• Title/Summary/Keyword: Kansei Evaluation

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Kansei Measure in Movies : A study on Emotional Movements (영상자극에 의한 감성적 반응 연구)

  • Kim, Da-Hyun;Lee, Seung-Hee
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.79-82
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    • 2009
  • Movies are not only for projecting graphical contents but also for Kansei evaluation that stimulate human beings' sense and emotion in real time. Also, when one views movies or moving images with stories, including movies and dramas, the audience would often be sympathized through various factors of movies, such as performances of actors/actress, graphics, and music, are moved to tears and feel fear. Especially, emotional movement is different from impression and brought about as a result of responding to joy, which is one of the basic emotions of human beings. Moreover, it is suggested that emotion is the most positive aesthetic measurement toward objects. In this study, focusing on emotional movement that is one of many aesthetic reactions in human beings' watching movies, we developed an interface for measuring of emotional changes. The goal of this study is to apply the output of our quantitative analysis on the results of the measurements to the effective designing and production of movies.

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A Colour Support System for Townscape Based on Kansei and Colour Harmony Models

  • Kinoshita, Yuichiro;Cooper, Eric;Kamei, Katsuari
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.435-438
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    • 2003
  • A townscape has been a main factor in urban-development problems in Japan. In the townscape, keeping harmony with environment is a common goal. But useful and meaningful goals are expressing individuality and impression of the town in the townscape. In this paper, we propose the colony planning support system system to improve the townscape. The system finds propositional colour combinations based on three elements, town image, colour harmony, and cost. The targets of this model are mostly townscapes in residential areas that already exist, In this paper, we introduce the construction of a Kansei evaluation model to quantify the impression. First, we conducted computer-based evaluational experiments for 20 subjects using the SD method to clarify the relationship between town image and street colours. We chose 16 adjective words related to town image and prepared 100 colour picture samples for the evaluation. After the experiments, we constructed the model using a neural network for each word. We chose 62 experimental results for the training data of the neural network and 20 results for the testing data. Each colour in the data was selected to have unique hue, brightness or saturation attributes, After the construction, we tested the model for accuracy. We input the testing data into the constructed model and calculated errors between the output from the model and the experimental results. Testing of the model showed that the model worked well for more than 80% of the samples. The model demonstrated influences of colours on the town image.

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Designing Pavement Marking for Hi-pass Lane Based on Kansei Engineering (이용자 감성분석을 통한 하이패스 차로 노면표시 설계 기법)

  • Hong, Sung-Min;Oh, Cheol;Jang, Ji-Yong;Kim, Gwang-Ho;Park, June-Young;Chang, Myung-Soon
    • International Journal of Highway Engineering
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    • v.14 no.1
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    • pp.73-83
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    • 2012
  • Effective use of traffic marking can lead to driver's safer driving by speed management and visibility enhancement. One of the critical factors in designing traffic marking is how to incorporate human factor issues into the design process. This study presented a methodology for evaluating the effectiveness of Hi-pass marking on Korean freeways based on kansei engineering. Hi-pass marking scenarios made by a virtual reality tool were used to evaluate the user's perceptions. Various combination of chevron angles and peripheral transverse(PT) bars were used for the evaluation. The results show that the most effective scenario is a combination of 60 degree chevron angle and an askew parallelogramshaped PT bar shaped. It is expected that the proposed method and outcome will be useful for making safer driving maneuvers.

Exploring the Attractive Factors of App Icons

  • Ho, Chun-Heng;Hou, Kai-Chun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.6
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    • pp.2251-2270
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    • 2015
  • More than 1 billion mobile apps (smartphone applications) have been released worldwide. Competition among developers of apps that are available in app stores has intensified because of increasing demand. App icons with an appealing design can instantly increase attention. Miryoku Engineering methods were used and combined with the Kansei interface model to examine the relationship between attractive icons and users. The evaluation grid method (EGM) is a qualitative method that was used to evaluate the icons, and Quantification Theory Type I is a quantitative method that was used to analyze the influence of design elements in icons. Eight attractive factors of app icons were determined using EGM, and six specific factors were identified using questionnaires. The quantitative results indicated that user cognition and emotion were influenced by the various design elements. The impact on the attractive factors of a single design element differed among users with diverse backgrounds. App icons were assessed on the basis of aesthetics to identify attractive factors and thereby assist designers in understanding and implementing design elements and improving the overall visual appeal of their apps. The result of this investigation is crucial to the presentation of app icons in online app stores.

Landscape Evaluation of Sidewalk Environment using Sensibility Data (감성데이터를 이용한 보도환경의 경관평가에 관한 연구)

  • Lee, Byung Joo;Park, Sang Myung;Namgung, Moon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.2D
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    • pp.265-273
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    • 2006
  • On the occasion of high price oil generation, we have to promote activation policy for public transportation and hold back to use passenger car, it is very important to improve of sidewalk environment for pedestrian. Evaluation for sidewalk environment will be fixed with sensibility to feel pedestrian. So, study for sensibility about comfort etc. to feel pedestrian will be carried out. In this paper, researchers interests in engineering methods to make material considering sensibility and image of human. Therefore, we carried out recognition experiment for sidewalk environment with Kansei engineering, and made a quantitativedata of sensibility adjective that it was surveyed by semantic deferential method. After grasp factors by principal analysis, we found factor effect to design criterion and sidewalk environment preference. So, we could identify a design factor for comfort environment.

Studies on Clothing Comfort Evaluation of Footwear by Measuring Psychophysiological Response

  • Hosoya, Satoshi;Kamijo, masayoshi;Takatera, Masayuki;Sadoyama, Tsugutake
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.186-189
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    • 2002
  • The footwear such as socks and shoes is the clothing which are necessary to our life. In this study, clothing comfort of the footwear was carried out by physiological responses and subjective evaluation. As a result, the effect to walking comfort by the height of a heel in female shoes became clear. Then suitability evaluation system of shoes was proposed from the measuring results. On the other hands, the clothing comfort of the hosiery was evaluated from ECG analysis. By this analysis, it became clear that the factor which influences the clothing comfort of the hosiery was the clothes pressure in the hosiery. In the future, plane shape of the foot and solid shape must be considered in order to design the hosiery.

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The Development of the Conceptual Model Visualization Program (개념모델 가시화 프로그램의 개발)

  • Choi, Hong-Seok;Okazaki, Akira
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.573-580
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    • 2010
  • The earlier KANSEI evaluation had to choose not to overlap the opposite meaning of the words, had to choose that some figures are shown step by step and had to choose be prepared things in advance. However, The Study shows a method which visualizes the imprecise evaluations of human without choosing evaluation items which are not prepared figures. The program is used the way which is entered by hand-drawing that the subjects use the way to enter their subjective feelings about the evaluations presented by using the mouse or the graphics tablet. It is possible to express imprecise things about evaluations and the method of drawing is free. The program provides that we can express our thinking by drawing and there are a few limits and the prescribed standard. The area ratio of each circle is expressed as a pie chart and the area of circle what is drawn which is counted automatically at the same time. These things are possible not only to modify a transparency, a thickness of a line, a color and the area of circle what is drawn, but also to adjust the area of circle. The conceptual model is visualized that expresses something by hand-drawing such as a circle. The conceptual model has wide range of applications such as a personnel evaluation, a suffering evaluation and product evaluation. The program currently has been testing the effective of the program's possibilities which is used with the personnel appraisal tool of the nurses themselves who work in nurse support department where the St. Marianna University School of Medicine Hospital is. And also the program is proceeding with development to visualize the conceptual model by dynamic interfaces effectively and the program is applied such as KJ method and a program is used to express the kind of the patient's pain and its level.

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Individual differences in kansei evaluation data using the cluster analysis (클러스터 분석법을 이용한 개별 감성 자료 평가)

  • Son, Jun-Hyug;Park, Seong-Wook;Seo, Bo-Hyeok
    • Proceedings of the KIEE Conference
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    • 2004.07d
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    • pp.2326-2328
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    • 2004
  • 인간의 감성은 인간의 생활에서 논리적 사고와 의사결정, 감정의 발생, 행동 등 모든 부분에서 관련을 가진다. 이런 인간의 감성을 정성 정량적으로 측정 평가하여 제품이나 환경 설계에 응용한다면 더욱 편리하고 안락하며 안전하게 하는 등 인간의 삶을 쾌적하게 할 수 있다. 그래서 인간의 감성을 파악하기 위한 연구가 여러 방향으로 추진되고 있으나, 인간의 감성이 상당히 주관적이고 애매하며 불확실하기 때문에 이를 객관적이고 합리적으로 파악하는데 많은 어려움이 있다. 이 논문에서는 Chroma 법을 이용하여 개별적 인간 감성 자료를 얻었고, 이렇게 수집된 감성 자료를 평가하기 위한 방법으로 클러스터 분석법을 이용한다. 그리고 개별적 인간 감성 자료에 대한 사례 연구를 통해 자료 평가의 타당성을 검증하고자 한다.

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Design and Evaluation of Cl Symbol Marks by Hybrid Kansei Engineering (Hybrid 감성공학에 의한 CI 심벌마크의 설계 및 평가)

  • 장인성;박용주
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2001.06a
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    • pp.489-496
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    • 2001
  • 본 연구에서는 기업의 경영이념이나 특성 등을 시각적 이미지로 표현하는 CI(Corporate Identity) 심벌마크의 설계 및 평가를 위해 Hybrid 감성공학기법을 적용하였다. 먼저, CI 심벌마크에 내재된 기업의 시각적 이미지를 분석하기 위하여 SD평가를 실시하였으며 CI 심벌마크의 디자인 요소와 기업이미지와의 상관관계를 분석하기 위하여 정통적인 감성공학적 접근방식에 해당하는 순향성 감성공학기법을 적용하였다. 최종적으로는 CI 심벌마크의 디자인 요소로부터 기업이미지에 대한 고객의 감성을 자동으로 평가할 수 있는 시스템을 개발하기 위하여 역향성 감성공학기법을 적용하였다. 구축된 시스템은 CI 심벌마크의 설계를 지원함으로써 설계에 소요되는 시간과 비용을 효과적으로 줄일 수 있는 유용한 도구로 장차 이용되리라 기대된다.

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