• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.164-175
• /
• 2021

The purpose of this study is to develop the 'Kkondae Scale' and verify its validity. For this purpose, three constructive concepts (attribution error, cognitive rigidity, and one-way communication) were derived through expert interviews, prior research and literature analysis, and 15 preliminary questions were selected. In addition, a preliminary scale was developed by modifying or adding items to conform to each constructive concept through expert content validity evaluation. Next, as a result of the exploratory factor analysis of about 250 adults, a three-factor structure model was derived. As a result of the confirmatory factor analysis on the preliminary scale for about 401 adults, it was confirmed that the fit of the three-factor structure was good. As a result of convergence and discriminatory validity analysis, it was confirmed that the developed scale was a valid tool to measure Kkondae by showing appropriate correlations with listening attitude, empathy, acceptance of others, and intellectual humility. Finally, based on the results of this study, the significance, limitations, and future research direction of the study were discussed.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.19-26
• /
• 2023

In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.