• Asia Marketing Journal
• /
• v.19 no.4
• /
• pp.1-14
• /
• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of Technology Innovation
• /
• v.13 no.3
• /
• pp.1-25
• /
• 2005

This Paper examines the effect of IT knowledge and IT communication on the operational performance of small firms. Small firms which could be defined firms with less than 50 people in total lags behind medium and large firms in computerization. In order to fill up the computerization gap resulted from size differences, Korean government has been promoting the 'Networking Small Firms' project since 2001. Survey data with 698 small firms in Korea, we could find that If knowledge and IT communication significantly contributed to the operational performance of small firms. Internal process performance is affected by individual IT knowledge, traditional communication, and e-mail communication. Customer performance is affected by above three factors, organizational IT knowledge and internet/EDI communication. Interestingly, financial performance is not affected by traditional communication but only IT knowledge and IT communication.

• The Journal of Korean Society for School & Community Health Education
• /
• v.24 no.3
• /
• pp.37-50
• /
• 2023

Objectives: The aim of this study was to identify factors influencing communication satisfaction between geriatric caregivers and older adults in urban-rural complex communities. The ultimate goal was to design local community educational programs and policies to enhance communication satisfaction among geriatric caregivers and improve the quality of care services for older adults. Methods: To identify factors influencing communication satisfaction between elderly caregivers and older adults, a survey titled "CCEP: Assessment of Communication Status between Elderly Care Service Providers and Recipients" was conducted from February to July 2020, focusing on rural-urban complex areas. The survey was administered based on providers of elderly healthcare services. The survey targeted 131 respondents involved in providing care services for older adults. The dependent variable of this study was the communication satisfaction reported by elderly caregivers in their interactions with the elderly. The independent variables included perceptions of older adults, factors associated with communication difficulties, and communication efforts. Additionally, gender, working environment, working experience, and the proportion of face-to-face interactions with older adults during caregiving were controlled for the hierarchical multiple regression analysis. Results: The analysis revealed that communication efforts with older adults significantly influenced communication satisfaction (β=.09, p<0.01). However, perceptions of the elderly and communication hindrance factors did not have a significant impact on communication satisfaction among geriatric caregivers. Conclusion: Effective communication between geriatric caregivers and older adults is crucial for identifying and meeting the needs and demands of caregiving services, and it plays a vital role in overall caregiving service satisfaction. To enhance communication skills and satisfaction among geriatric caregivers and ensure the appropriate fulfillment of elderly care needs in the local community, the development of community-centered, specialized health communication programs and other initiatives will be necessary in the future.

• Korean journal of communication and information
• /
• v.65
• /
• pp.27-50
• /
• 2014

This paper analyzed how people of Late Chosun Dynasty communicated through the 8 Korean novels with the assumption that the fictitious world of novels reflect the social circumstances of that time. In oral communication, hierarchical relationship of kin was the most important variable. Between strangers social status was the most important variable. The communication between people and the authorities was performed mostly by oral because the majority of people were illiterate. In village community, information on the common interest diffused by oral communication in bank of stream, parish pump and auberges. Through this process the public opinion of community was formed. In media communication diverse patterns were performed, such as letters, written materials, and diary. Contrary to the western culture, it was analyzed that written material was taken more reliable than oral communication. The fact that reading diaries of others were permitted showed that the concept of privacy had not existed yet. Books were used for the purposes of education and leisure. In conclusion it can be said that the communication of people in Late Chosun Dynasty was mainly by oral communication and supplemented by written materials.

• Asian Journal for Public Opinion Research
• /
• v.2 no.4
• /
• pp.228-247
• /
• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• The Korean Journal of Health Service Management
• /
• v.14 no.1
• /
• pp.79-91
• /
• 2020

Objectives: The objective of this study is to present the basic data required for effective communication by identifying the effects of communication within the hospital organization on organizational conflict and organizational performance. Methods: For this study 298 medical workers and general administrative staff working in small and medium hospitals were selected. Results: Upward and downward communication had a negative effect on individual conflict and on upward, and horizontal communication between individuals. Likewise, horizontal communication had a negative effect on conflict between groups. Upward, downward, and horizontal communication are defined based on organizational performance. It has been shown to affect. Conclusions: In order to improve conflict management and performance within hospital organizations, effective communication plans appropriate to the situation and targets have to be developed.

• Journal of the Korean Institute of Telematics and Electronics A
• /
• v.32A no.9
• /
• pp.1202-1208
• /
• 1995

Inter-processor communication is required to manage resources in ATM switching system where processors are distributed. ATM switching system, which was developed in our institute, does't have dedicated communication path for inter-processor communication, but use the ordinary switching network same as user data. Therefore, we should test communication paths and equipments before running various application software programs. In this paper, we propose a method to test communication paths between processors in ATM switching system and describe an implemented program using this method.

• The Journal of the Korea Contents Association
• /
• v.20 no.11
• /
• pp.88-100
• /
• 2020

This study explored the impact of perceiving communication and empathy skills of workers in the food service industry on communication satisfaction. This study surveyed 715 customers and workers. First, the result showed that the higher the people thought communication skills of worker were, the higher they felt satisfaction on communication in restaurants for both customers and workers. Workers perceived their communication kills better than customers did. Second, the higher the people thought empathy skills of worker were, the higher they were satisfied on communication in restaurants for both customers and workers. Workers perceived their empathy kills better than customers did. Lastly, multiple regression analysis results showed that communication and empathy skills independently had the impact on communication satisfaction for customers. But only communication skills had the impact on satisfaction amongst workers. Maybe the impact of empathy skill was included with that of communication skills. This indicated that there existed the perceptual difference between customers and laborers about communication satisfaction.

• Journal of Science Education
• /
• v.38 no.1
• /
• pp.205-229
• /
• 2014

The purposes of this study were to explore what components of science communication and its level are contained in text panels of exhibitions in natural history museums and to propose its development direction of exhibition education in Korea. First, to find out the component and level of science communication contained in exhibition panels, the researcher team developed the analyzing tool which was called SEPAT (Science Exhibition Panel Analyzing Tool), then employed them to profile the component and level of science communication. Second, the researchers introduced the exemplary designed media of exhibitions to demonstrate how much science communication could be enhanced. The results were made as follows. First, the components of science communication was considerably weighted toward to 'concept' one. There were also a few 'awareness' and 'engagement', both of which were under 5% in each zone of exhibition and there was not 'NOSI' or 'opinion' embedded in the analyzed exhibitions. Second, the various type of designing exhibitions were found to promote or enhance the restrictedly represented components of science communication. It is suggestable for exhibitions to be designed through various type of 'media' to enhance science communication. Visitors are required to experience rich science communication to meet their educational needs, and exhibition developers in natural history museums and other museums are recommended to be professional in containing all components of science communication through various type of designing exhibitions.

• Journal of Contemporary Eastern Asia
• /
• v.18 no.1
• /
• pp.189-216
• /
• 2019

The frequent occurrence of overwhelming disasters necessitates risk communication systems capable of operating effectively in disaster contexts. Few studies have examined risk communication networks during disasters through social networking services (SNS). This study therefore investigates the patterns of risk communication by comparing Korean and international networks based on the social amplification of risk communication in the context of the Sewol ferry disaster (SFD). In addition, differences in language use and patterns between Korean and international contexts are identified through a semantic analysis using KrKwick, NodeXL, and UCINET. The SFD refers to the sinking of the ferry while carrying 476 people, mostly secondary school students. The results for interpersonal risk communication reveal that the structure of the Korean risk communication network differed from that of the international network. The Korean network was more fragmented, and its clustering was more sparsely knitted based on the impact and physical proximity of the disaster. Semantic networks imply that the physical distance from the disaster affected the content of risk communication, as well as the network pattern.