• 제목/요약/키워드: KANO model

검색결과 188건 처리시간 0.028초

카노 모형에 기반한 항공서비스품질 분류와 잠재적 고객만족 개선지수에 관한 연구 - 중국 승객을 중심으로 (A Study on Airline Service Quality Assessment using Potential Customer Satisfaction Improvement Index Based on Kano Model- Centered around Chinese Passengers)

  • 기린;정규석
    • 품질경영학회지
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    • 제44권4호
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    • pp.813-831
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    • 2016
  • Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

텍스트 감정분석을 이용한 IT 서비스 품질요소 분석 (Analysis of IT Service Quality Elements Using Text Sentiment Analysis)

  • 김홍삼;김종수
    • 산업경영시스템학회지
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    • 제43권4호
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    • pp.33-40
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    • 2020
  • In order to satisfy customers, it is important to identify the quality elements that affect customers' satisfaction. The Kano model has been widely used in identifying multi-dimensional quality attributes in this purpose. However, the model suffers from various shortcomings and limitations, especially those related to survey practices such as the data amount, reply attitude and cost. In this research, a model based on the text sentiment analysis is proposed, which aims to substitute the survey-based data gathering process of Kano models with sentiment analysis. In this model, from the set of opinion text, quality elements for the research are extracted using the morpheme analysis. The opinions' polarity attributes are evaluated using text sentiment analysis, and those polarity text items are transformed into equivalent Kano survey questions. Replies for the transformed survey questions are generated based on the total score of the original data. Then, the question-reply set is analyzed using both the original Kano evaluation method and the satisfaction index method. The proposed research model has been tested using a large amount of data of public IT service project evaluations. The result shows that it can replace the existing practice and it promises advantages in terms of quality and cost of data gathering. The authors hope that the proposed model of this research may serve as a new quality analysis model for a wide range of areas.

Kano 모델과 통계 기법을 이용한 요구사항 분류 및 협상을 위한 정보 생성 기법 (A Technique for Classifying Requirement/Stakeholder and Generating Information for Negotiation Using Kano Model and Statistical Method)

  • 변정원;김지혁;류성열;황만수
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제37권3호
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    • pp.161-169
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    • 2010
  • 요구사항 추출 활동은 다양한 이해당사자의 요구를 요구사항으로 추출하고 협상을 위한 정보를 생성하는 사전 준비 작업이다. 그러나 현재 고객으로부터 요구사항 수집을 위한 기법은 다수 존재하고 있으나, 요구사항 분류와 협상을 위한 정보 제공에 대한 연구는 부족한 실정이다. 본 연구는 요구사항을 분류하고, 협상을 위한 정보를 식별하는 기법에 대한 연구이다. 본 연구는 요구사항 분류를 위해 Kano 모델과 통계 기법을 활용하였으며, 협상을 위한 정보를 생성하기 위해 요구사항과 문제의 관계를 고려하였다. 제안한 기법에 대한 시뮬레이션, Rough Set Theory, 사례 검증을 수행하여 제안한 방법의 타당성을 검증하였다.

동기위생이론과 Kano 모델을 적용한 소셜커머스의 만족과 불만족 차원 연구 (Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce)

  • 고염;이현화
    • 한국의류학회지
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    • 제38권3호
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    • pp.355-371
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    • 2014
  • The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

학생용 책상 신제품 개발 프로세스 사례 연구 (A case study on the development process of new desk)

  • 박노국;이우천
    • 벤처창업연구
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    • 제5권4호
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    • pp.95-111
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    • 2010
  • 현대의 기업 경쟁력은 경쟁력 있는 신제품 개발이 필수적이다. 기업이 지속적인 성장을 하기 위해서는 신제품을 개발해야 한다. 본 논문에서는 제품 설계의 고객의 목소리를 충분히 반영한 제품을 제안하였다. 1차 설계에서 Kano의 매력 품질특성을 반영하여 설계하였고, 2차 설계에선 Kano 품질 특성에서 일원적 품질특성이 Timko가 제안한 고객만족지수 방법을 통하여 찾아진 고객 요구를 만족하는가를 분석하였다. 또한 Kano의 매력품질을 찾는 기법과 Timko의 고객만족지수를 찾는 기법을 신제품 개발에 적용하면 매우 효과적으로 문제를 해결할 수 있다.

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Kano 분석 활용한 창조적 문제해결에 관한 방법제시 (A Proposal on the Application of creative problem solving using Kano model)

  • 구희진;김태영;정윤정;홍석수
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2007년도 추계학술대회
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    • pp.121-133
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    • 2007
  • This paper suggest the methods when we solve problems by TRIZ before grasp of customer needs by Kano model. Recently, many companies are very interested in TRIZ such as Six Sigma. Especially, the company commences to use TRIZ for solving a lot of problems in which occur by products and services. But It will be happen a lot of time and costs to solve all problems completely. Finally, This paper helps more effective problem definition to avail Kano model for reducing time and costs at solving problems by TRIZ.

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A Study on Quantification of Kano's Quality Model

  • Yasuda, Kentaro;Ootaki, Atsushi;Kainuma, Yasutaka
    • International Journal of Quality Innovation
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    • 제2권2호
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    • pp.58-68
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    • 2001
  • This paper proposes a method for quantifying the types of quality elements proposed by Kano; namely: attractive quality, one-dimensional quality, and must-be quality. Kano's classification of required quality has helped us improve our thinking in product development. However, his classification is conceptual rather than quantitative, and the conventional techniques of questionnaire and group interview cannot provide quantification of the relationship between the degree of customer satisfaction and the degree of sufficiency of required qualities. This paper describes how a quality element under Kano's quality model can be expressed as a utility function, and describes an application to quality design of a cellular phone.

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Kano모형을 이용한 컨테이너부두의 물류서비스 품질특성 분석 - 광양항을 대상으로 - (Characterizing the Logistics Service Qualities of Container Port using the Kano Model - A Case of Gwangyang Port -)

  • 배종욱;박병인
    • 한국항만경제학회지
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    • 제29권1호
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    • pp.1-22
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    • 2013
  • 물류서비스는 치열한 경쟁에 직면한 컨테이너부두들이 시행하는 경쟁우위 방안에서 가장 많이 언급되는 요소 중 하나이다. 지금까지 많은 연구들이 물류서비스 품질을 명확하게 평가하기 위해 노력해왔고 이를 관리하기 위한 전략적 방법의 제시도 시도해왔다. 그러나 품질은 다차원의 구조이기 때문에 모든 품질 속성이 고객에게 동일하게 중요도로 적용되지는 않는다. 즉 각 품질 속성들은 고객만족도에 있어 다른 의미를 가지고 있다. Kano 모형은 품질속성에 대해 성과와 만족도의 관계 측면에서 품질특성을 분류하였다. Timko (1993)는 Kano 모형에 기초하여 품질특성 분류 방법을 개선한 고객만족계수를 개발하였다. 고객만족 계수는 고객만족에 영향을 미치는 서비스품질이 어느 정도인지를 나타낸다. 본 연구는 광양항 컨테이너부두에 대해 Kano 모형과 고객만족계수를 이용하여 만족/불만족의 품질특성을 파악하려고 하였다. 이를 통해 물류서비스 품질에 있어 만족 또는 불만족 품질속성들을 제시하였다.

KANO 모형 기반 안전요구사항 평가 (Assessing Safety Requirements Based on KANO Model)

  • 이세정;장성록;서용윤
    • 대한안전경영과학회지
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    • 제25권3호
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    • pp.9-15
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    • 2023
  • As the first step of risk management, risk identification is inevitable to understand the degree of work safety. However, the safety requirements can be divided in necessary factors and additional factors. Thus, we propose a safety requirements assessment model using Kano model derived from Herzberg's two-factor theory, classifying safety requirements into ideal elements and must-be elements. The Kano model is usually applied to evaluate customer satisfaction divided into three major requirements in the fields of product development and marketing: attractive, must-be, and one-dimensional requirements. Among them, attractive requirement and must-be requirement are matched with ideal element and must-be element for safety requirement classification, respectively. The ideal element is defined as preventive safety elements to make systems more safe and the must-be element is referred to as fatal elements to be essentially eliminated in systems. Also, coefficients of safety measurement and safety prevention are developed to classify different class of safety requirements. The positioning map is finally visualized in terms of both coefficients to compare the different features. Consequently, the proposed model enables safety managers to make a decision between safety measurement and prevention.

중소기업 품질혁신 활성화 지원정책과 추진요소에 대한 연구 (A Study on the support policies and factors for quality innovation in small and medium enterprises)

  • 구일섭
    • 대한안전경영과학회지
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    • 제12권2호
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    • pp.199-207
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    • 2010
  • The purpose of this study is looking for the support policies and factors to stimulate the quality innovation movement. Kano's model proposed a two-dimensional model on quality based on customer perception and experience. And Timko developed the customer satisfaction coefficient for overcome the weak points of Kano's model. In this paper, new approach framework is proposed by integrated Kano's model and Timko's customer satisfaction coefficient. And it applied to confirm the various factors which was offered by government and major company's policies for small and medium enterprises.