• Journal of Digital Contents Society
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• v.16 no.5
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• pp.741-748
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• 2015

The aim of this paper is to select a distinct vocabulary for understanding the media facade of user and to lay the foundation for a media facade emotional scale. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of korean emotions, collected from various literature studies. Secondly, we found emotional words from collecting user opinion on the Youtube website. Finally the emotional words were collected from phrase by using non-structural survey. The collected words were integrated according to standards and they were organized 39 pieces that can be used in the survey. As a result, we extracted 21 emotional words for measuring user's emotions expressed while watching media facade, such as 'novel', 'cool', 'awesome', 'gorgeous', 'exciting', 'amazing', 'wonderful,', 'showy', 'great,', 'intense', 'good', 'grand', 'colorful', 'unique', 'variety', 'new', 'fun', 'beautiful', 'luxurious,', 'mysterious', 'satisfactory'. And we categorized the 21 words to form 5 elements by using factor analysis such as 'surprise', 'attention', 'variety', 'aesthetics', 'interest'.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.177-185
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• 2012

The purpose of this study is to use as the basic data for design method in commercial space. So, we analyzed whether any emotion was induced by finishing materials in the commercial space. And we was to suggest expression methods of finish materials to induce in the emotional space. The results of this study are as follows : First, we could know that the emotional design is needed to enhance satisfaction of consumers. The role of finishing material is very important in emotional expression in the commercial space. Second, we extracted the adjectives vocabulary(14 pairs) to evaluate the space emotion. we could educe the four kinds of space emotion by Factor Analysis. In addition, we could arrange the emotional words to represent each space type(Decoration : 5 pairs, Expand : 4 pairs, Limitation : 3 pairs, Hierarchy : 2 pairs). Third, to use finishing materials and wall is very effective to induce the emotion in the emotional space. To use the color is good among the elements of finishing materials. Fourth, We could find that the center of the types of emotional space was induced with the boundary and the decoration. If we use contrasting colors and accent colors in the commercial space, we can induce the center and the boundary together. And if we use colorful or unusual patterns, we can induce the center and the decoration together. Fifth, To induce the expand, we should finish with one color in space. And To induce the center, we should finish with one type of the color or pattern and then we should partially use the contrast color and special pattern. the case of boundary, it is good method to part emphasize by color, texture and materials. And we can induce the decoration with materials and patterns.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.41-49
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• 2004

The affective words on photographic images were analyzed and a model was structured. Based on this model, the effects of color on the affections were studied. In study 1, the photographic images with various materials and techniques were presented and the affective responses are collected. The factor analysis using principal axing method showed that the variance of the affective words could be explained about 42％ by the three factors. These are named positive-negative, dynamic-static, light-heavy, respectively. In study 2, the effects of color on the affections were evaluated on three basic dimensions. Ninety representative color images were converged black-and-white images, and each of 180 images was rated on the three affective scales. The t-test showed that the effects of color are statistically significant on the three affective scales, respectively. The achromatic images were felt more negative, more static, and heavier than chromatic images.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.57-64
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• 2014

In this paper, we verify the relation between elements (active and inactive) of Russell's emotional dimension ("A Circumplex Model") to propose a new representing method. Russell's emotional dimension expresses emotional words (happy, joy, sad, nervous, etc.) as a point on the two dimensions (Arousal and Valence). It is most commonly used in many filed such as Science of Emotion & Sensibility, Human-Computer Interaction (HCI), and Psychology etc. But other researchers have insisted that Russell's emotional dimension have to be modified because of its inherent problems. Such problems included the possibility of mixed feelings, the difference of emotion and sensibility, and the difference of Arousal axis and Valence axis. Therefore, we verify relationship of A Circumplex Model's elements (active and inactive) and find how to people express their Arousal feelings using survey. We finally propose new method to express emotion in Russell's emotional dimension. Using this method, we can solve Russell's problems and compensate other researches.

• Journal of the Ergonomics Society of Korea
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• v.26 no.3
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• pp.17-25
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• 2007

'Emotional value' has been a buzz word for design and ergonomics in the era of business innovation. However, the complication of 'emotion' in terms of literal and practical meaning has made it a challenging but confusing task for designers to develop a new product with emotional value. 'Sensibility' and 'emotion' are interchangeable terms to describe human feeling ('gamsung' in Korean). The confusion reached at its peak with Korean terms. Even scholars in Korean language, psychologists, ergonomists, and designers are bewildered at the choice of proper expression for human feeling in both Korean and English. The difficulty could explain the problems in 'sensibility ergonomics' in Korea. The purpose of this paper is to provide both fundamental and satisfying information with people in the area of 'sensibility ergonomics'. Therefore, in this paper, a number of articles and books on sensibility, psychology, sensibility ergonomics, and design were reviewed to clarify the meaning of sensibility and relationship among similar words that have been used with unintentional misunderstanding. Also many adjectives on human sensibility were collected and complied for the use of sensibility evaluation.

• Smart Media Journal
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• v.7 no.3
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• pp.43-50
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• 2018

Hanok (a traditional Korean-style house) has recently become a popular attraction for tourists all over the world. Jeonju Hanok Village, for example, attracted about 10 million visitors for 2 consecutive years. Observing Hanok's popularity, many local governments drew up plans to improve tourism dynamics by strengthening the advantages of Hanok. Emotionally rich experience is required to offer a greater satisfying experience that meets the demands of tourists. However, very few studies yet have addressed how to measure those emotions felt by users while experiencing Hanok. As an attempt to improve this situation, 182 emotional words were collected from earlier studies and classified into 33 groups with the Delphi method. Among the emotional words in each of the 33 groups, those of overlapping concepts on the characteristics of Hanok were re-grouped, and extracted the most appropriate 68 words. Additionally, a survey was conducted with 325 people who had experienced Hanok to gather 30-most representative emotions for measuring emotions felt from Hanok. The factor analysis of the 30 representative emotions resulted in classified 6 factors based on common features of emotional words: senses of aesthetics, happiness, novelty, ownership, balance and relaxation. The 30 representative emotions and six emotion categories found out by this study can help measure how much people feel certain emotions while experiencing hanoks. Further study will explore the degree of emotions hanok users feel about objects of hanok, such as roof materials and shapes, and body shapes.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.548-558
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• 2019

Along generalization of internet news comments, malicious comments have been spread and made many social problems. Because writings reflect human mental state or trait, analyzing malicious comments, human mental states could be inferred when they write internet news comments. In this study, we analyzed malicious comments of English and Korean speaker using LIWC and KLIWC. As a result, in both English and Korean, malicious comments are commonly more used in sentence, word phrase, morpheme, word phrase per sentence, morpheme per sentence, positive emotion words, and cognitive process words than normal comments, and less used in the third person singular, adjective, anger words, and emotional process words than normal comments. This means people are state that they can not control their feeling such as anger and can not think well when they write news comments. Therefore, when internet comments were written, service provider should consider the way that commenters monitor own writings by themselves and that they prevent the other users from getting close to comments included many negative-emotion words. In other sides, it is discovered that English and Korean malicious comments was discriminated by authenticity. In order to be more objective, gathering data from various point of time is needed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.133-137
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• 2000

Form-ratio means the ratio of Height/Width/Depth in 3-dimensions. The golden ratio or golden section is included as one of the form-ratio. Kansei Engineering System has some basic design databases. Form-ratio and color are basic design elements and they are very important for designing various products in viewpoint of Kansei Engineering. The subjects evaluate the form-ratios of 3-dimensional cubes and virtual products (refrigerator) with SD-scale kansei words(feelings and images). The golden ration was evaluated as "not beautiful" in refrigerator. We compared with the kansei of cube model and virtual product, and obtained databases of the relationship between the form-ratio and kansei.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.248-252
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• 2000

Form-ratio means the ratio of height/Width/Depth in 3-dimensions. The golden ratio or golden section is included as one of the form-ratio. We conducted two kinds of kansei experiments of cubic model and refrigerator varied from 1:1:1 to 1:1:3.66 on the scale of x:y:z. The subjects evaluate the form-ratios of 3-dimensional cubes and virtual products with SD-scale Kansei words(feelings and images). We applied the factor analysis to identify semantic space in cube model and virtual products. Finally, we compared with kansei structure of cube model and virtual product.