• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 한국통신학회논문지
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• 제37권7B호
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• pp.550-564
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• 2012

In this work we propose a new pricing scheme for the wireless Internet services over WiMAX system. First, let us review the characteristics of wireless network which is based on multi-hop relay WiMAX system. Next, we show why usage-based and QoS-aware pricing scheme is needed in the wireless Internet. After that, we propose a theoretical model for the price of multimedia services called a DAP (DiffServ-aware pricing) scheme for the WiMAX multimedia network which takes into account the consumed radio resource of WiMAX system as well as the supported QoS in the IP backbone network. Finally, we present explicit formulae for the packet price, price of consumed radio resource, and price of consumed bytes.

• 정보관리학회지
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• 제25권3호
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• pp.357-375
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• 2008

인터넷의 보급 및 이용 활성화에 따라 인터넷을 통한 정보의 검색 및 획득이 정보검색의 일차적인 행태가 되고 있다. 인터넷을 통한 정보검색의 보편화는 인터넷 정보검색 포털이 제공하는 검색서비스의 중요성을 증대시키고 있다. 포털에서 제공하는 정보검색 서비스의 효율화는 인터넷 정보검색 환경의 효율화로 직결될 수 있다. 이에 본 고에서는 인터넷 정보검색 포털에서 제공하고 있는 서비스 가운데 인터넷 정보자료를 선별하고 조직화하여 제공하고 있는 디렉토리 서비스의 분류체계에 대해 고찰하였다. 구체적인 연구주제로 전통적인 문헌분류법에서 여러 주제분야에 공통적으로 적용될 수 있는 형식, 접근법을 모아 구성한 표준구분(standard subdivision) 항목들을 디렉토리 분류체계에서 어떻게 전개하고 있는 지 현황을 분석해 보았다. 이러한 분석을 기반으로 전통적인 문헌분류법의 표준구분에 포함된 항목들을 디렉토리 서비스에서 전개하는 방안을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.51-69
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• 2020

Purpose Today, the increasing of internet use and the expansion of internet range provide us with many opportunities. Therefore, this study examine relation of perceived ease of use, perceived playfulness, perceived risk, perceived usefulness based on previous studies. And we examine the effect of O2O service satisfaction on continuous use intention. Also, we studied the relationship between perceived ease of use, perceived playfulness, perceived risk, perceived usefulness according to user innovation. Design/Methodology A Structural Equation Model(SEM) method was used to test the theoretical framework based on a sample of 451 respondents who have experienced the O2O service. Factor analysis and confirmation factor analysis was conducted to check the reliability, convergency validity and discriminant validity. To test moderating effect of the user innovation, multi group analysis was conducted. Findings First, perceived ease of use, perceived playfulness, perceived risk have significant effects on perceived usefulness. Second, perceived usefulness of O2O service have a positive effect on satisfaction. Third, satisfaction of O2O service have a positive effect on continuous use intention. The relationship that perceived ease of use, perceived playfulness, perceived risk affect perceived usefulness is differ depending on user innovation. Based on these findings, this study suggested to marketing practitioners the need for different approach by a user innovation.

• 대한전자공학회논문지TC
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• 제40권10호
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• pp.138-149
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• 2003

인터넷이 최선형 망에서 품질형 비즈니스 망으로 진화해가면서 정확한 트래픽 측정 데이터를 기반으로 한 과금이 인터넷 서비스 제공자에게는 매우 중요한 이슈로 떠오르고 있다. 과금 협상은 서비스 제공자와 고객간뿐만 아니라 서비스 제공자간에도 필요하지만 현재로는 가장 간단한 정액제를 대부분 사용하고 있다. 상호 관련 기관간에 동의할 수 있는 적절한 과금 정책을 찾기가 쉽지 않기도 하지만 의미 있는 종량제 기반의 과금 시스템을 개발하기에는 많은 기술적인 어려움이 있다. IP 헤더 정보에만 의존한 사용량 기반 측정은 피어 투 피어 응용과 네트워크 게임과 같은 인터넷 응용의 개발 및 활용으로 인한 동적인 특성으로 인해 더 이상 충분하지 않게 되었다. 이 응용들은 포트번호를 동적으로 변경하며 심지어는 여러 응용이 하나의 포트번호를 공유하기도 한다. 따라서 보다 정확하게 트래픽 사용량을 분류하고 측정할 수 있는 방법이 필요하다. 본 논문에서는 고성능, 뛰어난 적응성 및 확장성을 가지면서 정밀하게 사용량을 측정하고 분석할 수 있는 컨텐츠 기반 응용 트래픽 측정 및 분석 시스템의 구조, 알고리즘 및 구현방법을 제안한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제6권1호
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• pp.64-83
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• 2012

The number of smart phone users is rapidly growing due to recent increase in wireless Internet usage, development of a wide variety of applications, and activation of M2M (Machine to machine) services. Although the smart phone offers benefits of mobility and convenience, it also has serious security problems. To utilize M2M services in the smart phone, a flexible integrated authentication and access control facility is an essential requirement. To solve these problems, we propose a context-aware single sign-on and access control system that uses context-awareness, integrated authentication, access control, and an OSGi service platform in the smart phone environment. In addition, we recommend Fuzzy Logic and MAUT (Multi-Attribute Utility Theory) in handling diverse contexts properly as well as in determining the appropriate security level. We also propose a security system whose properties are flexible and convenient through a typical scenario in the smart phone environment. The proposed context-aware security system can provide a flexible, secure and seamless security service by adopting diverse contexts in the smart phone environment.

• ETRI Journal
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• 제33권1호
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• pp.110-120
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• 2011

As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

• 지식경영연구
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• 제18권4호
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• pp.137-157
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• 2017

With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

• 디지털산업정보학회논문지
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• 제9권1호
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• pp.177-188
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• 2013

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, micro-blog, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. The purpose of this study is to investigate the usage motivation and satisfaction of enterprise twitter based on use and gratifications perspectives comparing with Korea and China. Based on prior studies on use and gratifications of internet-related media, information seeking, pleasure/entertainment, relationship, communication, and incentives were identified as usage motivations of enterprise Micro-blog. This study contributes to provide the base of activation strategies and practical implications for micro-blog as a marketing tool.

• 디지털산업정보학회논문지
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• 제11권1호
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.