Journal of Sport and Applied Science

Korean Sports Science Association (한국스포츠과학회)
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Exploring Future of Sports Cultural Contents

  • MOON, Bo Ra (Department of Humanities & Social Sciences, Korea Advanced Institute of Science and Technology) ;
  • LEE, Hwan Yeol (Department of Sport Convergence, Eulji University) ;
  • SEO, Won Jae (Department of Sport and Outdoor, Eulji University)
  • Received : 2020.10.04
  • Accepted : 2020.10.06
  • Published : 2020.09.30
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Abstract

Purpose: This study is to explore which genre of sports culture contents will show the most consistent growth in the future and analyse the development outlook based on those results. Research design, data, and methodology: Case study was used for this research as it seemed to be the most appropriate approach in order to obtain the most complete and meaningful information from a particular phenomenon. A total of 15 participants were chosen to participate in a semi-structured in-depth interview and the recordings were typed out as text. In order to ensure validity and credibility of findings, peer and member check were conducted. Results: As a result, the sports culture content that is most likely to consistently grow in the future is games. Additionally, it is expected that sports culture contents will develop as new categories of sports culture contents emerge, as the evolution of sports culture content occurs through the combination with technology, as well as the activation of sensual sports contents, and the production of sports culture contents utilizing big data. Conclusions: It is concluded that convergence of sport, cultural contents, and technology will promptly progress, and it will promote the development of sport culture contents and related industry.

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