• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.327-328
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• 2012

본 연구의 목적은 TV드라마 출연 여성 아이돌스타의 스타 마케팅 기법과 이에 따른 수용자의 선호유형을 분석해 보는 것이다. 아이돌 스타의 TV방송 드라마 출연은 최근 유행처럼 빠르게 번지고 있다. 철저한 스타마케팅 차원에서 고려된 것이기는 하지만 남성아이돌 스타와 다르게 여성 아이돌 스타가 방송 드라마에서 차지하는 비중은 상대적으로 아직까지 매우 미약한 수준에 그치고 있다. 이는 드라마 소비계층의 차별적 요인도 있겠지만 전반적 여성 아이돌 스타에 대한 수용자들의 인식이 남성 아이돌과는 다른 방식으로 작용한다는 것을 의미하기도 하다. 따라서 본 연구는 남성 아이돌 스타와 차별화된 여성 스타에 대한 수용자 인식유형과 이에 따른 팬덤현상을 주관성 연구방법인 Q방법론을 중심으로 분석해 볼 것이다.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.414-422
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• 2007

This paper aims to find the reasons for Korean television drama being popular in Asia. In particular, the author argues that the role of women's Korean drama fandom is important in the popularity of Korean television drama. What is the role of fandom? How is the gender identity related to women's television viewing? What is the communicative process between the Korean drama producers and fans? What problems does the Korean Wave face recently? These are the questions dealt with in the paper.

• Korean journal of communication and information
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• v.49
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• pp.122-143
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• 2010

This study is designed to figure out what kind of female images TV dramas have represented from 2000 to 2007 and what kind of relationship these images and the actual roles the female characters perform have in the drama. The total number of dramas analyzed is 27, and 152 female characters are analyzed. The result finds that 45% among 152 characters is in her 20's, and most of them play the main roles. Only 4 dramas use 3,40's female characters as main figures. Most 4,50 female characters play mother or grand mother roles of main characters, and they usually interrupt main character's love relationships or don't play any meaningful roles for the narrative. The old female characters over her 60's tend to play foolish and ridiculous roles and don't show any physical charms. The female main characters are beautiful and young, and the more they play good roles, they have better natural beauty comparing the bad characters. The youth and beauty of main characters helps the owner to earn the love of main male characters. It's obvious that the dramas show that female's body as physical capital to achieve higher class and power.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.338-349
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• 2022

The purpose of this study is to verify the factors that have the impact on Vietnamese female consumers' attitude towards PPL and purchase intention on products in K-Drama. Additionally, the current study aims to discover the moderating effect of usual perception on PPL and the effect of usual flow level on the effects of PPL informativeness and intrusiveness. The existing PPL related research have focused on the effect of the domestic contents on the domestic consumer. However, it is significant that this study examines the impacts of domestic contents on foreign audience' purchase intentions on advertised products. The empirical results are as follows. First, informativeness has positive impacts on attitudes towards PPL and purchase intentions on products. Second, intrusiveness has negative impacts on the outcome variables. Third, attitudes towards PPL shows positive effect on purchase intentions on products. Lastly, the research revealed some interesting evidences on the moderating effects of usual perception on PPL and usual flow level on the main effects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.164-172
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• 2018

This paper examines the relevance of pre-production and storytelling in big data analysis and, focusing on JTBC's Man to Man series, looks at how the drama's storytelling should be structured. In this study, we conducted text mining on blogs focused on a particular topic to read the viewer's thoughts on pre-produced dramas and on 67 blogs written about Pre-Production Dramas from 2016.12.15 to 2017.12.15. Also, we conducted sentiment analysis about the Man to Man series, which is not only a pre-production drama, but also has storytelling issues. The blog text extraction and text mining were analyzed using the OutWit Hub and the R, and the tools.provided by social metrics were used to make sentiment analyses of the larger data. Sentiment analysis revealed that the viewers of the Man to Man series did not agree with the romance between Kim Sul-woo and Cha Do-ha, due to the lack of reality in the female characters. Therefore, it was concluded that it is crucial to increase the reality of the characters in order to increase the audience's empathy. These studies will continue to be necessary, because they will form the basis for digitally driven storytelling studies and will provide valuable materials for conducting predictions and instructions in the cultural content industry.

• Journal of The Korean Association For Science Education
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• v.21 no.2
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• pp.316-327
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• 2001

KAIST' is the TV drama which has portrayed modem science & technology and the life of scientists & engineers for about one and half year. The purpose of this study is to appraise the drama 'KAIST' as an informal science learning. Using the interesting materials such as soccer robots, computer systems and satellites, the drama arouse students' interest and frequent watching. In general, the drama 'KAIST', as a source for informal science learning, played a positive role: it showed the image of scientists who have humane and sociable character being different from the students' image of real scientists, and changed positively the students' science-technology related attitudes, especially the attitudes towards scientists/engineers, science/technology, and the social nature of science/technology. Teachers commented that the drama 'KAIST' might arose students' interest in science, but the made-up contents and the genius-like characters could cause negative educational effects.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.479-489
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• 2016

This study examines how disability pride of people having acquired visual impairment can be constructed. The theme is explored with the Japanese TV drama "Challenged". The paradigms regarding construction of disability pride and acceptance of disability are fundamentally different. In this context it can be said that a criticism of disability acceptance theory has something with a criticism of medical model of disability. It is main character Hanawa and chairman of teachers, and principal who were noticeable specifically at the point of forming disability pride, and these characters show a common feature that social idealism is embodied in their awareness. Other characters of the drama show a change of their consciousness to social idealism. As a conclusion this study suggests importances of humanistic and social scientific analysis as well as of educational effects achieved by means of drama.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3148-3154
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• 2015

The purpose of this study was to examine the usefulness of psychodrama as a self-development program for university students by applying it to D university student during 10 weeks. The study results were produced by quantitative and qualitative analyses on the data. At first, according to the quantitative analyses result, the identities of the participated students did not show significant differences between pre and post program participation, statistically. But according to the qualitative analyses on the participants experience reports, which were written by them at each session, the participants had experienced the 'fresh impulse' and the 'enlightenment through the body' at the introduction stage. And, they had experienced the 'whirlwind for the development' and the 'developments through suffering and bearing' at the actualization stage. Eventually, these results proved that psychodrama was useful for the university students to develop their inner side, by bearing and overcoming the physically mentally chaotic experiences from it.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.8
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• pp.1567-1574
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• 2017

In this paper, we analyzed the stereotyped and non - stereotyped data in order to analyze the drama 's ratings. The formalized data collection collected 19 items from the four areas of drama information, person information, broadcasting information, and audience rating information of each broadcasting company. Atypical data were collected from bulletin boards, pre - broadcast blogs and post - broadcast blogs operated by each broadcasting company using a crawling technique. As a result of comparing the differences according to the four areas for each broadcaster from the collected regular data, the results were similar to each other. And we derived seven related words by analyzing the correlation of occurrence frequencies from unstructured data collected from bulletin boards and blogs of each broadcasting company. The derived associations were obtained through reliability analysis.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.474-476
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• 2012

본 논문에서는 드라마 동영상의 의미 분절화(Semantic segmentation)를 위한 멀티 채널 기반 비모수적 베이지만 방법론을 소개한다. 기존 방법론은 매우 한정적인 특징만을 이용하여 분절화를 시도하거나 이미지 채널이나 오디오 채널과 같은 단일 채널에서만 유효한 방법론을 이용하여 데이터 분석을 시도하였기에, TV 드라마와 같이 예측할 수 없는 변화를 보여주는 스트림 데이터에 적용하기에는 어려움이 많았다. 이와 같은 단점을 극복하기 위해 우리는 주어진 동영상을 단일 모달리티의 채널로 분할한 후 각 채널 별로 분절화를 시도하고 각 채널의 분절 결과를 동적으로 결합하여 주어진 동영상에서의 의미 분절화를 근사하는 방법을 개발하였다. 제안 방법은 실제 TV 동영상의 의미 분절화에 적용되었으며 인간 평가자에 의한 의미 변화 구간과의 비교를 통해 그 성능을 확인하였다.