• Asia Marketing Journal
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• v.22 no.1
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• pp.61-79
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• 2020

This research examines how processing type and alignability moderate the effect of product type on satisfaction (i.e., happiness). It is well known that there are two types of processing-deliberative and intuitive processing. Based on the previous literature that the intuitive processing is compatible with experiential purchases and the deliberative processing is fit with material purchase, the current research demonstrates that processing type moderates the effect of product type on happiness. Moreover, we hypothesize that alignability moderates the effect of product type on anticipated satisfaction. As expected, participants in the intuitive processing condition reported greater happiness from their experiential purchases than material purchases. However, in the deliberative processing condition, there was no significant difference between happiness levels from material and experiential purchases. Furthermore, when the attributes of choice options were presented in a non-alignable manner, participants reported greater anticipated satisfaction from experiential purchases than from material purchases. However, this difference disappeared when attributes were presented in an alignable manner. Finally, we propose 'choice process' satisfaction as a potential mediator of the moderating effect of processing type on the relationship between product type and (anticipated) satisfaction.

• Journal of Engineering Education Research
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• v.19 no.6
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• pp.20-31
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• 2016

The purpose of this study was to explore factors predicting career exploration behavior of engineering students. Career decision making types(rational type, intuitive type, and dependent type) and career decision making self-efficacy were included as predictors for this study. 249 engineering students in Gyeonggi-do of South Korea participated in this study and 231 data analyzed as final samples through multiple regression and mediation analysis. Results showed as follows: first, rational and intuitive decision making significantly predicted career exploration behavior. Also, career decision making self-efficacy completely mediated between these career decision making types(rational and intuitive) and career exploration behavior. The implication of the findings on practice for career education are discussed in the paper.

• Journal of Engineering Education Research
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• v.17 no.6
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• pp.20-29
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• 2014

The purpose of this study is to analyze the traits on the cognitive and affective learning style of university students. CALSIU(The Cognitive & Affective Learning Style Inventory for University School Students) by Kim, E. J. was modified for applying to university students and performed with 399 university students from three universities in Daejeon and Chungnam. Statistical analysis done in this study were ANOVA and Scheffe's test. Findings of the study are as follows : First, the students with high academic achievements have intuitive perception type, whole processing type, and deep storage & recall type. Secondly, the students with low academic achievement have strong non-academic learning type. Third, interaction attitude of affective learning styles is the important element to determine their academic achievement. The students with independent type get high academic achievements. Therefore, instructor should consider the learning styles of students, and it should be used to improve their teaching & learning strategy for better academic achievements of university students.

• Journal of the Ergonomics Society of Korea
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• v.31 no.5
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• pp.629-636
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• 2012

Objective: The purpose of this study is to compare the characteristics of single and double finger gestures related on the web browser and to extract the appropriate finger gestures. Background: As electronic equipment emphasizes miniaturization for improving portability various interfaces are being developed as input devices. Electronic devices are made smaller, the gesture recognition technology using the touch-based interface is favored for easy editing. In addition, user focus primarily on the simplicity of intuitive interfaces which propels further research of gesture based interfaces. In particular, the fingers in these intuitive interfaces are simple and fast which are users friendly. Recently, the single and double finger gestures are becoming more popular so more applications for these gestures are being developed. However, systems and software that employ such finger gesture lack consistency in addition to having unclear standard and guideline development. Method: In order to learn the application of these gestures, we performed the sketch map method which happens to be a method for memory elicitation. In addition, we used the MIMA(Meaning in Mediated Action) method to evaluate gesture interface. Results: This study created appropriate gestures for intuitive judgment. We conducted a usability test which consisted of single and double finger gestures. The results showed that double finger gestures had less performance time faster than single finger gestures. Single finger gestures are a wide satisfaction difference between similar type and difference type. That is, single finger gestures can judge intuitively in a similar type but it is difficult to associate functions in difference type. Conclusion: This study was found that double finger gesture was effective to associate functions for web navigations. Especially, this double finger gesture could be effective on associating complex forms such as curve shaped gestures. Application: This study aimed to facilitate the design products which utilized finger and hand gestures.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1709-1721
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• 2021

This study identified the impact of career identity and career decision-making type on career preparation behavior in nursing students. The participants were 198 nursing students enrolled in the 3rd and 4th grades located in J province, and data were collected from June 14, 2021 to 27, 2021, using an online questionnaire. Data were analyzed with descriptive statistics, independent t-test, one-way ANOVA, Pearson's correlation, and hierarchical regression using SPSS/WIN 23.0 program. As a result, the mean score of career identity, rational type, intuitive type, dependent type, and career preparation behavior were 2.79(range 1~4), 3.78(range 1~5), 3.38(range 1~5), 3.01(range 1~5), and 3.51(range 1~5), respectively. Career preparation behavior was significantly correlated with career identity(r=.40, p<.001), rational type(r=.50, p<.001), intuitive type(r=.22, p=.002), and dependent type(r=-.20, p=.004). Factors influencing career preparation behavior were career identity(β=.23, p=.001), rational type(β=.31, p<.001), intuitive type(β=.27, p<.001), and dependent type(β=-.20, p=.002). These variables accounted for 24.6%p of the variance in career preparation behavior(F=11.93, p<.001). These research results suggest that it is necessary to establish a career identity and develop and apply a program that includes career guidance according to career decision-making type to improve the career preparation behavior of nursing students.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.45-54
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• 2009

Categorization in a vital means for dealing with the multitudes of entities in the world surrounding people. Among others, the perceptual and the evaluative similarities factors strongly affect categorization. The conventional SD-type procedure are insufficient in this regard, since it requires an individual subject to make isolated judgments about each stimulus to identify categorization in terms of a group tendency. It disregards the individual categorization in which the similarities are of great importance. Thus in this study the phased emotional evaluation method is suggested based on the intuitive categorization of stimuli and on the similarity judgement of representative/ non-representative case in each category. To verify the effectiveness of the suggested evaluation method the scanned jewelry images are selected as test stimuli for emotional evaluation experiment. As a result of the evaluation experiment, the conventional SD-type procedure is complemented by the emotional evaluation method in phases of the task of intuitive categorization, the selection of the representative images and the setup of the evaluation score of the representative images to internally supplied anchors of evaluating non-representative images.

• Journal of Fashion Business
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• v.27 no.5
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.4
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• pp.198-204
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• 2009

It is one of important and interesting topics in mathematics education to study the process of the logical thinking and the intuitive thinking in mathematical problem-solving abilities from the viewpoint of mathematical thinking. The main purpose of the present paper is to investigate on this problem with reference to secondary talented students (students aged 16~17 years). In particular, we focus on the relationship between the preference of mathematical thinking and their problem-solving abilities for logical-type problems by applying logistic regression analysis.

• Journal of the Korean Institute of Intelligent Systems
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• v.1 no.2
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• pp.4-45
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• 1991

Measures of two types of uncertainty that coexist in the Dempster-Shafer theory are overivewed. A measure of one type of uncertainty, which expresses nonspecificity of evidential claims, is well justified on both intuitive and mathermatical grounds. Proposed measures of the other types of uncertainty, which attempt to capture conflicts among evidential claims, are shown to have some deficiencies. To alleviate these deficiencies, a new measure is proposed. This measure, which is called a measure of discord, is not only satisfactory on intuitive grounds, but has alos desirable mathematical properties. A measure of total uncertainty, which is defined as the sum of nonspecificity and discord, is also discussed. The paper focuses on conceptual issues. Mathematical properties of the measure of idscord are only stated ; their proofs are given in a companion paper.

• Journal of Korean Institute of Industrial Engineers
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• v.16 no.1
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• pp.83-98
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• 1990

Previous studies have shown strong tendancy toward overconfidence in intuitive probability judgements. The purpose of the present study is to investigate the relations between this overconfidence phenomenon and the three major characteristics of information, namely, the pertinance, the redundancy and the quantity. An experiment was conducted where the subjects were asked to respond to 120 questions of the same type. In each question, the subjects' task was to predict, in the light of given information, which of the two given countries would have had higher GNP in 1979 and to give the probability that their choice would be correct. The results suggests that only the pertinance of information has significant influence on the degree of overconfidence.