• Title/Summary/Keyword: Knowledge-based trust

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The role of trust in online shopping: A hierarchical relationship perspective (온라인 쇼핑에서 신뢰의 역할 - 위계적 관계 관점)

  • Lee, Jae Nam;Kang, Minhyung
    • Knowledge Management Research
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    • v.14 no.3
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    • pp.15-35
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    • 2013
  • Nowadays, online shopping has become popular among consumers. As such, gaining loyal online shopping customers has become a rising concern for online shopping vendors. In this study, we investigated the hierarchical relationships among Lewicki and Bunker's three different types of trust, namely, calculus-based trust, knowledge-based trust, and identification-based trust, in the context of online shopping and their impacts on customer satisfaction and loyalty. A total of 104 responses from online shopping users were analyzed to test the proposed model and its hypotheses using Partial Least Squares (PLS). The results showed that, in the online environment, hierarchical relationships between different types of trust exist and that, among them, knowledge-based trust has the strongest impact on customer satisfaction. This finding implied that practitioners should focus on developing appropriate online strategies for building trust-based relationships with online customers.

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The Effects of the Types of Source-Based Trust on Knowledge Sharing of Public Employees: Based on Officials' Perceptions in Local Government (공공조직 구성원의 신뢰기반에 따른 신뢰유형이 지식공유에 미치는 영향 - 지방공무원의 인식수준을 중심으로 -)

  • Kim, Gu
    • Informatization Policy
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    • v.20 no.4
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    • pp.23-50
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    • 2013
  • The main purpose of this study is to empirically examine and to develop the optimal model about an influential relationship between the types of source-based trust and knowledge sharing of local government officials. Procedural and distributive justice-based calculative trust in organization, cognition-based trust in organization, cognition-based trust in supervisor, cognition-based trust in coworkers, and emotion-based trust in coworkers were set up as independent variables of this research model, and sharing of tacit knowledge and explicit knowledge based on the knowledge content as dependent variables. The research results shows that the suitability of each model has approximate value to the required level, and that emotion-based trust in coworkers significantly affects knowledge sharing for both the individual and integrated factors in hypothetical influential relationship. This study is expected to help to enable knowledge sharing in various situations by dividing the concepts of trust that affect knowledge sharing into a few types, and deriving the influential model of knowledge sharing by types.

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Fuzzy-based Trust Measurement for CoPs in Knowledge Management Systems (실행공동체를 위한 지식관리시스템에서의 퍼지기반 신뢰도 측정)

  • Yang, Kun-Woo
    • The Journal of Information Systems
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    • v.19 no.4
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    • pp.65-85
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    • 2010
  • The importance of communities of practice(CoP) as an organizational informal unit for fostering knowledge transfer and sharing gains a lot of attention from KM researchers and practitioners. Since most of CoPs are formulated online these days, the credibility or trustworthiness of knowledge contents circulated within a certain CoP should be considered thoroughly for them to be fully utilized safely. Here comes the need for an appropriate trust measuring methodology to determine the true value of knowledge given by unknown people through an online channel. In this paper, an improved trust measuring method is proposed using new trust variables such as level of degrees derived from the relationships among community users. In addition, activeness, relevance, and usefulness of the knowledge contents themselves, which are calculated automatically using a text categorization technique, are also used for trust measurement. The proposed framework incorporates fuzzy set and calculation concepts to help build trust matrices and models, which are used to measure the level of trust involved in specific knowledge artifacts concerned.

A Distributed Decision-Making Mechanism for Wireless P2P Networks

  • Wu, Xu;He, Jingsha;Xu, Fei;Zhang, Xi
    • Journal of Communications and Networks
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    • v.11 no.4
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    • pp.359-367
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    • 2009
  • Trust-based solutions provide some form of payment to peers to encourage good behavior. The problem with trust management systems is that they require prior knowledge to work. In other words, peers are vulnerable to attack if they do not have knowledge or correct knowledge of other peers in a trust management system. Therefore, considering only trust is inadequate when a decision is made to identify the best set of peers to utilize. In order to solve the problem, we propose a distributed decision-making mechanism for wireless peer-to-peer (P2P) networks based on game theory and relevant trust mechanisms in which we incorporate the element of trust and risk into a single model. The main idea of our mechanism is to use utility function to express the relationship between benefits and costs of peers, and then make the decision based on expected utility as well as risk attitude in a fully distributed fashion. The unique feature of our mechanism is that it not only helps a peer to select its partners, but also mitigates vulnerabilities in trust-based mechanisms. Through analysis and experiments, we believe our approach is useful for peers to make the decision regarding who to interact with. In addition, it is also a good starting point for exploring tradeoffs among risk, trust and utility.

Analyzing Initial Trust Transfer between Websites based on Design Levels : Empirical Study Approach (디자인 수준 차이에 따른 웹 사이트간 신뢰전이에 관한 실증연구)

  • Lee, Kun Chang;Moon, Byung Suk;Chung, Namho
    • Knowledge Management Research
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    • v.10 no.1
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    • pp.33-51
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    • 2009
  • This study is concerned with exploring how much initial trust transfers between the two websites based on their design levels. Internet users tend to perceive trust towards websites when their design factors look persuasive. For example, well-designed websites can arouse more trust in users than poorly-designed websites. Online trust transfer between websites has been studied among several researchers. However, there is no study investigating how much initial trust transfers from well-designed websites to poorly-designed websites or vice versa. In this sense, this study fills this research void by empirically analyzing initial trust transfer between the two websites based on their design levels. Empirical results prove that design levels of websites affect initial trust transfer between websites significantly.

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Different Levels of Trust in Global Business Negotiation: A Comparative Study about Canadians and Korean Perspective on Doing Business Negotiation with Chinese (글로벌 비즈니스 협상의 신뢰수준별 차이 : 한-캐나다인의 대중국 협상문화 비교연구)

  • Kim, Mie-Jung;Wang, Liyuan;Park, Moon-Suh
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.155-176
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    • 2015
  • This study examines the close relationship between trust and global business negotiations. Kristen Blankley(2010) pointed out three level of trust impacting each negotiation stage: calculus-, knowledge-, identification-based trust. In this regard, the present study examines the relationship between each level of trust and the process of business negotiations by focusing on Canadians and Koreans who had business negotiation experience with Chinese counterparts. For Canadian respondents, calculus-based trust and identification-based trust didn't have significant effects on the negotiation atmosphere, whereas they did for Korean respondents. For Canadian respondents, knowledge-based trust had the greatest effect on each step of the business negotiation process.

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An Exploratory Study on Consumer Knowledge and Adoption Intention of Nanotechnology (나노기술에 대한 소비자 지식 및 수용의도 탐색 연구)

  • Bae, Seoung Hun;Kang, Sang Kyu;Lee, Dong Hwan;Chun, Sungyong;Kim, Namhee;Song, Hojoon
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.125-145
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    • 2017
  • The purpose of this research is to understand the general consumer knowledge and adoption intention of nanotechnology products, one of the advanced scientific fields. We examined consumers' knowledge of innovation products based on nanotechnology, by gender and age group, which are divided into benefits, cost, and trust perception. As a result, the benefits were highly perceived in the order of perceived usefulness, perceived gains, and perceived ease of use. In general, it was found that men and older age group perceived the benefits of nanotechnology to be relatively higher than women and younger age groups did. In terms of cost, perceived risk was relatively higher than other variables and a high innovation resistance appeared in the younger 30s group. Finally, we found that trust for nano-related institution is relatively lower than trust for nano-related people and trust for nanotechnology itself.

Potential Knowledge Complementarities and Knowledge Exchange in Supply Channel Partners (공급망 참여 기업간 잠재적 지식 상호보완성과 지식 교환)

  • Ryoo, Sung-Yul;Kim, Kyung-Kyu
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.83-111
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    • 2009
  • Despite the growing emphasis on the importance of knowledge exchange among supply chain participants, few companies have fully exploited the knowledge resources held by their supply chain partners. Among many reasons for this phenomenon, recent literature on inter-firm knowledge exchange identifies knowledge complementarities between the supply channel partners as an important determinant of knowledge exchange. Firms participating in a supply chain are likely to exchange partners' complementary knowledge. In order to extract value from them, it is important to recognize the difference between the potential value and the implementation of this potential value. However, the literature fails to distinguish between potential knowledge complementarities and implemented knowledge complementarities. In order to realize the value of potential knowledge complementarities, knowledge should be exchanged and effectively integrated in the supply channel. Further, investigating inter-firm knowledge exchange from both partners' perspectives is important especially when there are interdependencies between the channel partners. The purpose of this research is to investigate the impact of potential knowledge complementarities on knowledge exchange in buyer-supplier relationships by looking at both partners' perspectives. This research also includes trust in partner's competence and inter-organizational information systems (IOIS) as they are relevant when the complementary knowledge flows between organizations. The data required for this field study was collected from 70 buyers and their suppliers in three multinational enterprises in two different industries (Automobile manufacturing and Telecommunication services) headquartered in Korea. The results indicate that potential knowledge complementarities between buyer and supplier do not directly influence knowledge exchange, but indirectly through trust in partner's competence. And the results indicate that competence-based trust and IOIS have direct effects on knowledge exchange. Empirical results also show that IOIS moderates the relationship between potential knowledge complementarities and knowledge exchange. This study is a first attempt to empirically verify the theoretical model about potential knowledge complementarities and to investigate the impact of potential knowledge complementarities on interfirm knowledge exchange. From a theoretical perspective, this study not only clarifies the distinction between potential knowledge complementarities and implemented knowledge complementarities, but also develops an instrument to measure the concept of potential knowledge complementarities in the context of operational and planning knowledge in a supply chain. Further, we develop a theoretical framework suggesting that potential knowledge complementarities of partners in a supply chain affect knowledge exchange directly and indirectly through competence-based trust. The findings from this study have some managerial implications for practicing managers as well. First, buyers should search for suppliers that have potential complementary knowledge, which can be integrated to create synergy through interfirm knowledge exchange. Furthermore, firms must develop mechanisms to identify potential complementary knowledge of partners. Second, firms should continue their endeavor to develop their own unique knowledge so that their knowledge can benefit the entire supply channel. Finally, trust among supply chain partners turns out to be an important factor for interfirm knowledge exchange. Therefore, effective management for engendering trustworthy buyer-supplier relationships should receive appropriate attention from managers.

Information Sharing on Blogosphere: An Impact of Trust and Online Privacy Concerns

  • Chai, Sang-Mi
    • Asia pacific journal of information systems
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    • v.21 no.3
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    • pp.1-18
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    • 2011
  • Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers' information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers' information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers' information sharing behavior.

The Mediating Effect of Knowledge Sharing Activity on the Effect of Trust between Consultants on Consulting Satisfaction in the Convergence era (융·복합시대에 컨설턴트 간 신뢰가 지식공유 활동을 매개로 컨설팅 만족도에 미치는 영향)

  • Yoon, Hye Ran;Na, Do Sung
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.91-98
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    • 2018
  • This study was conducted to verify the mediating effect of knowledge sharing activity on the effect of trust between consultants on consulting satisfaction during consulting collaboration process. Regression analysis was performed using SPSS 23 based on the survey data. The results showed that trust between consultants had significant effects on knowledge sharing and on consulting satisfaction. Knowledge sharing activities partially mediated the effects of trust between consultants on consulting satisfaction. Further research is required to find out the various factors that are needed to further enhance competence and knowledge sharing for consultants in order to facilitate collaborative work in a rapid change of management environment.