• 벤처창업연구
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• 제17권4호
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• pp.127-142
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• 2022

사회 변화에 따라 시대가 요구하는 융합형 창의인재를 양성하기 위한 수단으로 대학 창업교육이 주목받고 있다. 창업교육의 수는 매년 증가하여 양적 확대가 이루어지고 있지만 교육의 질적 고도화는 과제로 남아 있다. 본 연구는 창업교육 활성화와 질적 고도화를 위해 대학에서 운영되고 있는 창업교육 프로그램 개발을 목적으로 실행연구를 수행하였다. 연구의 과정은 먼저, 관련 문헌분석을 통해 창업교육에 포함되어야할 교육콘텐츠와 교수법을 확인하였다. 이를 토대로 학생들의 창업교육콘텐츠에 대한 니즈를 IPA 분석을 통해 도출하여 이를 반영한 프로그램을 설계하였다. A대학 창업강좌에 프로그램을 적용, 실행 과정에서 나타난 학습자 의견을 분석하여 프로그램을 개선하였다. 개발된 창업교육 프로그램은 다음과 같다. 강의 초반부 창업교육의 필요성을 충분히 제시하고, 전반부에 아이디어 발굴과 비즈니스모델 설계를 포함하여 창업에 필요한 지식을 교수자 중심의 이론 강의를 통해 전달한다. 강의 후반부에서는 전반부 학습내용을 바탕으로 관심사 기반의 팀을 구성하여 학습자 중심의 실습활동을 운영한다. 실습 내용은 아이디어 선정, 비즈니스모델 분석, 사업계획서 작성 및 피칭에 대한 내용을 포함한다. 팀별 실습 활동은 수업시간 동안 이루어지고 교수자는 각 팀별로 애로사항에 대한 조언을 제공한다.

• 디지털융복합연구
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• 제15권1호
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• pp.163-170
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• 2017

본 연구는 기업가정신, 동적역량, 혁신활동 각각의 변수와 그 변수들 간의 적합성이 기업의 경영성과에 미치는 영향을 살펴보는 데 목적이 있다. 중소기업을 대상으로 설문조사를 실시한 후 상관관계분석과 다중회귀분석을 적용하여 적합성을 확인하고 이 적합성이 경영성과에 유의적인 영향을 미치는가를 실증 분석하였다. 연구결과는 다음과 같다. 첫째, 기업가정신과 동적역량, 기업가정신과 혁신활동, 동적역량과 혁신활동 등 두 변수 간의 적합성은 경영성과에 유의적인 영향을 미치는 것으로 나타났다. 둘째, 기업가정신, 동적역량, 혁신활동 세 변수 모두의 적합성도 경영성과에 유의한 정(+)의 영향을 미쳤다. 추가로 실시한 경로분석에서는 기업가정신과 경영성과와의 관계에서 동적역량과 혁신활동의 매개효과를 발견할 수 있었다. 본 연구의 결과, 기업가정신과 동적역량, 혁신활동은 각각 경영성과에 기여할 뿐만 아니라 이들 세 요인들을 조화롭게 구현함으로써 기업의 경영성과를 더욱 향상시킬 수 있음을 실증하였다.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.173-181
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• 2019

The paper aims to evaluate the combination of strategies that influence the success of New Technology Based Firms (NTBFs) located in isolated areas with resource constraints. We utilize the Kauffman Firm Survey to construct a subset of 224 firms operating in primary metal manufacturing industries and who are located in non-thriving areas. We focus on the impact of technological strategy, in the form of Inward Technology Licensing (ITL), combined with financial strategy, in the form of increased financial slack. Using a negative binomial-specification technique to model these relations, we find that ITL positively impacts internal innovation in the firm and this relation is strengthened by the presence of greater financial slack. This positive impact of financial slack supports the behavioral theory of the firm rather than agency theory in that financial slack enables further innovation rather than stifling it. This research confirms the importance of resource acquisition, suggesting that entrepreneurs may utilize external sources of knowledge in an effort to build a favorable situation when facing the challenges of location. Finally, by presenting evidence showing the compatibility of a financial strategy with a knowledge strategy (ITL), this study emphasizes the importance to entrepreneurs of choosing the proper combination of varying strategies.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.1093-1106
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• 2020

The role of the social environment for any activity is crucial as it prompts new ideas and plays a role of lever for entrepreneurial longevity and creating value through social wellbeing. The lack of entrepreneurship related knowledge in Pakistan has taken the challenge of lesser entrepreneurial activity as compared to other counterpart Asian countries and ranked 138 out of 189 countries on the level of ease of doing business. The study aims to investigate the social environment as a mediator among idea generation, business creation, financing decision and entrepreneurial activity by utilizing quantitative approach. In order to achieve the objective, a total of thirty eight items scale was self-administered for data collection. A non-probability, snowball sampling technique was employed and assembled a total of 300 complete responses through online and paper based surveys as per information provided by the chamber of commerce of three regions namely; Sukkur, Hyderabad and Karachi Sindh, Pakistan. The data analysis result strongly supported the main research question as the entrepreneurial activity increased up to 43.8% after applying social environment as a mediator. This research can help to enhance entrepreneurial activities in Pakistan by creating awareness to support entrepreneurs at social level for entrepreneurship.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.4780-4786
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• 2010

본 연구는 일자리 창출이 중요한 국정과제로 부각되고 있는 현실에 부응하여, 창업가를 대상으로, 사회적 네트워크가 창업의도와 창업에 미치는 영향에 관한 연구로서, 국내 창업가를 표본대상으로 총208명의 응답이 분석에 사용되었으며, 다중회귀분석과 매개회귀분석을 실시한 실증분석 결과는 다음과 같다. 첫째, 사회적 네트워크의 강한 유대와 약한 유대는 창업의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 강한 유대는 창업의도에 더 유의한 영향을 미치는 반면, 유용한 사업지식, 정보, 기술을 갖춘 사회적 네트워크의 약한 유대는 창업에 더 유의한 영향을 미치는 것으로 나타났다. 셋째 창업의도는 창업에 영향을 미치는 것으로 나타났으며, 넷째 창업의도는 강한 유대와 창업 사이에서 부분매개효과가 있는 것으로 나타났으며, 약한 유대와 창업사이에는 완전매개효과가 나타났다. 이러한 연구결과들을 통해서 창업가들은 사업 초기에 자원들이 부족하기 때문에 자주 만나고 접촉이 많은 가족, 친지, 친구중심의 강한 유대를 통해 창업관련 정보와 지식 등의 필요한 자원을 지원 받는다는 시사점을 제공한다. 아울러 미래의 잠재적 창업가들에게 창업에 따른 경제적, 기술적 지원의 필요성을 인식시킴과 함께 창업과정에서 도움을 받을 수 있는 다양한 사회적 네트워크를 구성하여, 창업의도를 고취시키고 활성화하여 창업방향을 제시하는데 실무적 의의를 갖는다. 향후 창업가와 예비창업가를 대상으로 성별에 따른 조절효과를 진행한다면 보다 의미 있는 결과까지 얻을 것으로 예상된다.

• 한국프랜차이즈경영연구
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• 제7권2호
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• pp.5-14
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• 2016

Purpose - Competitive industry structure and recent economic depression challenge a survival of Korean small- and medium-sized food franchising companies (SMFCs), albeit the explosive growth of the Korean food service industry for last few decades. Against this backdrop, it examines how these SMFCs overcome liabilities of smallness and resource scarcity to strengthen competitive advantage in the market. To tackle this, in this article we focus on corporate entrepreneurship and human resources as a knowledge-based asset for these SMFCs. Furthermore, the ratio of employee turnover is high in SMFCs. We view that such brain-drain may result in poor performance of the Korean SMFCs. As such, we pay attention to the role of organizational commitment to an organization as a solution for enhancing individual-level employees' loyalty toward their organization. Research design, data, and methodology - Our research question is to what extent corporate entrepreneurship (i.e., innovative organizational culture, organizational autonomy, and administrative innovation) affects an individual-level attitude toward the organization and, in turn, employee creativity and satisfaction in the Korean SMFCs context. We collected data from employees in SMFCs for three months. A total of 126 valid questionnaires were collected, and analyzed the data using partial least squares path modeling. Results - The reliable and valid measurement model feed into testing the structural model. Our findings suggest that innovative organizational culture and organizational autonomy positively affect employee commitment. Particularly, organizational autonomy has a greater effect than innovative culture on employee commitment. However, the relationship between administrative innovation and employee commitment is not significant. We also find that employee commitment positively affects both employee creativity and satisfaction. Conclusions - Our contribution to the existing franchising business and management literature is twofold. First, the conceptual model includes three antecedents in the organizational entrepreneurship dimension to organizational commitment. Second, we conceptualize organizational commitment as employee commitment, and validate its impact on employee creativity and job satisfaction at an individual performance level. Overall, this article suggests that it is critically important for the Korean SMFCs to develop corporate entrepreneurship in order to facilitate employees' positive attitudes toward their organizations.

• 벤처창업연구
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• 제18권6호
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• pp.27-40
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• 2023

본 연구는 청년창업기업의 생존요인을 분석한 것으로 기술보증기금이 청년창업기업 보증을 지원하기 위해 2012년부터 2015년까지의 기간에 평가한 3,540개 사의 평가자료를 기초로 이루어졌다. 청년창업기업 보증 대상은 창업자 연령이 39세 이하이다. 청년창업기업의 생존여부를 종속변수로, 창업자 특성, 창업환경, 창업전략을 독립변수로 정의하였다. 생존은 보증사고 발생 여부 기준으로 12개월, 36개월, 60개월, 84개월 생존으로 각각 정의하여 측정하였다. 창업자 특성은 기업가정신, 지식수준, 개발역량으로 정의하였다. 창업환경은 경쟁상황, 대체품과의 비교우위로 정의하였다. 창업전략은 아이템의 참신성, 사업화 계획, 자금조달계획으로 정의하였다. 이들 독립변수의 측정은 기술보증기금의 청년창업기업보증 심사자료를 활용하였다. 가설검정을 위해 Cox 비례위험모형을 활용하였다. 분석 결과, 창업자 특성의 항목인 지식수준, 개발역량과 창업전략의 항목인 자금조달계획이 12개월, 36개월, 60개월, 84개월 생존기간 모두에서 유의한 변수이다. 창업전략의 항목인 아이템의 참신성은 36개월, 60개월, 84개월 생존에서 긍정적인 영향을 미쳤다. 창업자 특성의 기업가정신은 12개월 생존에서만 유의하였다. 창업환경은 생존에 의미 있는 영향을 미치지 못한다. 생존에 중요한 순서는 자금조달계획, 지식수준, 아이템의 참신성, 개발역량 순으로 파악되었으며, 이중 초반에서는 창업자의 지식 수준이 후반에는 자금조달계획이 가장 큰 영향을 미치고 있다.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.29-43
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• 2018

Service-learning is a form of experiential education in which students participate in organized activities and develop a sense of civic responsibility while acquiring content knowledge of the discipline. The purpose of this study was first, to examine the underlying theories and principles of service-learning, and second, to present a case of systemic implementation of problem-based service-learning into a Product Innovation and Management class in higher education. The New Product Development for an E-Commerce Small Business project was developed for a community partner, BevShots, reflecting the needs of the firm, and was tightly woven into the course content. Students' participation in the project had a significant effect on increasing their awareness of the needs in the community and identifying their roles as citizens as well as enhancing their content knowledge learning. The community partner also received benefits for his business by participating in the project. Through this study, we aim to inspire fashion design and merchandising educators to implement service-learning projects/classes in the curriculum.

• 아태비즈니스연구
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• 제8권1호
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• pp.45-65
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• 2017

This study which focused on factors and challenges affecting the decision-making of indigenous corn farmers ascertained the determinants that make farmers decide to engage in and continue corn farming activities in Paracelis, Mountain Province, in Northern Philippines. Determinants of decision and motivational factors of corn farmers were examined based on survey responses of 120 indigenous corn farmers by applying chi-square test analysis. Results showed that there were some decision and motivational factors that were significantly related to specific characteristics of corn farmers and there were also similarities of factors that affected the decision making of farmers in terms of engaging in and sustaining corn farming activities. Among the identified driving forces, financing capability and availability of land area were highly related with farm size and with a farmer's educational attainment. Knowledge or experience and interest in corn farming were also related with educational attainment. All the identified driving forces were found to be unrelated to farmers' age. The motivational factor identified as "personally satisfying" was found to be related with age, educational attainment and years in the farming business. Factors which affected a farmer's decision to sustain corn farming activities ("sustaining" factors) such as availability of different networks is highly related to educational attainment, years in the farming business and farm size while high market price of corn was the only "sustaining" factor linked to educational attainment. Based on these factors and cited problems in corn farming, recommendations were offered to address the issues raised by farmers.

• Journal of Information Technology Applications and Management
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• 제31권1호
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• pp.123-138
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• 2024

With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.