• Journal of Fashion Business
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• v.6 no.3
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• pp.69-83
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• 2002

The purpose of this study was to offer basic resource for effective advertising strategy of men's apparel by analysing the characteristics of the appeal types in the men's apparel ads. 272 photographs were collected the following magazines ; fashion magazine, men's magazine, luxury magazine, woman's general magazine, and fashion professional magazine. It was related to the men's apparel ads of magazines above from January to December of 2001. The results of this study was as follows; Appeal types of apparel advertising in men's apparel were divided into style appeal, informercial appeal, sexual appeal, lifestyle appeal, image appeal, and masculinity appeal and appeared other appeal types according to men's fashion style, brand types, and magazine types. It also was closely connected with the men's market positioning. Consequently, the study will be helpful to plan the effective and economic strategy of men's apparel ads.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.382-395
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• 2010

The purpose of this study was to compare clothing values and clothing purchasing behaviors between Korean and American college students, especially men. Also this study was to analyze the clothing values effect on the clothing purchasing behavior. For the practical study, 200 questionaries were surveyed, 110 from Korea and 105 from American. The average and frequency, t-test, $\chi^2$, multi-variate analysis of variance and factor analysis were used for this study. The result showed, first, there were little differences in the clothing value aspect. Both Korean college men and American college men considered the theoretical value to be most important, however, the American college men were higher than the Korean college men for theoretical, economic and political values. Compared to the Americans, the Koreans considered social clothing value to be more important but theoretical, economic and political values were less important. Second, there were some differences in most of all the clothing purchasing behaviors. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the place where the clothes were purchased, the Korean college men preferred to make purchases at department stores, and the American college men preferred shopping malls. Regarding the monthly expenses for clothing, less than 50,000 won($50) was the average for most of the Korean women, but most of the American college women spent 100,000~150,000 won($150) per month. Third, the clothing value was different in the reason for purchasing, the purchasing information source, the purchasing place, and the monthly expenses for the clothing.

• Journal of Families and Better Life
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• v.29 no.4
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• pp.1-15
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• 2011

This study explored the life histories of intermarried Korean men for more than one year before and after their family dissolution. Researcher had in-depth interviews with participants who were selected by purposive sampling from the intermarried Korean men with dissoluted family conditions. Researcher employed the holistic-content approach to analyze the interviewed materials. Mandelbaum(1973)'s conceptual framework-dimensions, turnings, and adaptions-has been taken to present the analyzed contents. The dimensions of men consisted of 'request of continuous money', 'limitation of comprehensible communucation', 'premise terminated marriage: leaving home', 'inassurance of marriage maintenance'. Turnings involved 'abandoned person', 'parents' excessive protection', 'community among themselves', and 'greedy mediator'. Adaptions were observed by 'various feeling card', 'worrying about men's child', 'expecting the future', and 'stopping on foreigner as a partner'. Discussion and suggestion were presented on the basis of these findings: examination of marriage genuineness, Korean men's preparation of marriage, intervention and service for their mental health, supports for their children and strengthen of multicultural family center's function for dissolved family.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.1
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• pp.1-16
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• 2017

This study conducted in-depth interviews with twelve men in their twenties and employed the Zaltman Metaphor Elicitation Technique (ZMET) to identify the ideal self-image and fantasy of men wearing makeup. The results are as follows. First, the ideal self-images of men wearing makeup can be divided into 7 images (well-managed, dissimilar from real identity, masculine, neat, stylish, standing out, and formal). Men who wear makeup pursued an alternative decent image that is different from their reality. They want to be manly, attractive, decorous, and eye-catching through a better looking face. Second, men who wear makeup have insecurities about their looks and personalities that creates dissatisfaction with reality and a desire for a different idealistic self. Makeup was the tool to create the other entity. Makeup facilitated a fantasy of becoming another to gain increased confidence in social relationships. However, without makeup, they showed a lack of confidence and became intimidated that made them even further dependent on makeup. Third, the process helped participants complete a consensus map that represented the emotional and reasoning structures of men wearing makeup. This study showed 7 ideal self-images of men wearing makeup with a fantasy to create a desired ideal self by wearing makeup. The study can be applied to marketing strategy for men's cosmetics and plates' designs.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.531-539
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• 2015

The purpose of this study is to analyze the aesthetic characteristic of men's costume in the Renaissance period. Fashion is a reflection of Zeitgeist. The ideal aesthetic values of each period create the concept of ideal beauty for that period. Costume represents the ideal beauty of a particular period. The aesthetic characteristic of men's costume in the age of Renaissance was analyzed in terms of four categories: the beauty of male body, sublime beauty, sensual beauty, and artistic beauty. First, for the beauty of male body, the men in the age of Renaissance enlarged their chests and shoulders by inserting a pad in them in order to express their masculine beauty of human body by emphasizing their sexual organ. Second, for the sublime beauty, men's costume was exaggerated by using a pad, a ruff collar and slash. In this period, men intended to represent their power and dignity through horizontal extension in their costume. Third, for the sensual beauty, erotic emphasis were made through physical elements. In order to show off sexual charms, men padded their costumes and introduced the codpiece. Last, for the artistic beauty in the age of the Renaissance, men's costume showed proportional, balanced and symmetrical beauty. And men's costume was made of rich brocades, which were embroidered and encrusted with jewels.

• Journal of the Korean Society of Costume
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• v.59 no.8
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• pp.123-131
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• 2009

This study aims at presenting the basic data related to the somatotype of elderly men at the point of Korea's entering into an aging society. Efforts were made to classify the lower-half somatotype of elderly men, with the application of the measurements of 261 elderly men of 60 years of age and over up to 70, which were available from the physique measurement survey project for Koreans. The number of analysis items was 31. The statistical treatment was made through SPSS win 12.0 program, and the analytical methods used were the basic statistics, factor analysis, and cluster analysis. The findings are as follows: Elderly men experienced the decreases in height and weight, in comparison with middle-aged ones, while they showed a flat shape at trunk, with more protruded waist and abdomen and with flat buttock. The analysis of the constituting factors for the lower-half body of elderly men resulted in the 6 items. The elements constituting the lower-half body of elderly men included the shape from waist to hip, the spread of hip and height of knee, the shape of leg, thigh size, the length of leg, and the volume of abdominal. The total accountability was 81.59 %. The cluster analysis for lower-half somatotype of elderly men resulted in the classification of three types. The above findings are intended to assist the designing of ready-made slacks with a high level of fitness for elderly men.

• Journal of Fashion Business
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• v.16 no.4
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• pp.152-165
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• 2012

The purpose of this study was examining the preference difference of the necktie design for the stripe patterns according to the demographic characteristics. The study method was a research study through a survey. The study subject was the adult men in their from 20's to 50's. The study stimulative was the stripe patterns of man's necktie which were made by Adobe Photoshop 9 with using the color, the arrangement, the interval, and the width of necktie. The results of study are as follows. As the difference analysis result for the color preference for stripe pattern according to the demographic characteristic, men in their 20's preferred most gray series, men whose monthly income is less than two millions won and men of owner-operator preferred most red series, and all the rest of men preferred blue series. As the difference analysis result for the preference of arrangement type, men in their 20's preferred most the stripe pattern of width, students preferred most the stripe pattern of length, all the rest of men preferred most the stripe pattern of diagonal. As the difference analysis result for the preference of stripe interval for necktie, unmarried men, students, men in their 20's, and men engaging in sales/service and production work preferred most the interval of 0.6cm, all the rest of men preferred most the interval of 1.2cm. As the difference analysis result for the preference of necktie width, unmarried men, men in their 20's, men engaging in sales/service and production work, and students preferred most the width of 7cm, all the rest of men preferred most the interval of 8cm.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.745-754
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• 2015

This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as their representative characteristic and deriving their special features from men's magazines. Literature and case studies were conducted together. The research findings are as follows. First, it showed uniformity, conformity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear by period. However, clothing became an expressive way to pursue individuality and an ageless trend gradually, and middle-aged men positioned themselves as subjects of a consumer market for men's wear after 2010 through active clothing selection and consumption. Second, along with a trend change preferring a comfortable and active to formal atmosphere, it showed that casual style became diversified and segmented gradually in Korean middle-aged men's ageless trend and fashionable style. Third, as for formative characteristic changes in middle-aged men's fashionable style by period, it contained a slim silhouette, bright and splendid colors and patterns, increase of light, active and functional materials, generalization of casual items and pursuit of individuality by various mix & match styles. Fourth, in Korean men's ageless trend and changing fashionable style, four kinds of special characteristics were derived that included a change of the traditional clothing symbolism, weakened conformity & pursuit of personality, obscured boundaries between age and wearing style, and active embracing of a trend.

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.18-29
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• 2004

The purpose of this study was to analyze the formative beauty of metro sexual expressed on the 21C men's fashion. in 21C, metro sexual is being accepted as an object to lead the world consumption culture, and it is said to be most appropriate to the definition as a model that can determine the most modern men. Moreover, with well being life style, it shows characteristic that expresses chic sense through fashion. The results of the study were as below. 1. In recent men's wear, sensory feminine that looks young and trendy is being presented through clothes, rather than the image of men who are strong. Therefore, by wearing splendid flower print, bold color and gorgeous accessories, men send off their attractions. 2. The recent body king syndrome gave new aesthetic value on men's body. Therefore, men's body is becoming cultural icon of metro sexual as another face that shows social status and cultural taste. 3. The men's image of metro sexual that is felt from softer skin and hair than women, and well-built body is appealing more through body conscious look. Here, men's body silhouette is being sublimated aesthetically through design with various materials such as see-through and leather etc., and this is body conscious image that can be seen only in metro sexual. Like this, metro sexual fashion sense was expressed by feminine softness sometimes, and beautiful body silhouette sometimes by expressing one's sexiness enough, being away' from conceptual masculine. Therefore, the appearance of metro sexual can be understood that men's body exposure is becoming a social virtue that expresses beauty.

• Korean Journal of Cleft Lip And Palate
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• v.13 no.2
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• pp.53-62
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• 2010

Nasalance is used to evaluate the velopharyngeal incompetence in clinical diagnosis using Nasometer. The aim of this study is to find the nasalance differences between English native speakers and Korean speakers by measuring the nasalance of Oral and Nasal sentences. 20 Americans and 20 Korean students participate to the experimentation. The results are as follows: (1) The nasalance of females for Oral and Nasal sentences is higher than that of males for both native and Korean speakers. (2) The nasalance of Oral sentences in Korean men and females is higher than that of Oral sentences in American men and females, however, the nasalance of Nasal sentences in American men and females is higher than that of Nasal sentences in Korean men and females. (3) The nasalance of stop consonants /p, t, k/ in Korean men and females is higher than that of consonants in American men and females. (4) The nasalance of nasal consonants /m, n, ɧ/ in American men and females is higher than that of consonants in Korean men and females.