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http://dx.doi.org/10.5909/JBE.2007.12.5.414

Korean Wave, Korean Drama, and Women's Fandom  

Shim, Doo-Bo (Department of Broadcasting and Communications, School of Culture and Communications, Sungshin Women's University)
Publication Information
Journal of Broadcast Engineering / v.12, no.5, 2007 , pp. 414-422 More about this Journal
Abstract
This paper aims to find the reasons for Korean television drama being popular in Asia. In particular, the author argues that the role of women's Korean drama fandom is important in the popularity of Korean television drama. What is the role of fandom? How is the gender identity related to women's television viewing? What is the communicative process between the Korean drama producers and fans? What problems does the Korean Wave face recently? These are the questions dealt with in the paper.
Keywords
fandom; Korean Wave; television drama; popular culture;
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