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http://dx.doi.org/10.5762/KAIS.2011.12.3.1157

An Empirical Study and Policy Implications Regarding Correlations of Korean Small Businessman's Perception of Systematization Using Cluster Analysis  

Suh, Geun-Ha (Kyungnam College Management Information Dept.BEPA)
Lee, Kwang-No (Small Enterprise Development Agency)
Yoon, Sung-Wook (Dong-A University, Dept. of Management)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.3, 2011 , pp. 1157-1164 More about this Journal
Abstract
In this study, association of small business is divided into four groups: Franchise, Joint Brand, Industry Association and Registered Retailer. Cluster analysis is taken to find what kind of strategic considerations associated small businesses choose when they set up new strategies. The results show that there are some differences in the perception of association, effects of association and final performance of management by gender, academic background, and age. The data also find three clusters: price competitive, marketing competitive and neither group. Implications of this study is that government should focus more on not only improving infrastructures of self-businesses but also associating small businesses, modernizing managerial systems in the future.
Keywords
Corporate Chain; Franchise Chain; Voluntary Chain; Cooperative Chain; Demographic Characteristics; Price Competition Management; Marketing Competition Management;
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