• 광고학연구
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• 제25권5호
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• pp.7-42
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• 2014

본 연구는 정보원의 사회적 거리감(social distance)에 따른 기업 페이스북 페이지에서의 광고 효과, 즉 메시지 태도와 온라인 구전의도(e-WOM)를 알아보았다. 또한, 사회적 거리감의 주 효과에 영향을 미치는 메시지의 노골적 설득 의도, 규범적 대인민감성(normative interpersonal influences), 정보적 대인민감성(informative interpersonal influences)의 조절 효과를 검증하고자 했다. 이를 위해 2(사회적 거리감 원/근)${\times}2$(메시지의 노골적 설득 의도 고/저)${\times}2$(규범적 대인민감성 고/저)${\times}2$(정보적 대인민감성 고/저)의 요인 설계를 하였다. 연구 결과, 사회적 거리감이 가까운 경우가 먼 경우보다 메시지 태도와 온라인 구전의도에 긍정적인 영향을 끼쳤다. 또한, 메시지의 노골적 설득 의도가 낮을 때는 사회적 거리감에 따라 메시지 태도, 온라인 구전의도 각각에 대한 차이가 크게 나타난 반면, 메시지의 노골적 설득 의도가 높을 때는 사회적 거리감에 따른 광고 효과에 큰 차이가 나타나지 않았다. 그리고 규범적 대인민감성과 사회적 거리감 각각은 광고 효과에 유의미한 영향력을 미쳤지만, 두 변인의 상호작용효과는 유의미하지 않아, 규범적 대인민감성의 조절 효과는 나타나지 않았다. 마지막으로, 정보적 대인민감성이 높을 때는 사회적 거리감에 따라 메시지 태도와 온라인 구전의도 각각에 대한 차이가 크게 나는 반면, 정보적 대인민감성이 낮을 때는 사회적 거리감에 따른 광고 효과에 유의미한 차이가 나타나지 않았다. 본 연구는 기업 페이스북 페이지의 광고 효과에 관한 다양한 변인들에 대해 탐색적으로 연구함으로써 다양한 관련 후속 연구를 위한 기반을 마련했을 뿐만 아니라 실무적 차원에서도 기업 페이스북 페이지와 관련한 보다 적극적이고 효율적인 마케팅 커뮤니케이션을 위한 기초 정보로서 다양한 전략적 시사점을 제공하고 있다.

• 패션비즈니스
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• 제22권3호
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.492-503
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• 2018

본 연구는 초등학생들의 대인관계 스트레스와 도움추구태도가 행복에 미치는 영향을 분석하기 위해 수행하였다. 연구대상은 초등학생 고학년 171명이었다. 자료 분석은 분산분석과 상관관계 분석 및 위계적 회귀분석을 사용하였다. 연구 결과, 첫째, 초등학생의 대인관계 스트레스와 행복은 유의한 부적 상관관계가 있었다. 초등학생의 도움추구태도는 행복과 유의한 정적 상관관계가 있었다. 둘째, 스트레스 하위요인 중 부모와 교우관계 스트레스가 행복에 유의한 부적 영향을 미쳤다. 셋째, 도움추구태도의 하위요인 중 부모와 교사에 대한 도움추구태도가 행복에 유의한 정적 영향을 미쳤다. 넷째, 부모관계 스트레스와 행복 간의 관계에서 부모 및 교사에 대한 도움추구태도는 유의한 매개효과가 있었다. 교사관계 스트레스와 행복 간의 관계에서 교사에 대한 도움추구태도는 유의한 매개효과가 있었다. 교우관계 스트레스와 행복 간의 관계에서 도움추구태도는 유의한 매개효과가 없었다. 이러한 연구결과를 바탕으로 스트레스와 초등학생의 행복 간의 관계에서 도움추구태도의 중요성을 논의하였다.

• 한국융합학회논문지
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• 제11권10호
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• pp.257-266
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• 2020

본 연구는 대인간의 태도유사성과 비유사성이 대인매력에 미치는 효과가 서로간의 집단소속(내집단/외집단)에 의해 어떠한 영향을 받는지 살펴보기 위한 목적으로 수행되었다. 2(태도유사성: 유사/비유사) × 2(집단소속: 내집단/외집단) 피험자간 실험설계를 통해 대인매력에 대한 영향을 검증했다. 연구결과, 태도유사성의 주효과가 유의하여 태도가 비유사한 사람보다 태도가 유사한 사람에 대한 대인매력이 유의하게 높았다. 또한, 두 독립변인 간의 상호작용이 유의하였는데, 참가자들은 상대방의 태도가 나와 유사할 때 그 사람이 외집단 구성원일 때보다 내집단 구성원일 때 더 큰 매력을 느꼈고, 상대방의 태도가 나와 비유사할 때는 그 사람이 외집단 구성원일 때보다 내집단 구성원일 때 더 큰 반감을 느꼈다. 본 연구의 결과는 조직에서 팀을 구성할 때 구성원들 간의 태도유사성을 고려하는 것이 조직 생산성을 높일 수 있는 한 방법이 될 수 있다는 점을 제안함으로써 조직과 실무 현장에 기여할 수 있다. 향후에 본 연구를 팀 수행과 조직 생산성 향상 연구로 확장할 수 있는 방안을 논의하였다.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.437-448
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• 2009

The purpose of this study was to examine the effect of individual and interpersonal variables on early childhood teachers' efficacy of problem behavior guidance. Individual variables consisted of teachers' socio-demographic characteristics, experience of training course on problem behavior guidance and warm-hearted attitude. Interpersonal variables consisted of intimacy with colleagues, support from the principal of a kindergarten, parental partnerships. Subjects were 122 early childhood teachers in Busan. Major findings were as follows. There were significant differences in teachers' efficacy of problem behavior guidance with respect to teachers' age, teaching experience, position, marriage status, experience of training course on problem behavior guidance, warm-hearted attitude, intimacy with colleagues, and support from the principal of a kindergarten. In other words, a higher level of teachers' efficacy of problem behavior guidance was shown in the teachers who were older, highly experienced, or in higher positions. In addition, teachers who were married, had completed a training course on problem behavior guidance, had a higher warm-hearted attitude, had a intimacy with colleagues, or had a support from the principal of a kindergarten were found to have higher efficacy of problem behavior guidance. As results of examining relative effects of individual and interpersonal variables on efficacy of problem behavior guidance, the influential variables are teaching experience, warm-hearted attitude, support from the principal of a kindergarten, and position in that order.

• 한국조리학회지
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• 제24권3호
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• pp.133-143
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• 2018

The purposes of this study was to investigate how interpersonal relationship stress had the impact on job attitude and turnover intention. To perform this study, total 420 questionnaire were distributed to regular hotel employees from October 16th to November 26th in 2017. Unworkable data were excluded, and final 344 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. For the study structure, interpersonal relationship stress primarily concentrated on the boss/staff/colleague/customer stress. Job attitude was divided into organization commitment and job satisfaction. Transfer intention was a single factor. The results of this study were shown as follows: Hypothesis 1, boss/customer stress have a negative effect on organization commitment and boss/colleague/customer stress have a negative effect on job satisfaction. Hypothesis 2, boss/customer stress have a positive effect on transfer intention. Hypothesis 3, tissue commitment have a negative effect on transfer intention. This results of this study have shown that stress management of employee is a source of management result in hotel business. This study have given to the hotel's human resource management and internal marketing for the practical implication and academical use.

• 간호행정학회지
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• 제7권3호
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• pp.439-446
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• 2001

The purpose of this study was to identify the relationship of nursing service satisfaction and nurse's nursing activity styles in a hospital settings. The subjects of this study were 150 admitted patients in a hospital. The data was collected with Nursing Service Satisfaction Scale developed by Tomas(1996) and modified Nurse's Nursing activity styles Scale developed by Coeling(1993). The results were as follows: 1. The mean score for the level of nursing service satisfaction was 65.00(SD=14.10). The mean score for subcategories of nurse's nursing activity styles were as follow; work difficulties management 9.47(SD=2.02), effective work attitude 23.53(SD=3.14), interpersonal relationship 48.82(SD=6.18), keep regulation 23.24(SD=3.62), professional values 48.28(SD=5.27), and professional development 24.41(SD=3.07). 2. The correlations of nursing service satisfaction and subcategories of nurse's nursing activity styles were revealed a positive significant correlation; work difficulties management(r=0.17, p=0.03), effective work attitude(r=0.44, p=0.00), interpersonal relationship(r=0.51, p=0.00), keep regulation(r=0.44, p=0.00), professional values(r=0.31, p=0.00), professional development(r=0.30, p=0.00). 3. Stepwise multiple regression analysis revealed that the most powerful predictor of nursing service satisfaction was effective interpersonal relationship. A combination of effective work attitude, work difficulties management account for 38% of the variance in nursing service satisfaction of the patient in a hospital. In conclusion, this study revealed that the effective work attitude, interpersonal relationship, and work difficulties management in nursing activity were important factors to improve the level of nursing service satisfaction.

• 패션비즈니스
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• 제21권6호
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.

• 대한가정학회지
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• 제44권9호
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• pp.77-87
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• 2006

This study focused on a premarital counseling program and examined its effectiveness. The program consisted of eight sessions and was conducted with twelve premarital couples: six in the experimental group and six in the control group. The results were as followings. First, the premarital counselling program influenced the relationships of the premarital couples such as communication, sexual attitude, conflict solution, financial management, openness, interpersonal trust, and intimacy. Second, the male group significantly improved more than the female group in the areas of communication, conflict solution, and sexual attitude. The effects of the program continued to be effective after three months.

• 한국직업건강간호학회지
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• 제4권호
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• pp.39-47
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• 1995

In order to investigate the effects of family nursing intervention on workers' working attitude, the questionnaire survey was carried out on 31 workers who had experienced family nursing intervention and 31 workers who did not have experienced family nursing intervention. The structured questionnaire was constituted of 3 parts of the workers' working attitude, job satisfaction, interpersonal relationship and creativeness. The results were as follows ; 1. Mean score of working attitude for post-intervention was significantly higher in the intervention group(3.48) than in the control group(3.03). However, there was no significant difference that for pre-intervention between two groups. 2. Mean scores of the job satisfaction, interpersonal relationship and creativeness were significantly higher in the intervention group(4.12, 3.58, 4.06) than in control group(3.49, 3.09, 3.34) 3. The major contributing factor to the effect of family nursing intervention was sex(18.2%) and followed by nursing intervention(13.2%) in general. The major contributing factors were sex and working evaluation records in post-intervention in job satisfaction(15.1%), and nursing intervention and sex in creativeness (39.2%).