Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
권호 표지

An Action Research on the Development of the University Entrepreneurship Education Program: Focusing on the Educational needs of the Learner's

대학 창업교육 프로그램 개발 실행연구: 학습자 교육 요구를 중심으로

  • Kim, Da Hye (Department of Technology Entrepreneurship, Dongguk University) ;
  • Sung, Chang Soo (Department of Technology Entrepreneurship, Dongguk University)
  • 김다혜 (동국대학교 기술창업학과) ;
  • 성창수 (동국대학교 기술창업학과)
  • Received : 2022.07.11
  • Accepted : 2022.08.26
  • Published : 2022.08.30
Download PDF
⟨ Previous Next ⟩

Abstract

According to social change, entrepreneurship education at university is drawing attention as a means to cultivate convergent creative competency required by the times. Currently, the number of entrepreneurship education at university is increasing every year, and quantitative expansion is taking place, but quality advancement of education remains a task. In this context, this study conducted an action research with the aim of revitalizing entrepreneurship education and upgrading quality, and developing a entrepreneurship education program suitable for general elective courses operated by universities. In the process of the study, first, through literature analysis related to entrepreneurship education at university, educational contents and teaching methods of entrepreneurship education were confirmed. Based on this, the IPA analysis was used to analyze the educational needs of students for entrepreneurship education contents and design a program that reflects this. The designed program was applied and operated to the entrepreneurship education of A University, and improvements were derived and improved by analyzing the opinions of learners in the action research process. The entrepreneurship education program developed through this study was composed as follows. The necessity of entrepreneurship education at the beginning of the lecture is sufficiently presented, and the knowledge necessary for start-up, including idea discovery and business model design, is delivered through theoretical lectures by teacher-centered method. In the second half of the lecture, students with similar interests are gathered into teams and learner-centered practical activities are operated. The contents of the activities include information on idea discovery, business model design, business plan and pitching. Practical activities for each team are conducted during class hours, and the professor advice on difficulties for each team.

사회 변화에 따라 시대가 요구하는 융합형 창의인재를 양성하기 위한 수단으로 대학 창업교육이 주목받고 있다. 창업교육의 수는 매년 증가하여 양적 확대가 이루어지고 있지만 교육의 질적 고도화는 과제로 남아 있다. 본 연구는 창업교육 활성화와 질적 고도화를 위해 대학에서 운영되고 있는 창업교육 프로그램 개발을 목적으로 실행연구를 수행하였다. 연구의 과정은 먼저, 관련 문헌분석을 통해 창업교육에 포함되어야할 교육콘텐츠와 교수법을 확인하였다. 이를 토대로 학생들의 창업교육콘텐츠에 대한 니즈를 IPA 분석을 통해 도출하여 이를 반영한 프로그램을 설계하였다. A대학 창업강좌에 프로그램을 적용, 실행 과정에서 나타난 학습자 의견을 분석하여 프로그램을 개선하였다. 개발된 창업교육 프로그램은 다음과 같다. 강의 초반부 창업교육의 필요성을 충분히 제시하고, 전반부에 아이디어 발굴과 비즈니스모델 설계를 포함하여 창업에 필요한 지식을 교수자 중심의 이론 강의를 통해 전달한다. 강의 후반부에서는 전반부 학습내용을 바탕으로 관심사 기반의 팀을 구성하여 학습자 중심의 실습활동을 운영한다. 실습 내용은 아이디어 선정, 비즈니스모델 분석, 사업계획서 작성 및 피칭에 대한 내용을 포함한다. 팀별 실습 활동은 수업시간 동안 이루어지고 교수자는 각 팀별로 애로사항에 대한 조언을 제공한다.

Keywords

References

  1. An, G. D., & Lee, T. K.(2018). A Study of Facilitating Korean Youth Startup by Analyzing the U.S. and Korean University Startup Ecosystem. Korean Business Education Review, 33(2), 401-422. https://doi.org/10.23839/kabe.2018.33.2.401
  2. Bogdan, R.(1973). Participant observation. Peabody Journal of Education, 50(4), 302-308. https://doi.org/10.1080/01619567309537925
  3. Byun, C. G., & Sung, C. S.(2014). A Study on IPA Analysis of Start-ups by Government Policy: The focus of Youth Start-ups. Korean Business Education Review, 29(5), 99-116.
  4. Cho, J. S.(2002). A Theoretical Analysis of Concept of "Teacher as Researcher". The Journal of Anthropology of Education, 5(2), 193-224.
  5. Chung, D. Y., & Chae, Y. H.(2016). Effects of Personality Traits and Self-Leadership on the Entrepreneurial Intention in Korean College Student Mediated by Entrepreneurial Self-Efficacy. Korean Business Education Review, 31(1), 85-110.
  6. Drucker, P. F.(1985). The discipline of innovation. Harvard business review, 63(3), 67.
  7. Fayolle, A.(2013). Personal views on the future of entrepreneurship education. Entrepreneurship & Regional Development, 25(7-8), 692-701. https://doi.org/10.1080/08985626.2013.821318
  8. Garavan, T. N., & O'Cinneide, B.(1994). Entrepreneurship Education and Training Programmes: A Review and Evaluation? Part 1. Journal of European industrial training, 18(8), 3-12. https://doi.org/10.1108/03090599410068024
  9. Ha, K. S., & Seo, R. S.(2009). The Demand Level for Business Start-up Education and Willingness of Starting a Business of College Students. In Proceedings of Conference on Business Venturing. 2009(10), 311-337.
  10. Ha, K. S., & Yeo, K. E.(2016). A Study on the Improving Training Program for Entrepreneurship Educators. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(3), 221-231. https://doi.org/10.16972/APJBVE.11.3.201606.221
  11. Hwang, J. Y.(2018). A Study on the Effects of Team Project-led Entrepreneurship Education on the University Student's Entrepreneurship and Problem-Solving Ability. Master's Thesis, The Graduate School of Information Technology and Intellectual Property, Dankook University, Korea
  12. Im, J. H., & Kwon, H.(2020). The Effect of Student Participation Motivation on Educational Effect in Start-up Education Using Activity-Oriented Method(SNS, PBL, Flip Learning, Youtube): Focusing on comparative analysis of educational effects before and after education. The e-Business Studies, 21(2), 45-60. https://doi.org/10.20462/TeBS.2020.04.21.2.45
  13. Johnson, L., & Renner, J.(2012). Effect of the flipped classroom model on a secondary computer applications course: Student and teacher perceptions, questions and student achievement, Unpublished doctoral dissertation). University of Louisville, Louisville, Kentucky.
  14. Jung, K. H., & Sung, C. S.(2016). The Effect of Entrepreneurship Education on Career Decision Self-Efficacy, Career Preparation Behavior and Entrepreneurial Career Intention: Moderating Effect of Entrepreneurship Education. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(4), 49-57. https://doi.org/10.16972/APJBVE.11.4.201608.49
  15. Kemmis, S., & McTaggart, R.(2000). Participatory action research. in denzin, n. & lincoln, y.(eds.) Handbook of Qualitative Research.
  16. Kim, M. R., & Eom, W. Y.(2019). Research Trends on Entrepreneurship Education in Korea. Global Creative Leader, 9(1), 1-20.
  17. Kim, S. S.(2010). A Comparative Study of the Entrepreneurial Intention Between Korea and China. Doctoral Dissertation, The Graduate School of Venture, Hoseo University, Korea.
  18. Kim, Y. C.(2013). Qualitative Research MethodologyII. Seoul; Academy Press.
  19. Kuratko, D. F.(2003). Entrepreneurship Education: Emerging Trends and Challenges for the 21st Century. 2003 Coleman Foundation White Paper Series.
  20. Kuratko, D. F.(2005). The Emergence of Entrepreneurship Education: Development, Trends and Challenges. Entrepreneurship Theory and Practice, 29(5), 577-598. https://doi.org/10.1111/j.1540-6520.2005.00099.x
  21. Kwak, D. S., Jung, H. Y., & Kim, M. S.(2016). The Effect of University Entrepreneurial Education Service Quality on Education Satisfaction, Entrepreneurial Capability, and Entrepreneurial Intention. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(4), 37-48. https://doi.org/10.16972/APJBVE.11.4.201608.37
  22. Lee, H. K.(2009). Implementation Research Method for Improvement of Educational Field. Education Review, (25), 196-213
  23. Lee, J. A., & Ahn, Y. S.(2018). Developing Measurement Tool of Entrepreneurship for Young Entrepreneurs. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 13(4), 197-209. https://doi.org/10.16972/APJBVE.13.4.201808.197
  24. Lee, S. H.(2019). An Action Research for Application of Problem-Based Learning (PBL) in Marketing Courses within Business Administration. The Journal of Yeolin Education, 27(4), 249-278.
  25. Lee, Y. M.(2015). The Effect on Creative Personality, Problem Solving Ability and Human Relationship by Learner-centered Teaching Method on Pre-learning. The Journal of Creativity Education, 15(4), 117-131.
  26. Lee, Y. S.(2012). An Action Research to Develop a New Approach to Analyze and Design College Courses with the Use of Causal Chain Analysis. The Korean Journal of Educational Methodology Studies, 24(4), 729-770. https://doi.org/10.17927/TKJEMS.2012.24.4.729
  27. Lee, Y. S., Kim, Y. M., Lee, H. K., Kim, Y. C., & Jo, D. J.(2004). Action Research as a Bridge between Research and Teaching. The Journal of Yeolin Education, 12(1), 363-402.
  28. Leem, J. H.(2004). A Study on Applicability of Blended Learning Strategy in K-12 School Setting. Korean Journal of Educational Research, 42(2), 399-431.
  29. Lewin, K.(1946). Action Research and Minority Problems. Journal of Social Issues, 2, 34-46. https://doi.org/10.1111/j.1540-4560.1946.tb02295.x
  30. Lincoln, Y., & Guba, E.(1985). Naturalistic inquiry. Beverly Hills, CA; Sage Publication.
  31. Manimala, M. J., & Thomas, P.(2017). Entrepreneurship Education: Innovations and Best Practices. Singapore; Springer.
  32. Martilla, J. A., & James, J. C.(1977). Importance-Performance Analysis. Jounal of Marketing, 41(1), 77-79. https://doi.org/10.1177/002224297704100112
  33. Marquardt, M. J,. & Waddill, D.(2004). The power of learning in action learning: A conceptual analysis of how the five schools of adult learning theories are incorporated within the practice of action learning. Action Learning: Research and Practice, 1(2), 185-202. https://doi.org/10.1080/1476733042000264146
  34. McMullan, W. E, & Long, W. A.(1990). Developing New Ventrues: The Entrepreneurial Option. New York,:; Harcourt Brace Jovanovich.
  35. Mills, G. E.(2013). Action Research: A Guide for the Teacher Researcher. Upper Saddle River, NJ; Pearson.
  36. Ministry of Education.(2019). University Startup Operation Manual 3.0+.
  37. Ministry of Education.(2021). Research Report on University-Industry Cooperation Activities.
  38. Moon, S. W., & Huh, H. G.(2017). Making Good Instruction for 'Entrepreneurship and Venture' Subject in the Department of Early Childhood Education: An action research. Journal of Learner-Centered Curriculum and Instruction, 17(18), 101-130.
  39. Nam, J. M.(2017). A Study between Online Entrepreneurship Education and Entrepreneurship: Based on PBL(Problem-Based Learning) and Flipped Learning. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(2), 31-40. https://doi.org/10.16972/APJBVE.12.2.201704.31
  40. Noffke, S.(1989). The social context of action research: A comparative and historical analysis. ERIC 308 756.
  41. Noh, W. J., Kang, J. W., & Kim, M. S.(2019). Research Trends Review of Undergraduates' on Entrepreneurship Education Program to Develop the Entrepreneurship Program for Nursing College Students. Journal of Convergence for Information Technology, 11(4), 37-48.
  42. Park. C, M., & Cho, J. S.(2016). Action Research Theory and Methods. Seoul; Academy Press
  43. Park, D. H., & Sung, C. S.(2019). A Study on the Relationship between Entrepreneurial Competence, Entrepreneurial Attitude and Entrepreneurial Intention of Entrepreneurship Education Students. Journal of Employment and Career, 9(3), 91-110. https://doi.org/10.35273/JEC.2019.9.3.005
  44. Park, J. C., & Kim, J. S.(2019). The Effects of Entrepreneurial Self-efficacy on Entrepreneurship of University Students: Moderating Effects of Entrepreneurial Education and Career Uncertainty. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 14(3), 27-38. https://doi.org/10.16972/APJBVE.14.3.201906.27
  45. Park, J. E.(2021). Development of Entrepreneurship Education Programs for Early Childhood Education Majors. Doctoral Dissertation, The Graduate School of Jeju National University, Korea.
  46. Park, Y. H.(2004). Tasks for the Promotion of Entreneurship Education in Vocational High Schools. Journal of Vocational Education Research, 23(3), 83-110.
  47. Reason, P., & Bradbury, H.(2001). Handbook of Action Reaserch. London; SAGE Publication.
  48. Ronstadt, R.(1987). The Educated Entrepreneurs: A New Era of Entrepreneurial Education is Beginning. American Journal of Small Business, 11(4), 37-53. https://doi.org/10.1177/104225878701100403
  49. Solomon, G .T., Duffy, S., & Tarabishy, A.(2002). The state of entrepreneurship education in the United States: a nationwide survey and analysis. International Journal of Entrepreneurship Education, 1(1), 65-86.
  50. Sung, C. S., & Kim, D. H.(2021). A Study on the Development of Technology Entrepreneurship Education Program. Journal of Digital Contents Society, 22(5), 781-789. https://doi.org/10.9728/dcs.2021.22.5.781
  51. Vesper, K. H.(1985). Entrepreneurship Education. Babson College.
  52. Walton, H. J., & Mathews, M. B.(1989). Essentials of problem based learning. Medical Education, 23, 542-556. https://doi.org/10.1111/j.1365-2923.1989.tb01581.x