• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.218-227
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• 2011

Korean commercial architecture is based on two distinctive characteristics of western modern architecture: grid frame structure and free facade. However, the original facade of the building disappears as numbers of commercial advertisements and signboards representing inner programs cover up the original facade. This is a unique feature of commercial architecture in Korea which I would call the surface phenomena of Korean commercial architecture. Common criticism on this type of building is that too many and too big signboards infringe upon the original pure facade of the architecture. Underlying assumption here is that signboards and commercial ads are inessential and decorative elements simply attached to the original pure facade of modern architecture. However, in this paper, I argue that commercial decorations is an essential aspect of korean commercial architecture rather than an inessential decorative element attached later to the essential facade of architecture and that it reflects the historical specificity of cultural and architectural modernity of Korea And thus, the surface phenomena of Korean commercial architecture should not be judged based upon the aesthetic paradigms of either western modern or postmodern architecture. Rather, it can be argued that surface phenomena of Korean commercial architecture is a reflection of a modernity beyond the paradigm of western modernism and postmodernism. The agenda of Korean commercial architecture is then not simply to restrict or to control signboards on the building facades with the intention to clean up facade of the building but rather to integrate the signs and commercial ads with the structure of architectural surface.

• Journal of the Korean Institute of Rural Architecture
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• v.17 no.2
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• pp.35-42
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• 2015

This study is about Urban Commercial Housing among Modern Architectural assets in Buksungro (one of the 4 Roads of Rampart in Junggu, Daegu), the main stronghold of Urban Regeneration projects according to the recent Urban Regeneration strategy. The development of the Urban Commercial business and the quantitative increase of the Urban Housing that is accelerated after the Industrial Revolution certainly caused the Urban Commercial Housing, and in the downtown of Daegu, with the Urban Hanok and Commercial Hanok, Commercial Housing based on Machiya, Japan has appeared. The study about Commercial Hanok and Machiya, Japan already existed, but there were no Comparative Study about the Modern times' Commercial Housing remaining in Korea. Accordingly, the purpose of this study is to compare the Modern times' Commercial Housing in Buksungro, Daegu, with the Japans' Commercial Housing.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.1
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• pp.23-33
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• 2003

The purpose of this study is to analyse six different factors of water space that influence interior landscape architecture of officers and commercial spaces. Six different factors of water space that influence interior landscape architecture are the height of the water space, the design form, the blending with the location environment, location, general satisfaction with the water space, and general satisfaction with whole space. The results of this study are as follows: 1. Water space of commercial space was bigger than office space. The satisfaction is the highest in 0∼0.6M(B2) of office space and 3.5M(C6) of commercial space. The cascade form in the office space and large water volume design in commercial areas, which supplies abundant sound and water volume, were the highest. 2. In the analysis of preferences, the design form and the general design of the office space influences satisfaction levels. The height of the water space, and a combination of other factors influence general satisfaction. Water space influences commercial areas in higher degrees. 3. The items were most desired or satisfactory for interior landscape architecture were a cascade, water fall, and small water fountain. 4. A place introduced with water space had higher satisfaction levels. Water space produces higher than general satisfaction and indicates water, space alone cannot make general interior space satisfactory, although it can make interior landscape architecture space satisfactory. 5. There is more general satisfaction in commercial space than in office space. 6. The design of water space influences overall satisfaction: a rest area of office space needs an impressive and aggressive approach, while the office space should harmonize with its surroundings, as a commercial space.

• Korean Architects
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• s.661
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• pp.86-93
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• 2024

• Journal of Ocean Engineering and Technology
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• v.26 no.4
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• pp.30-36
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• 2012

Recently, the underwater radiated noises generated from large commercial ships have become a globally important issue. Countries with large ports and environmental protection organizations demand strict safety guidelines in relation to underwater radiated noise. In this paper, the coupled PFFE/PFBE method is used to investigate the vibration and underwater radiated noise of a commercial ship. PFFEM is employed to analyze the vibrational responses of the commercial ship, and PFBEM is applied to analyze the underwater radiation noise. The vibrational energy of the structure is treated as an acoustic intensity boundary condition of PFBEM to calculate the underwater radiation noise. Numerical simulations are presented for the commercial ship under various frequencies, and reliable results are obtained.

• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.98-105
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• 2006

This study tries to find how architects interpret and express fashion brand images. First, it examines the concept of brand images and its architectural expression of them in contemporary commercial architecture. Second, it investigates the brand strategies and architectural expression strategies of world-famous fashion brand companies such as Prada and Louis Vuitton. Third, it finds out architects' expression of the brand strategies focusing on Rem Koolhaas, Herzog & do Meuron, Jun Aoki, Barthelemy-Grino, Kumiko Inui. In conclusion, architects have their own expression tools for fashion brand images but the extent of expression vanes according to each brand strategy.

• Korean Institute of Interior Design Journal
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• v.16 no.4
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• pp.12-20
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• 2007

This study, as discussed herein, tries to understand how modern commercial buildings occur and develop in certain type of social and cultural conditions. There are many words standing for modern society, of which the most remarkable one is 'commercial society'. Commercial society is where goods are manufactured to one's taste and consumption is a way of communication and a way of discriminating one from the others by using different code. Nowadays, architecture gets more and more popular and becomes commercial object which is intended to the sign of the social meaning. So, the sign of commercial buildings varies according to the social and cultural backgrounds and kitsch is applicable to it. The original meaning of kitsch, which usually is considered an inferior copy of an existing style, is examined and applied to architecture in order for comprehension. Throughout this study, the types of commercial buildings are selected and immanent meaning to the psychology of consumers as applicable to commercial buildings is considered. Also, the trend of kitsch in commercial buildings is analyzed by classifying the image and code of a building's shape. In a conclusion of the study, two major points can be found; commercial building has a significant meaning in terms of design, and commercial building is the conceptual result of a continuous change in the relationship between society and art.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.133-141
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• 2009

Since Adolf Loos' Ornament and Crime was released, ornament had been regarded as a vice in Modern architecture. In Post Modern architecture, the ornamental vocabularies extracted from the classical architecture have been symbolically expressed. As a result, the significance of existence of and the use value of architecture have increased with improved intimacy to the public. However, many studies that have analyzed architecture in terms of semantics and semiotics focusing on communication between architecture and the public have admitted instability in architectural meaning because of the fundamental difference between architecture and language. At the same time, the architectural representation has encountered a lot of limitations along with the deconstruction and non-presentation theory in Post-Structuralism. Even under these circumstances, the ornamental representation can be a critical factor which makes communication possible while expressing spatial identity in this pluralistic contemporary society. Hence, this paper has established logical grounds for research based on theoretical investigation on the concept of representation, semiotics, and ornamental representation, with regard to spatial communication through ornamental representation in commercial space. Based on Peirce's Semiotics which is the typical theoretical science in terms of representation, this paper has analyzed the three kinds of signs (Icon, Index and Symbol) that he proposed. Peirce's classification of signs becomes ideal when the factors are well balanced, with room for combination instead of strict classification. It appears that his theory of signs would be useful in understanding and analyzing ornamental representation. This study on representational ornament could offer a plan for ideal communication and abundant spatial experience in the interior design of commercial space in which the expression of creative space identity is required.

• Journal of the Korean Institute of Rural Architecture
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• v.16 no.1
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• pp.87-94
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• 2014

The objective of this study is to provide a townscape design guideline that harmonized with a historic landscape via condition investigation and landscape analysis of the cultural /commercial environment district where an improvement is a necessity. The followings are the conclusions: 1.To enhance the identity of Gyeongju, should pursue diversity in unity by making the image of architectural landscape a similar peculiarity. 2.The central commercial district where the tradition is valued and contemporary figures meet the tradition needs a landscape formation by CONTEXT. 3.Since a characteristic of the target area is a regional commercial center, to reduce its congestion, reforming the area to simple environment is required. 4.Induce buildings located on the streets with cultural properties to have Korean traditional tiled roof in order to fit in with their surroundings. 5.Make it a rule to partition a wall into tripartition, the wall surface exposed should be the same finishing materials. 6.Consider the visual aspect of pedestrians and a building's width, the recommendable height of the facade should be 3~3.6m. 7.For the design archetype of cornice, four traditional types based on Korean traditional eaves are suggested. 8.The design of signboards should break existing square-shapes, and seek a design to take advantage of icons that historicity and traditionalist of the city are expressed.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.1-9
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• 2000

The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.