• Title/Summary/Keyword: KANO model

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A Study on Airline Service Quality Assessment using Potential Customer Satisfaction Improvement Index Based on Kano Model- Centered around Chinese Passengers (카노 모형에 기반한 항공서비스품질 분류와 잠재적 고객만족 개선지수에 관한 연구 - 중국 승객을 중심으로)

  • Qi, lin;Chung, Kyu Suk
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.813-831
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    • 2016
  • Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

Analysis of IT Service Quality Elements Using Text Sentiment Analysis (텍스트 감정분석을 이용한 IT 서비스 품질요소 분석)

  • Kim, Hong Sam;Kim, Chong Su
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.4
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    • pp.33-40
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    • 2020
  • In order to satisfy customers, it is important to identify the quality elements that affect customers' satisfaction. The Kano model has been widely used in identifying multi-dimensional quality attributes in this purpose. However, the model suffers from various shortcomings and limitations, especially those related to survey practices such as the data amount, reply attitude and cost. In this research, a model based on the text sentiment analysis is proposed, which aims to substitute the survey-based data gathering process of Kano models with sentiment analysis. In this model, from the set of opinion text, quality elements for the research are extracted using the morpheme analysis. The opinions' polarity attributes are evaluated using text sentiment analysis, and those polarity text items are transformed into equivalent Kano survey questions. Replies for the transformed survey questions are generated based on the total score of the original data. Then, the question-reply set is analyzed using both the original Kano evaluation method and the satisfaction index method. The proposed research model has been tested using a large amount of data of public IT service project evaluations. The result shows that it can replace the existing practice and it promises advantages in terms of quality and cost of data gathering. The authors hope that the proposed model of this research may serve as a new quality analysis model for a wide range of areas.

A Technique for Classifying Requirement/Stakeholder and Generating Information for Negotiation Using Kano Model and Statistical Method (Kano 모델과 통계 기법을 이용한 요구사항 분류 및 협상을 위한 정보 생성 기법)

  • Byun, Jung-Won;Kim, Ji-Hyeok;Rhew, Sung-Yul;Hwang, Man-Soo
    • Journal of KIISE:Software and Applications
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    • v.37 no.3
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    • pp.161-169
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    • 2010
  • The requirement elicitation is the task of eliciting requirements from needs of stakeholders, and preparing for information for negotiation. However, there are methods for gathering needs, but there is no specific method for classifying them, generating information for negotiation. Therefore, To solve the problems, this paper proposes a method to classify requirement and to generate information for negotiation. The proposed methods use Kano model, statistical technique, and identifying relationship between requirements and problems within scope. Finally, we validate the proposed method on simulations, Rough Set Theory, and case study of model.

Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce (동기위생이론과 Kano 모델을 적용한 소셜커머스의 만족과 불만족 차원 연구)

  • Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.3
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    • pp.355-371
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    • 2014
  • The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

A case study on the development process of new desk (학생용 책상 신제품 개발 프로세스 사례 연구)

  • Park, Roh-Gook;Lee, Woo-Chun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.4
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    • pp.95-111
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    • 2010
  • The development of competitive new product is essential in competitiveness power of modern enterprises. The enterprises need to develop new products for its continuous growth. In this paper, a new product development process which reflect voice of customer in design of the product is suggested. Delighters in Kano's quality model are applied in primary design step. In the main design step, we analyze that whether Kano's primary satisfiers satisfy the customer needs which was found using Timko's customer satisfaction coefficient. It is shown that Kano's delighters and Timko's customer satisfaction coefficient are very effective in new product development.

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A Proposal on the Application of creative problem solving using Kano model (Kano 분석 활용한 창조적 문제해결에 관한 방법제시)

  • Ku, Hee-Jin;Kim, Tai-Young;Jung, Yun-Jung;Hong, Seok-Su
    • Proceedings of the Safety Management and Science Conference
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    • 2007.11a
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    • pp.121-133
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    • 2007
  • This paper suggest the methods when we solve problems by TRIZ before grasp of customer needs by Kano model. Recently, many companies are very interested in TRIZ such as Six Sigma. Especially, the company commences to use TRIZ for solving a lot of problems in which occur by products and services. But It will be happen a lot of time and costs to solve all problems completely. Finally, This paper helps more effective problem definition to avail Kano model for reducing time and costs at solving problems by TRIZ.

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A Study on Quantification of Kano's Quality Model

  • Yasuda, Kentaro;Ootaki, Atsushi;Kainuma, Yasutaka
    • International Journal of Quality Innovation
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    • v.2 no.2
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    • pp.58-68
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    • 2001
  • This paper proposes a method for quantifying the types of quality elements proposed by Kano; namely: attractive quality, one-dimensional quality, and must-be quality. Kano's classification of required quality has helped us improve our thinking in product development. However, his classification is conceptual rather than quantitative, and the conventional techniques of questionnaire and group interview cannot provide quantification of the relationship between the degree of customer satisfaction and the degree of sufficiency of required qualities. This paper describes how a quality element under Kano's quality model can be expressed as a utility function, and describes an application to quality design of a cellular phone.

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Characterizing the Logistics Service Qualities of Container Port using the Kano Model - A Case of Gwangyang Port - (Kano모형을 이용한 컨테이너부두의 물류서비스 품질특성 분석 - 광양항을 대상으로 -)

  • Bae, Jongwook;Park, Byungin
    • Journal of Korea Port Economic Association
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    • v.29 no.1
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    • pp.1-22
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    • 2013
  • Logistics service is one of the most frequently addressed competitive edges exercised by container terminals that face fierce competition. Many of researches have tried to assess the logistics service quality and attempted to propose the strategic ways to manage it. However, it has been known that quality is a multi-dimensional construct and not all quality attributes are viewed as equally important to customers. Each quality attribute has different implications for customer satisfaction. Timko (1993) has developed customer satisfaction (CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a service quality may influence customer satisfaction. This study attempted to identify the satisfying/dissatisfying quality factors using Kano model and CS coefficient. In so doing, several satisfying and dissatisfying quality attributes in logistics service quality were identified.

Assessing Safety Requirements Based on KANO Model (KANO 모형 기반 안전요구사항 평가)

  • Sejung Lee;Seongrok Chang;Yongyoon Suh
    • Journal of the Korea Safety Management & Science
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    • v.25 no.3
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    • pp.9-15
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    • 2023
  • As the first step of risk management, risk identification is inevitable to understand the degree of work safety. However, the safety requirements can be divided in necessary factors and additional factors. Thus, we propose a safety requirements assessment model using Kano model derived from Herzberg's two-factor theory, classifying safety requirements into ideal elements and must-be elements. The Kano model is usually applied to evaluate customer satisfaction divided into three major requirements in the fields of product development and marketing: attractive, must-be, and one-dimensional requirements. Among them, attractive requirement and must-be requirement are matched with ideal element and must-be element for safety requirement classification, respectively. The ideal element is defined as preventive safety elements to make systems more safe and the must-be element is referred to as fatal elements to be essentially eliminated in systems. Also, coefficients of safety measurement and safety prevention are developed to classify different class of safety requirements. The positioning map is finally visualized in terms of both coefficients to compare the different features. Consequently, the proposed model enables safety managers to make a decision between safety measurement and prevention.

A Study on the support policies and factors for quality innovation in small and medium enterprises (중소기업 품질혁신 활성화 지원정책과 추진요소에 대한 연구)

  • Koo, Il-Seob
    • Journal of the Korea Safety Management & Science
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    • v.12 no.2
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    • pp.199-207
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    • 2010
  • The purpose of this study is looking for the support policies and factors to stimulate the quality innovation movement. Kano's model proposed a two-dimensional model on quality based on customer perception and experience. And Timko developed the customer satisfaction coefficient for overcome the weak points of Kano's model. In this paper, new approach framework is proposed by integrated Kano's model and Timko's customer satisfaction coefficient. And it applied to confirm the various factors which was offered by government and major company's policies for small and medium enterprises.