• 제목/요약/키워드: Joint marketing

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중국 대련시(大連市) 한국기업의 네트워크 특성 (Korean firms' Corporote Networks in Dalian City, China)

  • 여필순
    • 한국지역지리학회지
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    • 제14권5호
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    • pp.492-506
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    • 2008
  • 본 연구에서는 중국 대련시(大連市)에 투자한 한국기업의 기업네트워크 특성을 분석하기 위해, 크게 원자재 및 부품조달과 제품판매, 그리고 이들 기업간의 협력관계를 사회문화와 제도적 특성에 초점을 두고 고찰하였다. 대련투자 한국기업들은 원자재 및 부품, 반제품 공급기업과의 관계에 있어서는 비국지적 네트워크가, 제품판매 즉 고객네트워크에서는 국지적 네트워크가 상대적으로 강하게 나타났다. 기업규모면에서는 대기업은 비국지적 네트워크가, 중소기업은 국지적 네트워크가 상대적으로 강한 특성을 보이고 있었다. 기업간 네트워크를 통한 협력은 공급기업과는 공동마케팅, 장비공동이용, 기술지원과 정보교환이 중심이고, 고객기업과는 공동마케팅과 인력훈련에 있어서 협력이 중심이었다. 특히 협력관계를 맺고 있는 고객기업의 대부분은 현지의 중국기업으로, 지역적으로 대련시(大連市) 지역을 포함한 중국의 북경, 상해, 광주, 천진 등 중국 전역에 걸쳐 광범한 고객네트워크를 구축하고 있다. 지역별 협력관계를 보면, 대련시(大連市) 지역의 기업과는 주로 공동제품개발, 금융과 인력훈련이, 대련시(大連市) 이 외 기업과는 마케팅 협력, 기술지원 및 정보교환과 R&D가 중심이 되고 있다.

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일본 농업기계화 정책에 대한 고찰 (A Review of Japanese Agricultural Mechanization Policy)

  • 이충호;강창용
    • Journal of Biosystems Engineering
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    • 제24권2호
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    • pp.167-178
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    • 1999
  • In the path of agricultural development, agricultural mechanization has played some decisive roles such as protecting natural disaster, substitution of labor shortage in agricultural production and so on. In making our country's agricultural mechanization plan, Japanese agricultural mechanization policy has been frequently referred to but it's very hard to find informative data for systematic analysis of the mechanization policy. In this paper it was tried to analyze the resent trend in Japanese agricultural mechanization policy and it's performance with many materials published in Japan. As the results, four things are recommended to be considered in making Korean agricultural mechanization policy. First, faster enlargement of agricultural machinery size in Korea might be very harmful to drop down agricultural production cost. Second, diverse utilization methods of agricultural machniery should be introduced. Third, a marketing of the used agricultural machinery must be activated to reduce agricultural production cost. Lastly, the joint R & D for developing low price agricultural machniery is necessary for small markets.

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구매종속성이 존재하는 상황에서 주문충족율을 계산하는 근사법에 관한 연구 (Approximate Approach to Calculating the Order Fill Rate under Purchase Dependence)

  • 박창규;서준용
    • 한국경영과학회지
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    • 제41권2호
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    • pp.35-51
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    • 2016
  • This paper proposes a new approximate approach to calculate the order fill rate and the probability of filling an entire customer order immediately from the shelf in a business environment under purchase dependence characterized by customer purchase patterns observed in such areas as marketing, manufacturing systems, and distribution systems. The new approximate approach divides customer orders into item orders and calculates fill rates of all order types to approximate the order fill rate. We develop a greed iterative search algorithm (GISA) based on the Gauss-Seidel method to avoid dimensionality and prevent the solution divergence for larger instances. Through the computational analysis that compares the GISA with the simulation, we demonstrate that the GISA is a dependable algorithm for deriving the stationary joint distribution of on-hand inventories in the type-K pure system. We also present some managerial insights.

시판 한복지의 역학적 특성을 기본으로 한 봉제공정 예측에 관한 연구 (A Study on the Estimate for Sewing Process by the Mechanical Properties of Commercial Korean Fabrics)

  • 문명희;최석철
    • 한국의류산업학회지
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    • 제3권1호
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    • pp.20-24
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    • 2001
  • The primary objective of this study was to empirically explore the mechanical properties of marketing Korean fabrics by using KES-FB system and estimate the sewability of Korean clothes by the mechanical properties. From the empirical research, it was found that Korean fabrics for spring and summer has been transformed easier and less flexible by shearing Korean fabrics for autumn and winter. Also, it was found that there is a significant difference in the hand value as tensile, surface and compression. It was found that Korean fabrics for spring and summer has a stiffness and elastic properties of matter and Korean fabrics for autumn and winter has a bulky and abundant elasticity. Finally, it was found that Korean fabrics for autumn and summer in the joint of account of the mechanical properties. Also, the difficulties of process has been expected by sewability like seam-pucker, over feed, sewing and steam-press.

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전남 농촌융복합산업 활성화를 위한 인증경영체 육성방안 (A Study on Certified Management Bodies for Rural Convergence Industry Promotion in Jeonnam Province)

  • 송경환;이상호;장덕기
    • 한국유기농업학회지
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    • 제27권2호
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    • pp.133-146
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    • 2019
  • This study analyze the certified management bodies for rural convergence industry promotion in Jeonnam province. The main results are as follows. Firstly, both certified management bodies and committee members are positive about the prospects of the 6th industry, and they also agree on the need for 6th Industrial accreditation system. Secondly, The 6th industry affects "creation of value added" and "linked to regional agriculture." In other words, we can see that the 6th industry can contribute to creating new values and linking regional agriculture. Finally, in order to foster certified management bodies for the 6th industry, the management bodies put joint promotion, marketing and sales support on a priority basis, and was interested in supporting commercialization, such as on-site coaching, while the expert committee put priority on fostering the search for profit models, placing importance on supporting commercialization such as customized coaching.

국산 시유의 소비 증진을 위한 유통 구조 개선 방향 (Reform Measures of Distribution Structure to Promote Domestic Milk Consumption)

  • 정운현
    • Journal of Dairy Science and Biotechnology
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    • 제17권1호
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    • pp.32-38
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    • 1999
  • Korean dairy industry is placed on the very critical situation with the progress of free trade marketing system internationally. To keep and improve the dairy food market, better measures are imperative for dairy industry. Especially, the milk distribution system is premodern to some extent, in comparison with both the production and the processing part of dairy industry. Reform measures for the promotion of domestic milk consumption by lowering the distribution cost are as follows. First, out-sourcing of the logistics department can decrease the circulation cost of milk. Secondly, milk should be packed into large-size package(more than 1 liter) to save both package and distribution cost. Thirdly, milk should be distributed from plant to consumers through the hygienic distribution system including perfect cold chain system, Above reform measures can not come true through the efforts taken by one company but through co-worker, concerted research, and joint in-vestment among dairy companies that can reduce the distribution cost and provide consumers with the best service, eventually resulting in the increment of milk consumption.

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한국운송주선업체의 중국업체에 대한 관계지향성 인식에 관한 연구 (An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders)

  • 조삼현
    • 한국항해항만학회지
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    • 제28권8호
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    • pp.699-707
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    • 2004
  • 본 논문은 우리나라 운송주선인이 중국시장에서의 성공적인 경영성과를 달성하기 위하여 중국의 운송주선인과의 합작이나 업무제휴, 대리점계약 등을 통한 영업활동의 관계가 경영실적에 미치는 영향을 실증적으로 분석함으로써 우리나리 운송주선인의 중국 파트너와의 관계마케팅 활동요인을 확인하고 이러한 요인들이 관계의 질 및 경영성과에 미치는 영향을 규명하기 위한 것이다.

세계주의와 자국중심주의가 의류제품의 쇼핑에 미치는 영향 (Effects of Cosmopolitanism and Nationalism on Apparel Product Shopping)

  • 윤송이;이규혜
    • 한국의류학회지
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    • 제31권7호
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    • pp.1085-1096
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    • 2007
  • Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer's perception of product's country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.

한국 소상공인의 조직화 인식도 상호관계에 관한 실증적 연구와 정책적 시사점 : 군집분석을 이용한 접근 (An Empirical Study and Policy Implications Regarding Correlations of Korean Small Businessman's Perception of Systematization Using Cluster Analysis)

  • 서근하;이광노;윤성욱
    • 한국산학기술학회논문지
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    • 제12권3호
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    • pp.1157-1164
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    • 2011
  • 본 연구는 소상공인 조직화를 프랜차이즈, 공동브랜드, 업종별 협회, 시 군 구에 등록된 상인회로 구분하고, 조직화된 소상공인들의 경영전략 선정에 있어서 어떠한 가치관을 가지는 지에 대하여 군집분석에 의한 실증분석을 시도하였다. 연구결과, 조직화된 소상공인들은 인구통계적인 특성에서 성별, 학력, 연령별로 유의한 조직화 인지와 조직화 효과 그리고 최종적인 경영성과에 차이가 있음을 밝혀냈다. 또한 조직화된 소상공인들의 경영전략 가치관에 대하여 군집분석을 실시한 결과, 가격 경쟁지향과 마케팅 경쟁지향, 무개념 경영등 3가지 유형의 프로파일을 도출할 수 있었다. 이러한 소상공인의 조직화에 대한 프로파일 도출과 조직화 인식도에 따른 경영성과 상호관계에 대한 연구 결과가 의미하는 바는, 향후 정부에서는 자영업의 시설개선과 현대화 사업 못지않게 소상공인 조직화 개발과 지도와 같은 경영현대화 사업에 더욱 많은 노력을 경주하여야 하는 필요성을 밝혀 주었다.

한국 섬유 및 의류산업의 유망 해외 진출국으로서의 베트남: 최근 진출 현황, 향후 전망과 제언 (Vietnam: Is it attractive market for Korean Textiles and Apparel Industries\ulcorner Recent investments, Future Directions, and Implications)

  • 김혜수;진병호;박연주
    • 한국의류학회지
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    • 제26권7호
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    • pp.958-969
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    • 2002
  • No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990′s, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA it is likely for firms in Vietnam to increase exports to EU and USA Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean fm. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.