• Asia Marketing Journal
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• 제19권4호
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• 기술혁신연구
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• 제13권3호
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• pp.1-25
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• 2005

This Paper examines the effect of IT knowledge and IT communication on the operational performance of small firms. Small firms which could be defined firms with less than 50 people in total lags behind medium and large firms in computerization. In order to fill up the computerization gap resulted from size differences, Korean government has been promoting the 'Networking Small Firms' project since 2001. Survey data with 698 small firms in Korea, we could find that If knowledge and IT communication significantly contributed to the operational performance of small firms. Internal process performance is affected by individual IT knowledge, traditional communication, and e-mail communication. Customer performance is affected by above three factors, organizational IT knowledge and internet/EDI communication. Interestingly, financial performance is not affected by traditional communication but only IT knowledge and IT communication.

• 한국학교ㆍ지역보건교육학회지
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• 제24권3호
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• pp.37-50
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• 2023

Objectives: The aim of this study was to identify factors influencing communication satisfaction between geriatric caregivers and older adults in urban-rural complex communities. The ultimate goal was to design local community educational programs and policies to enhance communication satisfaction among geriatric caregivers and improve the quality of care services for older adults. Methods: To identify factors influencing communication satisfaction between elderly caregivers and older adults, a survey titled "CCEP: Assessment of Communication Status between Elderly Care Service Providers and Recipients" was conducted from February to July 2020, focusing on rural-urban complex areas. The survey was administered based on providers of elderly healthcare services. The survey targeted 131 respondents involved in providing care services for older adults. The dependent variable of this study was the communication satisfaction reported by elderly caregivers in their interactions with the elderly. The independent variables included perceptions of older adults, factors associated with communication difficulties, and communication efforts. Additionally, gender, working environment, working experience, and the proportion of face-to-face interactions with older adults during caregiving were controlled for the hierarchical multiple regression analysis. Results: The analysis revealed that communication efforts with older adults significantly influenced communication satisfaction (β=.09, p<0.01). However, perceptions of the elderly and communication hindrance factors did not have a significant impact on communication satisfaction among geriatric caregivers. Conclusion: Effective communication between geriatric caregivers and older adults is crucial for identifying and meeting the needs and demands of caregiving services, and it plays a vital role in overall caregiving service satisfaction. To enhance communication skills and satisfaction among geriatric caregivers and ensure the appropriate fulfillment of elderly care needs in the local community, the development of community-centered, specialized health communication programs and other initiatives will be necessary in the future.

• 한국언론정보학보
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• 제65권
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• pp.27-50
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• 2014

이 논문은 소설이 허구의 세계이지만 그 시대 사회상을 반영한다는 전제에서 조선시대의 인간 커뮤니케이션이 어떻게 이루어졌는지를 총 8편의 한글 소설을 통해 분석하였다. 분석 결과, 혈연간 구두 커뮤니케이션에서는 상하관계가 가장 중요한 변수였으며 비혈연 관계의 경우, 아는 사이에는 나이나 지위가 큰 차이가 없으면 상호 존중하는 어법을 사용하며 모르는 사이는 신분이 가장 큰 변수가 되었다. 관청과 민간에는 문서가 이용되기도 하였지만 문맹이 대부분이었기에 구두 커뮤니케이션도 사용되었다. 마을 공동체 내에서는 우물가나 빨래터, 주막 등을 통해 정보가 확산되면서 공동의 관심사에 대해 공론이 형성되어 갔다. 매체를 이용한 커뮤니케이션도 편지나 문서, 일기와 책 등의 형태가 이용되었다. 조선 시대에도 문서에 대한 신뢰는 매우 높았던 것으로 보인다. 이는 인쇄 시대 이전 구두의 증언이 문서보다 더 신뢰받던 서구와는 차별되는 측면이다. 남의 일기를 거리낌 없이 보는 것은 인쇄 문화의 특징인 프라이버시 관념이 아직 형성되지 않았음을 말해준다. 책은 수양과 여가 선용의 목적으로 의관을 정제하고 낭독하였다는 것이 특징이다.

• Asian Journal for Public Opinion Research
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• 제2권4호
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• pp.228-247
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• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• 보건의료산업학회지
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• 제14권1호
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• pp.79-91
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• 2020

Objectives: The objective of this study is to present the basic data required for effective communication by identifying the effects of communication within the hospital organization on organizational conflict and organizational performance. Methods: For this study 298 medical workers and general administrative staff working in small and medium hospitals were selected. Results: Upward and downward communication had a negative effect on individual conflict and on upward, and horizontal communication between individuals. Likewise, horizontal communication had a negative effect on conflict between groups. Upward, downward, and horizontal communication are defined based on organizational performance. It has been shown to affect. Conclusions: In order to improve conflict management and performance within hospital organizations, effective communication plans appropriate to the situation and targets have to be developed.

• 전자공학회논문지A
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• 제32A권9호
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• pp.1202-1208
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• 1995

Inter-processor communication is required to manage resources in ATM switching system where processors are distributed. ATM switching system, which was developed in our institute, does't have dedicated communication path for inter-processor communication, but use the ordinary switching network same as user data. Therefore, we should test communication paths and equipments before running various application software programs. In this paper, we propose a method to test communication paths between processors in ATM switching system and describe an implemented program using this method.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.88-100
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• 2020

이 연구는 외식산업 종사자의 소통과 공감능력에 대한 고객과 종사자의 인식이 소통만족에 미치는 영향을 살펴보았다. 이 연구를 위해 715명의 고객과 종사자를 대상으로 외식산업 종사자의 소통능력, 공감능력과 소통만족에 대한 설문조사를 실시하였다. 분석 결과, 첫째, 고객과 종사자 모두가 외식산업 종사자의 소통능력을 높게 인식할수록 소통만족이 높은 것으로 나타났으며, 종사자는 고객보다 종사자의 소통능력을 더 높게 평가하고 있다. 둘째, 고객과 종사자 모두 외식산업 종사자의 공감능력을 높게 인식할수록 소통만족이 높게 나타났으며, 종사자는 고객보다 종사자의 공감능력을 더 높게 인식한다. 셋째, 소통만족에 대한 고객과 종사자 두 집단 간의 차이에서, 종사자는 고객보다 소통만족을 더 높게 인식했다. 마지막으로 다중회귀 분석 결과를 보면, 고객의 경우는 종사자의 소통능력과 공감능력에 대한 인식이 모두 소통만족에 영향을 미쳤으며, 종사자의 경우 종사자의 소통능력에 대한 인식만 소통만족에 영향을 미쳤다. 이는 공감능력 인식의 영향이 소통능력 인식에 함께 포함되었기 때문인 것으로 보인다. 이 연구는 외식산업 매장의 소통 차원에서 고객과 종사자의 인식 차이를 분석하여 향후 이 간극을 좁혀야 할 필요와 방향을 확인하였다는 데 의미가 있다.

• 과학교육연구지
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• 제38권1호
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• pp.205-229
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• 2014

The purposes of this study were to explore what components of science communication and its level are contained in text panels of exhibitions in natural history museums and to propose its development direction of exhibition education in Korea. First, to find out the component and level of science communication contained in exhibition panels, the researcher team developed the analyzing tool which was called SEPAT (Science Exhibition Panel Analyzing Tool), then employed them to profile the component and level of science communication. Second, the researchers introduced the exemplary designed media of exhibitions to demonstrate how much science communication could be enhanced. The results were made as follows. First, the components of science communication was considerably weighted toward to 'concept' one. There were also a few 'awareness' and 'engagement', both of which were under 5% in each zone of exhibition and there was not 'NOSI' or 'opinion' embedded in the analyzed exhibitions. Second, the various type of designing exhibitions were found to promote or enhance the restrictedly represented components of science communication. It is suggestable for exhibitions to be designed through various type of 'media' to enhance science communication. Visitors are required to experience rich science communication to meet their educational needs, and exhibition developers in natural history museums and other museums are recommended to be professional in containing all components of science communication through various type of designing exhibitions.

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.189-216
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• 2019

The frequent occurrence of overwhelming disasters necessitates risk communication systems capable of operating effectively in disaster contexts. Few studies have examined risk communication networks during disasters through social networking services (SNS). This study therefore investigates the patterns of risk communication by comparing Korean and international networks based on the social amplification of risk communication in the context of the Sewol ferry disaster (SFD). In addition, differences in language use and patterns between Korean and international contexts are identified through a semantic analysis using KrKwick, NodeXL, and UCINET. The SFD refers to the sinking of the ferry while carrying 476 people, mostly secondary school students. The results for interpersonal risk communication reveal that the structure of the Korean risk communication network differed from that of the international network. The Korean network was more fragmented, and its clustering was more sparsely knitted based on the impact and physical proximity of the disaster. Semantic networks imply that the physical distance from the disaster affected the content of risk communication, as well as the network pattern.