• Journal of Distribution Research
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• v.14 no.1
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• pp.45-65
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• 2009

As a number of people using the internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products via online or offline. The main purpose of this study is to develop and test a model that enhance our understanding of how consumers respond future online and offline channels for their purchasing. Rather than merely adopting statistical models like most other studies in this field, the present study develops a model that combines double-cohort method with multinomial logit model. It is desirable if one can adopt an overall encompassing criterion in the study of consumer behaviors form diverse sales channels. This study uses the concept of cohort or aging to enable this comparison. It enables us to analyze how consumers respond to online and offline channels as people aged by measuring their shopping behavior for an online and offline retailers and their subsequent purchase intentions. Based on some empirical findings, this study concludes with policy implications and some necessary fields of future studies desirable.

• The Journal of Information Technology
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• v.6 no.4
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• pp.69-80
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• 2003

The electronic commerce continues to grow dramatically. Also, consumer complaints and damages related to e-commerce grow rapidly. The analysis of consumer complaints showed that consumer of e-commerce tended to buy the various product categories including cloth and home appliance. The damages of delivery problem rapidly rose by 1,185.3%. In categories of transaction including of 'internet shopping mall', 'internet contents' and 'internet auction', about 90% of consumer damages was related to 'internet shopping mall' but consumer damages of 'internet contents' was anticipated to be increased in the near future. The major goods and services of damages was 'digital camera', notebook PC', 'internet game service' etc. Therefore, it is required to establish consumer protection measures to be prevent consumer fraud such as internet shopping mall, Halfplaza.com, and major goods and services of damages. Also, it is need to establish system of spontaneous consumer protection improving consciousness of e-commerce companies.

• Nutrition Research and Practice
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• v.10 no.3
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• pp.359-363
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• 2016

BACKGROUND/OBJECTIVES: This study aimed to examine the association of Japanese schoolchildren's involvement in at-home meal preparation with food intake and cooking skill. SUBJECTS/METHODS: We included 1,207 fifth-grade children aged 10-11 years and one parent of each child. A cross-sectional survey was used to collect data on involvement in at-home meal preparation. Correspondence analysis was used to classify involvement in at-home meal preparation into three groups: food-related activities (cooking only or with other activities such as shopping, table-setting, clean up, and dishwashing), non-food-related activities (table-setting and/or clean up), and no (helping) activities. Food intake was assessed using a food frequency questionnaire. Logistic regression models were used to examine involvement in at-home meal preparation associations. RESULTS: The sample consisted of 1,207 fifth-grade children. Vegetable intake was lower in the no (helping) activities group than the food-related activities group (95% CI; boys: 1.2, 5.1, girls: 2.0, 8.9). Fewer children in the non-food-related activities group reported they were able to make a portion of their meals compared with the food-related activities group (95% CI; boys: 1.6, 3.5; girls: 1.5, 3.2). CONCLUSIONS: Children in the food-related activities group showed more favorable food intake and cooking skills than children in the no (helping) activities or non-food-related activities group.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.111-126
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• 2005

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, $71.9\%$ of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3_44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.11-27
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• 2001

The purposes of this study are to (1) point out Korean women's clothing behaviors as seen by the Korean who has lived in the U.S.A. (2) identify cultural and social factors to influence on Korean women's clothing behaviors (3) suggest directions for desirable change in clothing consumption behaviors of Korean women. Verbatim texts of 16 interviews concerning Korean women's perception and experiences of fashion in Korea and the U.S. are interpreted through the analysis of the interviews. The results are as follows: 1) In Korea, the changes in fashion are not only distinct but also foster then those in America. 2) Korean women have a tendency to conform in the way they dress themselves, while the women in the U.S.A. put emphasis on the individuality rather than the current fashion. 3) When they go shopping, Korean women take a great note of what the brands represent, but their American counterparts take the neatness, easeness of cleaning and practicality into consideration. 4) In Korea, the clothing behaviors are influenced by the rapid social changes, its internalization trend, the traditional Confucianism and the pressure to conform according to the collectivism.

• Journal of Families and Better Life
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• v.20 no.3
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• pp.139-156
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• 2002

The purpose of this study is to compare the patterns of time use between Korean and USA families. The data for 353 Seoul-based Korean families with two children living in Seoul and 130 USA families with two children living in the State of Utah were collected using a structured questionnaire and time diary. The major findings were as the following: 1. The Korean couples spent more time at personal care, paid work, and travel than the USA couples did, while the USA couples spent more time at housework and social-cultural activities than the Korean couples did. 2. The Korean wives spent more time doing food and clothing related housework than the USA wives did. Compared with the Korean wives, however, the time spent at house cleaning and management, family care and shopping and home management were longer than USA wives. The time U.S. husbands engaged in housework was much greater than by the Korean husbands. 3. Regardless of sex and school level, the Korean children spent less time at sleeping/rest, housework and socio-cultural activities and more time at eating and learning than those of U.S. These time use patterns of the families in both countries may reflect the differences of the cultural contexts, social norms, life styles, and the degrees of urbanization. To fully explain the findings, further study on the differences in social and cultural factors between the two countries is needed.

• Human Ecology Research
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• v.62 no.2
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• pp.233-248
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• 2024

The purpose of this study was to describe the family life and relationships of national family center users in 2023. A sample of 1,086 adults was recruited from 48 family centers across South Korea. Participants, both online and offline, reported on various aspects of family life, including satisfaction, gender equality, work-home-life balance, family leisure, and internet usage for family and household purposes. Additionally, family relationships were explored in terms of dynamics with a spouse, children, and adult children. Data were analyzed using descriptive statistics and t-tests. In the family life domain, center users reported a high level of satisfaction, with women exhibiting greater awareness of gender equality and higher engagement in household chores than men. Furthermore, although a moderate balance among work, home, and life was reported, time emerged as a significant challenge for family leisure. Regarding technology, center users frequently utilized the internet for family communication, leisure, shopping, and household management. In the family relationships domain, men were more satisfied with spousal relationships than women. Center users reported high satisfaction with parent-child relationships. Parents of school-aged children perceived economic burdens, while those with adult children frequently provided psychological and instrumental support. These findings suggest the need for program modification and the development of new initiatives within national family centers to better support the diverse needs of families in terms of life satisfaction and relationship dynamics.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.121-133
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• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.65-78
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• 2006

It is very important for consumers to control their buying impulse the modem market environments because of the enormous marketing pressure to induce consumers to buy. In this context, we investigated (i) the relevant factors to construct the strategies for restraining buying impulse, (ii) the frequency with which the strategies are used, and (iii) the variables related to the strategies. Data were gathered through an internet survey(azoomma.com) and total 626 cases were analysed. Self-control strategies prior to the buying impulse comprise four categories: restricting the means of payment and transportation, avoiding shopping stimulus, no-wandering around a shop, and planning a purchase. Self-control strategies after the buying impulse comprise five categories: normative assesment of impulse buying, reconsidering economic condition, postponing purchasing decision, distrusting marketing activities, and partially satisfying buying impulse. Most of married women use these strategies very often, and some psychological variables are more related with them than demographic variables. Based on findings some implications for consumer education are also discussed.