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A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity (효과적인 브랜딩 전략을 위한 소비자 구매의사 결정 요인 분석: 소아비만 치료제 유통시장을 중심으로)

  • Park, Mun-Seo;Kim, Hyung-Joon;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.55-64
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    • 2011
  • This study is important in its focus to find key clues in the marketing strategy, consumer behavior, and communication processes that define the infantile obesity market. The study, the first of its kind, surveyed a target audience, purchasing group, and housewives in their quest to determine purchasing decisions and effective branding strategy planning for the infantile obesity market. Another key component of the study was to focus on the key direct and/or indirect distribution channels for the subject market. Recently, obesity has emerged as a major social concern; some studies show that the onslaught of an adverse eating culture in Korea emanates from the prevalence of fast-food dining establishments. Obesity among children leads to adult obesity, especially if the young people's parents are overweight; notably, if either one or both of the parents are obese, the percentage of young people eventually being obese is approximately 80 to 85 percent. Because obesity is the cause of many major health concerns later in life, the struggle for a healthy life is considerably adversely affected by parents' consumer behavior. Infantile obesity, resulting in adult obesity, is also an important national economic and social issue. The sizable direct and indirect economic costs, as well as the tremendous social costs of obesity, cannot be overstated. Effective food branding and advertising centered on food preferences and dietary behaviors, especially to children, creates an effective marketing effort that, ultimately, leads to positive results. Thus, the purpose of this study is to demonstrate that the treatment of childhood obesity in Korea, through the activation of a brand and retail market, can effectively solve social and economic problems that result from infantile and childhood obesity. In this study, obesity markets and distribution channels in the purchase decision-making factors determining factor based on it effective inspection and branding strategies and brand marketing communications strategy proposed measures contribute to the obesity drug market and further enable the childhood obesity problem is intended to assist in solving.

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Law, Communication and Politics : Yulgok's Thinking on Reform of Obnoxious Politics (법과 소통 그리고 정치 - 율곡의 폐정개혁론을 중심으로 -)

  • Choi, JinHong
    • (The)Study of the Eastern Classic
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    • no.36
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    • pp.301-332
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    • 2009
  • The 16 century Yulgok had lived have been evaluated as the golden age of Seonglihak(性理學) in Korea. However, on the contrary, excessively desperate was the real social and political situation which Yulgok had descirbed. Therefore, eventhhough the Seonglihak centered-reseach is meaningful, this research had the limitation in analyzing the politics in those times. In studying Yulgok's thought, the established researches had focused on philosophic theory centered-orientation. However escaping from that orientation, in this essay I try to restructure Yulgok's enlivened political experience that he had worldly seen, felt, heard and performed in 16th's real politics. While the established researches had absorbed in Kyeonghak(經學, the interpretaion of Confucian Cannon), I try to restore Kyeongse(經世, governing and managing the state) based on Yulgok's worldly political experience. The major concept on which I have focused is Pye(弊, the abnoxious custiom in political and official sphere). Yulgok's offical life had begun with the problematic of how to overcome Pye inherited by Kwongan(權奸, a politically villainous retainer). In the process, he had focused on the worldly performable issue, Minsaeng(民生, the livelihood of the people), not on the abstract and theoritical concept, Min(民, the people). He recognized the cause of desperate situation had resulted from Pyebeob(弊法, the obnoxious law, its system and its execution), and tried to reform Pyebeob in the various way. The next concern of Yulgok came to Pyejeong(弊政, the obnoxious politics, its system and its execution), which interrupted not to reform Pyebeob. According to Yulgok, Pyejeong resulted from the wrong fulfilment of official-scholar elite in government, and the distorted public opinion in governemt. This fact demonstrates two elements mentioned above had common root of the absence of communication of public opinion. Yulgok recognized the importance of Ui(議, the discussion) than of Ron(論, the dabate) and then reviving Ui, Yulgok had tried to arrange the foundation for the communication of public opinion in political sphere.

A Study on the philosophical foundation of Rollo May's existential psychotherapy - in connection with Kierkegaard's concept of anxiety - (롤로 메이의 실존주의 심리치료의 철학적 기초 - 키에르케고어의 불안개념과 연관하여 -)

  • Oh, Shin-taek
    • Journal of Korean Philosophical Society
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    • v.130
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    • pp.135-159
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    • 2014
  • This article has the purpose of clarifying that Rollo May's existential psychotherapy is based on Kierkegaard's concept of anxiety in philosophical aspects. May makes use of Kierkegaard's concept of anxiety to establish his own existential psychotherapy. May points out that Freud's concept of anxiety is too technical in comparison with Kierkegaard's concept of anxiety. Freudian theory accepting anxiety as the cause of repression overlooks the importance of human relationship which brings about repression. May mentions the presence or absence of object to distinguish fear and anxiety. Kierkegaard and Freud also mention that the presence of object is called fear and the absence of object is anxiety. May interprets anxiety ontologically. Succeeding Kierkegaard's comment on nothing/non-being, May insists that anxiety is the experience of Being affirming itself against Nonbeing. May interprets Kierkegaard's concept of freedom as the possibility or potentiality in terms of similar meaning. May argues that Anxiety is the situation when faced with the problem which human being will achieve his potentiality. Kierkegaard's concept of freedom is also associated with sin at the same time as the freedom associated with anxiety. Succeeding this, May discusses the relation of guilt feeling and anxiety is the flipside of the coin. He understands that guilt feeling is not a pathological symptom but an evidence of the human being's possibility. Kierkegaard's The Concept of Anxiety has a sub-title which is 'a simple psychologically orienting deliberation on the dogmatic issue of hereditary sin'. This shows that he understood the relationship between anxiety and guilt as dilemma that can not be separated. Through this study, I want to clarify that May's concept of anxiety which is the most important concept in his existential psychotherapy, is derived from Kierkegaard's concept of anxiety.

A Study on the Code of Disease of Game Addiction and the Classification of Sin Stocks for Game Companies (게임중독의 질병코드 규정과 게임 기업의 죄악주 분류에 관한 연구)

  • Rhee, Chang Seop;Rhee, Hyunjung;Hue, Kwangbok
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.364-371
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    • 2019
  • The World Health Organization (WHO) announced the 11th International Classification System (ICD-11), which classifies game addiction as a disease in 2018. Sin stocks are defined as the companies that have negative addictive properties and are taxed on social costs. If a game disorder is listed in the disease classification system in Korea, it is highly likely that Korean game companies may be considered as sin stocks that causes negative addictive properties and social costs such as the game addiction and the game addiction tax. This suggests that game companies could be newly included in the scope of sin stocks in Korea. In this study, we examine the effect of the inclusion of game companies in the scope of sin stocks on the job preferences of game companies. We found that there is a high level of opposition to the opinion of the listing sin stocks of game companies, and a high degree of addiction and gambling was suggested as the cause of the game companies being classified as sin stocks. We also found that firm value and job preference would be decrease if a game company was classified as sin stocks. The study is meaningful in that it suggests that game companies can be perceived negatively as sin stocks due to the disease code of game disorder, which has recently emerged as a social issue. Also, this study will contribute to the academia and market participants by reporting statistically the effect of the classification of sin stocks in game companies on job preferences for game companies.

Evaluating Heavy Metal Stabilization Efficiency of Chemical Amendment in Agricultural Field: Field Experiment (안정화제 처리에 따른 중금속 오염 농경지 복원의 효율성 평가: 현장실증시험)

  • Oh, Se-Jin;Kim, Sung-Chul;Yoon, Hyun-Soo;Kim, Ha-Na;Kim, Tae-Hwan;Yeon, Kyu-Hun;Lee, Jin-Soo;Hong, Sung-Jo;Yang, Jae-E.
    • Korean Journal of Soil Science and Fertilizer
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    • v.44 no.6
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    • pp.1052-1062
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    • 2011
  • Residual of heavy metals originated from abandoned metal mines in agricultural field can cause adverse effect on ecosystem and eventually on human health. For this reason, remediation of heavy metal contaminated agriculture field is a critical issue. In this study, five different amendments, agriculture lime, dolomite, steel slag, zeolite, and compost, were evaluated for stabilization efficiency of heavy metals in agricultural field. Applied mixing ratio of amendments was varied (2% or 6%) depending on properties of amendments. Result showed that soil pH was increased compared to control (6.1-6.7) after mixing with amendments and ordered as dolomite (7.2~8.3) > steel slag (6.7~8.1) > agriculture lime (6.6~7.4) > zeolite (6.2~6.9) > compost (6.1~7.1). Among other amendments, agriculture lime, steel slag, and dolomite showed the highest stabilization efficiency of heavy metals in soil. For Cd, stabilization efficiency was 49~72%, 51~83%, and 0~36% for agriculture lime, steel slag, and dolomite respectively. In case of Pb, 43~64, 37~73%, and 51~73% of stabilization efficiency was observed for agriculture lime, steel slag, and dolomite respectively. However, minimal effect of heavy metal stabilization was observed for zeolite and compost. Based on result of this study, amendments that can increase the soil pH were the most efficient to stabilize heavy metal residuals and can be adapted for remediation purpose in agricultural field.

Effects of Scutellaria scordifolia Fisch. ex Schrank Extracts on Biofilm Formation and the Activities of Klebsiella pneumoniae (Klebsiella pneumoniae균의 바이오 필름 형성과 활성에 대한 병두황진 추출물의 효과)

  • Yook, Keun-Dol;Ha, Nayoung
    • Korean Journal of Clinical Laboratory Science
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    • v.50 no.4
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    • pp.438-443
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    • 2018
  • The emergence of biofilms have generated urgent alarm in clinical and medicine manufacturing fields engaged in the search for novel antimicrobials from ethno-medicinal plants. The National Institutes of Health (NIH) has estimated that 70% of all microbial infections in the world are associated with biofilms. In addition, the emergence of strains resistant to conventional antibiotics has become a serious threat to global public health. Therefore, finding alternative medicines is a major issue in the field of integrative medicine. In this study, four different herb extracts were screened for biofilm formation and the activities of Klebsiella pneumoniae. Of them, Scutellaria scordifolia Fisch. ex Schrank extracts had inhibitory effects on bacterial growth and biofilm formation. The Scutellaia scordifolia Fisch. ex Schrank extracts did not cause any cytotoxicity to L929 cells. The growth of K. pneumoniae was inhibited compared to other comparators in the experimental group containing Scutellaia scordifolia Fisch. ex Schrank. In a group of experiments with plant extracts, a maximum of 60 times the level of living bacteria was confirmed compared to the controls without the addition of the Scutellaia scordifolia Fisch. ex Schrank extracts. In a group of experiments with a significantly lower level of fluorescence extraction, differential interference contrast imaging showed that the number of K. pneumonae was reduced. These results suggest that extracts of this plant be applied as antimicrobial agents against K. pneumoniae, particularly in biofilm forms.

Analysis by Defensive Process Prerequisite and Offensive Cause of Action on the Merits of Lawsuit Cases in Urban and Housing Redevelopment - Based on Affirm-Rate and Staircase Matrix Tables - (도시정비사건 소송의 본안전항변사유와 본안쟁점사항에 관한 분석 - 인용률 및 행렬표식 분석기법을 활용한 -)

  • Kim, Yohan;Jung, Boseon;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.5
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    • pp.104-114
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    • 2019
  • This study explored to analyze the winning determinants of the lawsuit cases on the urban and housing redevelopment project based on jurimetric methods. Based on affirm-rate and staircase matrix tables, 441 lawsuit judgments are analyzed. Research findings in affirm-rate analysis indicate that past legal relation, no own defect of accreditation, no ownership or association member status, lapse of period of litigation, and no legal interest are identified as higher rate in order for the reason for plea on the merit. And so are defect on calculation of consent rate, defect in relation with written consent, approval before zoning designation, defect in relation with general meeting, and defect on zoning designation for the issue on the merit. It is noteworthy from the staircase matrix table analysis that the criteria for affecting the lawsuit outcome is determined based on key forecasting variables such as past legal relation and no ownership or association member status. This study intends to provide the implication that the unnecessary disputes can be reduced in the urban and housing redevelopment project by the implementation of jurimetric quantitative analysis methodology from the perspective of empirical law.

Seismic Performance Evaluation of Multi-Story Piping Systems using Triple Friction Pendulum Bearing (지진격리장치를 적용한 복층구조파이핑 시스템의 내진성능평가)

  • Ryu, Yonghee;Ju, Buseog;Son, Hoyoung
    • Journal of the Society of Disaster Information
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    • v.14 no.4
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    • pp.450-457
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    • 2018
  • Purpose: The evaluation of seismic performance of critical structures has been emerging a key issue in Korea, since a magnitude 5.8 earthquake, the worst in Koran history, struck Gyeongju, southern area in Korea on september 12th, 2016. In particular, the catastrophic failure of nonstructural components such as sprinkler piping systems can cause significant economic loss or loss of life during and after an earthquake. The nonstructural components can be more fragile than structural components in seismic behavior. Method: This study presents the seismic performance evaluation of fire protection piping system, using coupled building-piping system installed with Triple Friction Pendulum Bearings (TPBs). Kobe (Japan), Kocaeli (Turkey), and GyeongJu (Korea) were selected to consider the uncertainty of ground motions in this study. Result: In the simulation results, it was observed that the reduction of maximum displacements of the piping system with the TPBs' system was significant: Kobe, Kocaeli, and Gyeongju cases were 49%, 14.4% and 21.5%, respectively. Conclusion: Therefore, using seismically isolated system in a building-piping system can be more effective to reduce the seismic risk than a normally installed building-piping systems without TPBs in strong earthquakes.

The Narrative of Catastrophe and the Ethics of Infection in the NETFLIX Drama, The Sweet Home (넷플릭스 드라마 <스위트홈>에 나타난 파국의 서사와 감염의 윤리)

  • Eum, Yeong-Cheol
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.138-148
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    • 2021
  • In this paper, the basic narrative of The Sweet Home is the story that the residents of the apartment fight and survive the monsters in the isolated circumstances from the outside. This paper analysed the narrative and revealed the characteristics of the NETFLIX drama, The Sweet Home, and dealt with the ethics of contagion, core issue of the drama. Firstly, in the drama Sweet Home, the boundary between the men and the monsters collapses from the contagion. The drama shows the aspects of the apocalyptical world through the optical images, and reveals the main contagion cause is the desire and fury of the human to dominate the others. In the drama, we can see the duality that the characters sometimes stand in solidarity with, and often abuse the others. This story reflects the times after 2000s that the boundary between the man and the monster eclipses. Secondly, the drama shows that the ethics of the others popping up after the contagion is violent and thus can go to the totalitarianism. When the residents are shot by the troopers of the nation, the governmental authority shows its brutality. In this situation, the residents recognize their past behaviors and embrace the others. However, in the point that the characters' selfless behaviors could cover up the complaints and the fury of young generations after 2000s, The Sweet Home is a problematic drama.

, Narrative of Jealousy and Unjealousy (<화문록>, 투기(妬忌) 불투기(不妬忌)의 서사)

  • Kang, Moon Jong
    • (The)Study of the Eastern Classic
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    • no.66
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    • pp.163-191
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    • 2017
  • In the Book 1 starting with the narrative, metaphor, prediction, implication and paradox shows the relationship and its significance of Lee Hye-ran and Ho Hong-mae. Especially, these techniques show the key and topic of this work of 'jealousy' and its conflicting 'unjealousy' being materialized and its background are being provided, and they play narrative roles of showing in advance the numerous incidents that occur within the relationship between the main characters. Especially, jealousy and unjealousy are shown through the two main female characters: the unjealousy is connected to with Lee Hye-ran to show the extreme womanhood to lead the narrative. Meanwhile, the jealousy that occurs from the affection and obsession towards one person, it disables Ho Hong-mae from having rational judgment, and maleficence from the jealousy cannot be stopped. Eventually, in the process of finishing the narrative, the jealousy is regarded as the issue of the family, and the cause of the jealousy is emphasized the man not being faithful to the family. Therefore, the solutions to the issues occurred from the jealousy are shown explicitly that it is in the proper management of the family by the man. Therefore, the narrative of is progressed while jealousy and unjealousy conflict, and in the process of repenting the character that shows the perfect womanhood realized in the fiction world and the most radical jealousy through such womanhood, this novel can be regarded as showing the ethical lesson.