• Korean Association of Arts Management
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• no.50
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• pp.65-100
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• 2019

The purpose of this study is to examine the patterns of deviation in urban music festival through the theories and a case study. A deviation help contemporary people in the routine of daily life to give a lot of energy. Such a deviation is strongly experienced from the festival. So it is important to study the patterns of deviation in urban festival. For this purpose, the relation between deviation and festival is examined first. And then the patterns of deviation in festival are drawn from the preceding research and case studies. The patterns of deviation in festival are identified as spatio-temporal deviation, active deviation, and situational deviation. Spatio-temporal deviation is divided into non-dailiness, space separation, and space appropriation. Active deviation is divided into make-over and expression. Situational deviation is divided into overturning and new meeting. This patterns of deviation applies to case study of ACC world music festival held in Gwangju metropolitan city with a content analysis methodology. The research finding is that Spatio-temporal deviation is most evident in ACC world music festival, on the other hand active deviation and situational deviation are weak or no evident. It is expected that various deviant elements presented in this study will be used strategically in festival planning to help strengthen the festivity of modern urban festivals.

• Journal of the Korean association of regional geographers
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• v.13 no.6
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• pp.712-723
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• 2007

The objective of this paper is to search the factors inducing the visitors to revisit in Bangeo Festival of Jeju region. To get this objective, this study analyzed the data with the Multinomial Logit Model applied dependent variable to intention of revisit. As a result, 'festival program' factor is the most important thing and if the factor increases by 1 unit, the probability of 'revisit' can be increased by 5.255 times than the probability of 'no revisit'. Secondly, the next significant factors are 'festival convenience' and 'festival recognition in advance'. So the providers of the festival will intend to prepare the festival focused on the important factor proposed by this results.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.2
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• pp.255-270
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• 2012

This study surveyed and analyzed school library festival that is being carried out in elementary schools of Seoul region. In doing so, it carried out questionnaire and interview survey targeting people in charge of library and students who are participating in the school library festival. The findings can be summarized with such components as follows. Major characteristics of the programs of the school library festival, the impact of Decimal Classification on the festival, change of participants' interest in book, the satisfaction of library staff and students are included. Based on the findings, major suggestions were made on activation of the school library festival.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.18-29
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• 2010

For the Gwangyang Ume Flower Festival, this study sought to develop competitive fashion culture goods design and to activate regional culture festival by reinterpreting ume flower image in accordance with current trends, manufacturing motive patterns, and applying them to neckties, scarves, and T-shirts. In terms of method, four basic motives were set that showed new figurative images of ume flowers using Adobe Illustrator 10. The repetitive units of each motive we combined with the ume flower motives and the geometrical patterns, such as quadrangle, triangle, and circle. The basic direction of design was set so that color and texture could have colorful, modern, and natural images using pastel tone and gradation. The set patterns were applied to the repetition, the repetition of the transformed patterns of 45 angle, and the strife patterns, making it possible to display various images in the fashion items such as neckties, scarves, handkerchiefs, or T-shirts. The development of such fashion culture goods seems to be more significant, since they can be easily accessed by general festival participants. Accordingly, the Gwangyang Ume Flower Festival seems to develop not into food-led festival, but into a cultural festival that can publicize more various programs and create profits.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.3
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• pp.49-70
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• 2019

Festival records are valuable social records, not only historically but also culturally. Even though festival records are worthy of preservation, many of them are not managed appropriately. In particular, photographs taken by the public are dispersed in various SNS services such as Facebook, Instagram, and Twitter. This study collected festival photographs, taken by the public, from these SNS services and built a participatory archive for Daegu. As such, this study identified and suggested a metadata set through the process of archiving festival photographs. In addition, this study proposed a model of the participatory archive for festival photographs. This model illustrated the institute's collection of festival photographs in the SNS services and the creation of the participatory archive.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.168-181
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• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

• Korean Journal of Heritage: History & Science
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• v.36
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• pp.299-312
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• 2003

Gangneung Danoje does not only have the longest history but also is the largest folk festival in Korea. However, during its long history Gangneung Danoje has not always been the way as it is today. As records reveal, since the Chosun dynasty and through Japanese rule, it has gone through numerous variations and registration processes in order to become a national designated major intangible cultural asset. Especially after it has been appointed as a national major intangible cultural asset Gangneung Danoje has under gone through variety of transformations. First of the few changes is the citizen-lead characteristic. As Gangneung Cultulral Center took charge of Danoje this trait has become prominent. Hereby Chosun dynasty's government lead system has transformed into a civilian lead festival. Second alteration is the enormous scale of expansion and the variations of the characteristic of the festival because of it. Dano event has increased annually from 12 events in 1974 to 58 events by 1999. As the scale of Danoje enlarged the promoters found solutions by providing diversified events in order to satisfy peoples' various aspirations from the festival. However this solution lead to a diversion - from participating festival to a spectating festival. And the last change that occurred is the awareness of the need to develop Danoje into an international festival. This is rather a desire from the government than of the people. In 1994, Korea visiting year as an opportunity this consciousness grew active. For instance, the invitation of mass foreign folk performance in 1999 seems to conform to this policy. The intention to make Gangneung Danoje not only to represent Gangneung but also to represent Korea's folk event can be witnessed. As we enter 21st Century this inclination for international festival has strengthened. Gangneung government has shown enthusiasm to find the future of Danoje by inviting external service corps to assess Danoje. The current inclination appears to be increase its value as an international festival through UNESCO cultural property registration and having this as a foundation make Danoje become an international cultural tourist product. The judgment of this will be made after Gangneung International Folklore Festival 2004.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.135-149
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• 2016

As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.5
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• pp.55-65
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• 2002

The Purpose of this study is to suggest the necessity of linking and coordinating Cultural Tourism Festivals among local governments and to propose a plan for maximizing the effects of these festivals. The 'World Ceramic Exposition 2001 Korea' which took place from August 10th to October 28th was selected as a case study for the linkage plan of Cultural Tourism Festivals among local governments. Data were collected from a random sampling of visitors to 'World Ceramic Exposition 2001 Korea' from 24 to 28 October, 2001. 369 samples from a total 375 respondents were used for the final analysis. The contents of the questionnaire consisted of the cognition and satisfaction about the effects of the festival linkage among local governments and the preference of festival linkage types. The results of the analysis showed that not only festival staff but also visitors recognized the necessity of linking festivals among regions. Both visitors and festival staff had a positive attitude about the effects of the linked festival. In addition, they highly rated the 'World Ceramic Exposition 2001 Korea' as a successful festival. Visitors were satisfied with the festival. Furthermore, the number of visitors was more than staff expected. The organizing committee and staff considered the 'World Ceramic Exposition 2001 Korea' as a successful festival. The successful evaluation of the 'World Ceramic Exposition 2001 Korea' was related to the successful linkage of the festival. This study originated in the increased necessity of linking cultural Tourism Festivals among local governments. Since it is a transcendental study, it is not only significant but also limited. However, in the near future, more varied case studies about the linkages of Festivals will be conducted and these will generalize the results of this study and test the effectiveness of the linkage plans through positive analysis. For the effective linking of festivals among regions, it is necessary to study the definition of factors that affect visitors satisfaction, and determine which methods will improve visitors satisfaction.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.17-33
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• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.