• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.33-46
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• 2019

The purpose of this study is to analyze how China, which is the largest consumption area of Hallyu broadcasting contents but the most illegal copy market infringe the rights of domestic broadcasters and what of the policy of regulatory authority in this illegal market. To this end, this study investigate the most common types of paths and methods of copyright infringement in the Internet and mobile multi-platform environments, and investigated how broadcasters responded to them with in-depth interviews. As a result of research, the most frequent type of infringement of rights of reproduction were to use links with web and apps and TV pads. In this regard, it was not easy to solve the problem of illegal copy in China in the way that domestic companies responded to individually, and it was very rare that the lawsuit was filed. In the future, the government will need to provide side support for Korean Wave broadcasting contents through steady monitoring as well as market research for eradication of illegal copy.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.83-91
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• 2021

This study examined the effects of message framing (advertising attitude and brand attitude) to Chinese consumers in order to establish guidelines for digital content development reflecting the Korean Wave in China. Specifically, in positive message framing, Southerners with low neuroticism due to their personality characteristics show a greater advertising effect than Northerners with high neuroticism. Based on these results, this study provides a theoretical basis for establishing the direction of Korean Wave digital content production according to differences in residential areas reflecting personality in China.

• Korean Journal of Communication Studies
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• v.25 no.5
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• pp.81-101
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• 2017

The purpose of this paper is two folds: Korean media contents, which has led the Korean Wave in China in 1990s will be reviewed, and the causes of the negative feelings of Korean Wave that have occurred among Chinese netizens will be factored out in order to suggest the solutions to this conflict situation. The reviews and comments on the China's major portal site, Tienya were analyzed by the key words that causes the conflict between China and Korea. Of the total 340,000 responses, politics, history and entertainment are categorized by the keywords, and the largest portion of the netizen's comments are found to be political issues with 34%, particularly the issues related to the THAAD. This means that the negative feeling toward the Korean Wave is more closely related to politics rather than the media contents. Therefore, in order to overcome the negative feelings in China and maintain the stable relationship with the two countries in the midst of the changing US-China situation, it is necessary to lead the media business with high quality contents along with the mutual understanding and cooperation of the media content producers. It is also necessary to try to approach Chinese market in a cooperative and stable way through co-production or joint venture with Chinese media. In consequence, the excellence of Korean cultural contents and the cultural ties with Chinese media market will be identified with in-depth understanding of Chinese nationalism, Sinocentrism and Chinese culture.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.27 no.7
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• pp.462-467
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• 2014

In this paper, we studied the magnetic composite sheets for electromagnetic wave noise absorber of quasi-microwave band by using soft magnetic FeSiCr and Fe50Ni flakes with the thickness of about $1{\mu}m$ and polymer. The magnetic hysteresis curve including saturation magnetization and residual magnetization and the complex permeability characteristics of the composite sheets were investigated to clarify the mixing effect on electromagnetic wave absorption properties. The saturation magnetization was decreased about 10% while the residual magnetization was increased about 15% and the real parts of complex permeability at below 500 MHz were increased 0.6~4 while those values at above 500 MHz were decreased 0.4~2.5 according to the change of contents of FeSiCr and Fe50Ni powders. As a result, the reflection loss can be moved to the lower frequency from 2~3 GHz to 1~1.5 GHz as the contents of Fe50Ni flaky powder into FeSiCr flaky powder was increased up to 50%.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.576-588
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• 2016

The main objective of this study is to investigate the overseas performance of CGV in order to boost Korean wave and movie platform competitiveness. The focus of this study is to on how CGV may enhance the market share of china market, emphasizing the entrepreneurial orientation of top management team and differentiated entrant strategy based on Korean wave. This study suggests key factors in the china movie platform market expansion process of CGV. In order to analyze this mechanism, we employ a case study method design. The case study results show that there are differences of CGV strategy in movie platform characteristics and the important key factors of growth depending on market situation. The most important thing is that entrepreneurial orientation of top management including differentiated entrant strategy and Korean wave-oriented vision enhance between brand loyalty and market share in china market. In addition, growing overseas impacts of CGV support on Korean wave entertainment and globalization of movie platform industry. Contributions and implications for the academic and managerial field are discussed.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.460-474
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• 2013

This research is to verify the effects of Korean wave image on the national image and purchase intention of Korean educational product empirically. Also, it is to find out the moderating effect of engagement when Korean wave image is affecting purchase intention of Korean educational product. In order to verify this, the questionnaires were distributed to the Chinese university students of Shandong, in China, who recognized the Korean wave, and among those questionnaires, 315 were analyzed for this research. As a result of analysis, cognitive images is found out to make a positive effects on the affective image, national image and purchase intention of Korean educational products. And affective images is found out to make a positive effects on the national image and purchase intention of Korean educational products. This result suggests that throughout the factor of Korean wave, we should improve national image and try to find ways to export Korean educational industry to China. In order to activate Korean wave image in China, the government has to review the cultural contents development policies positively like promoting Korean soap operas.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.548-559
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• 2019

K-pop has gone through ups and downs for 30 years since it was introduced to China in the 1990s. As the trigger for the 'Korean wave', K-pop has become a business card of Korean pop culture, which is another popular culture that has culminated in China after the 'Western wave', 'Japanese wave' and 'Hong Kong.Taiwan's wave'. Its wide range of influences and long time are rare in the world, so it can be regarded as a typical example of modern intercultural communication. The paper takes 1988-2018 as the time interval, combs the process of K-pop's intercultural communication in China. Based on this theory, it can make an objective evaluation on the current situation of K-pop in China. Then this paper discusses the influence of K-pop culture on the current Chinese university students through a questionnaire survey, and puts forward some developmental suggestions from the perspective of Chinese people. In order to provide a theoretical basis and enlightenment for the study of K-pop in China.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2001.04a
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• pp.744-747
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• 2001

This paper shows shear wave behavior of CFRP composite laminates as a polar grid form to evaluate vibration pattern of ultrasonic transducers, which gives measured modelling fundamental contents of nondestructive evaluation. Polarized direction can be obtained by using a c-scanner and sensitivity of transducers is founded when using through-transmission method of two transducers. And modelling of vector decomposition is presented based on ply-to-ply method to apply practicable nondestructive evaluation of CFRP laminate lay up. This modelling decomposes the transmission of linearly polarized wave into orthogonal components through each ply of a laminate. It is found that a high provable shows between the model and experimental developed in characterizing layup of CFRP composite laminates.

• East Asian Economic Review
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• v.23 no.4
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• pp.381-407
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• 2019

The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents' disposition to form favorable attitude towards Korea. The African consumers of Korea's cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea's soft power towards Africa and could generate positive economic externalities.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.675-690
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• 2016

The current study attempts to empirically identify a theoretical background that effectively explains Korean pop-culture consumption in the Asian Pacific region; particularly, in China. Specifically, this study investigates how globalism, proximity, and modernity, which have been suggested in literature as key theoretical backgrounds for the Korean wave, influence China's motivation to consume the Korean wave and its subsequent consumption of Korean TV programs (e.g., dramas, variety shows, etc.). The findings suggest that the motivation to consume the Korean wave is positively related to globalism and proximity. Modernity, however, is found to have a negative influence on the motivation to consume the Korean wave. That is, the more one holds international values, the more one perceives Korea as similar to China, and the more one holds traditional values, the more motivation one shows to consume the Korean wave. The study also finds that the motivation to consume the Korean wave has a significant impact on the consumption of Korean TV programs. In the revised model, the study suggests that proximity, followed by globalism, has the strongest positive relationship with motivation. Such a finding suggests that a proximity approach could serve as a better theoretical perspective to explain the phenomenon of the Korean wave in China. Regarding the relationships of the demographic/socio-economic variables and the motivation to consume the Korean wave, females, rather than males, the higher the family income one gains, and the lower education level one has had, the more motivation one will show to consume the Korean wave.