• International Journal of Human Ecology
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• 제6권2호
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• pp.25-35
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• 2005

The purpose of this study was to examine the effects of family-school relations on children's school adjustment with divorced mothers. Subcategories of the family-school relations were family participation in decision making, family help for schools, learning activities at home, school help for families, and school-home communication adopted from Epstein's parent involvement theory. Sub categories of children's school adjustment were delinquent behavior and academic achievement. The sample of this study included 3,367 children from first to fifth grade who lived either in a two-parent or one-parent home. Among them, 411 children with divorced mothers were analyzed. Independent t-test, Pearson's correlations, stepwise regression analysis were all conducted. Findings suggested that children with divorced mothers showed higher delinquency and lower academic achievement than children in intact families. Sub categories of family involvement and school involvement were correlated in divorced families. Children's delinquency was predicted by three of the family-school relation factors, which were school-home communication, family help for schools, and school help for families. Children's academic achievement was predicted by ail factors.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.466-479
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• 2012

템플스테이는 한국의 역사와 문화를 체험할 수 있는 종교관광이며 문화관광으로 급격한 양적 성장을 하여 왔으나, 이제는 질적 성장의 필요성이 절실하며 본 연구는 이러한 목적을 달성하고자 진행되었다. 관광측면에서의 기존 템플스테이 연구들은 템플스테이 참여자의 만족과 행동의도에 대한 영향 연구이거나 국내 외 참가자들의 차이분석이 주를 이루어 왔다. 이와 달리 본 연구는 참가자들의 종교적 관여 정도 및 만족도와 행동의도인 구전 및 재방문과의 영향관계를 확인하고자 하였다. 이 영향관계의 규명을 위해 3개의 가설을 설정하여 실증분석을 실시하였고, 실증분석 결과 설정된 3개의 가설이 모두 부분적으로 채택이 되었다.

• 복식
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• 제49권
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• pp.113-124
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• 1999

The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.

• 복식
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• 제63권1호
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• pp.120-134
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• 2013

This study was intended to investigate the designs that are displayed on fashion windows, specifically the originality of its designs, from here on noted as "design originality", and the effects it has on the attitudes of consumers toward fashion brands and their purchasing intentions depending on their level of clothing involvement. For the purpose of this study, 10 pictures of creative fashion window display designs from Fifth Avenue in New York were selected and they were shown to 200 college students in Busan in order to collect data for the analysis. The results are as follows: 1) Factor analysis identified four factors that impacted how consumers judged design originality, uniqueness, humor, favorable impression and advanced design. 2) The four factors of design originality in fashion window display significantly affected consumer's evaluation on usefulness of information provided by the window display, attitudes toward fashion brands and purchase intention. 3) The respondents were separated into two groups depending on their level of clothing involvement. Consumers with high level of clothing involvement showed that they were influenced more by the design originality when making purchase decisions. Especially, the uniqueness factor and advanced design factor had more effect on brand attitudes and purchase intention in high level of clothing involvement group. The results revealed that creative fashion window display design are important marketing strategic tools that affect attitudes of consumers toward brands and their purchasing intentions.

• Asia pacific journal of information systems
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• 제15권2호
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• pp.23-49
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• 2005

Recently, owing to the rapid growth of the Internet and information technology, the growth of the Internet shopping mall has been truly phenomenal. In the Internet shopping mall, as the customers can't touch a product directly, trust is important factor in purchasing intention. Many researchers proposed direct relationship between the customer trust and the purchasing intention. We supposed that there would be some factors that could be the consequences of trust in on-line purchasing decision, and the factors could be also the determinants of purchasing intention and decision for the Internet shopping mall customers. We found out that there were indirect relationship between them through the customer's attitude, involvement, and royalty to the site rather then directly related. Particularly, the correlation between the site attitude and the purchasing intention was high, but the direct effect was not significant. The site attitude was indirectly related to the purchasing intention through the customer involvement and loyalty. This means that the customer relationship involvement and loyalty enhancement strategies are more important for the success of Internet shopping mall.

• 대한가정학회지
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• 제37권12호
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• pp.79-89
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• 1999

The purpose of this study was to develop the generative fathering scale to measure fathers' active involvement of parenting. Subjects were 188 fathers of early childhood from Jeonju. To begin with, the concept of generative fathering was discussed in the theoretical review, and then the measurement was comprised of two dimensions(the parental involvement of fathers and paternal responsibility) The parental involvement of fathers : thirty of 37 items were selected through the item analysis, and that 30 items were analyzed by factor analysis. The result of factor analysis indicated that the parental involvement of fathers comprised of three factors(developmental support, caregiving and monitoring, shared activities). paternal responsibility : this was analyzed through the same process above, two factors(responsibility as a resource provider and responsibility as a child-rearing)were extracted by factor analysis. The construct validity was supported and the internal consistency of this two sub-scale appeared to be at an acceptable level, and were considered to be useful way to measure generative fathering.

• 한국의류학회지
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• 제21권3호
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.

• 한국정보시스템학회지:정보시스템연구
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• 제33권2호
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• pp.47-80
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• 2024

Purpose With the rapid evolution of the OTT platform, this study addresses a notable gap in the existing literature by examining the impact of celebrity involvement in OTT contents on the intention to visit the country. We explore the intricate mechanisms through which the audience's sense of telepresence, facilitated by OTT technology, and parasocial relationships with celebirities contribute to the formation of the national image and, consequently, influence the intention to visit the country. Design/methodology/approach This study applied Partial Least Square Structural Equation Modeling (PLS-SEM) using survey data from 222 participants. Findings Our findings reveal a positive effect of celebrity involvement on both telepresence and parasocial relationship. Additionally, we observe a positive relationship between telepresence and parasocial relationship. The study further highlights the impact of these factors on the cognitive and affective national images. The cognitive and affective national images, in turn, positively influence the overall national image, ultimately impacting the intention to visit the country. This research contributes to the understanding of the interplay between psychological factors related to viewer-celebrity relationships and the technical characteristics of OTT contents in shaping national images and travel intentions.

• 한국산학기술학회논문지
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• 제14권10호
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• pp.4953-4961
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• 2013

본 연구의 목적은 결혼 여부 따라 직장여성의 직장-가정 갈등, 직무만족도, 직무스트레스, 심리적 건강 및 직무몰입 정도의 차이를 파악하고, 직무몰입에 영향을 미치는 요인을 파악하기 위함이다. 서울과 충청도 소재의 공공기관에 근무하는 사무직 여성 171명을 대상으로, 2011년 5월 20일부터 8월 15일까지 자가 보고식 설문조사로 시행되었다. 연구결과, 직무몰입에 유의한 차이를 보였던, 연령, 교육수준, 가족월수입, 근무경력, 이직횟수 등 일반적 특성을 통제한 상태에서, 기혼 직장여성의 경우, 직장-가정 갈등과 직무만족도가 직무몰입에 영향을 주는 요인으로 파악되었다. 미혼 직장여성의 경우, 직장-가정 갈등과 직무스트레스가 직무몰입에 영향을 주는 요인으로 파악되었다. 그러므로 직장 여성의 직무몰입을 높이기 위한 방법으로 결혼여부에 따른 이러한 차이를 반영하여 직장-가정 갈등 완화에 도움이 되는 직장 환경을 조성하고, 직무만족도를 높일 수 있는 제도적 장치를 마련하는 전략이 도움이 될 것이다.

• 복식
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• 제42권
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• pp.231-242
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• 1999

The purpose of this study was to classified the dimension of clothing involvement and the clothing loyalty of 256 male and 271 female college students in Taegu area. data was analyzed by frequency percentage mean factor analysis reliability test validity test correlation and ANOVA by using SPSS/pc. The results of this study were as follows; 1. the dimension of clothing involvement was classified into four factors such as clothing interest dimension clothing symbolism dimension clothing economics dimension and clothing individuality dimension. 2. In the relationship between brand loyalty and four factors of clothing involvement there was positive appearance involvement there was positive appearance in clothing interest clothing symbolism and clothing individuality with brand loyalty but negative appearance in clothing economics. The correlation between clothing interest dimension and clothing symbolism dimension clothing interest dimension and clothing individuality dimension clothing symbolism dimension and clothing economics dimension clothing symbolism dimension and clothing individuality dimension was positive. And there was no relation between clothing economics dimension and clothing individuality dimension clothing economics dimension and clothing interest dimension. 3. According to individual character females than males the group aged 18 to 20 and 24 to 27 than the group aged 21 to 23 showed more active tendency to the clothing involvement dimension and also highertendency to brand loyalty. The students with a major in humanities science than the students with a major in natural science and more expending consumers on clothes showed more active tendency to the clothing symbolism dimension and higher tendency to brand loyalty. 4. On the whole the attitude of consumers on clothes was very high in the clothing interest dimension common in the clothing individuality dimension and very low in the clothing economics dimension.