A Study on the Utilization Measures of Internet Marketing

인터넷 마케팅의 활용방안에 관한 연구

A rapid diffusion of internet provides Korean companies with both business opportunities and challenges. Internet is becoming more and more important as an environment factor to industry in general. This paper investigated the present situation of internet marketing utilization in companies. And based on the research result, this paper suggests the efficient utilization measures of internet marketing in Korean companies.