007

Korean traditional flower motifs have often been used in traditional embroidery on personal products and on decorations. The flower motifs seen on embroidery with a variety of techniques show the shapes and colors changing to more and more brilliant and colorful design. Even today the flower motifs in embroideries continue to be reinterpreted in both modern ways and also in traditional ways with their fancy beauty in the design industry. This research is based on documentary and demonstrative studies conducted to find out the formative properties of these motifs through and analyzing the shapes and colors of flower motif embroideries from the Choseon Dynasty as applied in developing modern designs in harmony with their traditional beauty. A summary of the research is as follows. First, the peony blossom appears the most, with its gorgeous flower shape. It was used in a variety of ways for decorative purposes as well as in wishing for wealth and harmony on clothes or on personal products. Second, the result of analyzing the flower motifs on embroidery shows that 'realistic-complex- flower patterns' and 'stylized-complex-flower patterns' are mostly seen. Third, many of the peony blossoms, chrysanthemums, and Japanese apricots were in a radial shape and front facing with stamens, and the lotus flowers were mostly shown on the lateral side. Fourth, as a result of analyzing the colors of the flower motifs on embroideries, a tendency is shown toward the R and RP colors of v, b tone and the shades YR, Y, GY, and G colors of lt and p tone.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.123-132
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• 2009

Our government has declared the "Synthetic Project for Promoting Han-style" to industrialize and globalize the original form of Korea traditional culture. Han-bok, our traditional folk costume is one of the main subject of this project. However it is the global trend not to wear their traditional folk costume. And so, the number of people wearing Han-bok, our traditional folk costume is also getting gradually decreased in Korea. For Han-style Promoting Project in the future, it is one of the most efficient way for the middle and high school students to motivate and increase the interest about Han-style and Han-bok as the middle and high school uniforms. Adolescent middle and high school students think very important their appearance. Especially, Korean middle and high school students spend a lot of time in school, and so school uniforms are very influential in their mental and physical aspects. Fabrics for this study, they were woven twill with 3 kinds of fabric patterns from the motif of Baekje relics. The colors of fabrics is the blue and brown used in general school uniform, the yellow and red used in Han-bok. Considering the school uniforms, fabric patterns adapted the similar color matching method for not to be found cleary and designed the fabric pattern's one-repeat size is $4{\times}4cm$.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.270-279
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• 2013

This study presents a T-shirt design process that utilizes modernized traditional patterns; in addition, it also includes various modernization techniques for Korean traditional patterns. T-shirts are a representative casual wear item worn in everyday life, especially among young people. The association of traditional elements and public goods such as T-shirts effects the diffusion of the Korean image into global society. Through the whole design process, target groups and design concepts were determined first: collegiate students as well as clean, natural, refined, simple and sporty image, respectively. Subsequently, Dokkaebi, lotus, Dangcho, dragon and Taegeuk patterns were selected as traditional pattern sources. Along with the technique of the division, transformation, and configuration of original patterns, the combining method of geometrical figures, stripe patterns, and check patterns with traditional patterns was helped create modernized traditional motives. Finally, T-shirt designs with a Korean image were developed with the harmonized deployment of modernized motives and color planning. The survey showed that designs had a clean, natural, refined, simple and sporty image that was preferred by collegiate students. This study is relevant in three aspects. First, the design process of modernization was very creative to combine traditional patterns and basic figures. Second, this study expanded the scope of traditional image design to casual wear to promote the Korean image to young people all over the world. Third, the whole design process, from planning to final product development, presented in this study is applicable to other design processes.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.506-517
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• 2014

A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.415-420
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• 2004

The market demand for knitwear has been increased both domestically and in export. Despite of the high and consistent demand, knitwear design has been rather simple and tends to show mainly foreign influences. In order to compete efficiently in the world market and to provide more variety, knitwear design originated from our cultural background needs to be developed. Therefore, the purpose of this study is to develop various knitwear design adopting the Korean traditional 'Danchung' motifs and the main colors used in the motifs. Three knitwear works were designed and constructed, which included a round pullover, a half-sleeve V-neck one-piece dress, and an evening dress. The mainly used motifs consisted of natural motifs such as lotus, cloud, and motifs symbolizing good luck such as 壽 and 囍. The Original 'Dan-chung' motifs were stylized into different forms and colors, and this design work was done using CAD system including the 'Adobe Illustrator 9.0' and the '4D box Hi-Knit Program'. Based on the designed images created by the CAD system, an actual design works were knitted using different weft knit methods including a hand knitting machine and weft knit machine of the knitwear manufacturers. This study provided the possibility of knitwear design originated from the Korean traditional culture.

• Journal of the Korea Furniture Society
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• v.24 no.3
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• pp.217-225
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• 2013

The furniture of the Joseon era, life sense of human forms a culture has appeared well. Feeling of life refers to the sense of feel natural to the history and traditional culture of the area and their own customs. Further, it is possible to be a sense that reflects the mental contents ego, ethical and religious. Furniture traditional and sophisticated sense like this is to take care of the sophistication that comes out from the inside than the beauty artificial as a function of the sense and user preferences. This is a feeling of unique Korean. Due to changes in the housing, the beauty of these illustrates the altered form mechanically a uniform in modern times. Have that desired to be manufactured furniture by applying the neck Korean furniture of our living environment that will change in Western Europe of today, with the tradition of the modern lifestyle.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.149-162
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• 2019

The purpose of this study is to suggest various directions of living hanbok and proposed the living hanbok design that integrated the tradition and the contemporary, as well as the past and present with denim material that represents the youth cultureby while using the motif of Korean Jogakbo. For the research method, the data on living hanbok, denim, and Jogakbo were surveyed to develop and produce a living hanbok design. The development of a living hanbok design emphasized the meaning of longing for an accumulation of good fortune, by using the concept of 'wishing for fortune' including the symbolic images of denim and Jogakbo. The production results of this study are as follows. First, the Jogakbo motif consisted of patterns yearning for harmony, great fortune, longevity, and many children, and the living hanbok design integrated with the denim material symbolized the convergence of the past and present and the harmony of eastern and western cultures. The study could verify that the living hanbok design was recreated in a contemporary sense to be used everyday by expressing contemporary senses in a traditional image. Second, leftover fabric pieces and recycled materials that can be abandoned by the material market were used for denim. This study could also develop the living hanbok design as a sustainable design through upcycling, an important social trend, puting an emphasis on carrying out socio-ethical responsibilities. Third, denim Jogakbo work, which is connected by small pieces of denim material, used to be a difficult and labor intensive handicraft, but it could be proposed as a new high value-added fashion and generate contemporary living hanbok with a new image.