• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.31-44
• /
• 2020

The purpose of this study is to investigate the relationship among SNS users' interpersonal trust, brand image and purchase intention. A total of 335 questionnaires were collected during 6 days by Embrain online research company. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The results of verifying the relationship among variables are as follows. First, SNS users' interpersonal trust in influencers had positively influenced by brand image. Second, brand image sold by influencers had positively influenced by purchase intention. Third, SNS users' interpersonal trust in influencers had a significant effect on purchase intention.

• Information Systems Review
• /
• v.16 no.2
• /
• pp.43-59
• /
• 2014

Social interaction becomes increasingly complicated, sophisticated and specialized. Popular methods of communication has expanded from face-to-face to the use of IT media, as the amount of needs for remote communication increases rapidly as well as the scope of the contents of communication. The purpose of this study is to empirically examine the relationship between the use of IT media and the level of interpersonal trust, and further examine the differences in interpersonal trust across the use of different IT media. A questionnaire survey was performed against 193 individuals in the age group between 20s and 40s, which is considered most active group of IT media. According to a series of regression analysis, the frequency of mediated information exchange is found to be correlated to the level of interpersonal trust. The effect of the amount of time spent with the media was not significant. We also found that the effects on interpersonal trust differed across the use of different types of communication media.

• Review of Korea Contents Association
• /
• v.14 no.3
• /
• pp.63-67
• /
• 2016

• Journal of Digital Convergence
• /
• v.14 no.11
• /
• pp.627-637
• /
• 2016

A Study on the Fear of Crime and Life Satisfaction: Focused on the mediating effect of interpersonal trust. The purpose of this study was to examine whether fear of crime accounts for life satisfaction, and the interpersonal trust mediating between fear of crime and life satisfaction. The subject of this study was a group of 557 adults above 20 years old in Seoul and Gyeonggi province. The survey was done from July 1st 2015 to August 31 2014. The results are summarized as follows: First, subjects who were women and had higher education showed higher life satisfaction. Second, fear of crime has statistically significant negative effects on life satisfaction. Third, fear of crime has statistically significant negative effects on interpersonal trust. Fourth, interpersonal trust has statistically significant positive effects on life satisfaction. Lastly, interpersonal trust acts as a mediator between fear of crime and life satisfaction. The implication of this study's results is for policy making and it is discussed to promote a higher level of interpersonal trust and increase the level of life satisfaction for residents.

• Korea Journal of Hospital Management
• /
• v.22 no.3
• /
• pp.88-104
• /
• 2017

The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

• Journal of Information Technology Applications and Management
• /
• v.20 no.4
• /
• pp.191-205
• /
• 2013

Recently, the topic of predicting interpersonal trust in online social networks is receiving considerable attention, because trust plays a critical role in controlling the spread of distorted information and vicious rumors, as well as reducing uncertainties and risk from unreliable users in social networks. Several trust prediction models have been developed on the basis of transitivity and composability properties of trust; however, it is hard to find empirical studies on whether and how transitivity and composability properties of trust are operated in real online social networks. This study aims to predict interpersonal trust between two unknown users in social networks and verify the proposition on whether and how transitivity and composability of trust are operated in social networks. For this purpose, we chose three social network sites called FilmTrust, Advogato, and Epinion, which contain explicit trust information by their users, and we empirically investigated the proposition. Experimental results showed that trust can be propagated farther and farther along the trust link; however, when path distance becomes distant, the accuracy of trust prediction lowers because noise is activated in the process of trust propagation. Also, the composability property of trust is operated as we expected in real social networks. However, contrary to our expectations, when the path is synthesized more during the trust prediction, the reliability of predicted trust did not tend to increase gradually.

• Journal of the Korea Convergence Society
• /
• v.11 no.9
• /
• pp.305-313
• /
• 2020

This study aims to examine the mediating effect of interpersonal trust on the effect of church conflict on church commitment. For this purpose, a survey was conducted on 218 christian adults. First, it was revealed that church conflict had a significant negative correlation with interpersonal trust. Second, church conflict had a significant negative correlation with church commitment. Third, the cognitive-based trust of church members showed a significant mediating effect on the effect of christian conflict on church commitment. Fourth, pastor's emotion-based trust had a significant mediating effect on the effect of christian conflict on church commitment. Based on these findings, we discussed the importance of trust based on pastor's sentiment and trust based on the recognition of fellow church members to manage church conflicts.

• Korean journal of communication and information
• /
• v.39
• /
• pp.102-139
• /
• 2007

This research studied how political online discussion participation and experiencing opinion disagreement during the discussion affect on civic attitudes(interpersonal trust and reciprocity) and civic participation through pretest-posttest control group experimental treatment. For results, first of all, online political discussion positively affects on civic attitude of participants, but it's effect was partial. Next, experiencing opinion disagreement can help to have rather improving civic attitude than reducing civic attitude. Finally, civic attitude consists of interpersonal trust and reciprocity acquired from online discussion also partially and positively affects on civic participation which is more affected by reciprocity than interpersonal trust. Regard to these effect of online discussion, civic attitude can be extended by participating political communication(discussion), and participating communicative associations lead to encourage civic attitude of them and function to reinforce social integration and social ties.

• Journal of the Korea Convergence Society
• /
• v.13 no.3
• /
• pp.317-326
• /
• 2022

This study examined the moderating effect which the interpersonal trust between christians has on the daily spiritual experiences and church commitments of christians. This study was conducted on 400 Christians - 193 men (48.3%) and 207 women (51.7%). The SPSS 25.0 program and PROCESS Procedure for SPSS version 3.5 (Model 1) were used for data analysis and for verifying the hypothesis. the results of the study showed: First, the daily spiritual experience of Christians had a significant positive effect on church commitment. Second, the interpersonal trust between christians had a significant positive effect on church commitment among Christians. Third, the interpersonal trust between christians had a significant positive effect on daily spiritual experiences and on church commitment. Hence, based on the above conclusions the role and importance of trustworthy relationships in the church as well as personal beliefs were discussed.

• Journal of Information Technology Services
• /
• v.17 no.3
• /
• pp.157-169
• /
• 2018

This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study's findings and limitations are discussed and potential avenues for future research are suggested.