• 한국통신학회논문지
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• 제26권12C호
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• pp.292-304
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• 2001

인터넷 서비스의 확산, 초고속 정보통신망의 구축은 원활한 정보 교환과 이를 통한 정보화 사회 구축이라는 긍정적인 결과도 가져올 수 있지만, 컴퓨터, 인터넷의 과도한 사용으로 인한 새로운 정신 질환인 \`사이버 중독, \`인터넷 중독\`의 등장이라는 부정적인 결과도 야기시켰다. 이러한 인터넷 중독 실태를 파악하고, 예방책을 강구하기 위해선 무엇보다도 인터넷 중독을 판정하기 위한 정확한 척도가 필요하다. 본 논문은 한국형 인터넷 중독 판정도구인 KIAS(Korean Internet Addictions Scale)를 소개하고, 이를 이용한 전국적인 인터넷 중독 실태 조사 결과를 소개한다. 조사 결과 전체 대상자 중 중독 비율은 4.8%로 나타났고, 일반 성인은 1.6%, 초등학생의 중독 비율은 4.1%, 중고등학생의 비율은 6.6%, 대학생의 중독 비율은 6.6%로 나타났다.

• 한국생활과학회지
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• 제14권1호
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• pp.155-165
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• 2005

The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

• Journal of the Korean Data and Information Science Society
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• 제15권4호
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• pp.731-741
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• 2004

This paper is planned to use multi-proportions randomized response model for sensitive information on internet survey. This is an indirect response technique as a way of obtaining much more precise information. In this system we consider that respondents are generally reluctant to answer in a survey to get sensitive information targeting employees, customers, etc.

• 대한가정학회지
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• 제44권5호
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• 보건교육건강증진학회지
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• 제30권2호
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• pp.1-10
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• 2013

Objectives: The objective of this study was to assess the relationship between internet addiction and health behaviors & mental health among Korean adolescents. Methods: Data from the 2010 Korean Youth Risk Behavior Web-based Survey was analyzed. Using the Korean Internet Addiction Proneness Scale for Youth-Short Form: Self Report developed by the Korean National Information Society Agency in 2008, subjects were classified into 3 groups for internet addiction including general user, potential-risk group, and high-risk group. The health behaviors and mental health were compared among the groups for internet addiction by gender. Results: There was significantly higher prevalence of internet addiction including potential-risk group and high-risk group in boys(14.1%) than in girls(8.8%). There were significant odds ratios of perceived stress, perceived depression, perceived health and happiness, and satisfaction of sleeping in both genders at potential-risk group and high-risk group compared to general user for the internet addiction. The odds ratios of smoking at high risk group, alcohol drinking at potential risk group, eating breakfast at high risk group, and moderate physical activity at both risk groups among boys were significant. Among girls at both risk group, the odds ratios of smoking, alcohol drinking, and eating breakfast were significant. Conclusions: This study reveals a significant association among internet addiction, and health behaviors, and mental health in Korean adolescents.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.590-613
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• 2020

As a part of advanced technology society, South Korean youth have been accessing the Internet at a very high pace. The Internet overuse could yield addiction where may be a serious psychological disorder of this century. The literature remarks that gender could make a significant difference on internet addiction. Therefore, this study aims to examine the effect of gender variable on internet addiction for a sample of South Korean university students (n = 815; 312 females and 503 males). The instrument had two sections; the demographics and twenty Internet Addiction survey items based on a five level scale; "Rarely, Occasionally, Frequently, Often and Always". The results showed that general tendency among the participants appeared between "Occasionally" and "Frequently" for internet addiction. In order to test five derived study hypotheses, the researchers conducted comparative statistical tests. The t-tests revealed that gender made statistically significant differences on nineteen items where males were higher than females showing that males significantly spend more time on the Internet than females. Additionally, t-tests results showed that seventeen of the survey items showed statistically significant differences with respect to types of technology dominant environment. The researchers created two dummy variables to combine gender and technology dominant environment variables and gender and school year variables, to have a better understanding the gender effect with one-way ANOVA. The gender difference still exists following its merge to technology dominant environment showing that the gender surpasses IT related environment. When school year combines to gender, males show higher scores for certain items, especially for freshman year.

• 한국조사연구학회지:조사연구
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• 제10권3호
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• pp.85-106
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• 2009

본 연구는 한국과 일본에서 나타나는 인터넷 이용행태의 기본적인 특성과 전반적인 인식이 온라인에서의 관계망의 형성과 유지에 어떤 영향을 주고 받는지를 구체적으로 살펴보았다. 이를 위해 한국과 일본의 이용자들의 온라인 관계망의 현황과 개인적 성향, 인터넷 이용패턴, 그리고 인터넷에 대한 인식 등을 설문조사를 통해 알아보았다. 연구결과를 요약하면, 온라인 관계망의 크기와 활용에 있어서 한국의 이용자들이 보다 적극적인 것으로 나타났으며, 양국 모두 자주 만나기 어려운 사적인 관계의 대상들과 관계하는 비율이 높은 것을 알 수 있었다. 또한 한국의 이용자들은 개인적 성향이나 인터넷 관련 행태 및 인식이 전반적으로 만남의 방식에 영향을 미치지 않았던 데 비해 일본의 이용자들은 관계지향적인 인터넷 이용 패턴과 인터넷의 유용성에 대한 인식이 온라인에서의 접촉 양상에 영향을 미치는 것으로 나타났다. 온라인 관계망의 크기와 관련하여 양국 모두에 공통적으로 나타난 것은 인터넷을 정보지향적으로 이용할수록 등록된 대화상대가 증가한다는 점이었다. 이는 인터넷에서의 관계형성에 있어 약한 유대에 기반한 관계가 효율적이고, 이러한 관계를 통해 얻을 수 있는 혜택이 정보적 혜택이라는 기존의 이론과 잘 부합하는 결과라고 할 것이다. 아울러 일본의 경우 온라인에서의 관계형성 전반에 있어 온라인 공간에 대한 위험인식 정도, 즉 신뢰의 여부가 크게 영향을 미치는 것으로 분석되었다.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.226-232
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• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• 한국멀티미디어학회논문지
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• 제12권12호
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.