• Journal of Digital Convergence
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• v.12 no.12
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• pp.23-36
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• 2014

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

• Journal of Environmental Policy
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• v.11 no.3
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• pp.3-24
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• 2012

Many ecosystems in Korea are currently managed by government organizations. Thus, public managers' decision-making has great influence on the management of ecosystems in Korea, and their decision-making could influence the matter of whether the ecosystems of Korea are managed effectively. This paper regards the goal of management of ecosystems as securing the sustainablilty of target ecosystems, and investigates public managers' decision-making and their psychological attitude on the management of ecosystems. Basically, managerial activities on ecosystems have uncertainties and usually public managers utilize the knowledge of law, science, intergovernmental relations, and local governance as their references for decision-making. To elucidate public managers' managerial decision-making on ecosystems, this paper adopts some psychological theories in explaining the judgment of human beings under uncertainties. Effective ecosystem management by public managers can be judged by how public managers adopt and utilize all of the above mentioned four kinds of knowledge on ecosystem management. An important factor in order to let them utilize the four kinds of knowledge is policy support. Therefore, as conclusion, this paper recommends some relevant policy measures that can support the ecosystem management of public managers.

• KDI Journal of Economic Policy
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• v.42 no.4
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• pp.91-116
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• 2020

As a project appraisal tool, the preliminary feasibility study (PFS) has contributed to enhancing the efficiency of public investment decision-making in the Republic of Korea over the last two decades. To overcome the limitations of the efficiency-oriented cost-benefit analysis, the PFS accommodates equity concerns among regions, namely balanced regional development (BRD) analysis. This study attempts to gauge the contributions of BRD analysis to PFS results. Specifically, it addresses how effectively policy efforts to promote decision-making have been implemented in the PFS stage while also considering the balance between equity and efficiency in terms of the trade-off between them, the degree to which they influence the results, and whether the consideration of equity is in fact actually reflected in seriously underdeveloped regions as intended. The study finds that the PFS results over the last two decades have been largely in line with the background and policy objectives. Based on the findings of the study, needs for institutional improvement are suggested, including enhancements in the analysis of regional economic ripple effects and taking into account the psychological factors pertaining to the evaluators in the overall judgment.

• Journal of the Ergonomics Society of Korea
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• v.25 no.4
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• pp.81-90
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• 2006

Despite the government promoting women's participation in the engineering field, some statistics show that it has yet to be achieved. Potential reasons for this phenomenon include lower level of applications by women, or inherent gender gap in the professional field. Therefore, this study attempted to find impact of gender on college admission from the Lens Model perspective and Signal Detection Theory. This study consisted of three phases: identifying the necessary cues used in the admission process, analyzing existing data, and conducting two experiments to identify the effect of gender on admission decisions. Although the college application consisted of many cues, only five cues, school ranking, GPA, SAT score, resident status, and gender, were used to capture the officers' judgment policies for engineering admissions. Two experiments were conducted to investigate the impact of the gender factor in college admission. The enrollment officers first were presented with the existing data without the gender and asked to make dichotomous judgments. Secondly, the officers were asked to perform the judgment task with the gender cue present. Results showed that the gender did not play an important role in the judgments as expected. However, ideographical analyses on judgment strategies revealed that there were significant differences between the admission officers. Possible training implications are discussed.

• Information Systems Review
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• v.16 no.2
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• pp.25-41
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• 2014

While previous studies on Crowd funding mainly focused on the plan and policy of the introduction of Crowd funding, this study classified Investment Decision Making criterion and proposed the significance of each factor, leading to results that can help investors practically. According to the analysis, (1) physical resource in business is the most important criterion to be considered as the way for investor to objectively make decisions on business model, (2) although people pay attention to the managerial capabilities of business, the creativity of business model is not being paid much attention. The result of this study can objectively determine investment decision making on business model thought a quantitative standard of judgment. Moreover, an environment should be built for healthy decision making which is based on business model instead of only product, and it is necessary to have institutional framework to enable new companies to have healthy competition with existing companies through creative business model.

• Korean Journal of Heritage: History & Science
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• v.52 no.2
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• pp.106-121
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• 2019

Sustainable development in society has become the center of focus in many fields such as industry, environment, health, culture, etc. Considering that the concept of heritage involves understanding it as a 'resource' to improve the quality of people's lives, sustainability is an important goal that heritage policy has to achieve. Adopting the definition of sustainability in the 1987 Brundtland Report, this paper defines the concept of sustainability with respect to heritage, as well as their respective roles. Following that, three action principles are presented: value-based conservation, rational decision-making, and community involvement. Two cases demonstrating how the three principles should be practiced in managing change are then illustrated. Considering that heritage can play its role as a resource once its significance is protected, this paper argues that value-based rational decision-making is of paramount importance and the first principle. Conservation aims to manage change by practicing a cyclic process of value identification, value sustaining, and value dissemination. Therefore, this paper argues that all processes should be connected in the context of heritage values. A rational decision-making process practicing value-based conservation is then suggested. This paper argues that rational decision-making can only be practiced once values are identified by objective criteria and managed by rational judgment upon impact assessment. Community involvement, the third principle, is necessary to realize value-based conservation and rational decision-making. Recognizing that a community is a beneficiary of heritage and a creator of a beneficial process at the same time, it discusses the role of community and the importance of this role in policies for the sustainability of heritage. This paper concludes with a set of recommendations to improve policies after examining the two decision-making cases.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.311-317
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• 2015

It is important to analyze and offer specialized start-ups effect factors for collegians in order to systematically and successfully support technology-centered start-ups of collegians, whose social experience is insufficient. However, consistently changing start ups environmental analysis is difficult, which can be a problem, because technology-centered start-ups factor analysis is carried out depending on statistical package. This paper proposes an ATSA system that demonstrates effect factors on technology-centered start-ups decision making as a hierarchial structure by using AHP, inputs the effect factors to judgment matrix after pre-processing, calculates standardized values and weights, verifies consistency, and draws priorities through weights integration. It was confirmed that the ATSA system can efficiently support decision making for technology-centered start-ups by quantitatively analyzing qualitative factors through experiments by applying multi-criteria decision making to the analyses of start-ups founders' internal and external factors and various start-ups environments.

• Asia Marketing Journal
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• v.14 no.3
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.

• Journal of Advanced Navigation Technology
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• v.23 no.4
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• pp.296-301
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• 2019

Artificial intelligence is closely linked to our real lives, leading innovation in various fields. Especially, as a means of transportation possessing artificial intelligence, autonomous unmanned vehicles are actively researched and are expected to be put into practical use soon. Autonomous cars and autonomous unmanned aerial vehicles are required to equip accurate navigation system so that they can find out their present position and move to their destination. At present, the navigation of transportation that we operate is mostly dependent on GPS. However, GPS is vulnerable to external intereference. In fact, since 2010, North Korea has jammed GPS several times, causing serious disruptions to mobile communications and aircraft operations. Therefore, in order to ensure safety in the operation of the autonomous unmanned vehicles and to prevent serious accidents caused by the intereference, rapid situation judgment and countermeasure are required. In this paper, based on big data and machine learning technology, we propose a countermeasure system for GPS interference that supports decision making by applying John Boyd's OODA loop cycle (detection - direction setting - determination - action).

• Journal of Korean Society of Transportation
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• v.35 no.3
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• pp.183-196
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• 2017

In this study, policy evaluation scheme was established to encourage the efficient implementation of EcoMobility which has been expanding gradually all around the world. A total of eight evaluation goals and 22 evaluation items are reviewed and suggested based on the three major evaluation categories of "Basic elements for EcoMobility", "Land use and transport system for EcoMobility", and "Implications and impact of EcoMobility". The results of this study are as follows: the result of AHP analysis which reflects only the hierarchical structure shows a high priority in "Elements for EcoMobility promotion", "Eco-fiendly transport infrastructure", and "Safety in transport". While in result of ANP which considered the elements' dependencies, "Eco-fiendly transport Services", "Welfare in transport", and "Environment by transport" have high weights and importances. In conclusion, this study would be useful to make reasonable judgment based on the analysis results of the two techniques in order to ensure reliability in evaluation of EcoMobility policy. Furthermore we have confirmed appropriate evaluation technique between AHP and ANP which is better to reflect the features of EcoMobility.