• International Commerce and Information Review
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• v.1 no.2
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• pp.25-48
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• 1999

A rapid diffusion of internet provides Korean companies with both business opportunities and challenges. Internet is becoming more and more important as an environment factor to industry in general. This paper investigated the present situation of internet marketing utilization in companies. And based on the research result, this paper suggests the efficient utilization measures of internet marketing in Korean companies.

• Journal of Agricultural Extension & Community Development
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• v.28 no.1
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• pp.25-39
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• 2021

This study aims to identify the causation effect between technostress and utilization of Internet information and meditation effect of information service acceptability between technostress and Internet information utilization. The data were collected from 503 woman farmers aged 20 to 65 across the country. The analysis performed a three-stage mediated regression of Bron, & Kenny (1986), using the SPSS 21.0 statistical package. The importance of accepting information services has been identified in the Sobel test. According to the analysis of the medium effect on information service acceptability, information service acceptability has a partial medium effect on the technological stress of woman farmers and the level of Internet information utilization. In order to lower the technology of woman farmers in the future, it is necessary to find ways to improve new perceptions of information technology and increase acceptability of information services.

• The Korean Journal of Community Living Science
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• v.24 no.3
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• Journal of the Korean Society of Food Culture
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• v.17 no.5
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• pp.605-618
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• 2002

The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

• Journal of Preventive Medicine and Public Health
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• v.41 no.4
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.

• Korean System Dynamics Review
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• v.1 no.2
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• pp.149-174
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• 2000

In recent years, how to promore the Utilization of Internet is a main issue of national information policy. In this study, we focused our approach to find promoting sttategies for Internet utilization on three sector's users, governments, enterprises, and households. Promoting the Internet utilization of these three sector's users is a very difficult problem, because their information levels are different and information gap among them can be regarded as bottleneck. And since the interactions between user's demands and diverse information seccor's factors are very complex, policy leverages can not find easily. By the system dynamics methodology, this paper examines the interrelationships between three user's demand mechanism and information policy sector. Information policy sector consist of four sectors, infrastruccure policy seccor, application-contents sector, governance sector, and access and price policy sector (free access policy, literacy policy, telecommunication price policy, etc.). To find and investigate policy leverage that will help understanding dynamic behavior of users in using Internet we build a causal loop diagrams and SD models by using survey data obtained from three sectors'specialized users, 488 persons.

• Journal of the Korean Institute of Educational Facilities
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• v.6 no.1
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• pp.5-20
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• 1999

With the advent of internet, the modern society is enjoying the benefits of the information age. As one of undesirable side effects of utilization of internet, however, it is often mentioned that young students are helplessly exposed to inappropriate and unqualified information. Therefore, in this paper, we will clarify the nature of inappropriate information to the younger generation and will argue for the needs of protecting the youth from inappropriate information. Especially the merits and limits of often motioned five different protective and regulatory measures are presented and analyzed, those are, establishment of acceptable use policy, active utilization of supervisory organization, promotion of Internet rating system, installation of filtering software, and legal and regulatory protection. As a fundamental means of resolving the problems, however, enforcement of systematic information literacy education, promotion of active utilization of sound information, development of search engines for the youth, design of diverse filtering softwares which can be selected by users, and increased attention by parents and teachers are suggested.

• Journal of the Korean Society of Costume
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• v.35
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• pp.151-166
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• 1997

Firms' utilization of internet is completely changing their business environment. Apparel firms' without exception are using internet as their essential marketing mechanism and as a new media for educating customers. Some apparel firms' at the same time acquire valuable customer information from internet users. These business cases become evident in developed countries. in contrast most domestic appstrl firms' are unable to see the strategic importance of internet. Accordingly their level of internet utilization remains quite low. This paper describes apparel firms' use of internet as electronic commerce mechanism based on cases of pioneering apparel firms' which adopted internet technologies in the first place. We further discuss problems that these

• Management & Information Systems Review
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• v.17
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• pp.25-44
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• 2005

Recently, the internet and mobile telecommunication is proliferating rapidly in the whole world. In accordance with this, people have growing desire to use the internet without the limitation of the space; as a result, the mobile internet users are incredibly increased. However, the established study about the mobile internet emphasize the technical aspects. Therefore, this studies finds the significant factors that affect the use of mobile internet service. This study suggests the enterprises getting the service direction which they will use as a strategy in the future. In order to do this, the study examines the factors which can affect the using of the mobile internet service and analyzes the established study about the quality of the information system and the internet service. The result of the survey shows that the factors affecting the use of the mobile internet service are the stability of the system, the convenience of the system, and the response of the service. It also appears that the satisfaction of the mobile internet service affects the attention of the users to using the mobile internet service. The five theories are selected from the ten creative theories, these explain that it is a little unreasonable to design the model which is related to the prior study of the information systems. It will be more deeply scrutinized to analyze the effect of the satisfaction and the utilization of the users through the quality of the information contents.

• International Commerce and Information Review
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• v.12 no.4
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• pp.3-24
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• 2010

This study aims to identify the determinants on the implementation level of e-Trade of Chinese exporters in Shandong Province, China. From the review of previous studies, a research model and six hypotheses were set up and tested by the multiple regression analysis with total 127 effective survey data. Among the company characteristics, the company size was statistically significant to the utilization range and the utilization level. But unlike former studies in Korea, the utilization range showed the (-) mark. On the other hand, the innovative attitude of CEO didn't show statistical significance to both the utilization range and the utilization level. Among the information characteristics, the IT infrastructure was not statistically significant to both the utilization range and the utilization level. On the other hand, the education and training of technical personnel didn't have a significant effect on the utilization range, but it had a statistically significant effect on the utilization level. Among the external environment, the intensity of competition had a statistically significant effect on both the utilization range and the utilization level. In summary, the implementation level of e-Trade of Chinese exporters in Shandong Province, China is still behind that of Korea. But the fact that the small and medium-sized Chinese exporters are using Internet more actively than large companies suggests some implications for those of Korea.