• 패션비즈니스
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• 제13권3호
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• pp.49-61
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• 2009

The purpose of this study is to analyze how the perceived benefits and obstacles of fashion companies, which utilizes the internet as a marketing or commercial transaction tool, have effect on the continuous internet adoption intention, and to analyze the differences between the companies that have introduced the internet commercial transaction and those that have not. A survey was conducted from January $15^{th}$ to February $20^{th}$ in 2009, among the employees of fashion companies carrying out internet business. A total of 314 respondents used in the data analysis, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test and multiple regression analysis. The results show that the elevation of the business results, improvement in customer relationship and raise in market reactivity of the perceived benefits has effect on the continuous internet adoption intention of fashion companies. There are differences in the elevation of the business results, improvement in consumer relationship, miscellaneous expenses and the continuous internet adoption intention between companies that introduced a internet commercial transaction system and those that have not.

• 복식
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• 제51권6호
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• 통상정보연구
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• 제8권2호
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• pp.3-35
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• 2006

Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

• Human Ecology Research
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• 제57권1호
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• pp.1-13
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• 2019

Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

• 한국인터넷방송통신학회논문지
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• 제18권4호
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• pp.227-235
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• 2018

본 연구는 예비유아교사의 로봇활용교육 수용의도에 영향을 미치는 요인을 파악하기 위해 이루어졌다. 이를 위해 3년제 전문대학 재학생 259명을 대상으로 설문조사를 실시하고 수집된 자료는 SPSS 23.0을 이용하여 분석하였다. 예비유아교사의 배경변인별 수용의도와 각 예측요인의 차이를 살펴보기 위해 t-test와 일원분산분석을 실시하고, 지각된 용이성, 지각된 유용성, 혁신의지, 사회적 영향력이 예비유아교사의 로봇활용교육 수용의도에 어떠한 영향을 미치는지 알아보기 위해 중다선형 회귀분석을 실시하였다. 연구결과, 배경변인에 따라 수용의도와 각 예측요인은 의미있는 차이를 보이지 않았으며, 여러 예측요인 중 지각된 용이성과 지각된 유용성만 수용의도에 영향을 미치는 것으로 분석되었다. 또한, 지각된 용이성에는 혁신의지와 사회적 영향력이, 지각된 유용성에는 지각된 용이성과 사회적 영향력이 영향을 미치는 것으로 분석되었다.

• Journal of Information Science Theory and Practice
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• 제12권1호
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• pp.60-76
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• 2024

Broadband Internet has proven to be vital for economic growth in developed countries. Developing countries have implemented several initiatives to increase their broadband access. However, its full potential can only be realized through adoption and use. With lower-middle-income countries accounting for the majority of the world's unconnected population, this study employs the theory of planned behavior (TPB) to investigate users' intentions to adopt broadband. Rural Tanzania was chosen as a case study. A cross-sectional study was conducted over three weeks, using 155 people from seven villages with the lowest broadband adoption rates. Non-probability voluntary response sampling was used to recruit the participants. Using the TPB constructs: attitude toward behavior (ATB), subjective norms (SN), and perceived behavioral control (PBC), ordinal regression analysis was employed to predict intention. Descriptive statistical analysis yielded mean scores (standard deviation) as 3.59 (0.46) for ATB, 3.34 (0.40) for SN, 3.75 (0.29) for PBC, and 4.12 (0.66) for intention. The model adequately described the data based on a comparison of the model with predictors and the null model, which revealed a substantial improvement in fit (p<0.05). Moreover, the predictors accounted for 50.3% of the variation in the intention to use broadband Internet, demonstrating the predictive power of the TPB constructs. Furthermore, the TPB constructs were all significant positive predictors of intention: ATB (β=1.938, p<0.05), SN (β=2.144, p<0.05), and PBC (β=1.437, p=0.013). The findings of this study provide insight into how behavioral factors influence the likelihood of individuals adopting broadband Internet and could guide interventions through policies meant to promote broadband adoption.

• 디지털융복합연구
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• 제17권10호
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• pp.177-186
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• 2019

본 연구의 목적은 사물인터넷 서비스의 효용 비용 및 네트워크 외부성 요인이 소비자의 수용의도에 미치는 영향을 분석하는 것을 통해 사물인터넷 서비스에 대한 소비자 경험 및 행태에 대한 이해를 높이고 실무적으로 유용한 시사점을 제공하는 것이다. 사물인터넷 서비스를 인지하고 있는 20대에서 60대까지의 일반 소비자를 대상으로 온라인 설문조사를 통해 328부의 자료를 수집하였고, SPSS 24.0을 이용하여 빈도분석, 상관관계 분석, 요인분석, 위계적 회귀분석을 실시하였다. 연구결과, 다양한 맥락에서의 사물인터넷 서비스에 대한 소비자 경험 수준이 확인되었고, 오락성, 정보성, 인간가치 상실, 적합성, 호환성이 소비자의 사물인터넷 서비스 수용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 적합성과 호환성을 높임으로써 네트워크 외부성 효과를 강화하는 것이 소비자의 사물인터넷 서비스 수용을 촉진하는 데 있어 중요하다는 점을 시사한다. 향후 연구에서는 구체적인 사물인터넷 서비스를 채택하여 본 연구에서 개발한 모형의 타당성을 보다 정교하게 검증하는 것이 필요하다.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.95-116
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• 2006

Although the study of post-adoption has increased in recent years, few studies have focused on the moderating effect of uncertainty avoidance on the relationship between post-expectation and behavior. The purpose of this study is to examine the moderating effect of uncertainty avoidance in the mobile Internet domains. This study proposed a post-adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi-group analysis. Based on the survey data, we classified users into those with high uncertainty avoidance and those with low uncertainty avoidance. The results indicate that post expectations have significant impacts on satisfaction and continuance intention. The results also show that the impacts of intrinsic motivational factors of mobile Internet services on satisfaction and continuance intention are stronger for users with high uncertainty avoidance. On the other hand, the impacts of extrinsic motivational factors on satisfaction and continuance intention are stronger for users with low uncertainty avoidance, with a few exceptions. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

• 유통과학연구
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• 제20권1호
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• pp.77-85
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• 2022

Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.187-199
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• 2010

Recently, Internet Telephony has become increasingly popular in telecommunication industry. However, previous research on Internet Telephony has focused on analyzing specific Internet Telephony solutions, identifying the Internet Telephony movement itself. The research on prediction models about Internet Telephony adoption has been minimal. The main propose of this study is to develop models for predicting transition intention from using traditional telephones to using Internet Telephony. To do so, this study uses data mining methods to analyze demands in the IT communications market and to provide management strategies for Internet telephony providers. Especially this study uses discriminant analysis, logistic regression, classification tree, and neural nets to develop the prediction models for the Internet Telephony adoption. The models are compared with each other and a superior model is chosen.