• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.65-77
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• 1997

The purpose of this study was to suggest effective teaching method of fashion illustration based on the results of examing the use of fashion illustration required by fashion designers and the ways of teaching used by professors teaching fashion illustration. The methods of this research were based on questionnaires. Questionnaire I was responded by 73 fashion designers working for fashion industry. Questionnaire II was answered by 52 professors teaching fashion illustration in colleges and universities. The results were as follows 1. In the examination of fashion illustration used by fashion designers in fashion industry, the flat was found to be most frequently used for market research, design sketch, presentation and specification. The illustration of wearers' form for making trend maps. So the flat was found to be the method that is most used by fashion designers. As for the coloring materials, markers were most frequently used that are of easy use, and the texture was mostly expressed by attaching fabric swatches. Two or three body poses are used for each style of clothing. 2. The effective teaching methods of fashion illustration that fashion designers and professors teaching fashion illustration consider are first, to teach the flat more precisely, second, to increase use of markers as coloring material, third, to teach various types of model poses. And fourth, the texture needs to be a little bit less expressed by focusing only on the effects because fabric swatch is used.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.339-351
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• 2007

Many off-line fashion brands currently has construct hompage in the form of digital contents at the website. The purpose of this study is to confirm that fashion item of avartar can be applicate to react for consumer desires by a process of construction for hompage digital contents of fashion brand, and develop various avartar fashion item to satisfy consumer's wants using the computer graphics. The results of this study are as followings. First, it should be the first to decide whether hompage contents can be used for any purposes. And it will offer initial brand concept, followed by the contents of event, blog, avatar, fashion information. Second, portal sites currently service avatar fashion item, but it just bounds the limit of indirect effect. Many fashion brands face a challenge to differenciate themselves, so avatar fashion item should be planned to coordinate the contents and brand concept. Also it is certainly possible that fashion brand communicates larger consumers with a avartar fashion item that appeal to a consumer's sensibility. Third, this study propose design development and application as 3 of the avartar fashion item using the computer graphics. Avatar Fashion item using the computer graphics was presented by application as promotion through event garment, item coordinate, cellular phone service.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.506-515
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• 2016

This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.705-716
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• 2011

The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

• Journal of Fashion Business
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• v.21 no.2
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• pp.45-60
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• 2017

This study analyzed the type of format and content expression of fashion films, from the perspective of promotion and advertisement. For the analysis, a reference research and case study were employed. Our results showed that the format type of fashion films are categorized as movie type; films that convey a story through lines and provide an interesting element as well as artistic value;, video clip films which consist of intriguing sections in a short-length film;, animation type; films that deliver a message through the virtualized world and a created character;, and music video fashion films that use the musical technique to convey how the story of fashion film is structured. The type of content expression of fashion films are divided into direct expression, which exposes the collection of clothes and accessories directly in fashion films;, metaphorical type; which visually delivers the brand image and product;, and the documentary type; that delivers the brand story and historical facts related to the brand. The study on the analysis of fashion films through type of format and content expression shows how fashion brands effectively and strongly promote their products, enhance their brand values, and increase an interest among the customers.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.181-191
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• 2020

The fashion industry has faced environmental, social, and ethical issues due to increased interest in ethical consumption. Numerous ethical studies have been conducted in the fashion industry. This study looked at the current state of research by year, academic journal, and detail in major related papers published in Scopus, KCI and KCI between 2009 and 2019. Ethical fashion studies began to appear in 2009 and were concentrated in certain academic journals and focused on fashion marketing and fashion design. Topics in ethical fashion were terms such as sustainable, eco-friendly, up-cycling, recycling, eco, zero-waist, and organic. In ethical fashion studies, environmental studies were conducted most often; in addition, the terms used along with ethical fashion tend to be frequently used for each particular major. Looking at key words used in research by period, the study showed that research was most diverse between 2016 and 2019. In particular, environmental and social issues of ethical fashion and convergence with animal protection, new distribution, science and technology sectors were newly added between 2016 and 2019. This study used text mining and network analysis to understand the overall trends of ethical fashion studies in Korea. In conclusion it is important to realize the relationship between the main words along with the current status analysis.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.38-54
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• 2020

This study examines the time causal relationship between the operation profit of the listed fashion companies and the macro variables. Operating profit data of 36 listed fashion companies from 2000 to 2017 has been used. Macro variables include household income, household expenditure, number of Korean overseas travelers, number of foreigner travelers and sentiment index. The study results are as follows. First, the number of outbound travelers from Korea has a negative effect on the operating profit of listed fashion companies; however the number of foreigner visiting Korea has a positive effect at 0 time lag. Second, the consumer sentiment index had a positive effect on the sales and the operating profits of the listed fashion companies with a time difference between the 3rd and the 4th quarter. Third, a disposable income has a positive effect on the operating profit of listed fashion companies. Last, educational expenses have a negative effect on operating profit with a time lag between the first and the second quarter. The findings can be used as useful information to analyze the fashion industry and help fashion companies improve their financial performances.

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.315-326
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• 2017

The purpose of this study is to investigate the design methods and characteristics of papercraft fashion from 2001 to 2015. The study has been conducted through theoretical research and case study. Overall, types of papercraft expressions are classified into the following four categories: narrative papercraft fashion, organic papercraft fashion, variable papercraft fashion, and recycling papercraft fashion. The characteristics and aspects of each type of papercraft is described below. First, narrative papercraft fashion expresses as factual description of the natural environment. These works convey fantastic image by showing fairy tale animals or plants using paper folding or cutting. Second, organic papercraft fashion creates a futuristic shape by expressing organic parts in nature. Also, it often depicts future-oriented images by repeatedly representing organic shapes using uniform patterns in nature. Third, variable papercraft fashion expresses a variety of changing shapes through a flexible design based on the style of wearing. This variation may be accomplished through changeable dress connected to human gestures. Variable papercraft represents play-fulness, which conveys enjoyment to the wearer and the audience. Fourth, recycling papercraft fashion uses paper materials of the past, and recreates them into artworks through handicraft techniques. Recycling papercraft conveys high value added fashion by dissolving the material into pulp.

• Journal of the Korean Society of Costume
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• v.65 no.2
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• pp.33-47
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• 2015

The purpose of this study is to understand the ideas of characteristic of convergence design related to slow fashion design. Convergence design in digital stage can be defined as a social phenomenon which different function of product move toward one direction for greater efficiency. Slow fashion is based on the Slow Movement. (This is a movement with similar principles to the Slow Food Movement, as it promotes an alternative mass production, such as fast fashion.) The aims of this research are to study slow fashion that has appeared in the fashion industry through various approaches for convergence designs, and to find the possibility of use for slow fashion. The research method consisted of carrying out case studies and analyzing literatures and proceeding cases. The characteristics of convergence designs are classified into technical convergence, emotion-oriented convergence and complex convergence. Technical convergence has an effect on slow fashion as a multi-functional design. Second, emotion-oriented convergence affects social-cultural design. Slow fashion related to a complex convergence design reveals emotion-oriented deign. Slow fashion is related to convergence design is to expect contribute to provide a good source for the future fashion industry and fashion market.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.71-79
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• 2006

The study of young people's attitudes towards appearance management has special significance for understanding young people's living, thought and attitudes. It was handed out 600 questionnaires in the three cities and look 573 questionnaires back, out of which 552 were used as the basic material for the analysis. These 522 questionnaires included 178 in Beijing, 200 in Shanghai, 175 in Dalian. 154 questions in four aspects were raised in the questionnaires. The purpose of this study were to identify the Chinese generation' lifestyle and fashion attitudes. Questionnaires developed by researcher were distributed and collected from 552 chinese new generation of the three cities(178 in Beijing, 200 in Shanghai, 175 in Dalian). 1) Life attitudes of new generation men and women in China were classified into five factors, which were extravagant pleasure-seeking, sports-oriented, marriage-oriented, appearance-oriented and study-oriented attitudes. 2) Fashion attitudes of new generation men and women in China were classified into eight factors, which were fashion attitude of being conscious of others, others-dependent fashion attitude, rational fashion attitude, brand-pursuing fashion attitude, active appearance management fashion attitude, unique fashion attitude, fashion attitude of being conscious of sex role and individuality-oriented fashion attitude.