• 복식
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• 제66권7호
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• pp.1-16
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• 2016

The purpose of this study was to examine the characteristics of conspicuous kids fashion and its intrinsic meaning as the popular trends of luxury product consumption expand into the area of kids' fashion. For methodologies, literature study was conducted along with empirical study. The literature study was based on various literatures and preceding studies, including books. The empirical materials used the internet photos, overseas kids fashion magazines, and free newspapers available on the basis of membership targeting the upper class. Conspicuous kids fashion refers to imported luxury kids brands, which signify higher status of the wearer due to the high prices and high quality. These brands were thrust into limelight amid the Wanna-Be Phenomenon, which resulted from the emergence of kids' fashion icons. Imported luxury brands launched the products in the form of brand line extensions. It promoted exhibition of vicarious consumption to show off the wealth and social prestige of parents. It came into prominence due to emotional consumption among kitty moms. Moreover, this study examined the intrinsic meaning of conspicuous kids fashion. The results showed components of conspicuous kids fashion, which was classified into the emphasis on outward appearance, consumption for vicarious satisfaction, inheritance of cultural capital, and network configuration.

• Korean Journal of Mathematics
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• 제7권1호
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• pp.103-110
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• 1999

For a group action ${\alpha}$ on a Kac algebra $\mathbb{K}$ with the crossed product Kac algebra $\mathbb{K}{\rtimes}_{\alpha}G$, we will show that ${\pi}_{\alpha}(\mathbb{K})$ is a sub-Kac algebra of $\mathbb{K}{\rtimes}_{\alpha}G$. We will also investigate the intrinsic group $G(\mathbb{K})$ of $\mathbb{K}$ and get a group action ${\beta}$ on a symmetric Kac algebra $\mathbb{K}_s(G(\mathbb{K})$ with the crossed product sub-Kac algebra $\mathbb{K}_s(G(\mathbb{K}){\rtimes}_{\beta}G$ of $\mathbb{K}{\rtimes}_{\alpha}G$.

• 한국의류학회지
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• 제38권4호
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• pp.495-505
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• 2014

This study investigated the type of fashion brand concepts and derived the components of fashion brand concepts. A total of 125 brand concept texts of women's wear brands were collected from "2012/2013 Korea Fashion Brand Annual" (S. M. Kim, 2012). A qualitative research method was employed. To investigate the types of fashion brand concepts, the texts were classified into three types such as functional, symbolic, and experiential concepts, and four complex types such as functional/symbolic, functional/experiential, symbolic/experiential, and functional/symbolic/experiential concepts. Open coding and axial coding provided the components of fashion brand concepts. The results were as follows. First, an investigation of the types of fashion brand concepts indicated differences in the types of fashion brand concepts and the types of general product brand concepts. One content of a fashion brand concept could be interpreted as more than two concept types; consequently, many fashion brand concepts did not fit the notion of the types of general product brand concept. Most fashion brand concepts simultaneously encompassed more than two types of brand concepts at once. Second, the components of fashion brand concepts consisted of 55 subjects, 7 sub-categories (physical/intrinsic product characteristics, symbolic/conceptual product characteristics, target demographics, target consumer behavior, brand capability, brand values, and brand management/marketing) and 3 categories (product, target consumer, and brand).

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.939-945
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• 2020

This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

• Journal of Information Technology Applications and Management
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• 제24권3호
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• pp.73-92
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• 2017

Usability is one of the most important concepts regarding software quality. It can be interpreted as the goodness associated with using the software product. This paper distinguishes the goodness of an individual using experience and the goodness of a product for using. This paper proposes a software quality view model which classifies software quality views into two broad categories of end view and means view. End view includes long-term view and short-term view which is classified further into performer's view on software activity and third party's view on software activity. Means view includes intrinsic view and contingency view. The analysis of ISO 25000 Series SQuaRE demonstrates the necessity to decompose product quality model and quality in use model into five models corresponding to the software quality views respectively. The analysis on playability shows that the universal definition of usability may be an illusion. The results provide the theoretical basis to build a comprehensive and consistent body of knowledge regarding software quality, which is consisted with the set of quality models and the theories explaining the relationships among the elements of the models.

• 한국의류산업학회지
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• 제10권2호
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• pp.191-197
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• 2008

Despite increasing consumption of luxury brands, research about consumption of luxury brands is limited.The purpose of this article is to gain a deeper understanding of important role of intrinsic consumption motivations in consumption of luxury brands. This article investigated the relationships among consumption motivations, conspicuous consumption belief, Product quality belief, and attitude toward consumption of luxury brands using structural equation modeling. The results reveal that, other-oriented consumers were likely to have strong conspicuous consumption belief,whereas consumers with strong self-oriented value tended to place more importance on product quality attribute of luxury brands. Moreover, Consumers who take into account extended-self tended to have strong conspicuous consumption belief while consumer who put more importance on experientialism were more likely to have greater importance on product quality atthbute. And both conspicuous consumption belief and product quality belief influenced positive attitude formation toward luxury brands.

• 한국의상디자인학회지
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• 제18권2호
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• 한국정보과학회논문지:소프트웨어및응용
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• 제33권5호
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• pp.449-459
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• 2006

프로덕트라인 공학(Product Line Engineering, PLE)은 여러 어플리케이션들이 공유할 수 있는 핵심자산을 사용하는 대표적인 재사용 방법이다. 프로덕트라인 아키텍처(Product Line Architecture, PLA)는 핵심자산의 주요 구성 요소 중 하나이다. PLA는 일반적인 소프트웨어 아키텍처와는 달리 한 프로덕트라인에 속한 여러 멤버의 공통성과 가변성을 포함하므로, 기존 아키텍처와는 다른 방법으로 평가되어야 한다. 그러나, 기존 연구는 PLA와 기존 아키텍처와의 차이를 충분히 다루고 있지 못하여 PLA 평가는 PLE에서 어려운 작업 중의 하나로 인식된다. 본 논문에서는 PLA 설계 시에 중요하게 다루어져야 하는 두 가지 이슈를 제안한 후 식별한 두 가지 이슈를 중점으로 PLA를 평가하기 위한 메트릭을 제안한다. 식별된 두 가지 이슈와 제안된 PLA 평가 메트릭으로 PLA를 효율적으로 설계할 수 있으며, 제안된 메트릭으로 아키텍처 설계자의 경험에 의해 수행되는 PLA 평가를 좀 더 체계적으로 수행할 수 있다.

• 한국의류학회지
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• 제35권5호
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• pp.561-574
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• 2011

This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson's attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.

• Asian Pacific Journal of Cancer Prevention
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• 제14권1호
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• pp.237-242
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• 2013

Cervical cancer is the second most common cause of cancer in women and has a high mortality rate. Cisplatin, an antitumor agent, is generally used for its treatment. However, the administration of cisplatin is associated with side effects and intrinsic resistance. Morinda citrifolia (Noni), a natural plant product, has been shown to have anti-cancer properties. In this study, we used Noni, cisplatin, and the two in combination to study their cytotoxic and apoptosis-inducing effects in cervical cancer HeLa and SiHa cell lines. We demonstrate here, that Noni/Cisplatin by themselves and their combination were able to induce apoptosis in both these cell lines. Cisplatin showed slightly higher cell killing as compared to Noni and their combination showed additive effects. The observed apoptosis appeared to be mediated particularly through the up-regulation of p53 and pro-apoptotic Bax proteins, as well as down-regulation of the anti-apoptotic Bcl-2, Bcl-$X_L$ proteins and survivin. Augmentation in the activity of caspase-9 and -3 was also observed, suggesting the involvement of the intrinsic mitochondrial pathway of apoptosis for both Noni and Cisplatin in HeLa and SiHa cell lines.