• Title/Summary/Keyword: K value

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A Study on the Influence on VM based on Consumers' Regulatory Focus on Shopping Value and Shopping Satisfaction (소비자의 조절초점에 따른 VM이 쇼핑가치 및 쇼핑만족에 미치는 영향에 관한 연구)

  • Lee, Ho-Jung;Oh, Hee-Sun;Suh, Yong-Han
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.580-587
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    • 2014
  • This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

The Relation of Consumer Value Variables and Clothing Information Exploration Behaviors (소비자가치 변인들의 관계와 의복정보탐색행동)

  • Oh, Hyun-Jeong;Rhee, Seon-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.3 s.162
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    • pp.376-386
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    • 2007
  • The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

The Antecedents of satisfaction of eco-friendly seafood: The moderating effect of gender (소비가치 관점에서의 친환경 수산물 제품 만족도의 선행요인 분석: 성별의 조절효과를 중심으로)

  • Kang, Seong-Ho;Hur, Won-Moo;Park, Kyung-Do
    • The Journal of Fisheries Business Administration
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    • v.44 no.2
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    • pp.51-68
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    • 2013
  • The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

Should Cut-Off Values of the Risk of Malignancy Index be Changed for Evaluation of Adnexal Masses in Asian and Pacific Populations?

  • Yavuzcan, Ali;Caglar, Mete;Ozgu, Emre;Ustun, Yusuf;Dilbaz, Serdar;Ozdemir, Ismail;Yildiz, Elif;Gungor, Tayfun;Kumru, Selahattin
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.9
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    • pp.5455-5459
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    • 2013
  • Background: The risk of malignancy index (RMI) for the evaluation of adnexal masses is a sensitive tool in certain populations. The best cut off value for RMI 1, 2 and 3 is 200. The cut off value of RMI-4 to differentiate benign from malignant lesions is 450. Our aim was to evaluate the efficiency of four different malignancy indexes (RMI1-4) in a homogeneous population. Materials and Methods: We evaluated a total of 153 non-pregnant women with adnexal masses who did not have a history of malignancy and who were above 18 years of age. Results: A cut-off value of 250 for RMI-1 provided 95.9% inter-observer agreement, yielding 95.9% specificity, 93.5% negative predictive value, 75.0% sensitivity and 82.8% positive predictive value. A cut-off value of 250 for RMI-1 showed high performance in preoperative diagnosis of invasive malignant lesions than cut-off value of 200 in our population. A cut-off value of 350 for RMI-2 provided 94.5% inter-observed agreement, yielding 94.2% specificity, 93.4% negative predictive value, 75.0% sensitivity and 77.4% positive predictive value. RMI-2 showed the higher performance when the cut-off value was set at 350 in our population. A cut-off value of 250 provided 95.2% inter-observer agreement, yielding 95.0% specificity, 93.2% negative predictive value, 75.0% sensitivity, and 88.0% positive predictive value. RMI-3 showed the highest performance to diagnose malignant adnexal masses when the cut-off value was set at 250. In our study, RMI-4 showed similar statistical performance when the cut-off value was set at 400 [(Kappa: 0.684/p=0.000), yielding 93.8% inter-observer agreement, 93.4% specificity, 93.4% negative predictive value, 75.0% sensitivity, and 75.0% negative predictive value]. Conclusions: We showed successful utilization of RMIs in preoperative differentiation of benign from malignant masses. Many studies conducted in Asian and Pacific countries have reported different cut-off values as was the case in our study. We think that it is difficult to determine universally accepted cut-off values for RMIs for common use around the globe.

A Study on Clothing Behavior and Clothing Purchasing Behavior based on Value of University Students (남녀 대학생의 가치관에 따른 의복행동 및 의복구매행동 연구)

  • Park Hye Won;Kim Hyun;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.103-113
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    • 2005
  • This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

A Study on How Chemyon Influence Consuming Behaviors for the Luxury Brands (체면이 명품소비행동에 미치는 영향에 관한 연구)

  • Suh, Yong-Han;Oh, Hee-Sun;Jeon, Min-Ji
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.25-31
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    • 2011
  • The purpose of this study was to investigate the influence of luxury brand value on luxury brand preferences according to chemyon(social-face). For data collection, research questionnaires were responded by 222 females over 20 years old consumers living in Pusan and Ulsan. The collected data were analyzed using SPSS 14.0 for windows Package by frequency analysis, the factor analysis using Varimax, reliability analysis, multi-regression analysis, and chow-test. The results of this study were as follows: First, concerning the worth of luxury brands that qualify value, conspicuous value, unique value, and emotional value significantly affected the consumers' luxury brand preferences. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers luxury brand preferences. Second, the study was to investigate whether the luxury brand value has an effect on the brand preferences according the consumer's chemyon or not. The results showed different effects of perceived values on luxury brand preferences between the low chemyon group and the high chemyon group. The high chemyon group had an effect on conspicuous value, social value, and emotional value, while the low chemyon group had an effect on quality value for luxury brand preference.

A Study on Comparing the Perception between Librarians and Users about Libraries' Value

  • Noh, Younghee;Lee, Kwang Hee;Choi, Sang-Ki
    • International Journal of Knowledge Content Development & Technology
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    • v.8 no.2
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    • pp.67-100
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    • 2018
  • This study comprehensively draws a conclusion using factors of economic, social, and educational value and performed a survey on librarians and users to compare and analyze the difference in perception between the two groups. The result are as follows: First, Libraries had the social value not only on research and personal learning but also on establishment and vitalization of communities, provision of opportunities to share ideas between local residents and create something new, and provision of recreation to improve the residents' capability. Second, both groups evaluated the libraries' educational role and function relatively highly. In particular, the librarians scored very high for the items that the libraries' educational role was expanding, the libraries were a part of the educational system, and the libraries' value on reading and literacy was great, and the users thought that libraries had an value because they were a part of education and the educational system. Third, economic value part also obtained relatively lower scores than other values; the mean of the librarian group was 3.46 and the user group was 3.43. Among the economic values, the librarian group scored the highest for the area of economic value for local communities, and the greatest scores were given to manpower development by the users.

ON THE r-TH HYPER-KLOOSTERMAN SUMS AND ITS HYBRID MEAN VALUE

  • Zhang, Tianping;Zhang, Wenpeng
    • Journal of the Korean Mathematical Society
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    • v.43 no.6
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    • pp.1199-1217
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    • 2006
  • The main purpose of this paper is using the properties of Gauss sums, primitive characters and the mean value theorems of Dirichlet L-functions to study the hybrid mean value of the T-th hyper-Kloosterman sums Kl(h, k+1, r;q) and the hyper Cochrane sums C(h, q; m, k), and give an interesting mean value formula.

The Total Economic Value of Soil in Korea (토양의 총 경제적 가치)

  • Park, So-Yeon;Yoo, Seoung-Hoon
    • Journal of Soil and Groundwater Environment
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    • v.21 no.6
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    • pp.156-168
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    • 2016
  • The Korean government is planning to invest a lot of funds for conservation of the soil. Accordingly, it needs quantitative information on the soil. This paper attempts to analyze the total value of soil quantitatively: the total economic value of soil can be divided into use value and non-use value. To this end, we apply a replacement cost method (RCM) and contingent valuation method (CVM). Especially, CVM is most widely used to measure the non-use value such as environment goods. We employed the one-and-one-half-bounded dichotomous choice (OOHBDC) for willingness to pay (WTP) elicitation and a spike model. The monthly mean WTP was estimated to be KRW 3,949 per household for the next 10 years, which is statistically significant at the 1% level. Expanding the value to the relevant population gives us KRW 897.9 billion per year and as of the end of 2015, the non-use value of soil was assessed to be KRW 838.6 billion. Meanwhile, use value is subdivided into direct use value and indirect use value. This value was calculated KRW 3,277 trillion and KRW 51.8 trillion, respectively. As a result, total economic value of soil is estimated to be KRW 3,330 trillion in Korea.

Construct validity and criterion-related validity of consumption value in preschooler clothing (유아복 소비가치 척도에 대한 구성타당성과 기준관련 타당성 연구)

  • Lee, Joo Yun;Rhee, Young Ju
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.413-430
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    • 2013
  • Despite the recent sharp growth in the baby product market, previous studies on preschooler clothing have centered primarily on surveys regarding body size and consumer buying behavior, with little emphasis given to consumption value in preschooler clothing. This study aimed to assess the feasibility of using standards of consumption value to examine the behavior of those who buy preschooler clothing. The research subjects were mothers of preschoolers aged 1 to 6 years. They were asked to complete a questionnaire online at major parenting blogs found on portal sites (n=346). The questionnaire contained 41 questions based on a literature review, and 25 questions having convergent and discriminant validity were analyzed. By conducting a regression analysis of standards of consumption value in preschooler clothing and their perceived value, the feasibility of the standards was assessed. The results showed that consumption value in preschooler clothing was associated with 21 questions and 8 factors. The factors measuring consumption value included vicarious satisfaction, social value, functional value, convenience, financial value, aesthetic value, uniqueness, and circumstantial value. This study is significant in that it expands the scope of research on preschooler clothing, lays the groundwork for measuring consumption value in preschooler clothing, and predicts consumer behaviors by identifying the consumption value among mothers of preschoolers.