• International journal of advanced smart convergence
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• v.10 no.4
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• pp.14-21
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• 2021

The purpose of this study is to investigate the effect of consumers' engagement through SNS sports advertisements on purchase intention through advertising attitudes and product trust for the disabled. In other words, it was intended to investigate how the disabled people's intention to purchase products is formed by acting on various sports product advertisements that are seen during SNS activities. Accordingly, a survey was conducted on 300 people with disabilities participating in sports for the disabled. As a result, it was found that functional engagement had a positive effect on both advertising attitude and product trust, and advertising attitude and product trust had a positive effect on purchase intention. However, emotion engineering and communal engineering were found to have a negative effect on advertising attitudes and not on product trust.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.529-541
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• 2006

The purpose of this study is to analyze the aesthetic characteristics of PRADA's sports fashion, leading the fashion trend and one of the most influenced designers in 1990's, and thereby, helps to forecast them in the future. We studied the concept of sports fashion and the historic background of PRADA sports fashion. We also used corroborative method resolving Internet illustrated magazine, fashion journals and magazines so as to analyze the aesthetic and formative features from 1990's up to now. The results were summarized as follows ; The sports fashion in 1990's was classified into functional sportswear and town sports look. The functional sportswear can be separated into active sportswear and street sportswear. Town sports look that has been combined the elements of design in active sportswear had characters slim silhouette and simple details influenced by minimalism and reflected on the mainstream of 1990's lifestyle. Especially, PRADA's town-wear using high-tec textiles for sportswear affected on other couturiers and settled down them in the world wide fashion trend with her aesthetic expression. The aesthetic characteristics of PRADA's sports fashion appear the zenith of the minimalism and the elements of postmodernism which expressed remarkably the advanced future and familiar past at the same time as like high-tec materials, and classic silhouettes with functional details. Finally, we are able to anticipate that the aesthetics of PRADA sports look will be continued in the 21C with concerning about well-being, health, and sports & leisure.

• The Korean Journal of Community Living Science
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• v.17 no.1
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• pp.155-163
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• 2006

The study was conducted to investigate the aesthetic characteristics expressed on the Prada Sports Fashion which has been strongly affected to fashion trend of domestic sports wear since the mid of 1990th, and to contribute to make domestic sports brand be competitive. The qualitative method using the materials such as fashion magazines and journals, information from the domestic fashion research center and internet, relating fashion books and journals etc, was used for the study. The results were as follows: First, use of heterogeneous design factors or coexistence of the past and the present were expressed as post-modernism effect. Second, strong moderation through the mimalism which has been dominated world fashion since 1990th was expressed. Third, high function including technology has been expressed. These aesthetic characteristics will be helpful for us to prospect 21c sports fashion which will be activated increasingly according to well-being life style.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.4
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• pp.177-182
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• 2018

The home-and-way round-robin sports leagues scheduling problem with minimum brake is very hard to solve in polynomial time. This problem is NP-hard, the complexity status is not yet determined. This paper suggests round-robin sports leagues scheduling algorithm not computer-aided program but by hand with O(n) time complexity for arbitrary number of teams n with always same pattern. The algorithm makes a list of mathes using $n{\times}n$ canonical latin square for n=even teams. Then trying to get home(H) and away(A) with n-2 minimum number of brakes. Also, we get the n=odd scheduling with none brakes delete a team own maximum number of brakes from n=even scheduling.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.183-191
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• 2022

The purpose of this study, the wearing conditions of functional pressure clothing applied with the thermotherapy device were determined by three types (NW, CW, TCW) and the difference in isokinetic strength, muscle activity around the forearm was investigated and the effects of products mixed with thermotherapy and pressure treatment were verified. Ten men in their 20s were selected as subjects, and all subjects were randomly assigned three wearing conditions, and wrist flexion/extension exercise was performed at 30° and 90° angular velocity in isokinetic equipment. Peak torque, average power, and EMG were measured during exercise in all conditions. For peak torque, CW was significantly highest at velocity of 30°/sec flexion. Average power showed no significant difference by condition. In the angular velocity of 90°/sec, flexion was significantly higher in CW and TCW than in NW. As a result, wearing clothes with pressure effect and heat effect can show high efficiency in high muscle strength development and fast contraction activity during low speed exercise, and it is thought that it can show improvement of exercise ability through efficient recruitment of motor unit.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.177-183
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• 2023

The purpose of this study was to examine the effects of 8 weeks of resistance exercise on gait-related abilities and the differences in age groups to provide reference materials for application of training by age group. Subjects in their 30s, 40s, and 50s were recruited and subjected to a lower extremity exercise, in which the intensity gradually increased three times a week for eight weeks. The gait-related variables, torque at 0.18 sec, acceleration time, and torque at 30°, were assessed through isokinetic tests before and after the 8-week training. The torque at 0.18 sec showed a significant increase in the 50s group. There was no significant difference in acceleration time according to time and group. The torque at 30° showed a significant increase in the 30s group. In conclusion, 8 weeks resistance training can increase neuromuscular activity in adults in their 50s group, and changes in training variables are needed to increase torque at 30° that affects knee stabilization in adults over 40s group.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.355-362
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• 2024

The purpose of this study is to investigate whether the authenticity of the referees perceived by esports viewers affects the intention to re-viewing intention through viewing commitment and viewing attitude. To achieve the purpose of this study, a survey was conducted on 200 viewers who had watched esports LCK broadcasts. A total of 200 data were collected, and all data were used as the final valid sample. For data processing, frequency analysis, Cronbach's alpha, correlation analysis, and regression analysis were performed using SPSS 27. The results shown in this study are as follows. First, it was found that the authenticity of the referees had a positive effect on viewing commitment. Second, it was found that the authenticity of the referees had a positive effect on viewing attitude, Third, it was found that the authenticity of the referees had a positive effect on re-viewing intention. Fourth, it was found that viewing commitment had a positive effect on the re-viewing intention. Fifth, it was found that the viewing attitude had a positive effect on the re-viewing intention. We found from these results that viewers are importantly aware of the authenticity of e-sports referees and therefore have to strive to increase the authenticity of referees.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.31-38
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• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• International journal of advanced smart convergence
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• v.13 no.3
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• pp.243-252
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• 2024

The purpose of this study is to investigate the structural relationship between authenticity, club trust, club attitude, and club loyalty of e-sports professional clubs. To achieve the purpose of the study, data were collected from 260 e-sports fans. Sampling was performed using the convenience sampling method, and the completion of the questionnaire was made to respond with the self-administration. Among the collected data, 255 copies were used by adopting the final analysis data, excluding 5 copies of the data judged to be difficult to use. Data processing was performed by using SPSS 27.0. In order to verify the centralized validity and discriminant validity of the measurement items, a confirmatory factor analysis was performed using AMOS 23.0, and the hypothesis was verified using structural equation model analysis. The results were as follows. First, it was found that among the sub-factors of the authenticity of e-sports clubs, truth and effort had a significant effect on club trust. Second, it was found that club trust had a significant effect on club attitude. Third, it was found that club trust had a significant effect on club loyalty. Fourth, it was found that club attitude had a significant effect on club loyalty. The results of this study show that if e-sports clubs operate sincerely, fans' trust in the club increases. In addition, it can be seen that the higher the trust, the more positive the fans' attitude toward the club is, affecting the loyalty of the fans.

• International journal of advanced smart convergence
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• v.4 no.2
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• pp.163-169
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• 2015

This study proposes a sports simulation device with various harmonics generation. The proposed system is composed of 6 degrees of freedom simulator devices and three types of sports simulation such as walking, snowboard, and jet-ski. In this research, every joint movement is designed with a crank-and-slider mechanism, which is efficient for generating continuous curvature smoothly. Contrary to the conventional spatial simulator with linear actuators, harmonics generation and its spatial combinations become the crucial issue in this research. The harmonic pattern in each joint is modelled for generating smooth curvatures that are also superposed for achieving overall motions. In addition, the targeted motions of sports simulations have different physical factors of periodic gait motion, frictionless surface, and buoyant effects, which are respectively designed by integrating three dimensional graphics information.