• Journal of Sport and Applied Science
• /
• v.2 no.1
• /
• pp.1-10
• /
• 2018

Today, the population of cycle participants is consistently increasing. Cycling is becoming not only a form of physical exercise but also a form of tourism in which cycle activities are related to visiting a particular destination. With the perspective of participation sport tourism, the purpose of this study is to investigate how the level of cycle tourists' participation affects their quality of life. An online survey link was sent to cycle participants to collect data. Out of the total 337 respondents, a total of 226 samples were used for the final analysis, disregarding those that were found to be inadequate or unreliable. For data analysis, frequency analysis, reliability test, validity, correlations, and regressions were employed with SPSS 22.0. For our first result, we found that the level of cycle participation did not significantly affect the quality of physical life. Second, the level of cycle participation did not have significant effect on the quality of mental life. Third, the level of cycle participation behavior did not have a significant effect on the quality of social life. Fourth, the level of cycle participation behavior did not have a significant effect on the quality of environmental life. Conclusions and political implications are discussed.

• Journal of Sport and Applied Science
• /
• v.1 no.1
• /
• pp.1-5
• /
• 2017

Most of people do not remind of 'Who is domestic medical device business?' A lot of people that Johnson and Johnson, GE and Philips and other foreign companies belong to medical device company. In fact, local enterprises small place based on world market. Local medical device industry's production has grown up rapidly last 10 years. Sales increased nearly 3 times from trillion and 500 billion KRW in 2004 to 4 trillion and 600 billion KRW in 2014. The production record constantly increased owing to safety and good quality of domestic medical devices. As many as 59% of medical devices made in Korea is exported to 198 countries in the world. Currently, medical device industry in the world has been given considerable attention. Cognition and awareness are very much low. Medical device industry, high income creating industry, is said to next generation industry to increase scale, and Korea does not follow world flow. The industry is given support from the government that is not enough. Korean enterprises have small scale among a lot of global enterprises. Being interested in development of medical devices, the author selected department of IT at college.

• Journal of Sport and Applied Science
• /
• v.4 no.3
• /
• pp.11-22
• /
• 2020

Purpose: The purpose of this study is to analyze the effect of college sport club participants' ego-resilience on the college adjustment. Research design, data, and methodology: To accomplish the purpose, 360 participants were sampled by means stratified cluster random sampling method. Only 317 questionnaires were statistically processed, while 43 questionnaires were excluded because their respondents failed to complete instrument and judged insincere in filling out questionnaire. To analyze the data collected, statistical techniques, such as descriptive statistics, reliability analysis, independent-sample t-test, and one-way ANOVA, multiple regression analysis were used, and as for difference verification between individual groups in relation to significant results, Duncan's multiple range was conducted. Results: The following results have been drawn out via hypothesis test. First. the background variable of the college sport club participants of was proved to affect the degree of their ego-resilience on the college adjustment. Specifically, their period of participation, frequency of participation and expenses made a statistically meaningful. Second, the college sport club participants of ego-resilience were proved to affect the college adjustment. Academic adjustment, social adjustment, personal-emotional adjustment and institutional attachment made a statistically meaning-full difference. Conclusions: The findings indicate the function of sport club participants' ego-resilience in assisting their adjustment.

• Journal of Sport and Applied Science
• /
• v.4 no.3
• /
• pp.1-10
• /
• 2020

Purpose: This study is to explore which genre of sports culture contents will show the most consistent growth in the future and analyse the development outlook based on those results. Research design, data, and methodology: Case study was used for this research as it seemed to be the most appropriate approach in order to obtain the most complete and meaningful information from a particular phenomenon. A total of 15 participants were chosen to participate in a semi-structured in-depth interview and the recordings were typed out as text. In order to ensure validity and credibility of findings, peer and member check were conducted. Results: As a result, the sports culture content that is most likely to consistently grow in the future is games. Additionally, it is expected that sports culture contents will develop as new categories of sports culture contents emerge, as the evolution of sports culture content occurs through the combination with technology, as well as the activation of sensual sports contents, and the production of sports culture contents utilizing big data. Conclusions: It is concluded that convergence of sport, cultural contents, and technology will promptly progress, and it will promote the development of sport culture contents and related industry.

• Journal of Sport and Applied Science
• /
• v.4 no.3
• /
• pp.23-28
• /
• 2020

Purpose: This study sought to explore current status of children's swimming pool in Korea and to generate insights regarding safety management of children's swimming pool. Research design, data, and methodology: The study reviewed literatures including documents of Ministry of Culture, Sports and Tourism and sport facility-related articles. Furthermore, the study collected additional statistics via search engines. Results: First, numbers of swimming pools have been dramatically increased since 2016 and Korea experienced an increase of 37% from 2010 to 2019. Of the 611 indoor swimming pools, most swimming pools are located in Gyeonggi province with 27.7% (n=169). Seoul and Gyeonggi-do have the highest proportion of swimming pools in Korea. Second, in types of swimming pools, 47.6%(n=291) was children's swimming pool which is the highest proportion in the nation. Children's swimming pools are also mostly located in Seoul and Gyeonggi province with 57%. Third, of 372 profit swimming pools, children's pools show the highest number with 78%(n=291). Conclusions: Children's swimming pools are picking up faster than the other types of swimming pool. Yet, safety-related studies are still lack. This provides motivations to produce managerial insights from academia and business sectors. Moreover, more studies of legal issues should be conducted. Implications were discussed.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.31-43
• /
• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.1-9
• /
• 2020

Purpose: This study sought to investigate the critical features of Word of mouth (WOM) advertising and their impact on sport consumer behavior. Research design, data, and methodology: Target population of the study consisted of all sports consumer of the Federation of Special Patients and Organ Transplantation, Tehran (Iran), who had indirectly watched the World Organ Transplant Competition documentary at least once on others' advice. For this purpose, 360 sports consumers of the federation were purposefully selected and they were asked to complete the standard WOM advertising questionnaire of Asda and Ko. Pearson correlation coefficient test and modeling of structural equations were performed using Spss24 and Smart PLS software at an error level of 0.05 used to analyze the data. Results: The findings show that there is a significant relationship between experience and expertise, trust and validity, content richness, and the power of message transmission through WOM advertising and its predictability. Finally, interpersonal relationships and work involvement also had a moderating role in this regard. Conclusions: The general conclusion is that the components of WOM advertising as well as involvement and homophily with the mediating role directly as one of the presuppositions for persuasion. The sports consumer was promoting WOM.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.19-29
• /
• 2020

Purpose: This study sought to explore the effects of sport enjoyment on leisure commitment. Research design, data, and methodology: Subjects of this study are members of MTB participation in Seoul and Gyeonggi area and were selected by purposive sampling out of non-probability sampling. 295 questionnaires were collected and 288 questionnaires were used for the study. To analyze data, frequency analysis, factorial analysis, t-test, ANOVA, correlation and regression analysis were employed. Results: First, as for leisure satisfaction and leisure commitment pursuant, there was significant difference in gender, age, the number of participation in weekly leisure, and hours of participation in weekly leisure. Second, regarding MTB participants' amusement and leisure satisfaction competence had significant influence on all the sub-factors of leisure satisfaction and that both achievement and competence had impacts on social leisure satisfaction. Third, regarding effects on leisure commitment, competence of amusement had impacts on cognitive and behavioral leisure commitment. Fourth, regarding relationships between leisure satisfaction and leisure commitment, satisfaction of mental leisure, social leisure, relaxation leisure, physiological leisure and leisure satisfaction had significant influence on cognitive commitment. Conclusions: Summary of above results showed that MTB participants' amusement factor had significant influence on leisure satisfaction and leisure commitment. Implications were discussed. Keywords: MTB, amusement factor, leisure commitment.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.11-17
• /
• 2020

Purpose: Sports is an activity created by human beings and is related with natural and human environments, and it is a physical activity which inherently interacts with geographical properties. With the above views, it is clear that sports reflect human culture and physical environment, which are closely related to places or spaces in terms of origin, propagation and diffusion, or geography in a broader sense. This study explored the relationships between sporting activities and geography with an environmental view. Research design, data, and methodology: The study employed qualitative methodology to review the association between sport and geographical perspective. The study reviewed the broad documents including journals, periodicals, reports and so forth. Results: First, since its inception in the 1960s, research on sports geography has been steadily studied in many international geography and non-geographic research journals. Second, it reflects the distinct characteristics of the relationship between sports and geography (relationship with physical geography and humanities). Third, as a spatial approach to sports, it is the place of sports, globalization of sports, and the tourist attraction of sports. Conclusion: the findings of this study provides insights for sport geography and could be applied to the current sports industry. Further implications were discussed.

• Journal of Sport and Applied Science
• /
• v.4 no.2
• /
• pp.45-51
• /
• 2020

Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.