• 한국의류학회지
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• 제36권6호
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• pp.641-652
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• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• 대한가정학회지
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• 제47권3호
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• pp.11-22
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• 2009

The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

• 한국의류학회지
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• 제25권3호
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• pp.606-616
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• 2001

The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.

• 한국의류학회지
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• 제15권3호
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• pp.289-296
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• 1991

This research was intended to provide conceptual framework of clothing conformity by determining motivation types of clothing conformity and nonconformity, and their relation-ships. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business were was used as the situational stimulus. The literature study suggested three different motivation types of clothing conformity including Normative Conformity, Informational Conformity, and Identificational Conformity, and two different types of clothing nonconformity including Anticonformity and Independence. As the results of the empirical analysis, clothing conformity types were found to be Normative Conformity and Identificational Conformity. Clothing nonconformity types were found to be Anticonformity and Independence. Identificatinal Conformity correlated positively with Anticonformity and negatively with Independence, whereas Normative Conformity correlated negatively with Anticonformity and Independence.

• 한국의류학회지
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• 제7권1호
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• pp.1-9
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• 1983

This study was undertaken to explore the relationships between the personality characteristics (the rigidity and the acceptance of self and others) and the clothing behaviors according to the age and the occupation. The results were as follows; 1. In the clothing behavior, the subjects scored highest in aesthetics followed by comfort, modesty, management, dependence, interest, attention and approval in a descending order. 2. There was no significant relationship between the acceptance and the rigidity characteristics. 3. There was a highly significant relationship between the personality characteristics and the clothing behaviors. 4. There were significant differences in the rigidity characteristics and in modesty, comfort, management clothing variables according to the age. 5. There were significant differences in self-acceptance, rigidity characteristics and in management clothing variable according to the occupational status. 6. No significant interactions was found between age and occupation on personality characteristics and clothing behaviors.

• 복식
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• 제47권
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• pp.47-60
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• 1999

The purpose of this study was to investigate relationship between individualism collectivism clothing behaviors and clothing purchasing motives among high school students and the difference of individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 55 high school students in seoul region during October 1998. SAS package program were used to analyze the gatherd data. Frequency Percentage Factor Analysis Duncan test Correlation Analysis and so on. The conclusion based on the results are as follow; 1. The analysis of correlations among individualism collectivism clothing behaviors and motivations showed that there are significant correlations among them 2. There are significant differences in individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased(=their motives to buy clothes and their actual purchasing).

• 한국생활과학회지
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• 제24권6호
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• pp.829-846
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• 2015

The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.

• 한국의류학회지
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• 제17권4호
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• pp.529-538
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• 1993

This study was intended to identify the hierarchy of clothing images, which is expected to be helpful in style classification and product positioning. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 289 female subjects aged between 22 to 37 responded to two of the eight photographs during September, 1991. 110 words were reduced to 62 words based on their independence before conducting factor analysis to identify the constructing factors of clothing images. Nine words with negative connotations were eliminated, because they are not sought in product development. To explain the hierarchy of clothing images, cluster analysis was applied. To observe the association of 53 words, dendrogram was introduced, and to interpret the result, eleven sub clusters were determined. This 11 clusters were continuously combined according to their similarities, until they integrated into one 'clothing image'. Two major division of image clusters were 'graceful and feminine image', and 'mannish and simple image'.

• 대한가정학회지
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• 제49권7호
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• pp.111-122
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• 2011

This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.

• 한국의류학회지
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• 제27권6호
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• pp.612-623
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• 2003

The purpose of this study was to find out the effects of mother's parenting attitudes on children's clothing orientation and clothing purchase behaviors. The questionnaires for this study were distributed to 166 fifth and sixth graders of elementary schools and 166 their mothers in Seoul. The data were analyzed through chi-square test, factor analysis, cluster analysis, MANOVA, ANOVA, and LSD test. Responses were classified as 4 groups (Acceptance-Autonomy, Acceptance-Control, Rejection-Autonomy, and Rejection- Control groups) based on mother's parenting attitude. The four groups showed significant differences both in clothing orientation and clothing purchase behaviors. Especially, the Rejection-Control group, which is easily influenced by peer students, placed much emphasis on fashionability of clothing and showed strong complaining behaviors toward unsatisfactory clothing selected by their mothers. Study results suggest the importance of mother's parenting attitude on analysis of target market for children's wear.