• Title/Summary/Keyword: Internet based design

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Effects of Perceived Similarity between Consumers and Product Reviewers on Consumer Behaviors (상품후기 작성자에 대해 상품후기 독자가 느끼는 유사성이 상품후기 독자에게 미치는 영향)

  • Kim, Ji-Young;Suh, Eung-Kyo;Suh, Kil-Soo
    • Asia pacific journal of information systems
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    • v.18 no.3
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    • pp.67-90
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    • 2008
  • Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

The Perceived Importance Weight of Product Information Cues in E-Shopping (온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중)

  • Lee Kyu-Hye;Park Jihye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.470-480
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    • 2006
  • Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

Determination of Heavy Metals in Sanitary Products of Women (여성용 위생용품의 유해중금속 분석)

  • Shin, Jeoung-Hwa;Lee, Kyu-Keon;Chung, Myung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.853-859
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    • 2009
  • Endometriosis becomes the most common cause of pelvic pain and infertility women. The cause of endometriosis has ever been entirely proven. However, an increased use of commercial feminine hygiene products such as tampons and sanitary napkins was considered one of the major affect. Harmful substances in feminine hygiene products was analyzed and evaluated. Samples of commercial products obtained from Korea, Japan, America, Germany, and China were analyzed for six hazardous inorganic elements (chromium, cobalt, nickel, copper, cadmium and lead). In the extractable heavy metals of napkins, Cr, Ni and Cu were found in all of the samples, while Cd was detected only in two samples. In the tampons, Cr, Ni and Cu were found in all of the samples. The presence of Co and Cd was not detected in all samples The concentrations of extractable heavy metals in the tampons were lower than those in the sanitary napkins. The content of extractable heavy metals in the sanitary products was compared with the criteria of the 100 $\ddot{O}KO$ TEX Standard. It was confirmed that the level of heavy metals in the sanitary products posed no serious risk to health, based on the human-ecological criteria defined by the 100 $\ddot{O}KO$ TEX Standard.

Minimalism in Modern Hairstyle and Fashion (현대 헤어스타일과 의상에 나타난 미니멀리즘의 양상)

  • Sohn Hyang-Mi;Park Kil-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.12 s.148
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    • pp.1554-1561
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    • 2005
  • This study aims to analyze modern hairstyle and fashion in the collections in the late 1990s, based on the concepts and characteristics of Minimalism, a buzzword of the art field in the 1960s. This study used qualitative research method, in other words, presenting an analysis framework by studying domestic and foreign books and dissertations on Minimalism and then applying the Internet or visual image to the analysis framework. The result indicates that Minimalism design in modem hairstyle and fashion has four characteristics: simplicity, unity, repetition and spatiality.

Implementation of a Windows NT Based Stream Server for Multimedia School Systems (멀티미디어 교실을 위한 윈도우 NT 기반 스트림 서버 구현)

  • 손주영
    • Journal of Korea Multimedia Society
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    • v.2 no.3
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    • pp.277-288
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    • 1999
  • A distributed multimedia school system is developed for the multimedia classroom at high school and university. The system is designed and implemented for students to improve the learning efficiency through the personalized multimedia contents and pace of learning. The previously developed multimedia information retrieval systems have some limitations on being applied to the multimedia classroom: expensive cost per stream or poor retrieval quality inappropriate for education, unscalability of system and service, unfamiliar proprietary client environment, and difficulty for teachers to use the authoring tools and manage the authored teaching materials. The system we developed overcomes the above problems. It is so scalable as to be applicable not only to a segmented classroom but also to the world wide Internet. The stream server is one of the components of the system: stream servers clients, a service gateway system, and a authoring management system. This paper describes the design and implementation of the stream server. A single stream server can simultaneously playback the multimedia streams as many as clients at one classroom. This is achieved only by the software engine without any changes of the hardware architecture. The systematic coupling with other components gives the scalability of the system and the flexibility of services.

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Design and Performance Evaluation of Open Information Retrieval Service System (개방형 정보검색시스템의 설계 및 성능분석)

  • Kim, Dong-Won;Ryu, Won;Jeon, Kyung-Pyo;Bae, Hyeon-Deok
    • The Transactions of the Korea Information Processing Society
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    • v.3 no.7
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    • pp.1812-1821
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    • 1996
  • In this paper, firstly we describe the structure and the performance of our ICPS(Information Communicaion Processing System) which currently provides information retrieval services, and then make a proposal for the construction of the open-networking information communication infra-structure which enables us to fully pre-pare for the emerging information society. In detail, the structure and the methodology needed for the implementation of the billing function on behalf of all information providers by using the user access network number as a user identification number while guaranteeing the equivalent access to the multiple value-added networks, are suggested. Based on the above ideas, the AICPS(Advanced Information Communication Processing System) has been designed and implemented. Final system performance evaluation with the assumption of a poling system as a system model, shows that our system can handle 10,000 user simultaneously who are using V.34 28.8 kbps modems and the processing capacity is 288,000 packet/sec. This result is so far superior to our target performance established during the desingning procedure. Namely, our system was originally designed to accommodate only 960 users at the same time. By taking advantage of this excessive high performance of our system, many other users can easily access the new services which are accessible only throught the ISDN or the Internet.

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IoT Security Channel Design Using a Chaotic System Synchronized by Key Value (키값 동기된 혼돈계를 이용한 IoT의 보안채널 설계)

  • Yim, Geo-Su
    • The Journal of the Korea institute of electronic communication sciences
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    • v.15 no.5
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    • pp.981-986
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    • 2020
  • The Internet of Things refers to a space-of-things connection network configured to allow things with built-in sensors and communication functions to interact with people and other things, regardless of the restriction of place or time.IoT is a network developed for the purpose of services for human convenience, but the scope of its use is expanding across industries such as power transmission, energy management, and factory automation. However, the communication protocol of IoT, MQTT, is a lightweight message transmission protocol based on the push technology and has a security vulnerability, and this suggests that there are risks such as personal information infringement or industrial information leakage. To solve this problem, we designed a synchronous MQTT security channel that creates a secure channel by using the characteristic that different chaotic dynamical systems are synchronized with arbitrary values in the lightweight message transmission MQTT protocol. The communication channel we designed is a method of transmitting information to the noise channel by using characteristics such as random number similarity of chaotic signals, sensitivity to initial value, and reproducibility of signals. The encryption method synchronized with the proposed key value is a method optimized for the lightweight message transmission protocol, and if applied to the MQTT of IoT, it is believed to be effective in creating a secure channel.

A Study on the Production Characteristics of Anaglyph Motion Graphic Images by Digital Camera and Color Compositing (애너그리프(Anaglyph) 3D 입체모션그래픽 제작방법에 대한 연구 : 카메라 포지셔닝과 색상합성법을 중심으로)

  • Hyun, Seung-Hoon
    • Cartoon and Animation Studies
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    • s.14
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    • pp.165-176
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    • 2008
  • In the future there would be many kinds of digital images for many industrial markets. 3D stereoscopic images for variable fields; medical operation, film and animation, broadcasting, internet, game, or design for art and architecture. And many people to work about computer programming, and digital image making will concern about it more and more. However, these kinds works and studies are focused on the professional technical fields like 3D display or computer programming technology so far. To revitalize the market of a variable stereoscopic contents, there should build up the foundation for easy processing of the making stereoscopic images. This paper is based on stereoscopic making skills for anaglyph system. An anaglyph system has an old history about making stereoscopic images, and very simple method to produce the stereoscopic images. Particularly this study is focused on color compositing technique, and camera positioning on the compositing system. It will help optimization of the environments to create 3D motion graphic and animation contents.

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The Design of IoT-based Drive Through Service System for Customers in Distribution Stores (대형 유통매장의 고객을 위한 IoT기반 드라이브 스루 서비스 시스템 설계)

  • Min, So-Yeon;Lee, Jong-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.151-157
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    • 2017
  • Recently, the retail industry has created efficient store operations, and has differentiated customer service through the future store. The intelligence of these stores is being applied by using technologies such as the Internet of Things (IoT), and the business process is being improved through this. The process also focuses on efficient store operations and service developments to provide customers with shopping convenience. The change in trends in the industry means that domestic distribution has already reached maturity. Even in countries where retail industries are mature, such as the U.S. and Europe, recent trends are moving toward maximizing operational efficiency and customer service. The reason is that many retailers have already reached saturation and survived the competition. This paper is a study of a drive-through service for automation and efficiency in receiving service after ordering by a customer of the distribution store. When ordering a product being purchased by a customer, the product picking process is done in a timely fashion through a picking scheduling agent. When the customer enters the store parking lot, a service supports the entry of information and finding a parking place so the customer can quickly pick up the goods. The proposed service can be applied to a retail store drive-through system, the distribution store's delivery system, the digital picking system, and indoor/outdoor large parking management systems, and it is possible to provide one-dimensional customer service through the application of IoT technology.

Design of V2I Based Vehicle Identification number In a VANET Environment (VANET 환경에서 차대번호를 활용한 V2I기반의 통신 프로토콜 설계)

  • Lee, Joo-Kwan;Park, Byeong-Il;Park, Jae-Pyo;Jun, Mun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7292-7301
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    • 2014
  • With the development of IT Info-Communications technology, the vehicle with a combination of wireless-communication technology has resulted in significant research into the convergence of the component of existing traffic with information, electronics and communication technology. Intelligent Vehicle Communication is a Machine-to-Machine (M2M) concept of the Vehicle-to-Vehicle. The Vehicle-to-Infrastructure communication consists of safety and the ease of transportation. Security technologies must precede the effective Intelligent Vehicle Communication Structure, unlike the existing internet environment, where high-speed vehicle communication is with the security threats of a wireless communication environment and can receive unusual vehicle messages. In this paper, the Vehicle Identification number between the V2I and the secure message communication protocol was proposed using hash functions and a time stamp, and the validity of the vehicle was assessed. The proposed system was the performance evaluation section compared to the conventional technique at a rate VPKI aspect showed an approximate 44% reduction. The safety, including authentication, confidentiality, and privacy threats, were analyzed.