• Title/Summary/Keyword: Internet perception

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Analysis of the Perception of Extreme Heat Watch Warning and Usefulness of Special Weather Reports ; Focus on the Perception of University Students (폭염특보 인지도와 기상특보 활용도 분석 ; 대학생들의 인지)

  • Park, Jong-Kil;Oh, Jin-A;Jung, Woo-Sik;Kim, Eun-Byul;Choi, Su-Jin
    • Journal of Environmental Science International
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    • v.19 no.10
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    • pp.1237-1246
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    • 2010
  • This paper aims to analyze the perception of university students for the extreme heat watch warning and suggest the usefulness of special weather reports. For this, we have made up a descriptive questionnaires including the perception, mass media, usefulness and satisfaction of special weather report. Using the SPSS 17.0 program, descriptive statistics, t-test, ANOVA and Scheffe test were used to analyze the collected data. The result are as follows; The perception of extreme heat watch warning was some low as 59.1 percentile, we think it needs education and public relations about the extreme heat watch warning. The usefulness of special weather report was 66.6 percentile and of girl students of university that was educated about health care was higher than one of boy students of university, it needs continuous education of these students in order to upgrade satisfaction of special report and mitigate the hazard of extreme heat according to climate change. The main media to get the meteorological information of university undergraduate students were TV and Internet, it needed education and development of new contents. From these findings, suggestions are presented to help improve the extreme heat watch warning.

Influence of Perceived Risks and Information Search on Satisfaction with Surrogate Internet Shopping Malls (대행 인터넷 쇼핑몰에서 위험지각과 정보탐색이 소비자 만족에 미치는 영향)

  • Kim, Yeon-Hee;Bae, Jung-Hoon;Park, Jae-Ok;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.5 s.164
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    • pp.670-679
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    • 2007
  • Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

High School Students' Perception and Attitudes toward Nanotechnology (고등학생의 나노기술에 대한 인식과 태도)

  • Kim, Hyun-Jung;Hong, Hun-Gi;Hong, Jee-Hye
    • Journal of the Korean Chemical Society
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    • v.55 no.1
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    • pp.104-111
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    • 2011
  • In this study, high school students' perceptions and attitudes toward nanotechnology are examined through questionnaires gathered from 1704 high school students (five general high schools and two science high schools). As a result, the study shows that high school students have generally high perceptions and positive attitudes toward nanotechnology. Science high school students show more positive attitudes and correct knowledge toward nanotechnology rather than general high school students do. High school students get information on nanotechnology via various sources such as TV and internet, whereas they have rarely perceived to get information on nanotechnology in textbooks and science class. They think that newspaper and TV programs are proper methods to introduce new science technology and get information on the advanced science and technology through the internet and science teachers. High school students show positive attitudes toward the application of nanotechnology, whereas they show negative attitudes toward personal information chips and nano-taste enhancer. And they trust nanotechnology researchers and science teachers, whereas they rarely trust about government, public organizations, and internet.

Relationship between Access to Lewd Internet Contents by Middle School Students and Their Awareness of Sex (중학생의 인터넷음란물 접속과 성 의식의 관계)

  • Lim, Jong-In;Choi, In-Sook
    • The Journal of Korean Society for School & Community Health Education
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    • v.4
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    • pp.117-139
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    • 2003
  • The purpose of this research lies in presenting logical viability for the measures that curtail access to lewd Internet contents by middle school students amidst the reality in which lewd contents are circulated freely through the Internet, a medium that the middle school students find most easy to access. In order to establish right form of awareness towards sex, this research identified the ways they access the lewd Internet contents, their reaction after the exposure to those contents, their knowledge of sex, their concerns regarding sex and their accessibility to sexual activities in order to conduct a comparative analysis on the relationship between lewd Internet contents and their awareness of sex. First, realities of accessing lewd Internet contents and reactions according to the demographics of middle school students There isa significant difference in the experience of accessing lewd Internet contents in terms of gender. Mostly, male students tend to access the contents more. As for the way they access the lewd Internet contents, both male and female students replied that they access through spam mail of lewd nature. Thus, measures to address this problem are needed urgently. As to when they first accessed the lewd contents, most of the research subjects replied that they accessed either in elementary school period or in the early middle school period. This shows that most of the students got exposed to lewd contents even before they could establish positive, correct awareness of sex. Thus, there is a risk that they may formulate wrong kind of sexual awareness. Accordingly, it is necessary to develop measures through focused sex education. Students are divided into two groups according to the time they spend on the contents averagely: those who spend over one hour and those who spend less than an hour on the lewd contents. If the students spending longer hours are not to be checked and properly guided, it may lead to increasing cases of sexual delinquencies due to their wrongly formed awareness of sex. When the question of existence(non-existence) of guardian was addressed, students with both parents tend to access the lewd Internet contents in a more diverse manner and tend to access more compared to those students from single parent or no-parent families. Accordingly, guardians need to pay attention to how their children are using the Internet. Second, awareness of sex depending on the middle school students' demographics In case of sexual knowledge, middle school students shows relatively high level of knowledge. In particular, female students are found more knowledgeable than male students, and the students in upper years are more knowledgeable as well. As a result, this research recommends that the students in lower years should be guided with more basc and detailed information, while those in upper years need to be taught to form and express their own thoughts and attitudes and to build up independence on this matter. In case of worries about sex, both male and female students don't worry too much about it. However, male students are more concerned about sex than female students in a more diverse ways. As for the differences by academic year, concerns for sex increase, as students get older. Accordingly, sex education that helps establish sound perception of the opposite sex and that focuses on the etiquettes that one must adhere to at the presence of the opposite sex need to be conducted against middle school students. In case of accessibility to sex, male students manifest higher tendency than female students. As for the differences by academic year, those in the first and second years show higher accessibility than those in their third year. In general, younger students tend to be more open-minded toward sex. Accordingly, students in lower academic years need to undergo basic knowledge oriented sex education, whereas those in upper academic years need to undergo discussion centered sex education where they subject to questions regarding their attitude and opinion. Third, relationship between the reactions after the exposure to the lewd Internet contents and their awareness of sex As the frequency of contact with lewd Internet contents increases, awareness of sex increases as well. Thus, the lewd Internet contents contribute to the increase in students' concern for sex as well as increase in accessibility to sex, which eventually become barriers to students' establishment of a healthy perception of sex. Reactions to sex after the exposure to lewd Internet contents and awareness of sex indicate a significant correlation. However, negative correlation is manifested with knowledge of sex. Thus, it is possible to know that the greater access to lewd Internet contents does not necessarily translate into increase in knowledge of sex. However, the study showed there is a correlation between concerns for sex and the level of accessibility to sex. In more detail, the more reactions to the contents they show, the more concerns for sex they have and the more positively they take acceptability to sex. Moreover, it is necessary to develop necessary measures since textbooks today do not include measures needed to address the lewd Internet contents. Given the above findings, it is necessary to continue to complement structural measures in order to prevent easy access of lewd Internet contents by middle school students. Moreover, it is necessary to be considerate of the students so that they themselves can form a healthy Internet culture and grow up within positive framework for the sex education.

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Internet Users' Willingness to Expression and Perception of Public Opinion: The Comparison between Real Space and Cyber Space (인터넷 이용자의 여론 지각과 의견 표현: 현실공간과 사이버공간의 비교)

  • Han, Hye-Kyoung
    • Korean journal of communication and information
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    • v.23
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    • pp.189-221
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    • 2003
  • This study compares the influence of perceived public opinion on Internet users' willingness to expression in real space with in cyber space. In real space, people who perceive their opinions as minority opinion are reluctant to express theirs publicly because of fear of isolation. But cyber space is the anonymous world. So we can expect that people express their opinions freely without the fear of isolation in this space. This study's results provide the support for our expectation. In cyber space, the minority perception group has as the high willingness to expression of their opinion about the abrogation of the Korean Family Rights Raw as the majority perception group. Both of in cyber space and in real space, it is the perception failure group that makes discrepancy in the willingness to expression. This group has the lowest willingness to expression in both space. However, the other predictors of willingness to expression in cyber space are similar to those in real space. Issue salience, Communication apprehension, and Age are the very significant predictors of willingness to expression in both spaces. Sex and ideology are significant predictors in real space, while the frequency of online conversation is the significant predictor in cyber space.

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Analysis of perception and parent education demand through parent experience of fire (화재에 대한 부모경험을 통한 인식도와 부모교육 요구도 분석)

  • Kim, In-Jung
    • Journal of the Korea Safety Management & Science
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    • v.15 no.2
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    • pp.85-93
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    • 2013
  • This study is based on parents that have preschool children of age 4~5, and analyzes the perception and parent education demand through parent experience of fire. As a result of the study about perception through parent experience about safety life, safety accidents, safety education of fire, the effect of parents' safety consciousness to fire safety life turned out to be moderate for fathers and large for mothers. The safety education method was mostly done in speaking than experience for fathers, while mothers did education through experience in daily life. Also the difficulties in safety education was lack of educating time for fathers while it was lack of knowledge and methods for mothers. Perception through parent experience of fire safety accidents showed that fathers did not have experience of fire safety accidents while mothers did. The locations perceived by parents where fires mostly occurred showed to be within home for both parents, and both administered first aid in managing fires. Perception through parent experience of fire safety education showed the importance of fire safety education to be important in both parents, and both parents had no experience in fire safety education. Also the fire safety education knowledge acquisition method was TV or the Internet for fathers, while it was participating in seminars or lectures for mothers. Fathers were moderately satisfied of the fire safety education instruction of childhood education centers, while mothers were slightly dissatisfied. For the demand of parent education about fire safety education, fathers were moderate while mothers thought it necessary of parent education necessity. The reason why parent education was needed was to be able to know immediate and prompt measures and first aid treatment in emergency situations for fathers, while it was to figure out the cause of fire safety accidents and prevent it beforehand for mothers. For the education institution of fire safety education, fathers demanded it for safety related institutions while mothers demanded it for children education institutions, and the number of times for parent education was once or twice a year for fathers while it was once a month for mothers. For the parent education instructor of fire safety education, fathers demanded safety education experts while mothers demanded infant teachers that completed the safety education course. For the fire safety education method of parent education, fathers demanded Internet searching while mothers demanded seminars or lectures.

An analysis of consumer choice between the Internet and TV home shopping channels (인터넷 및 TV 홈쇼핑 채널 간의 소비자 선호 결정 요인)

  • Lee, Gwang-Hoon
    • Journal of Distribution Research
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    • v.12 no.4
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    • pp.27-47
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    • 2007
  • Using survey data and the Heckit model that adequately controls the sample selection bias, we analyze shoppers expenditure through two major emerging shopping channels: Internet shopping and TV home shopping channels. Age, Internet experience, daily Internet usage, the number of computers are factors that affect the ratio of consumers' expenditure through Internet shopping relative to the expenditure through TV home shopping. Shopping frequency which represents the shoppers' incentives to reduce transaction costs also has a positive effect on the proportion of shoppers' expenditure through the Internet shopping. Shoppers' perceptions of convenience, reliability, speed, and diversity are also shown to affect shoppers' relative expenditure ratio through Internet shopping. In contrast, shoppers' perception of prices does not seem to affect their purchasing behavior.

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Implementation of IFTTT-based Server for Controlling Internet Devices (사물인터넷 디바이스의 제어를 위한 IFTTT기반의 서버 구현)

  • Kim, Dong-min;Lim, Ji-yong;Oh, Am-suk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.544-546
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    • 2018
  • Things Internet technology is rapidly becoming a reality in many parts of our lives through various product services. As the perception of Internet services for things has become more common and the intention to purchase Internet devices has begun to increase, various Internet devices have appeared and the need for a server to control them has been emphasized. In addition, IFTTT, a representative Internet automation service platform, is continuously diversifying related services such as home appliances, light bulbs, and smart homes, and has a variety of Internet information such as weather information and news, which can be utilized through IFTTT. And MQTT, which is designed for use in low-power, low-bandwidth environments. This paper implements a server for controlling and managing Internet devices and related services based on IFTTT and MQTT.

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Female Customers' Trust on Internet Stores and its Relationships with Service Quality and Loyalty (인터넷 상점에 대한 여성고객의 신뢰와 서비스 품질$\cdot$고객 충성도 간의 관계)

  • Min Dong-Kwon
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.293-317
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    • 2005
  • Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.

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A Determination of the Factors Contributing to Internet Banking (인터넷뱅킹 요인 결정에 대한 연구)

  • John, Yongjean
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.137-144
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    • 2012
  • Seventeen domestic banks, Hongkong & Shanghai Banking Corporation Ltd. and Korea Post provide their subscribers with banking services such as statement service, funds transfer, and application for loans through Internet banking sites, which have become ever-increasing banking services for individual and corporation and government subscribers. First, this study aimed at presenting a process of determining factors to measure customers' perception while using Internet banking for doing transactions. Secondly, this paper attempted to unveil a list of major factors that Internet banking customers perceive while accessing the web sites to do their business with their banks. This study also suggested the features of those factors, which would help improve our understanding of Web usage for Internet banking. This result of the paper will lead further understanding of factors associated with Internet uses in other economic activities, which enable practitioners such as web designers and security specialists to provide Internet banking subscribers with better services in a safe and convenient web pages.