• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.1
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• pp.13-26
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• 2016

Service and technology for the future hyper-connected society, which is every information receive through the mobile internet, will be an Internet of Things. Thus, it is mandatory to derive key standardization work item and establish strategy for the global business with the standardization of device and service platform by the application service. In this study, by analyzing the domestic and international market trends, state of technical development, and standardization of technology, we identified the open platform is the stepping stone for achieving the goal which is establishing the virtuous circulation of IoT ecosystem. Also, we defined emphasized key standardization work item for achieving the open platform are network, server, access authentication, billing system, and software platform. After that, we proposed future strategy direction of standardization. This research could be contribute to the IoT service diffusion by realizing IP communication among low power wireless terminals and implementing light-weight standard internet protocol.

• Journal of Fashion Business
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• v.6 no.4
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• pp.125-140
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• 2002

The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.2
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• pp.123-152
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• 2002

This study establishes key success Predictors of internet venture enterprises in Korea. The five factors are derived from the relevant literature and clarified the concept of entrepreneurship, industrial level, enterprise strategy, organizational capability, and resource procurement by distinguishing between its components and determinants. Organizational performance indicators were derived from the previous studies classifying by financial performance indicator and non-financial performance indicator using by recent evaluation method as BSC (Balanced Scorecard). We then examine the impact of critical success factors on the internet venture performance. Hypotheses on five factors of internet venture were tested for 103 organizations. Results indicate that critical success factors may serve as key predictors. Organizational strategy and resource capability was found to be positively influenced on both financial performance indicator and non-financial performance indicator while entrepreneurship, industrial level and organizational capability positively affected only non-financial performance indicator.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.11
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• pp.3544-3564
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• 2022

With the development of the NB-IoT (Narrow band Internet of Things) and smart cities, coupled with the emergence of smart smoke sensors, new requirements and issues have been introduced to study on the deployment of sensors in large spaces. Previous research mainly focuses on the optimization of wireless sensors in some monitoring environments, including three-dimensional terrain or underwater space. There are relatively few studies on the optimization deployment problem of smart smoke sensors, and leaving large spaces with obstacles such as libraries out of consideration. This paper mainly studies the deployment issue of smart smoke sensors in large spaces by considering the fire probability of fire areas and the obstacles in a monitoring area. To cope with the problems of coverage blind areas and coverage redundancy when sensors are deployed randomly in large spaces, we proposed an optimized deployment strategy of smart smoke sensors based on the PSO (Particle Swarm Optimization) algorithm. The deployment problem is transformed into a multi-objective optimization problem with many constraints of fire probability and barriers, while minimizing the deployment cost and maximizing the coverage accuracy. In this regard, we describe the structure model in large space and a coverage model firstly, then a mathematical model containing two objective functions is established. Finally, a deployment strategy based on PSO algorithm is designed, and the performance of the deployment strategy is verified by a number of simulation experiments. The obtained experimental and numerical results demonstrates that our proposed strategy can obtain better performance than uniform deployment strategies in terms of all the objectives concerned, further demonstrates the effectiveness of our strategy. Additionally, the strategy we proposed also provides theoretical guidance and a practical basis for fire emergency management and other departments to better deploy smart smoke sensors in a large space.

• Asia pacific journal of information systems
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• v.12 no.4
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• pp.173-192
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• 2002

Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. Based on Porter's well-known generic strategy, this study compares between on-line firms and on-offline firms i) whether these two types of firms take different strategies among cost reduction, marketing differentiation, innovation differentiation, and focus and ii) how the performance of these two types of firms is affected by different strategy types. The result shows that on-offline firms prefer the strategy of marketing differentiation and innovative differentiation while the strategy of cost reduction and focus are taken without significant difference between online firms and on-offline firms. Also it is found that even though the strategy of marketing differentiation and innovation differentiation are more preferred by on-offline firms than on-line firms, these two strategy types have a significant influence on the on-line firms' performance while the focus strategy has a significant influence on the on-offline firms' performance. Other managerial implications are discussed.

• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.169-194
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• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.91-110
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• 2008

Trust is emphasized as one of the most important factors in various e-commerce related studies. It is no exaggeration to say that in the area of e-commerce, trust-building with customers determines a company's success or failure. That is why most e-commerce based companies spare no time and effort in building trust with customers. Without exception, trust is one of the most critical factors influencing a customer's decision making process of whether to purchase Internet automobile insurance. This study attempts to provide useful guidelines for the sales-enhancing strategies of Internet automobile insurers, by delving into research questions concerning 1) gender differences in Internet automobile insurance customers' recognition of trust, and 2) gender differences in the effective trust factors influencing one's intention to purchase of Internet automobile insurance. The study finds that while the shape of trust-recognition toward three types of trust factors is very similar for both gender groups, the intensity of trust for each gender group in overall is pretty different. The results indicate that there exist gender differences in the trust factors influencing one’s intent to purchase Internet automobile insurance. The results of this study will provide useful guidelines for Internet automobile insurers in establishing effective and differentiated marketing strategies.

• Korean Institute of Interior Design Journal
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• no.33
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• pp.99-105
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• 2002

As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

• Journal of the Korea Academia-Industrial cooperation Society
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• v.3 no.3
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• pp.189-193
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• 2002

The research is concerned with digitalization process and strategy of 'traditional industries'. Along with development of the Internet, new industries are emerging, while traditional industries are also rapidly shifting from old modes to new ones. Most traditional industries uy to enhance their adaptability for changing environment. The investigators argue the strategic intent of traditional industries can be categorized into the four different types. The typology consists of two axis. On the one hand, the directions of digitalization are rationalization and development of new business. On the other hand, the objects of digitalization are product and process. According to the typology, the research suggests neologism for the four strategies; product innovation strategy. new business strategy. rationalization strategy and process innovation strategy.