• Asia Marketing Journal
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• 제8권3호
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• pp.123-139
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• 2006

창사 이래 한국 광고 업계를 선도해 온 제일기획의 성공 전략은 크게 다음의 세 가지로 정리될 수 있다. 첫째는 클라이언트의 브랜드 자산을 극대화하는 통합적 브랜드 관리 시스템, 둘째는 창의적 완성도를 극대화하는 크리에이티브 전략, 그리고 셋째는 체계적인 소비자 조사 결과를 바탕으로 한 과학적 미디어 전략이다. 본 사례에서는 제일기획의 성공 전략을 다각적으로 검토해 보고 변화하는 환경 속에서 지속적인 경쟁력 강화를 통해 클라이언트에게 높은 고객 가치를 창출해 온 제일기획의 노력상을 조명해 본다.

• 유통과학연구
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• 제20권8호
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• 한국생활과학회지
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• 제16권6호
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• pp.1197-1209
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• 2007

The advance of digital contents industry shifts the focus of consumptions; from analogue to digital ones. It gives significant impact on individual life as well as overall society and culture, and it leads to the increased consumption of digital contents. Nevertheless, current digital contents industry fails to secure the sufficient consumer protection systems including relevant rules and laws which regulate the distribution, use, and other transaction activities of digital contents and the efforts, on the part of contents providers, to provide information to consumers and to protect them. Digital contents, by its nature, is different from the existing products so that its nature is likely to cause unique consumer problems totally different from the offline transactions and the electrical transactions of existing products. This study, therefore, aims to identify the possible problems which may be incurred by consumers in their use of digital contents, specify the types of consumer damages, and provide the underlying materials to improve the systems related to digital contents and take legally complementary measures for consumer protection. To identify the types of consumer damages, this study analyzed the results from consumer counselling cases, experts opinion survey, and FGI. For consumer damage cases, this study analyzed the consumer complaints received by open consumer counselling sites of the Korea Consumer Agency and Seoul Electronic Commerce Center. For experts opinion survey, it conducted questionnaire survey of the group of experts from digital contents manufacturers or providers, and those who treated consumer damages directly. For FGI analysis, it organized a panel of students and employees who had used digital contents to understand the types of consumer damages. The results of this study can be summed up as follows. Based on the results from consumer counselling cases, experts opinion survey, and FGI analysis, the consumer damages related to digital contents can be classified, in their nature, into economic or financial damages (25 cases), emotional or psychological ones (15 cases), time-related ones (7 cases), physical ones (4 cases), and privacy-related ones (i.e. leakage of personal data)(3 cases). More specifying the types of damages, damages can be subdivided into contract-, charge-, maintenance-, use-, individual-related ones and other ones. Among them, both contract- and charge-related damages appeared only in the economic or financial damages, whereas user-specific individual damages appeared only in physical and emotional or psychological ones. On the other hand, maintenance- and use-related damages and other ones were observed in both categories of economical or financial damages and time-related ones. Use- and privacy-related damages, in particular, caused emotional or psychological damages.

• 산업경영시스템학회지
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• 제32권2호
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• pp.104-111
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• 2009

Recently, it is becoming the big issue internationally where the safety problem of the industrial product including the foodstuffs. The way is able to construct the trust of the consumer that the external specialized agency independently operating confirms what production process of the product keep a standard or a technical regulation. This is conformity assessment. In the many countries, agencies entrusted government authority do conformity assessment. Specially, 'certification' in one form of conformity assessment process is operating a certification system at the government and the non-government body in Korea. Also non-government certification is fixed by trusted system from consumer. He has to prepare a competitive power in liberalization time, so need the countermeasure urgently. This study purpose that develops strategy so as to activating of non-government certification system in gist of the origination called 'self-control.' I present activation strategies using SWOT/AHP analysis.

• 디지털융복합연구
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• 제13권5호
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• pp.31-39
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• 2015

본 연구는 한국소비자원의 2013 한국의 소비생활지표의 원자료를 활용하여 기술적 정보를 제공하는 금융영역에서의 소비자 문제 경험을 확인하고, 이에 영향을 미치는 요소들을 탐색하였다. 금융 영역은 기술적 정보 영역에 해당하여 소비자 문제 경험 분석 시 지식 등 객관적인 역량 중심의 접근이 아니라 기술적 정보 영역의 특성에 근거해 융복합적 관점으로 영향요인을 탐색하는 것이 중요하다. 기술적 정보로서 금융영역에서는 정확한 정보의 제공 및 비교정보에 대한 요구가 높은 것으로 나타났다. 또한 문제경험에의 영향 변수를 탐색한 결과 소비자 개개인의 주관적인 금융 역량이 문제경험을 줄이는 것에 의미 있는 변수로 확인되었으며, 50대 이상의 고령 소비자들은 금융영역에서 더 많은 문제를 경험하고 있는 것으로 확인하였다. 이를 통해 기술적 정보 영역인 금융영역의 경우 금융정보의 효율적인 전달 방안에 관한 모색, 고령자에 대한 판매접점에서의 추가적인 노력 방안이 요구되며, 그 동안 객관적 금융역량을 강화하기 위한 방안에 초점이 맞추어져 있었으나, 향후 주관적 금융역량 강화를 위한 방안에 대한 연구가 요구된다.

• 정보화정책
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• 제19권1호
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• pp.91-106
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• 2012

스마트그리드를 성공적으로 구축하기 위해서는 소비자 수용성 확보라는 정책목표를 설정하고, 소비자 수용성에 영향을 미치는 요인을 과학적으로 분석해 나가야 한다. 결국 최종 소비자가 스마트그리드 제품 및 서비스를 받아들이느냐 여부에 따라 스마트그리드의 확산이 달려 있기 때문이다. 아직 국내에서 스마트그리드 소비자 수용성 요인을 체계적으로 연구한 사례가 없는 가운데, 본 연구는 기존 스마트그리드 수용성 요인에 대한 검토를 통해 스마트그리드 수용을 확대하기 위한 정책적 시사점을 이끌어내고자 하였다. 분석결과, 주요 수용요인으로 금전적 편익, 친환경성, 사이버 보안, 이해도 등을 확인하였다. 그리고 소비자 중심의 스마트그리드 교육 및 홍보, 환경 친화적 제도와 연계, 스마트그리드 사이버보안 강화 등에 대한 정책적 시사점을 제시하였다. 본 연구는 스마트그리드 소비자 수용성 관련 실증분석을 시행함에 있어 주요 참고자료로 활용될 수 있을 것이고, 스마트그리드 소비자 세분화 연구에 있어서도 주요 이론적 토대가 될 것이다.

• 통상정보연구
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• 제11권3호
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• pp.3-24
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• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• 한국중재학회지:중재연구
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• 제32권4호
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• pp.3-31
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• 2022

In the past, there has not been a law with the main purpose of preventing or preventing a risk in advance in order to protect the safety of patients in relation to medical services. It is evaluated that the enactment of the Patient Safety Act has a very important meaning in protecting patient safety as the top priority and further improving the quality of medical care. However, looking at the status of patient safety accidents reported to the Patient Safety Reporting System after the Patient Safety Act was enacted and implemented, various types of risk factors for patient safety still exist in the medical field. Meanwhile, Korea Consumer Agency and Korea Medical Dispute Mediation and Arbitration Agency, the existing domestic ADR specialized agencies, have been operating reasonable damage relief procedures such as recommendation of settlement, mediation, and arbitration according to the purpose of their establishment. Therefore, with the aimof broadening the choice of compensation system for patients, we propose the establishment and revision of ADR-related laws to apply the damage relief procedures of both institutions.

• 융합보안논문지
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• 제3권2호
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• pp.57-65
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• 2003

보호프로파일은(Protection Profile)은 특정형태의 제품군이 지녀야 할 보안 목적을 사용자 그룹에서 요구한 명세서이며 보호프로파일의 가정사항은 TOE(Target Of Evaluation)의 물리적, 인적, 네트워크적 관점을 포함하는 사용 환경과 TOE의 사용제한, 잠재적인 자산 가치, 추가적인 적용의 관점을 포함하는 TOE 사용 방법상의 내용을 기술한 것이다. 본 논문에서는 NSA(National Security Agency) 침입탐지 시스템 보호프로파일과 국가기관용 침입탐지 시스템 보호프로파일의 가정사항 항목을 비교 분석하였다.

• 한국산업보건학회지
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• 제23권2호
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• pp.108-113
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• 2013

Objectives: Although several cases of lung diseases caused by indium have been reported in Japan, the United States and China, South Korea, which is estimated to have been the world's largest consumer of indium, has not yet established a criteria for the diagnosis of lung diseases caused by indium exposure. In this study, we tried to determine the applicability of the Krebs von den lungen-6, which has been widely recognized for its use with interstitial lung disease in Japan, as a biological exposure index for indium. Methods: Methods: The analysis of indium in serum was conducted by inductively coupled plasma mass spectrometry and the analysis of KL-6 in serum was carried out using enzyme-linked immunosorbent assay kit. Results: The indium levels in serum were distributed from below the detection limit to a peak of $125.78{\mu}g/L$, and the values of the KL-6 were distributed from 104.5 U/mL to 2162.2 U/mL. The serum indium and KL-6 showed good correlation ($R^2$=0.389,pfortrend=0.000) and smoking did not affect the KL-6. Conclusions: The usefulness of KL-6 as a specific biomarker for interstitial lung disease has been recognized. In addition, it is expected that effective prevention of health problems can be achieved by determining the lung-damage progress at an early stage according to individual susceptibility.