• Title/Summary/Keyword: Keyword Analysis

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Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.217-235
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    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

An Overview on Features of Research Topics in the Asia Pacific Journal of Small Business (APJSB) for 40 Years (「중소기업연구」 40년 연구주제의 전체 조망)

  • Kim, Sanghee;Lee, Choonwoo
    • Korean small business review
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    • v.42 no.4
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    • pp.47-67
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    • 2020
  • This study analyzed the papers provided by Asia Pacific Journal of Small Business (APJSB) for 40 years. The purpose of this study is looking at the research trends about small and medium business. We tried to identify some stream and feature without manipulation. Textmining and Frequency analysis are executed on topics of every published paper in APJSB to 2019 from 1979. The result suggest that important keyword and feature of research topics in APJSB. And the result show the period feature as well as the whole of research trend in APJSB for 40 years. Futhermore, we suggest some implications derived from the results by adapting business ecosystem model and business managerial system model.

A Study on Follow-up Survey Methodology to Verify the Effectiveness of (<인생나눔교실> 사업의 효과 검증을 위한 추적 조사 방법론 연구 - 2017~2018년도 영상추적조사를 중심으로 -)

  • Lee, Dong Eun
    • Korean Association of Arts Management
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    • no.53
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    • pp.207-247
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    • 2020
  • is a project for the senior generation with humanistic knowledge to become a mentor and communicate with them to present the wisdom and direction of life to the new generations of mentees based on various life experiences. has been expanding since 2015, starting with the pilot operation in 2014. In general, projects such as these are assessed to establish effectiveness indicators to verify effectiveness and to establish project management and development strategies. However, most of the evaluations have been conducted quantitatively and qualitatively based on the short-term duration of the project. Therefore, in the case of continuous projects such as , especially in the field of culture and arts where long-term effectiveness verification is required, the short-term evaluation is difficult to predict and judge the actual meaningful effects. In this regard, tried to examine the qualitative change of key participants in this project through the 2017 and 2018 image tracking survey. For this purpose, we adopted qualitative research methodology through interview video shooting, field shooting, and value coding as a research method suitable for the research subject. To analyze the results, first, the interview images were transcribed, keywords were extracted, value encoding works were matched with human psychological values, and the theoretical method was used to identify changes and to derive the meaning. In fact, despite the fact that the study conducted in this study was a follow-up survey, it remained a limitation that it analyzed the changed pattern in a rather short time of 2 years. However, this study systemized the specific methodology that researchers should conduct for follow-up and provided the flow of research at the present time when there is hardly a model for follow-up in the field of culture and arts education business in Korea as well as abroad. Significance can be derived from this point. In addition, it can be said that it has great significance in preparing the detailed system and case of comparative analysis methodology through value coding.

A study of well-dying and well-aging through death and life appeared in Korean literature (한국문학에 나타난 죽음과 삶을 통한 웰다잉(well-dying)과 웰에이징(well-aging) 연구)

  • Kwon, On;Kim, Moon-Joon;Park, Arma;Lim, HyoNam;Kim, Kwang-Hwan
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.21-34
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    • 2022
  • This study attempted to identify the life and death reproduced in literary works and present well-aging and well-dying using literary studies that considered Korean literature. Literary works such as poems, novels, and plays recorded between the 13th and 20th centuries covered in 10 literary studies in this study were investigated and analyzed. The survey methods include general and outline sections, literary genre sections, period sections, and keyword review. As a result of the analysis, most of the literature studies corresponded to details including author theory. They were concentrated on the novel and poem, and mainly dealt with 20th century literary works. In addition, the relationship between death, life patterns, well-dying, and well-aging inherent in literary works was identified. It was the concept of a whole set and a subset. In conclusion, this study has a limitation in studying literary works at a specific period. Nevertheless, we examined the nature of well-aging in life as a hope to secure a prospect from Korean literature. And this study recognized the nature of well-dying in death and meaningful death as a rite of passage derived from Korean literature. In the future, it is expected to contribute to the realization of well-dying, well-aging, and application of convergence research in Korean society in the 21st century.

Research Tendency of Storytelling Utilization in Korean Education - Focusing on Researchers' Recognitions towards the Designs of Tellers and Listeners in Storytelling Classes - (한국어교육에서 스토리텔링 활용의 연구동향 - 스토리텔링 수업에서 텔러와 리스너 설계에 관한 연구자의 인식을 중심으로 -)

  • Lee, Ran
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.337-348
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    • 2022
  • In the light of the researchers' recognition towards the designs of tellers and listeners in storytelling classes, the purpose of this study was to analyze a research trend in Korean Education in which storytelling had been utilized and to suggest a proper direction in the related education and research. The most essential thing in the conceptualization towards storytelling was thought to be 'intercommunication.' Also, it is considered as the most basic conceptual factor who we would regard as 'tellers' and 'listeners' in order to plan and construct Korean language classes. Based on this understanding, this study searched and analyzed total 28 research results, which had been published from 2008 to 2021(May), through an academic searching site, Riss with the keyword "Korean Education Storytelling." The analysis exhibited that the formation of Korean classes utilizing storytelling originated from three kinds of researchers' previous conceptualization towards storytelling.: Writers' storytelling, teachers' storytelling, and learners' storytelling. Among them, the most large portion was devoted to 'leaners' storytelling'; its subcategories were learners' retelling, interpretative storytelling, learners' negotiated storytelling and learners' creative storytelling. This study, according to the classification on conceptualization of storytelling above, categorized the results and discussed the characteristics of each subcategory and their educational implications respectively.

A Study on the Trends in the Studies on Marine Spatial Planning: Focusing on Topic Modeling (해양공간계획 연구동향 분석 연구: 토픽 모델링을 중심으로)

  • Hwang, Kyu Won;Jang, Ah Reum;Lee, Moon Suk
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.27 no.7
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    • pp.954-966
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    • 2021
  • With regards to the marine spatial plannings of the world, the spaces are being managed through the integration of various uses and the establishment of systems and laws in the perspective of the utilization of spaces. In the perspective of policy establishment, the policy readiness level is applied to analyze the trends in the studies on South Korea's marine spatial plans. The scope of the study included analyzing marine spatial plan as a keyword in articles published over the period from 2010 to 2020. The methods of analysis included the analyses of the frequency of word appearance, word clouds, and appearance intensity, which were used to identify key issues. Five keywords that were related to the topics were identified, and were again used to identify the key themes. The core themes were changing in all phases, such as the principles development phase, institutionalization phase, policy verification phase. For future benefit, this requires more research in South Korean public organizations and universities.

Movie Recommended System base on Analysis for the User Review utilizing Ontology Visualization (온톨로지 시각화를 활용한 사용자 리뷰 분석 기반 영화 추천 시스템)

  • Mun, Seong Min;Kim, Gi Nam;Choi, Gyeong cheol;Lee, Kyung Won
    • Design Convergence Study
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    • v.15 no.2
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    • pp.347-368
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    • 2016
  • Recently, researches for the word of mouth(WOM) imply that consumers use WOM informations of products in their purchase process. This study suggests methods using opinion mining and visualization to understand consumers' opinion of each goods and each markets. For this study we conduct research that includes developing domain ontology based on reviews confined to "movie" category because people who want to have watching movie refer other's movie reviews recently, and it is analyzed by opinion mining and visualization. It has differences comparing other researches as conducting attribution classification of evaluation factors and comprising verbal dictionary about evaluation factors when we conduct ontology process for analyzing. We want to prove through the result if research method will be valid. Results derived from this study can be largely divided into three. First, This research explains methods of developing domain ontology using keyword extraction and topic modeling. Second, We visualize reviews of each movie to understand overall audiences' opinion about specific movies. Third, We find clusters that consist of products which evaluated similar assessments in accordance with the evaluation results for the product. Case study of this research largely shows three clusters containing 130 movies that are used according to audiences'opinion.

Analysis of Domestic and International Patent Trends in Anti-drone Technology through Patent Application Status Survey (특허 출원 현황조사를 통한 안티드론 기술의 국내외 특허 동향 분석)

  • Jae-Hyo Hwang;Ki-Jung Kim
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.6
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    • pp.1217-1228
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    • 2023
  • In this paper, technical and patent analysses of anti-drone technology, which aim to neutralize drone attacks are conducted. We conducted research on the technical definition of anti-drone, the technical elements of anti-drone systems, and investigated the patents related to anti-drone and drone filed domestically and internationally over the past 10 years, starting from 2011. For domestic patents, we examined the number of patent applications related to anti-drone and the overall domestic patent applications over the past 10 years. Regarding international filings, we investigated the patent applications related to anti-drone filed in the United States, Europe, Japan, China, and under the PCT system in the past 10 years. We conducted a search for patents related to anti-drone, including neutralization techniques identified under the keyword "anti-drone," patents related to drone detection and identification techniques, and patents related to drone neutralization techniques. Through the conducted research, a total of 91 patents were filed for drone detection techniques. Out of these, 5 patents, accounting for 5.5%, were filed by public institutions. In the case of patents filed for drone identification techniques, there were a total of 174 patents. Among these, 4 patents, which is 2.3%, were filed by public institutions.

Research trends in Journal of The Korean Society for School & Community Health Education on Vulnerable Populations from 2000 to 2023: Based on the elderly and people with disabilities (한국학교·지역보건교육학회지 2000년~2023년 취약 계층 연구 동향: 노인과 장애인을 중심으로)

  • Ye-Soon Kim;Young-Hee Nam
    • The Journal of Korean Society for School & Community Health Education
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    • v.25 no.2
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    • pp.71-81
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    • 2024
  • Purpose: This study aims to identify research trends in papers related to the elderly and the disabled published in the journal of Korean society for school & community health education from 2000 to 2023 and seek the direction of the academic development of this journal in the future. Method: A total of 26 articles related to the elderly and the disabled, who are vulnerable groups, were analyzed by year by analyzing the specific subjects, research themes, research design, data collection methods, and keywords of papers published from 2000 to 2023. Results: Looking at the research subjects, studies on the elderly (18 studies) accounted for a larger proportion than studies on the disabled (8 studies). Research themes in the field of healthy living practices for the elderly (44.4%) and research in the field of mental health management (37.5%) for the disabled accounted for a high proportion. The design of research were mostly quantitative and cross-sectional studies. Data collection is mostly based on secondary data. In studies targeting the elderly, keywords appeared in the following order: 'Health' and 'Elderly'. And research targeting the disabled appeared in the following order: 'Disabilities', 'Health', and 'COVID-19'. Additionally, research on the elderly and the disabled has recently shown an increasing trend. Conclusion: Research on the elderly and the disabled has been conducted in line with the purpose of the Korean society for school & community health education, However, In terms of quantitative expansion and qualitative research, research themes, research designs, and data collection methods must be diversified. Methods, public perception. Additionally, research on vulnerable groups that fit the public health promotion and health education paradigm is needed.

Analyzing Changes in Consumers' Interest Areas Related to Skin under the Pandemic: Focusing on Structural Topic Modeling (팬데믹에 따른 소비자의 피부 관련 관심 영역 변화 분석: 구조적 토픽모델링을 중심으로)

  • Nakyung Kim;Jiwon Park;HyungBin Moon
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.173-192
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    • 2024
  • This study aims to understand the changes in the beauty industry due to the pandemic from the consumer's perspective based on consumers' opinions about their skin online before and after the pandemic. Furthermore, this study tries to derive strategies for companies and governments to support sustainable growth and innovation in the beauty industry. To this end, posts on social media from 2017 to 2022 that contained the keyword 'skin concerns' are collected, and after data preprocessing, 96,908 posts are used for the structural topic model. To examine whether consumers' interest areas related to skin change according to the pandemic situation, the analysis period is divided into 7 periods, and the variables that distinguish each stage are used as meta-variables for the structural topic model. As a result, it is found that consumers' interests can be divided into 22 topics, which can be categorized into four main categories: beauty manufacturing, beauty services, skin concerns, and other. The results of this study are expected to be utilized in construction of product development and marketing strategies of related companies and the establishment of economic support policies by the government in response to changes in demand in the beauty industry due to the pandemic.