• Title/Summary/Keyword: Keyword Analysis

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Investigating the Impact of Corporate Social Responsibility on Firm's Short- and Long-Term Performance with Online Text Analytics (온라인 텍스트 분석을 통해 추정한 기업의 사회적책임 성과가 기업의 단기적 장기적 성과에 미치는 영향 분석)

  • Lee, Heesung;Jin, Yunseon;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.2
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    • pp.13-31
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    • 2016
  • Despite expectations of short- or long-term positive effects of corporate social responsibility (CSR) on firm performance, the results of existing research into this relationship are inconsistent partly due to lack of clarity about subordinate CSR concepts. In this study, keywords related to CSR concepts are extracted from atypical sources, such as newspapers, using text mining techniques to examine the relationship between CSR and firm performance. The analysis is based on data from the New York Times, a major news publication, and Google Scholar. We used text analytics to process unstructured data collected from open online documents to explore the effects of CSR on short- and long-term firm performance. The results suggest that the CSR index computed using the proposed text - online media - analytics predicts long-term performance very well compared to short-term performance in the absence of any internal firm reports or CSR institute reports. Our study demonstrates the text analytics are useful for evaluating CSR performance with respect to convenience and cost effectiveness.

Analysis of interest in implant using a big data: A web-based study (빅 데이터를 이용한 임플란트에 대한 관심도 분석: 웹 기반 연구)

  • Kong, Hyun-Jun
    • The Journal of Korean Academy of Prosthodontics
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    • v.59 no.2
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    • pp.164-172
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    • 2021
  • Purpose: The purpose of this study was to analyze the level of interest that common Internet users have in dental implant using a Google Trends, and to compare the level of interest with big data from National Health Insurance Service. Materials and methods: Google Trends provides a relative search volume for search keywords, which is the average data that visualizes the frequency of searches for those keywords over a specific period of time. Implant was selected as the search keyword to evaluate changes in time flows of general Internet users' interest from 2015 to 2019 with trend line and 6 month moving average. Relative search volume for implant was analyzed with the number of patients who received National Health Insurance coverage for implant. Interest in implant and conventional denture was compared and popular related search keywords were analyzed. Results: Relative search volume for implant has increased gradually and showed a significant positive correlation with the total number of patients (P<.01). Interest in implant was higher than denture for most of the time. Keywords related to implant cost were most frequently observed in all years and related search on implant procedure was increasing. Conclusion: Within the limitations of this study, the public interest in dental implant was gradually increasing and specific areas of interest were changing. Web-based Google Trends data was also compared with traditional data and significant correlation was confirmed.

Design and Implemention of Real-time web Crawling distributed monitoring system (실시간 웹 크롤링 분산 모니터링 시스템 설계 및 구현)

  • Kim, Yeong-A;Kim, Gea-Hee;Kim, Hyun-Ju;Kim, Chang-Geun
    • Journal of Convergence for Information Technology
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    • v.9 no.1
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    • pp.45-53
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    • 2019
  • We face problems from excessive information served with websites in this rapidly changing information era. We find little information useful and much useless and spend a lot of time to select information needed. Many websites including search engines use web crawling in order to make data updated. Web crawling is usually used to generate copies of all the pages of visited sites. Search engines index the pages for faster searching. With regard to data collection for wholesale and order information changing in realtime, the keyword-oriented web data collection is not adequate. The alternative for selective collection of web information in realtime has not been suggested. In this paper, we propose a method of collecting information of restricted web sites by using Web crawling distributed monitoring system (R-WCMS) and estimating collection time through detailed analysis of data and storing them in parallel system. Experimental results show that web site information retrieval is applied to the proposed model, reducing the time of 15-17%.

A Study on Availability of AtoM for Recording Korean Wave Culture Contents : A Case of K-Food Contents (한류문화콘텐츠의 기록화를 위한 AtoM 활용 방안에 관한 연구 K-Food 콘텐츠를 중심으로)

  • Shim, Gab-yong;Yoo, Hyeon-Gyeong;Moon, Sang-Hoon;Lee, Youn-Yong;Lee, Jeong-Hyeon;Kim, Yong
    • The Korean Journal of Archival Studies
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    • no.43
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    • pp.5-42
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    • 2015
  • Korean wave 3.0 is focused on 'K-Culture' which includes traditional culture, cultural art as well as existing culture contents as a keyword. It considers everything about Korean culture as materials of Korean wave culture contents. Since Korean wave culture contents reflect contemporary social aspect, it needs to preserve those contents as archives and records which have the important value of evidence. With this social environment, this study aims to implement RMS based on AtoM that manages various kinds of Korean wave culture contents through analysis of management situation of those materials. Recently, it is in progress individually to manage them through organizations dealing with korean cultures such as K-Pop, K-Food, K-Movie. However, it has problems in accumulating information and reproducing high quality contents because of lack of coordination among organizations. To solve the problems, this study proposed RMS based on open source software Access to Memory(AtoM) for managing and recording Korean wave culture contents. AtoM provides various functions for managing records and archives such as accumulation, classification, description and browsing. Furthermore AtoM is for free as open source software and easy to implement and use. Thus, this study implemented RMS based on AtoM to methodically manage korean wave culture contents by functional requirements of RMS. Also, this study considered contents relating K-Food as an object to collect, classify, and describe. To describe it, this study selected ISAD(G) standard.

The Analysis of Changes in East Coast Tourism using Topic Modeling (토핑 모델링을 활용한 동해안 관광의 변화 분석)

  • Jeong, Eun-Hee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.13 no.6
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    • pp.489-495
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    • 2020
  • The amount of data is increasing through various IT devices in a hyper-connected society where the 4th revolution is progressing, and new value can be created by analyzing that data. This paper was collected total 1,526 articles from 2017 to 2019 in central magazines, economic magazines, regional associations, and major broadcasting companies with the keyword "(East Coast Tourism or East Coast Travel) and Gangwon-do" through Bigkinds. It was performed the topic modeling using LDA algorithm implemented in the R language to analyze the collected 1,526 articles. It was extracted keywords for each year from 2017 to 2019, and classified and compared keywords with high frequency for each year. It was setted the optimal number of topics to 8 using Log Likelihood and Perplexity, and then inferred 8 topics using the Gibbs Sampling method. The inferred topics were Gangneung and Beach, Goseong and Mt.Geumgang, KTX and Donghae-Bukbu line, weekend sea tour, Sokcho and Unification Observatory, Yangyang and Surfing, experience tour, and transportation network infra. The changes of articles on East coast tourism was was analyzed using the proportion of the inferred eight topics. As the result, the proportion of Unification Observatory and Mt. Geumgang showed no significant change, the proportion of KTX and experience tour increased, and the proportion of other topics decreased in 2018 compared to 2017. In 2019, the proportion of KTX and experience tour decreased, but the proportion of other topics showed no significant change.

Teaching Democracy in Indonesian Civic Education Textbook (인도네시아 시민윤리교육 교과서에서의 민주주의 교육)

  • KIM, Hyun Kyoung
    • The Southeast Asian review
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    • v.27 no.3
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    • pp.1-47
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    • 2017
  • This paper examines how democracy is being taught in secondary school level of Indonesian civic education. For this purpose, this study analyses the textbook contents concerning democracy. First, this study sets the freedom, the right, the unity and the stability as key words and analyzes the characteristic of describing democracy by looking at how each keyword is explained in the textbook. The result of analysis shows that democracy of Indonesia can be described as "Pancasila democracy" and textbooks have tendency to relatively emphasize 'the unity', and 'the stability' by differentiating themselves from "liberal democracy" and "liberalism." The freedom in textbook can be interpreted in the context of organic-statism that state and interests of state have the ascendancy over individuals. This viewpoint is based on the historical contexts of Indonesia. However, when textbook describes about Indonesian democracy and its values, they deal with contents of democratic principles, "the freedom of opposition", "the negative freedom", and natural rights. And the study interprets the existence of the two contrasting concepts - relative emphasis on the unity of state and the statement about the importance of individual rights and the freedom - in the textbook as a logical tension in transitional process of traditional organic-statism. Second, the study examines educational contents in accordance with the method of description in textbook. It has been found that there are logical tension and fallacy in describing the principle of fundamental concepts and applicate that concepts into Indonesia case. Also, when describing Marsinah and Munir case, there are some parts distorted and overlooked the facts. On the other hand, the gaps between the explanation in textbook and reality can be pointed out. This study which examined textbook and contents of the rights of the individual is an introductory study on textbook, education and democracy for development of Indonesia and their education.

A Study on AI Industrial Ecosystem to Foster Artificial Intelligence Industry in Busan (부산지역 인공지능 산업 육성을 위한 AI 산업생태계 연구)

  • Bae, Soohyun;Kim, Sungshin;Jeong, Seok Chan
    • The Journal of Bigdata
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    • v.5 no.2
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    • pp.121-133
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    • 2020
  • This study was carried out to set the direction of the new industry policy of Busan city by analyzing the changing trend of artificial intelligence technology that has recently developed rapidly and predicting the direction of future development. The company wanted to draw up support measures to utilize artificial intelligence technology, which has been rapidly emerging in the market, in the region's specialized industry. Artificial intelligence is a key keyword in the fourth industrial revolution and artificial intelligence-based data utilization technology can be used in various fields from manufacturing processes to services, and is entering an era of super-fusion in which barriers between technologies and industries will be broken down. In this study, the direction of promotion for fostering Busan as an artificial intelligence city was derived based on the comparison and analysis of artificial intelligence-related ecosystems among major local governments. In this study, we wanted to present a plan to create an artificial intelligence industrial ecosystem that can be called a key policy to foster Busan as an 'AI City'. Busan's plan to foster the AI industry ecosystem is aimed at establishing a policy direction to ultimately nurture the artificial intelligence industry as Busan's future food source.

Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.217-235
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    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

An Overview on Features of Research Topics in the Asia Pacific Journal of Small Business (APJSB) for 40 Years (「중소기업연구」 40년 연구주제의 전체 조망)

  • Kim, Sanghee;Lee, Choonwoo
    • Korean small business review
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    • v.42 no.4
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    • pp.47-67
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    • 2020
  • This study analyzed the papers provided by Asia Pacific Journal of Small Business (APJSB) for 40 years. The purpose of this study is looking at the research trends about small and medium business. We tried to identify some stream and feature without manipulation. Textmining and Frequency analysis are executed on topics of every published paper in APJSB to 2019 from 1979. The result suggest that important keyword and feature of research topics in APJSB. And the result show the period feature as well as the whole of research trend in APJSB for 40 years. Futhermore, we suggest some implications derived from the results by adapting business ecosystem model and business managerial system model.

A Study on Follow-up Survey Methodology to Verify the Effectiveness of (<인생나눔교실> 사업의 효과 검증을 위한 추적 조사 방법론 연구 - 2017~2018년도 영상추적조사를 중심으로 -)

  • Lee, Dong Eun
    • Korean Association of Arts Management
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    • no.53
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    • pp.207-247
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    • 2020
  • is a project for the senior generation with humanistic knowledge to become a mentor and communicate with them to present the wisdom and direction of life to the new generations of mentees based on various life experiences. has been expanding since 2015, starting with the pilot operation in 2014. In general, projects such as these are assessed to establish effectiveness indicators to verify effectiveness and to establish project management and development strategies. However, most of the evaluations have been conducted quantitatively and qualitatively based on the short-term duration of the project. Therefore, in the case of continuous projects such as , especially in the field of culture and arts where long-term effectiveness verification is required, the short-term evaluation is difficult to predict and judge the actual meaningful effects. In this regard, tried to examine the qualitative change of key participants in this project through the 2017 and 2018 image tracking survey. For this purpose, we adopted qualitative research methodology through interview video shooting, field shooting, and value coding as a research method suitable for the research subject. To analyze the results, first, the interview images were transcribed, keywords were extracted, value encoding works were matched with human psychological values, and the theoretical method was used to identify changes and to derive the meaning. In fact, despite the fact that the study conducted in this study was a follow-up survey, it remained a limitation that it analyzed the changed pattern in a rather short time of 2 years. However, this study systemized the specific methodology that researchers should conduct for follow-up and provided the flow of research at the present time when there is hardly a model for follow-up in the field of culture and arts education business in Korea as well as abroad. Significance can be derived from this point. In addition, it can be said that it has great significance in preparing the detailed system and case of comparative analysis methodology through value coding.