• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• Journal of Fashion Business
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• v.16 no.1
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• pp.160-179
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• 2012

One of the representative local cultures in Gyeongnam is Gaya culture. This research aim s to develop fashion cultural goods design applying Gaya relics. Based on the study on cu ltural character, formative characteristics of relics, and questionnaire survey on cultural reco gnition and fashion cultural goods purchasing status of Gaya, the plan of Gaya fashion cul tural goods design was made and progressed. To develop design pattern, TexPro Design CAD was used. As to selection of relics to extract motif, Mounted vessel in the shape of warrior on horseback, Chariot wheel-shaped Pottery, Armor and Shield were selected. The main concept of design was 'Timeless Images of Gaya' to re-illuminate a long forgotten p eriod of Gaya, and to create modernization image of ancient period into modern living. By using oring image scale of IRI C or Lab, the 4 main themes of 'Timeless Images of Gaya' including 'Romantic Gaya', 'Dynamic Gaya', 'E -friendly Gaya', 'Modern Gaya' were constructed. According to the 4 themes, basic pattern, repeating pattern, application patter n were developed. And applied cases were developed to seek reality of design in the fashi on cultural goods. Also web page was constructed to develop educational and industrial accessibility and utilization in collaboration with design patterns and fashion cultural goods ap plying cases.

• Journal of Distribution Science
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• v.14 no.9
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• pp.65-72
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• 2016

Purpose - This study is to examine the effect of Korean Wave (Hallyu) towards consumer purchase intention of Korean Product in Indonesia. In addition, this study also investigates the image of Korea whether it can give an impact on Indonesian consumers' intention to purchase Korean Products. Research design, data, and methodology - A total of 227 respondents from Indonesian consumers were collected using online surveys. The results from this survey were analyzed using principal component analysis (PCA) to identify each of the factors. Multiple regression and process analysis (designed by Andrew F. Hayes) were conducted to test the hypotheses. Results - This research found that 'Korean Wave', 'Ethnocentrism', and 'Country-of-Origin Image' significantly affected consumer purchase intention towards Korean Products in Indonesia, while 'Country Image' on the purchase intention was not significant affected the purchase intention. Conclusions - Study findings provide useful information for business practitioners and government to develop and maintain the use of Korean Wave in the business and marketing fields. By only referring to the image of country, it will be difficult for the consumers to decide whether they want to purchase the products or not. In other words, the favorable image of Korea, usually represented by high level of industrialization and economy, is more likely to be enhanced by favorable image of product and Korean cultural wave.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.21-30
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• 1999

The purpose of this study was to examine differences in body image and attitudes and behaviors regarding cosmetic surgery between Korean and Americans. Forty females in the U.S and 40 in Korea participated in the study by being interviewed. As a result, while Koreans had positive attitudes toward cosmetic surgery, Americans had negative attitudes. Higher incidences of cosmetic surgery were found among Koreans than among Americans. Koreans with lower body image tended to have ore tolerance toward cometic surgery. These results suggest that cosmetic surgery might be one of many ways to improve their self-esteem, Korean women with lower body image showed higher attitudes or behaviors toward cosmetic surgery than Americans.

• Journal of The Korean Digital Architecture Interior Association
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• v.3 no.2
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• pp.14-19
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• 2003

In this paper, I tried to apply the viewpoint and the method of "Cultural Study" to the analysis of a Architecture. "SE HAN DO(歲寒圖/ Jeonghee Kim 金正喜/ 1844)", the masterpiece of the "literary artist's paintings"(文人畵) is used as a 'TEXT‘(: parole) and analysed to show how artist's value and social-cultural ideology (as a 'CONTEXT':langue) are projected to the space and architectural vocabulary.

• Journal of Conservation Science
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• v.38 no.1
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• pp.14-32
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• 2022

Underwater photographing and image recording are essential for pre-excavation survey and during excavation in underwater archaeology. Unlike photographing on land, all underwater images suffer various quality degradations such as shape distortions, color shift, blur, low contrast, high noise levels and so on. Outcome is very often heavily photographing equipment and photographer dependent. Excavation schedule, weather conditions, and water conditions can put burdens on divers. Usable images are very limited compared to the efforts. In underwater archaeological study in very turbid water such as in the Yellow Sea (between mainland China and the Korean peninsula), underwater photographing is very challenging. In this study, off-site image distortion and color compensation techniques using an image processing/analysis software is investigated as an alternative image quality enhancement method. As sample images, photographs taken during the excavation of 800-year-old Taean Mado Shipwrecks in the Yellow Sea in 2008-2010 were mainly used. Significant enhancement in distortion and color compensation of archived images were obtained by simple post image processing using image processing/analysis software (PicMan) customized for given view ports, lenses and cameras with and without optical axis offsets. Post image processing is found to be very effective in distortion and color compensation of both recent and archived images from various photographing equipment models and configurations. Merits and demerit of in-situ, distortion and color compensated photographing with sophisticated equipment and conventional photographing equipment, which requires post image processing, are compared.

• Asian Journal for Public Opinion Research
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• v.10 no.1
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• pp.23-50
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• 2022

This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.16-25
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• 2010

This study reinterpreted the formative design elements of traditional grate patterns to create new lattice patterns and come up with a design concept for fashion-cultural products that highlight the uniqueness of traditional Korean culture and its characteristic features. Methodologically, the computer design software programs Adobe Illustrator CS2 and Adobe Photoshop were used to make grate patterns motifs. and they were applied to scarves and again to blouses using a three-dimensional simulation technique. In this study, three basic motifs for a new formative image were set using graphical functions such as omitting, simplifying, overlapping, repeating and reducing shapes based on the images of traditional 亞-shaped, arched and floral lattices, and each motif was expanded to have two variations with different colors applied to them. The direction of basic motif design was set to fit for each of fashion-cultural items such as scarves and blouses. Basic colors for motifs were arranged to create a colorful and modern but staid image in pink, blue, purple, green, yellow and brown tones. Based on a developed motif, changes were made in blouse design with lattice patterns through a variety of effects such as repetition, rotation, cross-arrangement, and oblique arrangement, and three-dimensional simulation was used to bring the design to life. Scarf design employed and applied the existing motifs in an appropriate manner for design purposes and reconstructed them through such effects as repetition, rotation, compositional variation and gradation to express a gorgeous and refined image.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.317-328
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• 2020

The purpose of this study was to identify the relationships between Korean traditional culture awareness, Korean dance image, cultural heritage preservation, and the intention for Korean teens to experience Korean dance. The respondents were 459 middle and high school students within Seoul and the Gyeonggi Province. The following results were obtained: First off, it was discovered that only interest in Korean traditional culture had a significant impact on the image of Korean dance. Also that Korean traditional culture education and utilization create the overall impact on the image of Korean dance. Secondly, the image of Korean dance was found to have a significant impact on the preservation of Korean cultural heritage. Next, the image of Korean dance was found to have a significant impact on the intention of teens to experience Korean dance. Finally, cultural heritage preservation was not found to have a significant impact on the teens intention to experience Korean dance.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.326-337
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• 2006

Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modem male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modem male fashion and TV advertisements based on the examination about the changed male body image.