• Title/Summary/Keyword: Joint marketing

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Korean firms' Corporote Networks in Dalian City, China (중국 대련시(大連市) 한국기업의 네트워크 특성)

  • Lu, Bi Shun
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.492-506
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    • 2008
  • This paper aims to explore the characteristics of regional network of Korean firms in Dalian City, China, which is focused on social, cultural and institutional characteristics. To achieve this goal, the paper attempts to analyze the supply of raw material and parts, sales and cooperative relations of the firms. Among Korean firms in Dalian City, the characteristic of non-local network can be seen in supply enterprise of raw material, parts and semi products. On the other hand, a tighter local network relationship can be seen in sales. Large companies appear stronger in non-local network than small businesses and small businesses are stronger in local network. In terms of cooperation among enterprises, many firms have networks of joint marketing, joint use of equipments, exchange of techniques and information with the supply enterprise. With the customer enterprise, there is a network in joint marketing and manpower training. Especially, most of the customer enterprises are Chinese ones, which have extensive networks in big cities, such as in Beijing, Shanghai, Guangzhou, Tianjin and Dalian. In local network, the Korean firms in Dalian cooperate in product development, finance and manpower training with local firms. And in non-local cooperation, Korean firms are active in tech support, information exchange and R&D.

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A Review of Japanese Agricultural Mechanization Policy (일본 농업기계화 정책에 대한 고찰)

  • 이충호;강창용
    • Journal of Biosystems Engineering
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    • v.24 no.2
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    • pp.167-178
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    • 1999
  • In the path of agricultural development, agricultural mechanization has played some decisive roles such as protecting natural disaster, substitution of labor shortage in agricultural production and so on. In making our country's agricultural mechanization plan, Japanese agricultural mechanization policy has been frequently referred to but it's very hard to find informative data for systematic analysis of the mechanization policy. In this paper it was tried to analyze the resent trend in Japanese agricultural mechanization policy and it's performance with many materials published in Japan. As the results, four things are recommended to be considered in making Korean agricultural mechanization policy. First, faster enlargement of agricultural machinery size in Korea might be very harmful to drop down agricultural production cost. Second, diverse utilization methods of agricultural machniery should be introduced. Third, a marketing of the used agricultural machinery must be activated to reduce agricultural production cost. Lastly, the joint R & D for developing low price agricultural machniery is necessary for small markets.

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Approximate Approach to Calculating the Order Fill Rate under Purchase Dependence (구매종속성이 존재하는 상황에서 주문충족율을 계산하는 근사법에 관한 연구)

  • Park, Changkyu;Seo, Junyong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.41 no.2
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    • pp.35-51
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    • 2016
  • This paper proposes a new approximate approach to calculate the order fill rate and the probability of filling an entire customer order immediately from the shelf in a business environment under purchase dependence characterized by customer purchase patterns observed in such areas as marketing, manufacturing systems, and distribution systems. The new approximate approach divides customer orders into item orders and calculates fill rates of all order types to approximate the order fill rate. We develop a greed iterative search algorithm (GISA) based on the Gauss-Seidel method to avoid dimensionality and prevent the solution divergence for larger instances. Through the computational analysis that compares the GISA with the simulation, we demonstrate that the GISA is a dependable algorithm for deriving the stationary joint distribution of on-hand inventories in the type-K pure system. We also present some managerial insights.

A Study on the Estimate for Sewing Process by the Mechanical Properties of Commercial Korean Fabrics (시판 한복지의 역학적 특성을 기본으로 한 봉제공정 예측에 관한 연구)

  • Moon, Myung-Hee;Choi, Suk-Chul
    • Fashion & Textile Research Journal
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    • v.3 no.1
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    • pp.20-24
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    • 2001
  • The primary objective of this study was to empirically explore the mechanical properties of marketing Korean fabrics by using KES-FB system and estimate the sewability of Korean clothes by the mechanical properties. From the empirical research, it was found that Korean fabrics for spring and summer has been transformed easier and less flexible by shearing Korean fabrics for autumn and winter. Also, it was found that there is a significant difference in the hand value as tensile, surface and compression. It was found that Korean fabrics for spring and summer has a stiffness and elastic properties of matter and Korean fabrics for autumn and winter has a bulky and abundant elasticity. Finally, it was found that Korean fabrics for autumn and summer in the joint of account of the mechanical properties. Also, the difficulties of process has been expected by sewability like seam-pucker, over feed, sewing and steam-press.

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A Study on Certified Management Bodies for Rural Convergence Industry Promotion in Jeonnam Province (전남 농촌융복합산업 활성화를 위한 인증경영체 육성방안)

  • Song, Kyung-Hwan;Lee, Sang-Ho;Jang, Duck-Kee
    • Korean Journal of Organic Agriculture
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    • v.27 no.2
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    • pp.133-146
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    • 2019
  • This study analyze the certified management bodies for rural convergence industry promotion in Jeonnam province. The main results are as follows. Firstly, both certified management bodies and committee members are positive about the prospects of the 6th industry, and they also agree on the need for 6th Industrial accreditation system. Secondly, The 6th industry affects "creation of value added" and "linked to regional agriculture." In other words, we can see that the 6th industry can contribute to creating new values and linking regional agriculture. Finally, in order to foster certified management bodies for the 6th industry, the management bodies put joint promotion, marketing and sales support on a priority basis, and was interested in supporting commercialization, such as on-site coaching, while the expert committee put priority on fostering the search for profit models, placing importance on supporting commercialization such as customized coaching.

Reform Measures of Distribution Structure to Promote Domestic Milk Consumption (국산 시유의 소비 증진을 위한 유통 구조 개선 방향)

  • Chung, Woon-Hyun
    • Journal of Dairy Science and Biotechnology
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    • v.17 no.1
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    • pp.32-38
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    • 1999
  • Korean dairy industry is placed on the very critical situation with the progress of free trade marketing system internationally. To keep and improve the dairy food market, better measures are imperative for dairy industry. Especially, the milk distribution system is premodern to some extent, in comparison with both the production and the processing part of dairy industry. Reform measures for the promotion of domestic milk consumption by lowering the distribution cost are as follows. First, out-sourcing of the logistics department can decrease the circulation cost of milk. Secondly, milk should be packed into large-size package(more than 1 liter) to save both package and distribution cost. Thirdly, milk should be distributed from plant to consumers through the hygienic distribution system including perfect cold chain system, Above reform measures can not come true through the efforts taken by one company but through co-worker, concerted research, and joint in-vestment among dairy companies that can reduce the distribution cost and provide consumers with the best service, eventually resulting in the increment of milk consumption.

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An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders (한국운송주선업체의 중국업체에 대한 관계지향성 인식에 관한 연구)

  • Cho, Sam-Hyun
    • Journal of Navigation and Port Research
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    • v.28 no.8
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    • pp.699-707
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    • 2004
  • The purpose of this paper is to conduct an empirical analysis in order to how cooperative relationships such as joint venture, management cooperation and agency contracts affect the business performance of Korean freight forwarders. In order to fulfill the paper objective, this paper examines the roles of freight forwarders and business environment of Chinese markets.

Effects of Cosmopolitanism and Nationalism on Apparel Product Shopping (세계주의와 자국중심주의가 의류제품의 쇼핑에 미치는 영향)

  • Youn, Song-Yi;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.7
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    • pp.1085-1096
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    • 2007
  • Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer's perception of product's country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.

An Empirical Study and Policy Implications Regarding Correlations of Korean Small Businessman's Perception of Systematization Using Cluster Analysis (한국 소상공인의 조직화 인식도 상호관계에 관한 실증적 연구와 정책적 시사점 : 군집분석을 이용한 접근)

  • Suh, Geun-Ha;Lee, Kwang-No;Yoon, Sung-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.3
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    • pp.1157-1164
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    • 2011
  • In this study, association of small business is divided into four groups: Franchise, Joint Brand, Industry Association and Registered Retailer. Cluster analysis is taken to find what kind of strategic considerations associated small businesses choose when they set up new strategies. The results show that there are some differences in the perception of association, effects of association and final performance of management by gender, academic background, and age. The data also find three clusters: price competitive, marketing competitive and neither group. Implications of this study is that government should focus more on not only improving infrastructures of self-businesses but also associating small businesses, modernizing managerial systems in the future.

Vietnam: Is it attractive market for Korean Textiles and Apparel Industries\ulcorner Recent investments, Future Directions, and Implications (한국 섬유 및 의류산업의 유망 해외 진출국으로서의 베트남: 최근 진출 현황, 향후 전망과 제언)

  • 김혜수;진병호;박연주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.7
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    • pp.958-969
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    • 2002
  • No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990′s, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA it is likely for firms in Vietnam to increase exports to EU and USA Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean fm. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.