• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.1
• /
• pp.71-82
• /
• 2001

In this study, Internet users were separated into 3 groups(clothing shoppers, clothing non-shoppers, non-shoppers). Shopping behavior of clothing shoppers(those who used the internet channel for clothing shopping) and the attitude to internet clothing shopping were examined. And characteristics of clothing shoppers were compared with characteristics of clothing non-shoppers(those who purchased goods except clothing on internet) and non-shoppers(those who purchased nothing on internet). The reason why clothing non-shoppers and non-shoppers didnt purchase clothing on internet was also investigated. Questionaire was used as method of gathering data. Mean, ANOVA, Duncan-test, t-test and $\chi$$^2$-test were used for data analysis. 1. Clothing shoppers considered carefully design, exchange & refund, quality and price and purchased generally T-shirt, underwear, jeans and sports wear. 2. Clothing shoppers thought clothing in internet shopping malls was not various in item, design, color, size and price. But they were satisfied with shopping convenience. 3. Clothing shoppers were more conscious of the shopping cost compared with clothing non-shoppers and non-shoppers Recreational shopping orientations and fashion leader orientations were low in both groups. Self-confidence in connection with clothing purchase were high in each groups, but that of clothing shoppers were relatively higher than clothing non-shoppers and non-shoppers. 4. The reason why clothing non-shoppers and non-shoppers didnt purchase clothing in internet shopping malls was that they wanted to buy after trying on clothing in a store, didnt believe the quality of clothing, didnt need to purchase clothing in internet shopping malls, and worried about exchange & refund.

• Korean Journal of Health Education and Promotion
• /
• v.21 no.3
• /
• pp.179-193
• /
• 2004

The potential contribution of the internet and mobile phone to smoking cessation seems huge, given that a majority of Koreans now use internet and have mobile phones. The Korean Ministry of Health and Welfare developed and has been offering an internet-based smoking cessation program from the January, 2002 and a mobile-based program from the April, 2004. Despite the anticipated effectiveness of internet and mobile-based smoking cessation programs, there is little empirical evidence regarding the efficacy of both types of programs. Therefore, this study intended to evaluate the effectiveness of an internet and a mobile-based smoking cessation program and to provide the basic database for the development of effective smoking cessation strategies for the health promotion for the whole nation. Cessation and satisfaction data were obtained from the 434 participants in both programs. The data were analysed for the comparison of quit-smoking rate and the degree of satisfaction between an internet smoking cessation program and a mobile smoking cessation program. The main results of this study were as follows: 1. For the internet program participants, there were statistically significant differences in cessation rate by gender(P<0.05) and age(P<0.01). In contrast, none of general characteristics provided statistically significant differences in cessation rate for the mobile program participants. 2. For the internet program participants, smoking related characteristics(average smoking amount and the reasons for smoking) didn't have an effect on smoking cessation. But, for mobile program participants, there was a statistically significant difference in cessation rate by the reasons for smoking(P<0.05). 3. The cessation rate was 31.9%(abstinence for the previous 30 days) for internet program participants and 17.8% for mobile program participants.

• The Journal of Information Technology
• /
• v.5 no.1
• /
• pp.39-50
• /
• 2002

In order for Internet Shopping Mall to be successful, it must have a theoretical framework that considers the characteristics of the Internet shopping mall users. But as of yet, there is virtually no such framework. The purpose of this study is to provide internet shopping mall in our country with the suggestive point in the marketing strategy for coping with our continuously changing environment on the basis of data gained through the following results of my research work. Hitting upon this situation, this research intends to classified by Cluster Analysis the I-VALS in Internet Shopping Mall. As a result, the purpose of this research is to supply useful data on establishing Department Internet Showing Mall. We used two methods. The first method was directly distributing questionnaires to cyberconsumers by use of one researcher who has been trained in people. The second method was sending E-mails, Fax, Mail designed to induce participation in questionnaires. Through these methods, we were able to obtain participation of people from across the country. Using 179 responses, we derived statistics by means of SPSS Win Version 10.0. The result of Empirical analysis is as follow : first, to pick out 9 factors from I-VALS of users of internet shopping mall. Second, as the result of there was a statistically significant difference between the I-VALS of internet shopping mall. As the result of the Cluster Analysis, I could see there classified 3 factors from I-VALS of users of internet shopping mall. We have know segmentation of internet shopping malls on the standard of user life, and partially significant difference with respect to using internet shopping mall information of I-VALS.

• Journal of the Korean Home Economics Association
• /
• v.43 no.7 s.209
• /
• pp.117-128
• /
• 2005

The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

• Journal of Korean Library and Information Science Society
• /
• v.43 no.3
• /
• pp.385-405
• /
• 2012

This study examined the frequency, format, and activity of Internet references of four major journals in Library and Information Science in Korea. Sampled articles of each journal were published during 2002-2009. The results show five implications. 1) Overall 15.5% of all references were Internet references. 2) The number of Internet references has continuously increased since 2002. 3) The type of Internet references were most commonly "web document(84.3%), followed by" PDF(14%). 4) Nearly 55% of Internet reference were ".or(org)" and ".ac(edu))". 5) The percentage of inactive Internet references increased from 34.4% at 3 years to 44.1% at 5 years and to 53.3% at 10 years after publication. Although this study may not be representative of the entire field, it shows that Internet references occurred frequently and were often inaccessible within years after publication.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.6
• /
• pp.2852-2861
• /
• 2013

The purpose of this study was to investigate the relationship between internet pornography seeking and sexual violence(rape) myth acceptance attitudes in college students. The participants included 381 college students by a convenience sample method and agreed to participate in the study. Data were collected from September, 2 to September 14, 2012 and analysed using SPSS/PC Win 12.0 program. The major finding were as follows; The scoe of internet pornography seeking was 19.57 and the scoe of sexual violence(rape) myth acceptance attitudes was 9.68. There were significant differences in the internet pornography seeking according to sex, major, internet use time, experience, time, frequency, place, companion, reason of internet pornography contact, and the most sexual stimualting material. There were significant differences in the sexual violence(rape) myth acceptance attitudes according to sex, age, major, companion of internet pornography contact, the most frequently contacting internet pornography, and the most sexually exciting internet pornography. There was significant positive relationship between internet pornography seeking and sexual violence(rape) myth acceptance attitude.

• Korean Journal of Community Nutrition
• /
• v.8 no.4
• /
• pp.595-602
• /
• 2003

This study was carried out to investigate the status of the utilization of internet and dietary information by elementary school dietitians (total = 201) The results were summarized as follows: All subjects used the internet regularly and the major purpose they mentioned for using it was ″data search″ (72.3％). Those having a frequency of using the internet 6 to 7 times per week were 46.7％ of the subjects and the majority indicated the duration of their use of the internet was ″〈 2 hours″ (68.5％). They mainly used the internet at ″school″ (81.8％) , and their favorite search engines were ″Daum″ (41.1％) and ″Yahoo″ (34.7％). They stated that the organization that offered reliable internet information were those ″related to society and organizations″ (36.9％) and ″educational institutions″ (33.8％). Ninety-five percent of the subjects searched for dietary information mainly ″for public affairs″ (80.0％) Their degree of satisfaction when searching for information was high (78.7％). Those dissatisfied with internet sites when searching for dietary information give the following reasons: ″poor information″ (39.1％) and ″slow updates″ (25.4％). They acquired information on nutrition and health management mainly through ″the internet″ (63.6％) The most frequently requested information about public affairs was on ″Materials for nutritional education″ (38.6％) and ″up-to-date nutritional information″ (16.0％) . The desirable update periods for websites was ″1 -3 months″ (51.8％) and ″ < 1 month″ (30.6％), and the favorite site colors were ″blue″ (37.8％) and ″green″ (37.8％). The results of this study showed that, although the internet usage was high, the dietitians were dissatisfied with the information obtained. Therefore, the information donors should find out what kind of dietary information is needed by elementary school dietitians. (Korean J Community Nutrition 8(4) : 595-602, 2003)

• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.4
• /
• pp.1-13
• /
• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• Journal of Internet Computing and Services
• /
• v.17 no.2
• /
• pp.77-85
• /
• 2016

Internet cookie technology is designed for solving unreliable problem of HTTP's inherent property and notifying user's previous activity to web site's server, so it is useful to provide suitable service for individual user. However, the cookie techniques are becoming more sophisticated such as the third cookie and super cookie. And its included information is applied for advertisement and target marketing strategy, so the problem occurs that user's personal information is collected excessively. However, our law does not recognize the internet cookie as personal information so user cannot know where own internet cookie is stored and applicable. Therefore, in this paper, we explain the internet cookie technology, the privacy invasion and right to be forgotten for solving problem due to the internet cookie. And we analysis the relationship between the information of internet cookie and personal information, and then present the improvement requirement on the law and technology to use internet cookie securely and conveniently.

• Information Systems Review
• /
• v.4 no.2
• /
• pp.133-153
• /
• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.